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  • In this video, I'm going to share five great dropshipping niches in 2019.

  • These niche ideas are super relevant if you're dropshipping with Shopify and Oberlo.

  • I'll tell you why I recommend dropshipping products in a niche over a general store.

  • I'll also share winning products to sell for all the niches on this list.

  • By the end of this video, you'll know:

  • How niche stores can increase sales for a lower cost

  • How to use niche content to keep customers coming back

  • Winning product ideas for every niche

  • Watch to the end, because one of those winning products has racked up over 9,000 sales in

  • the past 30 days.

  • And you definitely haven't heard of it before.

  • Ready to get started?

  • Watch on.

  • Hey everyone it's Jessica from Oberlo.

  • Today I'm talking about the best dropshipping niches for 2019.

  • Before I get on with the list, let's make sure we're on the same page about dropshipping.

  • Dropshipping is one of the easiest ways to start an online business.

  • Instead of buying tons of inventory for your Shopify store, you only order products when

  • you get sales.

  • Your supplier ships your orders for you, so you can sell all over the world!

  • But being a successful dropshipper requires constant learning.

  • Make sure you hit subscribe so you never miss our weekly tutorials, dropshipper interviews,

  • and dropshipping product recommendations every Tuesday and Thursday!

  • Whether you're new to Shopify, or an experienced Oberlo dropshipper opening up a second, the

  • decision between a general store or a niche store is as old as dropshipping itself!

  • First, let me explain the difference between the two.

  • A dropshipping niche store carries products that fall under one specific category.

  • They are complementary and share a similar audience.

  • Niches can be bigger or smaller depending on what you want to target.

  • An example of a big niche would be baby clothes.

  • An example of a smaller niche would be streetwear-style baby clothes.

  • A general store carries a variety of products that don't necessarily have anything in

  • common.

  • Most often, they carry trending products from a variety of different niches.

  • Big retail stores are a real world example.

  • General stores might carry trending kitchen gadgets alongside baby clothes and jewelry.

  • In dropshipping courses and videos, most instructors strictly suggest one or the other.

  • In complete fairness, I have seen both work many times.

  • However, there are a few reasons I suggest choosing a niche on Shopify over selling products

  • in a general store.

  • First, a niche store makes it much easier to target a specific audience.

  • When your dropshipping store is all set up, the next stllep is finding an audience to

  • advertise to.

  • This is one of the biggest challenges for both the beginner and experienced dropshipper.

  • If your audience is too broad, you'll see very low conversions.

  • When you're selling kitchen gadgets and skull rings in the same store, it is very

  • difficult to find a small and targeted audience to advertise to.

  • I've seen dropshippers make this mistake time and time again.

  • If you're running low-budget Facebook ads to a huge audience, they will not convert.

  • Imagine casting a small fishing line into a random part of the ocean.

  • While there are billions of fish, you might use the wrong bait for the fish in that area

  • and end up empty handed.

  • With a niche store, you'd be casting your small fishing line in a smaller lake.

  • You'd know exactly what type of fish is most popular there, so you could use the right

  • bait to catch them!

  • There's a second advantage to having a dropshipping niche store.

  • Once you do have some customers and traffic, a niche store will allow you to lower your

  • cost per sale.

  • When running a general store, you need to run ads individually for every product.

  • Each individual product requires a unique audience and ad.

  • Your Facebook Business Manager bill will quickly add up!

  • With a niche store, you can advertise a carousel of similar products to one audience.

  • Even if you advertise a single product, that customer is more likely to be interested in

  • checking out the other products in your store.

  • The last advantage dropshipping niche stores have over general stores is returning customers.

  • Once you've made a sale, you'll have your customer's email and can use it to send

  • relevant content and product suggestions.

  • For example, If you're selling streetwear-inspired baby clothes, you can confidently send your

  • customers emails with baby clothing trends and similar products in your store.

  • Make sure to check out this video to learn exactly how to use emails to increase conversions!

  • If you're running a general store, it will be much harder to convert previous customers

  • again.

  • If a customer buys a skull ring from your store, they will most likely not be interested

  • when you suggest they buy a microwave cleaner next.

  • Alright, now you know that niche is the way to go.

  • Let's get started with the list of 5 growing Shopify niches for dropshipping in 2019.

  • 1.

  • Wedding Niche

  • The first dropshipping niche you can feel confident building a store around is weddings.

  • Millennials have seriously changed the wedding industry today.

  • The number of weddings in the United States has increased year after year.

  • However, the way millennials plan their weddings has changed dramatically.

  • One reason is cost.

  • On average, couples expect to pay $16,000 but end up spending roughly $29,000 on their

  • weddings!

  • While the bride might be attached to a pricey ring and gown, you can rest assured she is

  • looking to save money on wedding decor.

  • And these days, 80% of wedding planning is done online.

  • That's a huge opportunity for a wedding niche store!

  • Another advantage of this niche?

  • When planning a wedding, customers are shopping months in advance.

  • That means shipping times are less of a concern.

  • One winning product to consider selling in a wedding store is silk rose petals.

  • With flowers costing an average of $1800 per wedding, artificial rose petals can help couples

  • cut costs without cutting romance.

  • There are hundreds more products in the Oberlo marketplace to sell in a wedding-themed store.

  • Make sure to check out our 100 Winning Products for 2019 eBook in the description for more

  • wedding-themed product recommendations!

  • The next niche for Shopify dropshipping has seen a steady growth over the last 5 years.

  • Now is the perfect time to jump in.

  • 2.

  • Smart Home Niche

  • It is, the smart home niche!

  • The recent introduction of smart speakers has changed the way we live at home.

  • While smart speakers started as a novelty item for techies, they are now popular among

  • many different types of people.

  • They've changed the way we interact with other products in our homes.

  • What started out as one smart speaker in the home has grown into more and more products

  • for the modern smart home.

  • You might be wonder why a customer would be interested in more smart home products if

  • they already have a smart speaker.

  • Well, 70% of people who own one smart device express interest in buying another.

  • This is the perfect audience for your smart home dropshipping store!

  • Once a person has a product that helps them daily, they want more.

  • It is estimated that 477 million smart home products will be shipped globally in 2020!

  • So now is definitely the time to build a smart home niche store.

  • If you are wondering what products to sell in this niche, I suggest the bluetooth tracker.

  • Yes, you've seen one before.

  • No, it's not too saturated.

  • Bluetooth trackers used to be a helpful novelty product for technology-driven folks.

  • However, they required a smart phone to operate, and 10 years ago not everyone had one.

  • As smart phones have become more common, the market for this product has grown.

  • This tracker is perfect for a slightly older audience.

  • It's helpful for anyone who has trouble keeping track of things.

  • As an added bonus, this bluetooth tracker comes with a video ad.

  • You're free to use the video ad to market this product yourself.

  • Six-figure dropshipper Ross Madden suggests you sell this product too.

  • To find out why, click this video right here.

  • The next dropshipping niche to consider selling in 2019 is the beauty niche.

  • 3.

  • Beauty Niche

  • If you know anyone who is a self-proclaimed makeup fanatic, you know there is no such

  • thing as enough beauty products.

  • The global cosmetic products market was valued at around $532 billion in 2017 and it's

  • expected to reach approximately $863 billion in 2024!

  • This market is exploding, creating the perfect opportunity for the savvy dropshipper .

  • You can think outside the box when it comes to selecting beauty products to sell.

  • Although you can sell makeup, most makeup fanatics have brands they are already loyal

  • to.

  • However, there are plenty of related products that you can sell to this audience.

  • If you start a Shopify store in this niche, I suggest selling a portable ring light!

  • If you enjoy wearing makeup or know someone who does, you'll know that lighting is extremely

  • important.

  • Not only for doing your makeup, but for showing it off too!

  • This ring light is an inexpensive way for your customers to take their makeup selfie

  • game to the next level.

  • If you're running Facebook ads for this product, I suggest researching the most popular

  • makeup companies and building an audience around them.

  • Makeup fanatics want to share their obsession with the rest of the community.

  • Taking well-lit photos of their look is the perfect way to do it!

  • In addition to the ring light, consider selling makeup bags, or organizers for makeup palettes.

  • If your audience is splurging on makeup, they'll want a neat way to display and organize their

  • cosmetics.

  • You can advertise your beauty niche store anywhere, but I suggest looking into Instagram

  • or Youtube beauty influencers.

  • Their followers are loyal and take their suggestions seriously.

  • If they see that their favourite makeup guru using a portable ring light, they won't

  • think twice about ordering one.

  • The next dropshipping niche I suggest looking into is health and wellness.

  • 4.

  • Health and Wellness Niche

  • This one shouldn't come as a surprise.