Whether it's a akami, the strikingly red most commonly eaten cut

Or chutoro, medium fatty tuna, or for high fliers who like it buttery

Smooth is otoro, the fattiest cart the tuna, which falls apart in your mouth served together

They make up an iconic palette of red and pink and once you've tasted it

You'll be forever delighted you got used to eating raw fish

Even if it can be a wallet draining addiction

But there's one man who makes a mockery of us all with our pitiful wallets

that is Kiyoshi Kimura, known in Japan as the Tuna King

The Tuna King owns one of Japan's largest sushi chains, Sushi Zanmai, and not only loves tuna

I mean just look at his cheeky spine

But he also has a reputation for smashing the world record for the most expensive tuna ever auctioned.

In January 2019, he splashed out incredible 3.1 million dollars on a single

278 kilogram bluefin tuna coming in at five thousand dollars per pound, but this wasn't just any tuna in Japan

there's a real premium placed on the finest sourced ingredients from

$250 marbled Kobe beef sauce from Tajima black cattle to the obscenely expensive

Yubari King melons cultivated in Hokkaido and sold for

$30,000. Tuna is no exception. All of Japan's most prized. Tuna comes from one place

The Shimokita Peninsula sticks out at the top of Japan's main island of Honshu looking not too dissimilar from an axe

It's a mysterious frontier

But it's in the town of Oma on its most northern tip where fishermen go out into the fertile seas of the Tsugaru

Strait to catch the million-dollar tuna auctioned off in Tokyo and today my mischievous Japanese companion Ryotaro

and I have traveled to Honshu's northern edge to see the fish being caught but our first stop in this mysterious land isn't

Otherworldly rugged looking landscape that feels like it'd be right at home on another planet

First time I saw this place was in the book called

40 greatest views of the world and there's only one from Japan and this is it, Hotekegaura.

Definitely got a bit of the edge of the world kind of vibe going on

The only way that I do know that it's not the edge of the world is I can see Hokkaido

In the distance across the sea

One of the first things we noticed when we got down here is there's a giant owl there and in the rock formation

There's a giant owl. I thought that was intentional because I also saw a giant eagle over there as well

My initial thought was they've done that for tourism reasons. But according to Ryotaro it's actually just natural

So I look at it clouds when you see something right? I'm not going mental, right?

You're not you know, it's all natural. I mean the other thing I saw is on top of that rock

It looks like a giant monster is just taking a bite taking a chunk out the top of it. I don't find that romantic

Genuinely looks like a bloody eagle. Yeah, like resting. Oh, yeah about to fly

That's why I think it's deliberate

It looks uncannily like an eagle an owl if I see if I see one more rock that looks like an animal or an object

Then we'll know we'll know it's deliberate. No natural.

Found it found one more face that in the distance

It looks like something out of the Rings the head of a giant statue

Lord of the Rings meets Planet of the Apes. And now you're saying that it's intentional again. This is all intentional. This is a setup

It's natural. It's isn't natural

There's no way water could have done that to the rock to make it look like a face or an eagle or an owl

Its rigged! Natural scenic wonder? Lies!

Somebody's carved that out of the rough. I know it. I'm really clever. I'm a youtuber I must be right

Shimokita peninsula is what is known as a Geo site right? A Geopark

Yeah, because it's from the few places in Japan that is completely surrounded by sea, it's shaped like an axe

And they have sea from 360 degrees and also it's very seismic as well

It's been recognized for its geological outstanding nature and they've tried to sell that basically through having geo dining

food that's influenced by the local area, which we are eating now. I haven't even started. He's already eaten it

Brilliant, whatever happened to let's wait for the audience?

So this is um, shiitake mushroom gnocchi with sea urchin sauce topped with shiitake itself

It's a the main local ingredient here are

Mushrooms and also shi- and also sea urchin is really really really good - really rich try that

Try that. It's quite rare, isn't it? Like mixing the almond milk with sea urchin like it to make a sauce

Well, I've never done it. That's for sure

Then again, I can't cook so I know I must admit the first time I heard Geo dining

I pictured something with a volcano and food. I thought would be like sticking the food in a volcano or something

I'm slightly relieved that it's not that, that it is far tastier than that would be

So this is it the star of the show uni croquette

Croquette with uni and yogurt and seaweed around it

Ryotaro- I've already finished it all finished it at one second

He was nodding. He was shaking his head. He was in all sorts of weird crap. Let's try it because

because because

mmm

This is it

Tastes like cheese. Yeah, it's got I think the sea urchin with I think yogurt in it

Like it actually make it make it taste like a little cheesy. Eating a dish like this

It makes me really angry that I stopped eating uni what three years ago

Three years ago, I ate some uni, it was really bad. It was very bitter and horrible

and after that

I just stopped. No uni for three years and then - This changes today when he brought it out

I thought oh God it's some sort of rock straight out of a volcano because it was black because of the squid ink.

Oh, well, that was it. That was an incredible dish

Over the course of the last half decade

I've eaten a staggering amount of tuna with little thought or appreciation how or where it's been caught and today finally

We were going to see it once and for all firsthand

So we popped on a small fishing boat and we've come out into the Tsugaru Strait with the hope of finding tuna fishermen

Who are going out and catching all of the decadent expensive tuna that are swimming beneath us.

There we go. I mean that puts it in perspective. There's dozens of fishing boats out there right now

so the reason this is the best place the best place to get tuna in Japan is with

Numerous currents because we've got the Pacific Ocean that way the Sea of Japan that way the Strait in between mixing the currents

It's the perfect fertile fishing ground for tuna as we found out earlier the most expensive tuna ever

Auctioned in Japan was caught here in the Strait. They call them black diamonds these days. They call Oma tuna black diamonds

Yeah

Because they're so expensive. Because of the money you could get there selling them if we were smart

We would have bought our own fishing rod and trying to get a piece of the action, but we're not that smart

Why didn't we try to get our own tuna?

We could have left the trip with a profit

Despite Ryotaro's pessimistic odds of spotting a tuna actually being caught

It turns out fortune is smiling upon us when a neighboring fishing boat strikes gold

We've been following this boat for about 20 minutes and they look like they caught something and are reeling it in

they're reeling it in we were circling and finally they brought out an electric shocker and then some kind of spear and

they did it it looked really hard. It look really complicated. Apparently, it's their first time is their debut right? Yes

It's their debut, it's their first. Yeah with the one rod fishing.

Yeah

it's the first time this this team has actually caught a tuna using the one the one fishing line method and it turns out that

It's actually the cousin of the captain of our ship. So he was pretty happy as well

No sooner had the cousin of the captain successfully hauled their gigantic tuna in we pulled up alongside another boat to witness an

Even bigger tuna being caught. So we just found a new, or second actually, boat. Second tuna.

And right now they are just pulling the line

And this boat happens to be the captain's nephew and the other one was the captain's cousin

Everybody is related to the captain of our ship somehow. Exactly. A group of winners

Look at how big it is.

Black diamonds

So this is Pacific bluefin tuna

And in Oma it's actually branded as Oma tuna. Such is the current quality

And reputation of the brand of sushi, but the best of all, it doesn't actually taste like black diamonds.

It tastes like amazing tuna

You may have noticed we're wearing very colorful shirts.

What does this actually say I know it's got a giant maguro on it

Oh maguro... can't read that kanji. Define my shirt.

It's like, your life is dependent on the tuna

Ah so fishermen wear it. Exactly.

Wano Nona. Wano Nona. I don't know what that means

But there is, there is a dialect, I think.

But that means he who is without sin should not eat the fresh tuna

But significant difference is - what's all that about?

That's a sea urchin on armpit

Why under the right arm, but no the left one?

Oh I have no idea

The great mystery of Oma

Why did it?

Why does the t-shirt have sea urchin on the right side but- imagine you're like

on a yamanote train or like well it doesn't have to be in Japan. But like you're just gonna you know

Try to hold the handrail

on the train and suddenly like

What's that?

Some hair anemones

There is one more item of clothing they sell out here

Oh yeah exactly

And it's this little cute underwear

Says again, my life is dependent on tuna

Rather precariously placed there on the underwear, "my life is tuna"

Imagine going on a date with a girl and it all going quite well, and then you get down to underwear level

And then they see this oh my life depends on tuna

Yeah, so

question is would that be a plus or a minus? Would that be good or bad?

And mind you and this is actually a gift for Chris

Really? Yeah, it was actually well, so

This all yours like, hey lucky me. So make sure you go to that level, you know, I mean

some time with my... your tuna

The Shimokita Peninsula

Is easily accessible from Hakodate in Hokkaido by ferry. It takes just 90 minutes

or you can catch a bullet train from Tokyo Station to Hachinohe and switch to a local train which takes about

Four hours today has been one hell of an intense day but now to wrap things up

We've got squid racing an actual thing. I'm not making it up. This is a racing track for squid

Apparently use a little brush and you sort of prod the water

a few inches behind the squid and they launch forward like a torpedo like a rocket

Around the track and that is what we're gonna do now

It's yeah

So fast

You won! You somehow won!

Somehow won I had the faster squid.

Yeah first prize look at that

By the way, Chris what happened to the squid that you - Sammy the squid?

Yeah well he won didn't he? He won. And his reward, I don't know. I don't know what they do

I just saw him like go in the kitchen. Oh

No, that's not fair. After I mean if it wasn't for him I wouldn't have won what whatever that is?

Yeah, that's a good time to wrap things up. But for now guys, that's all. We'll see you next time

Thank you Ryotaro. Thank you Sammy the squid. this way. Thank you. Thank your squid and

Bye for now