字幕列表 影片播放 列印英文字幕 You might think that the only thing standing between a would-be entrepreneur and spectacular success is a glossy business plan with five-color charts, detailed spreadsheets, and a decade of month-by-month financial projections. But experienced investors know that these are mostly based on wishful thinking, not reality. What do they really want to see? Harvard Business School professor William Sahlman argues there are four factors critical to the success of every new venture and every great business plan. First, introduce the people starting and running the venture as well as outside parties, such as its lawyers, accountants, and suppliers. Most savvy investors will focus their attention on people because they believe that execution skills are what matters most. You need to prove you have the skills, experience, and network necessary for success. Next, the opportunity is a profile of the business itself, what you're going to sell, to whom, for how much, and so on. Be sure to talk about the competition. If your business plan describes an unbeatable market position, you'll sound naive. A good business plan openly discuss its strengths and vulnerabilities. Third is context. Here you need to show not only your understanding of the big picture-- the regulatory environment, interest rates, and so on-- but how you will respond when these external factors inevitably change. Finally, talk about risk and reward. What happens if one of the founders leaves? What happens if demand skyrockets? Assess everything that can go wrong and right and explain how your team will actually respond. But wait, you might be wondering, what about the numbers? Yes, business plans should include some numbers, but those numbers should appear mainly in the form of a business model that shows your team has thought through key components of the venture's success or failure. When will the business begin to make a profit? How will investors eventually get money when the business succeeds? A business plan that asks and answers the right questions is a powerful tool. A better deal, and a better shot at success awaits entrepreneurs who use it.
B1 中級 美國腔 解釋者。寫出偉大的商業計劃 (The Explainer: Writing Great Business Plans) 34 5 jbsatvtac1 發佈於 2021 年 01 月 14 日 更多分享 分享 收藏 回報 影片單字