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  • Before Prime launched in 2005 one-day shipping was an exorbitant luxury.

    在2005年Prime推出之前,一天的運費是一種昂貴的奢侈品。

  • Now it's the standard shipping speed for Amazon's 100 million Prime

    現在它'是亞馬遜'1億Prime的標準發貨速度。

  • members. Earlier this year Amazon doubled the speed of Prime shipping from

    會員。今年早些時候,亞馬遜將Prime發貨速度提高了一倍,從

  • two days to one.

    兩天到一天。

  • And the faster speed is now available on more than 10 million products.

    而更快的速度現在已經可以在1000多萬產品上使用。

  • Prime one-day is basically going to A) keep up with the brick and mortar

    Prime單日基本要A)跟上實體店的步伐。

  • guys and B) enhance Prime.

    傢伙和B)增強總理。

  • Amazon has changed the game completely.

    亞馬遜已經徹底改變了遊戲規則。

  • So what they excel at is getting an object from a creator to a consumer as

    所以,他們擅長的是將一個對象從創造者送到消費者手中,作為

  • flawlessly as they can and as quickly as they can.

    儘可能完美無瑕,儘快。

  • So Amazon is changing people's expectations and they're perpetually

    所以,亞馬遜正在改變人們'的期望,他們'永遠是。

  • improving those expectations.

    改善這些期望。

  • But behind every Amazon box there are lots of people hustling and a lot of

    但每一個亞馬遜盒子的背後,都有很多人在忙碌,也有很多人在忙活

  • money spent to get it to you in just one day.

    花的錢,只需一天就能送到你手中。

  • Here's what happens when you buy a Prime eligible item on Amazon.com.

    以下是當你在Amazon.com上購買符合Prime條件的商品時的情況。

  • Amazon spends tens of billions on shipping every year.

    亞馬遜每年在運費上的花費高達數百億。

  • In just the last quarter of 2018, Amazon's shipping costs jumped

    就在2018年的最後一個季度,亞馬遜'的運輸成本猛增。

  • 23%, reaching a record $9 billion.

    23%,達到創紀錄的90億美元。

  • So why is it worth it?

    那為什麼值得呢?

  • Well customers come to expect consistent fast delivery of anything on earth

    好了,客戶來期待一致的快速交付地球上的任何東西。

  • from Amazon.

    從亞馬遜。

  • And our job is to continue to make that happen.

    而我們的工作就是繼續實現這一目標。

  • And Amazon set aside $800 million just in the second quarter of 2019 to

    而亞馬遜僅在2019年第二季度就撥出8億美元用於

  • start making one-day shipping the norm.

    開始讓一天內發貨成為常態。

  • Most of that investment is going towards the infrastructure and

    大部分投資將用於基礎設施和。

  • transportation costs associated with speeding up delivery to the millions

    與加快向數百萬人交付有關的運輸成本。

  • of Prime customers who are about to begin to experience one-day as the new

    的Prime客戶,他們即將開始體驗到一天作為新的

  • normal.

    正常。

  • The difference with e-commerce is the costs never end.

    與電商不同的是,成本永無止境。

  • The pick, pack and ship happens every time a unit is sent out.

    揀選、包裝和運輸是每次組織、部門發出時發生的。

  • To better control this process and its large cost, Amazon is cutting down

    為了更好地控制這一過程及其龐大的成本,亞馬遜正在削減

  • its reliance on UPS and the U.S.

    其對UPS和美國的依賴。

  • Postal Service and is investing heavily in its own logistics network.

    郵政服務,並正在大力投資於自己的物流網絡。

  • It now handles the shipping for 26% of online orders.

    現在,它處理了26%的在線訂單的運輸。

  • Amazon now has at least 50 airplanes, 300 semi-trucks, 20,000 delivery

    亞馬遜現在至少有50架飛機、300輛半掛車、2萬輛配送。

  • vans and it operates ocean freight services between the U.S.

    貨車,經營美國之間的海運服務。

  • and China.

    和中國。

  • Amazon is looking to do it all.

    亞馬遜正在尋求做這一切。

  • That shouldn't be much of a surprise.

    這應該不是什麼奇怪的事。

  • The only thing that matters to Amazon is making sure the customer is happy

    對亞馬遜來說,唯一重要的是確保客戶滿意。

  • and is paying for Prime every year or every month.

    並正在每年或每個月支付Prime。

  • What that means is sometimes you can rely on partners but you want to make

    這意味著,有時你可以依靠合作伙伴,但你要使

  • sure that you have it in your pocket if that's not the case.

    確保你有它在你的口袋裡,如果不是這種情況。

  • Other big retailers are also spending a lot to keep up with the fast

    其他大的零售商也花了很多錢,以跟上快

  • shipping expectations Amazon has created.

    亞馬遜創造的運輸預期。

  • Walmart is rolling out free next-day shipping with orders of 35 dollars or

    沃爾瑪推出訂單滿35美元免費次日送達服務。

  • more starting today.

    更多從今天開始。

  • And target offers free two-day shipping on orders over 35 dollars.

    而且target提供超過35美元的訂單免費兩天的送貨服務。

  • And during Amazon's big Prime Day sales event July 15th and 16th, eBay

    而在亞馬遜'7月15日和16日的Prime Day大促銷活動中,eBay。

  • plans to hold a crash sale offering 80% off big ticket items.

    計劃舉行大賣會,提供八折大件商品。

  • Amazon's 25 years old.

    亞馬遜'的25歲。

  • The reality is that's a really short time to be around to have become the

    現實是,'是一個非常短的時間,在周圍已經成為了。

  • number one player.

    頭號選手。

  • So can anyone compete? Sure

    那麼有人能競爭嗎?當然可以

  • people can compete.

    人可以競爭。

  • Can they sustainably compete is the harder question.

    能否持續競爭是比較難的問題。

  • I don't think we've seen it yet.

    我不'想我們'還沒有看到。

  • The journey a package takes to your door starts before you even place the

    包裹送到您家門口的旅程,在您下單之前就已經開始了。

  • order. Most items on Amazon are sold directly to you by a third party.

    訂單。亞馬遜上的大部分商品都是由第三方直接賣給你的。

  • In Jeff Bezos' letter to shareholders in April 2019, he said third-party

    在傑夫-貝佐斯'2019年4月致股東的信中,他表示,第三方。

  • sales have grown from 3% of total merchandise sales in 1999 to 58% in

    銷售額已從1999年佔商品銷售總額的3%增長到58%。

  • 2018. Amazon charges those sellers a fee to list items on Amazon.com

    2018.亞馬遜向這些賣家收取費用,讓他們在亞馬遜網站上列出商品。

  • starting around 15% of the item's selling price.

    起價約為商品售價的15%。

  • Amazon also sells things directly.

    亞馬遜還直接賣東西。

  • In some cases Amazon buys inventory from a third party and then sells it

    在某些情況下,亞馬遜會從第三方購買庫存,然後進行銷售

  • to consumers.

    到消費者。

  • Other items are Amazon's own brands such as Amazon Basics, Amazon

    其他商品是亞馬遜'的自有品牌,如Amazon Basics、Amazon?

  • Essentials, fashion lines like Lark & Ro and Alexa devices like the Echo.

    要點、Lark & Ro等時尚系列和Echo等Alexa設備。

  • All items sold directly by Amazon are already sitting in an Amazon

    所有由亞馬遜直接銷售的商品都已經存放在亞馬遜的

  • warehouse waiting to be ordered and shipped.

    倉庫等待訂購和發貨。

  • Most third-party items fulfilled by Amazon are also already waiting at an

    大多數由亞馬遜履行的第三方商品也已經在等待在一個

  • Amazon warehouse, while others are sent directly from the seller or to an

    亞馬遜倉庫,而其他的則是直接從賣家那裡發過來的,或者是發到某個

  • Amazon warehouse once you hit that place order button.

    一旦你點擊那個下單按鈕,亞馬遜倉庫。

  • Amazon does not disclose the details of its inventory strategy.

    亞馬遜沒有披露其庫存策略的細節。

  • Figuring out where a product sits before you buy it is a phenomenal

    在購買產品之前,先弄清楚產品的定位,是一個現象級的。

  • mystery. It's something that every reseller would love to know.

    的神祕感。這'是每個經銷商都想知道的。

  • And figuring out the code that is Amazon has been part of that hard

    而搞清楚亞馬遜的代碼,一直是這個艱難的一部分。

  • process.

    進程。

  • After an item is ordered and ready at one of Amazon's 175 fulfillment

    在亞馬遜的175個執行點之一訂購併準備好商品後,請注意以下事項

  • centers around the globe, it's picked, packaged and shipped by some of its

    在全球各地的中心,它的採摘,包裝和運輸的一些其

  • 250,000 warehouse workers often with help from one of its 100,000 robots.

    25萬名倉庫工人經常在其10萬臺機器人的幫助下。

  • It's essentially an amusement park for a box.

    它'本質上是一個盒子的遊樂園。

  • There's conveyor belts that go around, there are slides.

    有'的傳送帶,有滑梯。

  • It looks like a lot of fun.

    看起來很有趣

  • But the question is: how much is automated versus how much his manual

    但問題是:有多少是自動化的,有多少是他的人工。

  • labor? And that suite, blending that, figuring out how to have the least

    勞動?而這套房,融合了這一點,想辦法有最少的。

  • human touch points while ensuring the best quality control is that

    在確保最佳品質控制的同時,人的接觸點是

  • perpetual conversation.

    永遠的對話。

  • We visited a fulfillment center outside Seattle where 2,000 workers prepare

    我們參觀了西雅圖郊外的一個執行中心,那裡有2000名工人在準備著他們的工作。

  • packages on a couple million square feet of floor space.

    在幾百萬平方英尺的樓面上,包。

  • Workers here showed us the process of getting an item from the shelves to

    在這裡,工人們向我們展示了一件商品從貨架上運到的過程

  • a box.

    一個盒子。

  • We scan the item and make sure that that item is what matches what's in our

    我們掃描物品,確保該物品與我們的'中的物品相匹配。

  • hand that's on the screen and then we stow it into a bin.

    手,'在螢幕上,然後我們把它收進一個垃圾箱。

  • And then there's cameras here that take pictures of where our hands go

    還有就是這裡的攝像頭,可以拍下我們手的去向

  • of where we place the item.

    我們放置物品的地方。

  • I am a picker so I pick product that will end up going down to the packing

    我是個揀貨員,所以我揀的產品最終都會進入包裝。

  • department and then they pack it out and send it to our customers.

    部門,然後他們把它包裝出來寄給我們的客戶。

  • I need to put it into a box.

    我需要把它放進一個盒子裡。

  • It actually tells me what type of box it is.

    它居然告訴我這是什麼類型的盒子。

  • Tape. Put the item in there.

    膠帶。把物品放在那裡。

  • Scan it through. Drop it down the line.

    掃描一遍。把它丟到線下。

  • Amazon says it's 100,000 robots inside the fulfillment centers help make

    亞馬遜表示,它'履行中心內的10萬個機器人有助於使。

  • this whole process more efficient.

    這整個過程更有效率。

  • In 2012 Amazon bought robotics company Kiva for $775 million and started

    2012年,亞馬遜以7.75億美元收購了機器人公司Kiva,並開始了。

  • using robots in its fulfillment centers a couple years later.

    幾年後,在其履行中心使用機器人。

  • Now there's driving robots that move inventory around, robotic arms that

    現在有的駕駛機器人可以移動庫存,有的機械臂可以移動庫存。

  • lift boxes and pallets and even a new robot that can package items in

    抬起箱子和托盤,甚至還有一個新的機器人,可以將物品包裝成

  • custom-sized boxes.

    定製尺寸的盒子。

  • If it wasn't for them then I'd have to walk and I'd much rather be up here

    如果不是因為他們,那我就得走路了,我寧願在這裡。

  • in my own little world picking then walking up and down.

    在我自己的小世界裡採摘,然後走起走落。

  • So I love the robots.

    所以我喜歡機器人。

  • As technology continues to change how fulfillment centers function, Amazon

    隨著技術不斷改變履行中心的運作方式,亞馬遜

  • just announced it will spend $700 million to retrain a third of its U.S.

    剛剛宣佈將斥資7億美元重新培訓三分之一的美國。

  • workforce by 2025 to move them to more advanced jobs.

    到2025年,使勞動力轉向更高級的工作。

  • After an order leaves the fulfillment center it has to get across the

    當一個訂單離開執行中心後,它必須穿過

  • country or world to another warehouse in your region.

    國家或世界上的其他倉庫在您的地區。

  • Some boxes are sent via one of the shipping giants, but Amazon is cutting

    有些箱子是通過其中一個運輸巨頭髮送的,但亞馬遜正在切。

  • costs by sending packages in at least 300 of its own semi-trucks and now

    通過使用至少300輛自己的半卡車和現在的半卡車發送包裹來降低成本。

  • dozens of its own planes.

    自己的幾十架飛機。

  • We've been building out an air network for a number of years now.

    我們'幾年來一直在建立一個空中網絡。

  • That coupled with our partners networks, we're in a place we have a lot of

    再加上我們的合作伙伴網絡,我們在一個我們有很多的地方。

  • incremental capacity to be able to advance packages for customers much

    增量能力,以便能夠為客戶提前提供套餐。

  • faster than we were two or three years ago.

    比我們兩三年前更快。

  • Amazon broke ground on a new 1.5

    亞馬遜破土動工,新的1.5

  • billion dollar air hub in Northern Kentucky in May.

    億美元的航空樞紐,5月在北肯塔基州。

  • It has capacity for 100 planes.

    它可以容納100架飛機。

  • One of the great things about customers all over the world: they are

    世界各地的客戶有一個很好的特點:他們是

  • divinely discontent.

    神情不滿。

  • You give them the best service you can.

    你要給他們最好的服務。

  • They love it.

    他們喜歡它。

  • But they always want a little bit more.

    但他們總是想要多一點。

  • We're going to move Prime from two-day to one-day and this hub is a big

    我們'要把Prime從兩天搬到一天,這個中心是一個很大的

  • part of that.

    的一部分。

  • After an item arrives near your city it waits in another warehouse like

    當一件物品到達你的城市附近後,它就會在另一個倉庫裡等待,就像......一樣。

  • this one for a delivery person to pick it up and take it that last mile to

    這個讓送貨員來取,然後把它帶到最後一英里的地方。

  • your door.

    你的通過。

  • We've been building for over 20 years to support this network that's

    我們'已經建立了20多年,以支持這個網絡,'的。

  • eventually just constantly getting faster and we knew would begin to

    最終只是不斷地變得更快,我們知道將開始。

  • migrate to a one-day service.

    遷移到一天的服務。

  • The big difference for us is all about how we get product from our

    對我們來說,最大的區別在於我們如何從我們的產品中獲得。

  • fulfillment center to that last-mile location.

    履行中心到最後一英里的位置。

  • Last-mile is the most expensive part of the delivery process.

    最後一英里是交付過程中最昂貴的部分。

  • Until an item arrives at a warehouse near your home, it can be shipped in

    在商品到達您家附近的倉庫之前,它可以通過以下方式發貨

  • bulk. But then each package needs to be hand delivered to a different

    散裝。但是,每一個包裹都需要親手送到不同的

  • address, which takes a lot of people and a lot of time.

    地址,這需要很多人和很多時間。

  • Amazon pays to outsource much of last-mile delivery to carriers like UPS

    亞馬遜花錢將大部分最後一公里的配送工作外包給UPS等運輸商。

  • and USPS, which charge a fee, and those fees just went up.

    和USPS,它們收取費用,這些費用剛剛上升。

  • In January the post office increased its last-mile shipping rate by nine

    1月,郵局將最後一公里的運價提高了9

  • to 12% depending on package size.

    根據包裝的大小,可達到12%。

  • The more Amazon can keep last-mile delivery in-house, the more it can

    亞馬遜越是能把最後一公里的配送留在內部,就越能

  • control these costs.

    控制這些成本。

  • To do that Amazon uses small business partners, some delivering out of

    為了做到這一點,亞馬遜使用了小企業合作伙伴,有的在外面送貨。

  • 20,000 Amazon vans.

    2萬輛亞馬遜貨車。

  • And in 2015 it launched Amazon Flex.

    而在2015年,它推出了亞馬遜Flex。

  • I've been driving for Amazon Flex roughly since 2016 on and off, I'd say at

    我'一直在為亞馬遜Flex開車大概從2016年就開始了,我'會說在。

  • least two solid years.

    至少有兩年的時間。

  • Amazon Flex is available in about 50 U.S.

    亞馬遜Flex在美國約50個。

  • cities. Anyone over 21 with a driver's license, auto insurance and at

    城市。凡是年滿21歲,擁有駕駛證、汽車保險和在。

  • least a mid-size sedan can sign up.

    至少中型轎車可以報名。

  • After clearing a basic background check, drivers in areas with open spots

    在通過基本的背景調查後,有空位的地區的駕駛員