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  • Ever wonder how food commercials look so mouthwatering and perfect?

    有沒有想過美食廣告怎麼看起來這麼令人垂涎三尺且完美嗎?

  • These food shoots can cost hundreds of thousands of dollars, all so you'll buy more of these.

    這些食物廣告可能要耗資好幾十萬美元,就只是要讓你買更多。

  • Visual engineer, Steve Giralt, shoots photos and videos for food and product-based commercials in New York City and around the world.

    視覺工程師 Steve Giralt 在紐約及世界各地拍攝食物和商品為主的廣告照片及影片。

  • I bring technology and kind of traditional image-making processes together in what I call visual engineering.

    我結合科技和傳統影像製作流程,而稱之其為視覺工程。

  • One piece of that technology: robots.

    其中一項科技就是機器人。

  • Or, as they call them, motion controls.

    或像他們所說的,運動控制器。

  • Steve's long list of clients include big brands, like Hershey's, Budweiser, Pepsi, and Starbucks.

    Steve 眾多的客戶中包含了像賀喜巧克力、百威啤酒、百事可樂和星巴克等知名品牌。

  • Of course making food look so good comes with a price.

    當然讓食物看起來這麼美味是有代價的。

  • A single-day TV shoot can cost between $50,000 to $100,000.

    單日電視拍攝會花費五萬到十萬美元。

  • In these food shoots that we create, we have a lot of moving parts.

    在我們創作的美食攝影中,有非常多移動的物件。

  • Basically, you'll have, let's say, one item that's moving, something else that's flashing and running into it, something else that it's gonna land on.

    基本上舉例來說,會出現一個移動中的物品、另一個快速掠過並撞上的物品、另一個相撞後會落上去的物品。

  • We have to use a lot of different technologies and synchronizing software to basically allow those things all to happen at the exact moment we need them to happen.

    我們必須使用很多不同的科技和同步的軟體,才基本上能讓那些動作在我們需要他們發生的準確當下發生。

  • We love it, here we go.

    棒極了,來囉!

  • Comes out pretty low.

    結果飛得蠻低的。

  • It also takes a symphony of people to make the products look the best they can be.

    要讓產品展現最好的模樣也需要一群同心協力的人。

  • Various stylists, engineers, and operators work together to create the perfect shot.

    多位造型師、工程師和操作員合力創造完美的鏡頭。

  • My name is Michelle Gatton, and I am a food stylist.

    我叫 Michelle Gatton,我是個食物造型師。

  • When I get recipes, I read over the recipe so I know what I'm gonna be doing.

    當我拿到食譜時,我會讀一下食譜,這樣才知道到時候要做什麼。

  • So, in the back of my head, I start thinking about how I'd like to do it.

    所以在腦海深處我就會開始思考我要如何做出來。

  • It could change once we get on set with the different props.

    我們一到佈景上和其他道具在一起時一切都可能改變。

  • What the art director wants could change.

    藝術總監的要求可能會改變。

  • But I start trying to create the recipe in my head 'cause I'm only making it pretty much the first time on set.

    但我會先在腦中開始製作這道食譜,因為我到了片場才會第一次做。

  • I made these brownies yesterday, just so we're not waiting on me making brownies.

    我昨天做了這些布朗尼蛋糕,這樣我們現在才不用等我做。

  • And, to make them look like I just made them, I just warmed up the chocolate with a heat gun, and I'm adding a little bit of melted chocolate to the cut side.

    為了要讓它看起來是現做的,我剛剛用噴槍加熱巧克力,然後現在在切面塗上融化的巧克力。

  • So here we've got our motorized slider, which is moving a pump that's gonna have caramel on it that'll be pumping down onto our brownies.

    這是我們的機動滑桿,它會移動將裝滿焦糖的擠筒來把焦糖擠上布朗尼。

  • So, in the end, we'll have this shot of this beautiful ribbon of caramel kind of draping and curling on top of the brownie.

    最後,我們就會得到如綢緞般漂亮的焦糖彎曲輕擠在布朗尼上面的鏡頭。

  • There's a lot of trial and error.

    有非常多的考驗和錯誤。

  • Are you ready?

    準備好了嗎?

  • And here we go.

    來囉!

  • Yeah!

    耶!

  • Nailed it!

    搞定了!

  • Every precise moment captured is nailed down to the millisecond.

    捕捉到的每個準確時刻取決於毫秒。

  • This is the benefit to using robots.

    這就是使用機器人的好處。

  • Human hands are also used on commercials when timing is not a crucial factor.

    當擷取時機不是關鍵要素時,也會在廣告中使用真人的手。

  • We put a lot of effort into these visuals.

    我們花費很多精力在這謝視覺效果上。

  • It's really cool to see your vision kinda come to life and be spread with the world.

    看見自己的幻想成真並傳播到全世界是件很酷的事。

  • I think you have to have a really great understanding of what is appetizing.

    我認為深入理解什麼令人胃口大開相當重要。

  • Everybody speaks the language of food.

    大家都會說食物的語言。

Ever wonder how food commercials look so mouthwatering and perfect?

有沒有想過美食廣告怎麼看起來這麼令人垂涎三尺且完美嗎?

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看到美食總是把持不住?耗資百萬的美食廣告就是這樣拍的! (How Food Commercials Are Made)

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    Estelle 發佈於 2019 年 10 月 14 日
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