Name: 零售業簡史 (A Brief History of Retail)
Uploaded: 2021-01-14T08:21:37.000Z
Duration: 2 min 1 s

Back when Main Street was the retail hub, mom and pops stores were in their heyday.

當商店街還是零售中心時，自營的小店正處於鼎盛時期。

Then a new kind of shopping center sprouted up in the suburbs, malls.

接著，在郊區興起新型的購物中心。

In 1956, the first fully enclosed shopping mall opened in the suburbs of Minneapolis, giving way to hundreds of shopping centers in towns across the country.

1956年，第一家新型室內購物中心在明尼亞波利斯的郊區開幕，漸漸取代了全國市中心的傳統購物商圈。

Soon after came the category-killers such as, BARNES & NOBLE, HOME DEPOT, and TOYS'R'US, as well as super stores like Walmart and TARGET.

不久，品類殺手像是巴諾書店、家得寶和玩具反斗城，以及大賣場沃爾瑪和塔吉特也陸續出現。

Mom and pops were no match with these giant retailers that offered everything under one roof at low prices.

大型零售商以低價提供所有商品，自營的商店再也不是它們的對手。

The building boom left the US with too many retail stores.

建築熱潮使得美國的零售商店過多。

We have more than five times the gross leasable space per capita as the UK.

我們的人均可租賃空間是英國的五倍多。

Except for a few spikes around Easter and Christmas, foot traffic to malls has been declining since 2014.

除了復活節和聖誕節前後的高峰，購物商場的人流量從2014年起不斷下降。

Just ten years ago, 24% of people polled by America's research group said they noticed mall store vacancies.

十年前，美國研究小組的民調顯示24%的人就有注意到商場的人流量空缺。

Big box stores located in strip centers aren't immune from the shakeout either.

位於沿街商業中心的大型商店也無法免疫於這次的風波。

Nearly 20 retail chains, including Sports Authority and RadioShack, have filed for bankruptcy in the last two years.

將近二十個零售連鎖商店，包含Sports Authority和 RadioShack，已在過去兩年申請破產。

About 27% of survey respondents said they plan to purchase more from the online retailer this year.

大約有27%的受訪者表示他們預計今年會在線上零售商店買得更多。

E-commerce in general is capturing retail shoppers.

總體而言，電子商務吸引了零售的消費者。

In the final quarter of last year, online sales accounted for 17% of all retail sales, more than three times what it was a decade ago.

去年第四季的財報顯示，線上銷售額佔了總零售額的17%，比十年前多了三倍。

No one expects brick and mortar stores to go away entirely, but where we will be a decade from now?

沒有人期待實體商店完全消失，不過我們十年後會變得如何呢？

It's a question no one can really predict.