that when a leader wants to get 00:02:09.434 --> 00:02:11.367 position:56% the group that they're in charge of, 00:02:11.367 --> 00:02:12.901 position:72% first of all, to make very strong distinctions 00:02:12.901 --> 00:02:14.267 position:61% between the in group and the out group, 00:02:14.267 --> 00:02:17.400 position:81% make it very clear that there's us and there's them, 00:02:17.400 --> 00:02:19.534 position:94% and you're either part of the us or you're part of the them.