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  • Welcome back to this three-part series

  • about YouTube's rules of the road.

  • In the first two videos

  • we talked about Community Guidelines and copyright.

  • In this last video, I'll get into how the YouTube Partner Program

  • and our advertiser-friendly guidelines work.

  • Now that you've posted content that complies with those

  • what else could there be?

  • Well, in order to make money on YouTube

  • you need to join the YouTube Partner Program (YPP).

  • We built policies for YPP with the goal of rewarding creators

  • who work hard on unique and original content.

  • The success of the YouTube Partner Program

  • relies on advertisers willing to associate their brands with YouTube videos.

  • If they lose trust in YouTube, it can hurt the earnings of all creators.

  • So, we don't allow egregious behavior

  • that has a large negative impact on the community.

  • This means you should be respectful of your viewers,

  • your fellow creators, and our advertisers --

  • both on and off YouTube.

  • For an overview of each YPP policy,

  • click the Card in the top right hand corner of this video.

  • Once you're in YPP you can make money from features like

  • channel memberships, Super Chat, or even create your own merch.

  • You can also run ads on your videos

  • but, in order to make money from ads on YouTube

  • your content must follow YouTube's advertiser-friendly content guidelines.

  • Brands come to YouTube to connect with potential customers

  • but it's important to them

  • that their advertisements only show on content that aligns with their brand.

  • Because of that, we've worked closely with advertisers

  • and based on their feedback, have created advertiser-friendly guidelines.

  • Advertiser-friendly content is appropriate for most audiences

  • it doesn't include sensitive themes

  • like sexually suggestive material or drug consumption.

  • Some brands are willing to show their ads on more mature content

  • but if your video contains mature themes

  • it might receive less revenue from ads overall

  • because fewer brands are interested in showing ads on your video.

  • To learn more about advertiser-friendly guidelines, click here.

  • And that's it!

  • We hope this was a helpful overview of YouTube's Community Guidelines

  • basic copyright, YouTube Partner Program policies

  • and advertiser-friendly guidelines.

  • These systems all work together

  • to keep YouTube safe, legal, and allow you to make money

  • so be sure to familiarize yourself

  • with the ones that make sense for the way you intend to use YouTube.

  • If you missed any of these three videos, please go back and check them out.

  • Thanks!

Welcome back to this three-part series

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B1 中級

YouTube合作伙伴計劃和廣告商友好指南。YouTube的道路規則(第三部分) (YouTube Partner Program and Advertiser-Friendly Guidelines: YouTube’s Rules of the Road (Part 3))

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    林宜悉 發佈於 2021 年 01 月 14 日
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