Name: 【TEDx】咖啡成癮症？關於咖啡，你不知道的事 What you didn't know about coffee: Asher Yaron at TEDxUbud
Uploaded: 2014-04-13T10:18:07.000Z
Duration: 11 min 40 s

Yes! You, and hundreds of millions of others like you around the world.

沒錯 不只你們 全世界還有數億人也是

情態副詞

Which makes coffee arguably the most important discovery

Today, coffee is the second largest traded commodity in the world,

It's the second  most popular drink in the world.

And it's been credited with  ushering in the age of enlightenment.

據信 咖啡在啟蒙時代就已傳入歐洲

Yet, 95% of the roasted coffee  in the world

Coffee once roasted  is a fresh, living food,

剛烘焙完的咖啡豆十分新鮮 生氣勃勃

and loses its vitality,  and dies in about a week.

卻會逐漸失去生命力 約在一週後死去

And it doesn't matter  if it's vacuum sealed, nitrogen flushed,

And storing it in  the refrigerator or freezer,

So, there are varying legends of  how coffee was first discovered.

What we do know, is that coffee's early uses

就目前所知 咖啡的早期用途十分神祕 崇高

held a mystical and spiritual  importance among many cultures.

Initially, coffee was  prepared and consumed

Monks used it to stay awake at night during long time of prayer,

僧侶飲用咖啡 以在漫長的晚禱中保持清醒

and to attain higher  states of consciousness.

They were drinking coffee prepared like this.

From a handful of spiritual seekers consuming this beverage to today,

where hundreds of millions of people, like yourselves, all around the world,

In our desire to make this special drink available to the masses,

為了將這特別的飲品分享給大眾

the mystical powerful effects of fresh roasted coffee,

Are you ready for the age  of enlightenment 2.0?

你們準備好迎接第二次啟蒙時代了嗎?

This... is the branch  of an arabica coffee tree

(觀眾): 好了  亞倫: 那就開始吧

The cherries on this tree have seeds inside.

Coffee beans -- they're not beans,  they are seeds.

these cherries have two seeds -- they are the females,

and only 5-10% have  one seed -- the male.

5% 至 10% 的果實只有一顆種子 稱作公豆

-- but that's a whole another talk,  we're not going to get into that. (Laughter)

These cherries are, actually, a sweet, edible fruit.

這只是題外話 我們不必深談 (笑聲)

Now, once these seeds are separated  from the fruit, they're dried.

Once they're properly dried, they can be  stored for months, even years.

But, once roasted,  they have a very short life span,

只要曬得夠乾 咖啡豆能保存數月 甚至數年之久

但一經烘焙 咖啡豆的食用期限就會大幅縮短

to obtain the maximum amount of potency and freshness from them.

there are over 1500 chemical  reactions that take place.

We don't have a minute... Let's think about that for 10 seconds.

where they can be assimilated by our bodies.

that can benefit our human brains and bodies

in ways we have not even  begun to discover.

Now, let's take a look at some coffee roasters.

For those of you who are metrically challenged,

Three-kilo roaster, 6.6 pounds, for the metrically challenged --

And a five-kilo roaster...  18,000 dollars

Folks, technology for roasting  coffee -- It's pretty simple.

Indigenous coffee cultures around the world they roast their coffee like this.

Their focus is on freshness, and immediate consumption.

Their focus is on marketing, packaging, and shelf-life.

One produces coffee that is alive, vital, potent.

The other produces coffee that sits on the shelves for weeks and months,

前者生氣盎然 活力十足 香氣飽滿

後者的保存期限長達數週 甚至數月

Now, roasting coffee is  a lot like making popcorn.

You heat up the seeds,  and after a while,

When the louder second crack  is just beginning,

turn off the heat,  you start the cooling process.

Takes a little practice to know when to turn off the heat.

But, if you can make popcorn without burning it,

稍加練習 就能抓準關掉熱源的時機