Now it's the standard shipping speed for Amazon's 100 million Prime

現在它'是亞馬遜'1億Prime的標準發貨速度。

members. Earlier this year Amazon doubled the speed of Prime shipping from

會員。今年早些時候，亞馬遜將Prime發貨速度提高了一倍，從

two days to one.

兩天到一天。

And the faster speed is now available on more than 10 million products.

而更快的速度現在已經可以在1000多萬產品上使用。

Prime one-day is basically going to A) keep up with the brick and mortar

Prime單日基本要A）跟上實體店的步伐。

guys and B) enhance Prime.

傢伙和B）增強總理。

Amazon has changed the game completely.

亞馬遜已經徹底改變了遊戲規則。

So what they excel at is getting an object from a creator to a consumer as

所以，他們擅長的是將一個對象從創造者送到消費者手中，作為

flawlessly as they can and as quickly as they can.

儘可能完美無瑕，儘快。

So Amazon is changing people's expectations and they're perpetually

所以，亞馬遜正在改變人們'的期望，他們'永遠是。

improving those expectations.

改善這些期望。

But behind every Amazon box there are lots of people hustling and a lot of

但每一個亞馬遜盒子的背後，都有很多人在忙碌，也有很多人在忙活

money spent to get it to you in just one day.

花的錢，只需一天就能送到你手中。

Here's what happens when you buy a Prime eligible item on Amazon.com.

以下是當你在Amazon.com上購買符合Prime條件的商品時的情況。

Amazon spends tens of billions on shipping every year.

亞馬遜每年在運費上的花費高達數百億。

In just the last quarter of 2018, Amazon's shipping costs jumped

就在2018年的最後一個季度，亞馬遜'的運輸成本猛增。

23%, reaching a record $9 billion.

23%，達到創紀錄的90億美元。

So why is it worth it?

那為什麼值得呢？

Well customers come to expect consistent fast delivery of anything on earth

好了，客戶來期待一致的快速交付地球上的任何東西。

from Amazon.

從亞馬遜。

And our job is to continue to make that happen.

而我們的工作就是繼續實現這一目標。

And Amazon set aside $800 million just in the second quarter of 2019 to

而亞馬遜僅在2019年第二季度就撥出8億美元用於

start making one-day shipping the norm.

開始讓一天內發貨成為常態。

Most of that investment is going towards the infrastructure and

大部分投資將用於基礎設施和。

transportation costs associated with speeding up delivery to the millions

與加快向數百萬人交付有關的運輸成本。

of Prime customers who are about to begin to experience one-day as the new

的Prime客戶，他們即將開始體驗到一天作為新的

normal.

正常。

The difference with e-commerce is the costs never end.

與電商不同的是，成本永無止境。

The pick, pack and ship happens every time a unit is sent out.

揀選、包裝和運輸是每次組織、部門發出時發生的。

To better control this process and its large cost, Amazon is cutting down

為了更好地控制這一過程及其龐大的成本，亞馬遜正在削減

its reliance on UPS and the U.S.

其對UPS和美國的依賴。

Postal Service and is investing heavily in its own logistics network.

郵政服務，並正在大力投資於自己的物流網絡。

It now handles the shipping for 26% of online orders.

現在，它處理了26%的在線訂單的運輸。

Amazon now has at least 50 airplanes, 300 semi-trucks, 20,000 delivery

亞馬遜現在至少有50架飛機、300輛半掛車、2萬輛配送。

vans and it operates ocean freight services between the U.S.

貨車，經營美國之間的海運服務。

and China.

和中國。

Amazon is looking to do it all.

亞馬遜正在尋求做這一切。

That shouldn't be much of a surprise.

這應該不是什麼奇怪的事。

The only thing that matters to Amazon is making sure the customer is happy

對亞馬遜來說，唯一重要的是確保客戶滿意。

and is paying for Prime every year or every month.

並正在每年或每個月支付Prime。

What that means is sometimes you can rely on partners but you want to make

這意味著，有時你可以依靠合作伙伴，但你要使

sure that you have it in your pocket if that's not the case.

確保你有它在你的口袋裡，如果不是這種情況。

Other big retailers are also spending a lot to keep up with the fast

其他大的零售商也花了很多錢，以跟上快

shipping expectations Amazon has created.

亞馬遜創造的運輸預期。

Walmart is rolling out free next-day shipping with orders of 35 dollars or

沃爾瑪推出訂單滿35美元免費次日送達服務。

more starting today.

更多從今天開始。

And target offers free two-day shipping on orders over 35 dollars.

而且target提供超過35美元的訂單免費兩天的送貨服務。

And during Amazon's big Prime Day sales event July 15th and 16th, eBay

而在亞馬遜'7月15日和16日的Prime Day大促銷活動中，eBay。

plans to hold a crash sale offering 80% off big ticket items.

計劃舉行大賣會，提供八折大件商品。

Amazon's 25 years old.

亞馬遜'的25歲。

The reality is that's a really short time to be around to have become the

現實是，'是一個非常短的時間，在周圍已經成為了。

number one player.

頭號選手。

So can anyone compete? Sure

那麼有人能競爭嗎？當然可以

people can compete.

人可以競爭。

Can they sustainably compete is the harder question.

能否持續競爭是比較難的問題。

I don't think we've seen it yet.

我不'想我們'還沒有看到。

The journey a package takes to your door starts before you even place the

包裹送到您家門口的旅程，在您下單之前就已經開始了。

order. Most items on Amazon are sold directly to you by a third party.

訂單。亞馬遜上的大部分商品都是由第三方直接賣給你的。

In Jeff Bezos' letter to shareholders in April 2019, he said third-party

在傑夫-貝佐斯&#39；2019年4月致股東的信中，他表示，第三方。

sales have grown from 3% of total merchandise sales in 1999 to 58% in

銷售額已從1999年佔商品銷售總額的3%增長到58%。

2018. Amazon charges those sellers a fee to list items on Amazon.com

2018.亞馬遜向這些賣家收取費用，讓他們在亞馬遜網站上列出商品。

starting around 15% of the item's selling price.

起價約為商品售價的15%。

Amazon also sells things directly.

亞馬遜還直接賣東西。

In some cases Amazon buys inventory from a third party and then sells it

在某些情況下，亞馬遜會從第三方購買庫存，然後進行銷售

to consumers.

到消費者。

Other items are Amazon's own brands such as Amazon Basics, Amazon

其他商品是亞馬遜'的自有品牌，如Amazon Basics、Amazon?

Essentials, fashion lines like Lark & Ro and Alexa devices like the Echo.

要點、Lark & Ro等時尚系列和Echo等Alexa設備。

All items sold directly by Amazon are already sitting in an Amazon

所有由亞馬遜直接銷售的商品都已經存放在亞馬遜的

warehouse waiting to be ordered and shipped.

倉庫等待訂購和發貨。

Most third-party items fulfilled by Amazon are also already waiting at an

大多數由亞馬遜履行的第三方商品也已經在等待在一個

Amazon warehouse, while others are sent directly from the seller or to an

亞馬遜倉庫，而其他的則是直接從賣家那裡發過來的，或者是發到某個

Amazon warehouse once you hit that place order button.

一旦你點擊那個下單按鈕，亞馬遜倉庫。

Amazon does not disclose the details of its inventory strategy.

亞馬遜沒有披露其庫存策略的細節。

Figuring out where a product sits before you buy it is a phenomenal

在購買產品之前，先弄清楚產品的定位，是一個現象級的。

mystery. It's something that every reseller would love to know.

的神祕感。這'是每個經銷商都想知道的。

And figuring out the code that is Amazon has been part of that hard

而搞清楚亞馬遜的代碼，一直是這個艱難的一部分。

process.

進程。

After an item is ordered and ready at one of Amazon's 175 fulfillment

在亞馬遜的175個執行點之一訂購併準備好商品後，請注意以下事項

centers around the globe, it's picked, packaged and shipped by some of its

在全球各地的中心，它的採摘，包裝和運輸的一些其

250,000 warehouse workers often with help from one of its 100,000 robots.

25萬名倉庫工人經常在其10萬臺機器人的幫助下。

It's essentially an amusement park for a box.

它'本質上是一個盒子的遊樂園。

There's conveyor belts that go around, there are slides.

有'的傳送帶，有滑梯。

It looks like a lot of fun.

看起來很有趣

But the question is: how much is automated versus how much his manual

但問題是：有多少是自動化的，有多少是他的人工。

labor? And that suite, blending that, figuring out how to have the least

勞動？而這套房，融合了這一點，想辦法有最少的。

human touch points while ensuring the best quality control is that

在確保最佳品質控制的同時，人的接觸點是

perpetual conversation.

永遠的對話。

We visited a fulfillment center outside Seattle where 2,000 workers prepare

我們參觀了西雅圖郊外的一個執行中心，那裡有2000名工人在準備著他們的工作。

packages on a couple million square feet of floor space.

在幾百萬平方英尺的樓面上，包。

Workers here showed us the process of getting an item from the shelves to

在這裡，工人們向我們展示了一件商品從貨架上運到的過程

a box.

一個盒子。

We scan the item and make sure that that item is what matches what's in our

我們掃描物品，確保該物品與我們的'中的物品相匹配。

hand that's on the screen and then we stow it into a bin.

手，'在螢幕上，然後我們把它收進一個垃圾箱。

And then there's cameras here that take pictures of where our hands go

還有就是這裡的攝像頭，可以拍下我們手的去向

of where we place the item.

我們放置物品的地方。

I am a picker so I pick product that will end up going down to the packing

我是個揀貨員，所以我揀的產品最終都會進入包裝。

department and then they pack it out and send it to our customers.

部門，然後他們把它包裝出來寄給我們的客戶。

I need to put it into a box.

我需要把它放進一個盒子裡。

It actually tells me what type of box it is.

它居然告訴我這是什麼類型的盒子。

Tape. Put the item in there.

膠帶。把物品放在那裡。

Scan it through. Drop it down the line.

掃描一遍。把它丟到線下。

Amazon says it's 100,000 robots inside the fulfillment centers help make

亞馬遜表示，它'履行中心內的10萬個機器人有助於使。

this whole process more efficient.

這整個過程更有效率。

In 2012 Amazon bought robotics company Kiva for $775 million and started

2012年，亞馬遜以7.75億美元收購了機器人公司Kiva，並開始了。

using robots in its fulfillment centers a couple years later.

幾年後，在其履行中心使用機器人。

Now there's driving robots that move inventory around, robotic arms that

現在有的駕駛機器人可以移動庫存，有的機械臂可以移動庫存。

lift boxes and pallets and even a new robot that can package items in

抬起箱子和托盤，甚至還有一個新的機器人，可以將物品包裝成

custom-sized boxes.

定製尺寸的盒子。

If it wasn't for them then I'd have to walk and I'd much rather be up here

如果不是因為他們，那我就得走路了，我寧願在這裡。

in my own little world picking then walking up and down.

在我自己的小世界裡採摘，然後走起走落。

So I love the robots.

所以我喜歡機器人。

As technology continues to change how fulfillment centers function, Amazon

隨著技術不斷改變履行中心的運作方式，亞馬遜

just announced it will spend $700 million to retrain a third of its U.S.

剛剛宣佈將斥資7億美元重新培訓三分之一的美國。

workforce by 2025 to move them to more advanced jobs.

到2025年，使勞動力轉向更高級的工作。

After an order leaves the fulfillment center it has to get across the

當一個訂單離開執行中心後，它必須穿過

country or world to another warehouse in your region.

國家或世界上的其他倉庫在您的地區。

Some boxes are sent via one of the shipping giants, but Amazon is cutting

有些箱子是通過其中一個運輸巨頭髮送的，但亞馬遜正在切。

costs by sending packages in at least 300 of its own semi-trucks and now

通過使用至少300輛自己的半卡車和現在的半卡車發送包裹來降低成本。

dozens of its own planes.

自己的幾十架飛機。

We've been building out an air network for a number of years now.

我們'幾年來一直在建立一個空中網絡。

That coupled with our partners networks, we're in a place we have a lot of

再加上我們的合作伙伴網絡，我們在一個我們有很多的地方。

incremental capacity to be able to advance packages for customers much

增量能力，以便能夠為客戶提前提供套餐。

faster than we were two or three years ago.

比我們兩三年前更快。

Amazon broke ground on a new 1.5

亞馬遜破土動工，新的1.5

billion dollar air hub in Northern Kentucky in May.

億美元的航空樞紐，5月在北肯塔基州。

It has capacity for 100 planes.

它可以容納100架飛機。

One of the great things about customers all over the world: they are

世界各地的客戶有一個很好的特點：他們是

divinely discontent.

神情不滿。

You give them the best service you can.

你要給他們最好的服務。

They love it.

他們喜歡它。

But they always want a little bit more.

但他們總是想要多一點。

We're going to move Prime from two-day to one-day and this hub is a big

我們'要把Prime從兩天搬到一天，這個中心是一個很大的

part of that.

的一部分。

After an item arrives near your city it waits in another warehouse like

當一件物品到達你的城市附近後，它就會在另一個倉庫裡等待，就像......一樣。

this one for a delivery person to pick it up and take it that last mile to

這個讓送貨員來取，然後把它帶到最後一英里的地方。

your door.

你的通過。

We've been building for over 20 years to support this network that's

我們'已經建立了20多年，以支持這個網絡，'的。

eventually just constantly getting faster and we knew would begin to

最終只是不斷地變得更快，我們知道將開始。

migrate to a one-day service.

遷移到一天的服務。

The big difference for us is all about how we get product from our

對我們來說，最大的區別在於我們如何從我們的產品中獲得。

fulfillment center to that last-mile location.

履行中心到最後一英里的位置。

Last-mile is the most expensive part of the delivery process.

最後一英里是交付過程中最昂貴的部分。

Until an item arrives at a warehouse near your home, it can be shipped in

在商品到達您家附近的倉庫之前，它可以通過以下方式發貨

bulk. But then each package needs to be hand delivered to a different

散裝。但是，每一個包裹都需要親手送到不同的

address, which takes a lot of people and a lot of time.

地址，這需要很多人和很多時間。

Amazon pays to outsource much of last-mile delivery to carriers like UPS

亞馬遜花錢將大部分最後一公里的配送工作外包給UPS等運輸商。

and USPS, which charge a fee, and those fees just went up.

和USPS，它們收取費用，這些費用剛剛上升。

In January the post office increased its last-mile shipping rate by nine

1月，郵局將最後一公里的運價提高了9

to 12% depending on package size.

根據包裝的大小，可達到12%。

The more Amazon can keep last-mile delivery in-house, the more it can

亞馬遜越是能把最後一公里的配送留在內部，就越能

control these costs.

控制這些成本。

To do that Amazon uses small business partners, some delivering out of

為了做到這一點，亞馬遜使用了小企業合作伙伴，有的在外面送貨。

20,000 Amazon vans.

2萬輛亞馬遜貨車。

And in 2015 it launched Amazon Flex.

而在2015年，它推出了亞馬遜Flex。

I've been driving for Amazon Flex roughly since 2016 on and off, I'd say at

我'一直在為亞馬遜Flex開車大概從2016年就開始了，我'會說在。

least two solid years.

至少有兩年的時間。

Amazon Flex is available in about 50 U.S.

亞馬遜Flex在美國約50個。

cities. Anyone over 21 with a driver's license, auto insurance and at

城市。凡是年滿21歲，擁有駕駛證、汽車保險和在。

least a mid-size sedan can sign up.

至少中型轎車可以報名。

After clearing a basic background check, drivers in areas with open spots

在通過基本的背景調查後，有空位的地區的駕駛員