Name: 網購如何令本地經濟百利而無一害？TED Talks (How online marketplaces can help local economies, not hurt them | Amane Dannouni)
Uploaded: 2020-02-19T06:14:38.000Z
Duration: 12 min 28 s

Translator: Ivana Korom Reviewer: Krystian Aparta

譯者：Ivana KoromIvana Korom 審稿人：Krystian Aparta

In February 2013, my wife and I moved to Singapore.

2013年2月，我和妻子搬到了新加坡。

情態副詞

Uber has announced it started operations in the country.

Now, my wife and I agree on a lot of things,

現在，我和我妻子在很多事情上都達成了一致。

but using Uber was definitely not one of them.

and how maybe we don't need to own cars anymore,

以及如何也許我們不需要擁有汽車了。

she felt that every Uber car is here to steal jobs from taxi drivers.

她覺得每一輛Uber車都是來搶計程車司機的飯碗的。

As the Ubers, Airbnbs and Amazons of the world --

作為世界上的Ubers、Airbnbs和Amazons --

as they started expanding their presence,

因為他們開始擴大自己的存在。

we have heard, all of us, countless policymakers

我們聽到了，我們所有人，無數的政策制定者

worried about how to deal with these new risks

of job destruction, lower wages and tax leakage.

工作崗位被破壞、工資降低和稅收流失。

worried about aggressive competition from global platforms

And on the rational level, of course I understand.

After all, this is basic supply and demand economics.

畢竟，這是基本的供求經濟學。

If, in any market, you dramatically increase supply,

如果在任何市場上，你大幅增加供應。

you should expect prices, profitability and growth to go down

你應該預期價格、利潤率和增長都會下降。

I've also seen the other side of the story.

like Gojek in Indonesia or Jumia in Africa,

have helped their business ecosystems and the communities around them.

已經幫助他們的商業生態系統和周圍的社區。

demonstrated itself in a woman, a taxi driver in Egypt,

在埃及的一名女子、一名計程車司機身上表現出來。

without the harassment she faced in the taxi business.

沒有她在計程車行業面臨的騷擾。

It demonstrated itself through a village in Kenya

它通過肯亞的一個村莊展示了自己

because the nearby beautiful but completely unknown lake

因為附近有一個美麗而又完全陌生的湖泊

is now becoming a national ecotourism spot.

現在正成為國家級生態旅遊景區。

Online marketplaces will continue to grow.

而它們將改變我們的購物方式。

where is the truth between those two stories.

我們是否應該期待更多光明的一面

還是更多的黑暗和擔憂的一面？

And is there a way to get the first without getting the second?

那有沒有一種方法可以在不得到第二種的情況下得到第一種呢？

As a strategy consultant, I study businesses for a living.

作為一名戰略顧問，我以研究企業為生。

I couldn't live with something and its opposite being equally true.

我無法忍受某件事情，而它的反面也同樣如此。

So, I went back to fundamentals, and I asked the question:

於是，我回到了基本面，我問了這個問題。

you get Amazon, Alibaba or Jumia in Africa.

你在非洲得到亞馬遜、阿里巴巴或Jumia。

為了籌集資金，你得到Kickstarter --

is that they transition this basic functionality

from the physical world to the digital world.

and ultimately, unlock more value for everyone.

In fact, online marketplaces' core benefit

事實上，在線市場'的核心利益。

is that they get us more from the same amount of effort.

是他們用同樣的努力讓我們得到更多。

如果你是一個計程車司機在舊金山

then you're actually having a paying passenger in your car

那麼你'實際上有一個付費乘客在你的車。

If you take the same car and put it on a platform like Uber,

如果你把同樣的車，放在Uber這樣的平臺上。

This is the same car becoming 40 percent more productive.

這就是同樣的汽車成為40%的生產力。

And the same has been proven true for other online marketplaces.

而其他網絡市場也已經證明了這一點。

By design, they create more value for the economy.

從設計上看，它們為經濟創造了更多的價值。

Now, we need to figure out who gets this additional value.

現在，我們需要弄清楚誰能得到這個額外的價值。

You can give it to consumers, if you reduce prices.

你可以給消費者，如果你降價。

Or you can decide that the platform gets to keep all of it.

或者你可以決定，平臺可以保留所有的錢。

What usually happens is that all three of them

without being on either sides of this business.

If my neighbor decides to rent his apartment on Airbnb,

如果我的鄰居決定在Airbnb上出租他的公寓，

and we have more people coming in and out of the building,

而且我們有更多的人進進出出的建築。

then I'm getting an unpleasant side effect of this productivity magic.

那麼我'這種生產力魔力就會產生不愉快的副作用。

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網購如何令本地經濟百利而無一害？TED Talks (How online marketplaces can help local economies, not hurt them | Amane Dannouni)

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demonstrate

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