Name: LinkedIn營銷--它成為B2B廣告第一管道的8個原因。 (LinkedIn Marketing - 8 Reasons It's the #1 Channel for B2B Advertising)
Uploaded: 2021-01-14T08:21:10.000Z
Duration: 10 min 12 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

現在進行式

- In this video, we're gonna talk about LinkedIn Marketing

for B2B, for lead generation and advertising.

with our marketing and design, talent and technology,

through our number one marketing platform, Marketing 360.

and we love MAD, and hopefully these videos

tricks and strategies to grow your business

So first off, why do we feel that LinkedIn

with regards to lead generation and advertising?

And we're not talking about using LinkedIn

What we're really talking about is B2B businesses

And so let's talk about these eight different reasons

and why we feel that it is so powerful in that space.

is so powerful from a B2B advertising perspective

is that there is 500 million professionals

Basically every legitimate business that there is,

the key players of that business are at least

So it's a huge channel where you have direct access

to this professional audience in one platform.

to pin point target the exact professional

So there's a huge list of ways that you can target,

and actually gonna just read 'em off for you

job function, job seniority, years experience,

skills, age, gender and location and geotargeting,

that are following a particular topic or industry.

So if you just think about that, that's crazy right?

You have all of these professionals listed

500 million, and you have all these different ways

you can really get in front of the perfect person

Reason number three, I'm just gonna extend

let's just say to contracting companies, okay.

And let's say that you were selling that product or service

to contracting companies that are only in Colorado,

and you wanted to get in front of the decision maker,

If you could literally target exactly that way on LinkedIn,

so you could target the industry of contracting,

which would give you a certain number of professionals,

then you could say show me the business owners

in that industry, which would drop that down further.

You could then say show me those folks in Colorado,

that would drop it down even more targeted,

and I could even go a step further and say

I want businesses that have more than 20 employees

that are contracting businesses in Colorado,

and you could get in front of those particular people,

Reason number four, LinkedIn lets you run

sponsored ads that show up in people's feeds.

So a lot of people are using LinkedIn every day

to follow content, to follow groups of content

You could run sponsored content within those feeds

These can be articles or videos or images

that you put into the feed with a call to action

and one of those call to actions can be to

basically get a free quote or something along those lines

yes you can lead them to a landing page of course,

LinkedIn already knows their name, their phone number,

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LinkedIn營銷--它成為B2B廣告第一管道的8個原因。 (LinkedIn Marketing - 8 Reasons It's the #1 Channel for B2B Advertising)

perspective

eventually

content

basically