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  • So imagine you're wrapping up a night out.

  • You're ready to head home, but driving isn't an option,

  • and you don't want to wait for public transit.

  • So you use your phone and you fire up Uber, or Lyft, or whatever ride-hailing app floats your boat.

  • 20 minutes later you're faced with this screen. Do you tip your driver or not?

  • No.

  • Sometimes.

  • ...Sometimes.

  • I can't tell you the last time I tipped an Uber or Lyft.

  • Sometimes I'll do it. Sometimes I won't.

  • I should tip.

  • I tip every single ride.

  • Wow. Aren't we just like, much better than me.

  • So riders are all over the place with how they're tipping.

  • Turns out, only about 35% of riders tip consistently.

  • When I talk to drivers, tipping is definitely a big deal for them.

  • It's something that's on their minds, and it can make or break a ride for them.

  • This is Shirin Ghaffary.

  • I write about tech and labor.

  • App-based drivers and cab drivers perform a very similar service.

  • But riders in the US pretty consistently agree:

  • cab drivers should be tipped.

  • I would never walk out of a cab without tipping the driver.

  • I instinctively tip the cab driver.

  • So what's going on here?

  • Why is there so much confusion

  • around whether you should tip on apps like Uber or Lyft?

  • This split, between how riders tip cab drivers versus app-based drivers,

  • can be traced back to the origins of Uber:

  • the company that made smartphone ride-hailing a thing in the first place.

  • Uber definitely wasn't the first ride-hailing app, but it was the one that scaled the most quickly,

  • and became a household name the most quickly.

  • By 2015, Uber accounted for over 90% of all app-based rides.

  • Uber set the standard in terms of what's the right driver-rider courtesy.

  • And for years, Uber set the standard that what's right is not tipping your driver.

  • From the moment Uber entered the market in 2009, there wasn't even an option to tip in the app.

  • Over the next few years, the company told curious customers over Twitter that a

  • 20% tip was already built in to the fare and that there was no need for riders to tip.

  • Uber also told riders that its drivers take home the majority of the fare.

  • I thought that Uber and Lyft were just like showering their drivers with

  • money so that you didn't have to tip. I've always thought that the tip was

  • built into the cost.

  • Uber's messaging around tipping had a huge impact.

  • Even as other ride-hailing apps joined the market with tipping

  • built right into the app, riders still saw these services as something that

  • didn't require a tip.

  • Still, for a time, even though app-based drivers weren't

  • making much in tips, their pay was pretty good and more importantly, stable.

  • This chart shows what app-based drivers made between 2012 and 2014.

  • Even though it goes up and down, it basically hovers around $1500 a month.

  • But that didn't last.

  • As the ride-hailing market got more crowded, Uber and its

  • competitors started to lower their fares to stay competitive.

  • There's been many reports that Uber drivers' pay has been going down over the years.

  • Uber's saying that its commission is 25% but there are some reports showing that it actually

  • may be as high as 40 percent. And in some cases, they're actually lowering

  • the rate that they give drivers per mile.

  • After 2014, app-based driver's pay dropped dramatically.

  • And by 2018, drivers were making nearly half what they were making just six years before.

  • You started to hear drivers get more and more disgruntled.

  • You saw this sort of community form of drivers who felt like

  • these companies may be ripping them off or not giving them their fair share

  • and the lack of tip became a real problem because the amount of money that Uber

  • drivers were getting was comparable to how much to be getting in a cab

  • where most people would tip.

  • To make matters worse for drivers, the reasons Uber had given

  • for not including tipping in its app, those turned out to be not entirely true.

  • Uber had said that tipping is included in our bill. That was sort of debunked

  • and actually some people ended up suing Uber over that claim in part

  • and they ended up settling.

  • Finally, drivers' dissatisfaction reached a turning point.

  • In 2017, Uber's then-CEO Travis Kalanick gets in an Uber and as he's leaving the driver brings up

  • driver pay to Travis.

  • And Travis sort of starts to blame the driver.

  • Definitely it was an inflection point because it made the company look like it didn't care about its drivers.

  • And I think when you have that hand-in-hand with this no tipping policy, it was not a good look for Uber.

  • Several months after this video, Uber finally added a tipping option to to its app.

  • But that wasn't enough to change the pervasive no-tip culture

  • the company had already built.

  • I always tip cab drivers but I don't always tip Uber drivers.

  • I didn't know people tipped.

  • Really? I thought everyone tipped.

  • So should you tip your Uber driver?

  • Well, that's still up to you.

  • But just keep in mind,

  • just like cab drivers, app-based drivers do not automatically get tipped.

  • And if you tip in a cab, you should probably be doing the same for app-based rides.

  • Reconsidering how we tip isn't going to fix the larger problems

  • with the ride-hailing industry, but it's still a good thing to do.

  • I will say that the gig economy is tough. It's a tough gig.

  • So, anything you can do to reward people for good work, I think, is nice.

So imagine you're wrapping up a night out.

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A2 初級

你應該給Uber司機小費嗎? (Are you supposed to tip an Uber driver?)

  • 27 1
    林宜悉 發佈於 2021 年 01 月 14 日
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