Analytics accounts are organized.

Google Analytics (分析) 帳戶的結構

All of your Google Analytics accounts can be grouped under an “Organization,”

您可以選擇是否要 將所有帳戶歸類到某個「機構組織」底下

which is optional.

雖然不是必要動作

This allows you to manage multiple Google Analytics accounts

但歸類有助於您 在同一個類別下集中管理多個

under one grouping.

Google Analytics (分析) 帳戶

Large businesses or agencies could have multiple accounts, while, medium

大型企業或代理商可能會有多個帳戶

to small-sized businesses generally (only) use one account.

而中小企業通常只用一個帳戶

When you create an account, you also automatically

您建立帳戶時，系統也會自動在帳戶下建立資源

create a property and, within that property, a view for that account.

然後在資源當中加入資料檢視

But each Analytics account can have multiple properties and each property

每個 Analytics (分析) 帳戶可以有多項資源

can have multiple views.

每項資源也可以有多項資料檢視

This lets you organize your Analytics data collection

在這樣的結構下 規劃 Analytics (分析) 資料收集時

in a way that best reflects your business.

您就可以採用最切合業務需求的方式來進行

The Google Analytics Account determines how data

Google Analytics (分析) 帳戶可用來指定

is collected from your websites and manages who can access that data.

系統從您網站收集資料的方式 以及可以存取這些資料的使用者

Typically, you would create separate Analytics accounts for distinct

一般來說 您可以針對不同的業務或業務單位

businesses or business units.

分別建立 Analytics (分析) 帳戶

Each Google Analytics account has at least one “property.”

每個 Analytics (分析) 帳戶 至少包含一項「資源」

Each property can collect data independently of each

而每項資源都可以獨立收集資料

other using a unique tracking ID that appears in your tracking code.

追蹤程式碼中的專屬追蹤 ID 就是資源用來收集資料的途徑

You may assign multiple properties to each account,

為每個帳戶指定多項資源

so you can collect data from different websites, mobile applications,

就能收集各來源的資料，例如網站、行動應用程式

or other digital assets associated with your business.

或與您業務相關的數位資產

For example, you may want to have separate properties for different sales regions

舉例來說，您可以為不同的銷售區域或品牌

or different brands.

分別設定資源

This allows you to easily view the data for an individual part of your

這樣一來，就能輕鬆查看業務各個部分的資料

business, but keep in mind this won't allow you to see data from

但是請注意，這不代表您就能看到

separate properties in aggregate.

各項資源的統整資料

Just as each account can have multiple “properties,” each property can have multiple

就像每個帳戶可以有多項資源 每一項資源也可以包含

“views.”

多項資料檢視

You can use a feature called Filters in your configuration

您可以在配置設定中使用「篩選器」功能

settings to determine what data you want to include in the reports for

決定要在各項資料檢視報表中

each view.

加入的資料

For example, The Google Store sells merchandise from their

舉例來說，Google 商店透過網路

website across different geographical regions.

在不同地理區域的網站上銷售商品

They could create one view that includes all of

這時候可以建立一項資料檢視

their global website data.

用來納入全球網站資料

But if they wanted to see data for individual regions, they could create separate views

但如果 Google 商店想查看個別區域的資料

for North America, Europe, and Asia.

也可以分別為北美、歐洲和亞洲建立資料檢視

If the Google Store wanted to only see data for external traffic

如果 Google 商店只想查看外部流量

(that didn't include their own store employees), they could set up a

也就是不包含自家商店員工的流量資料

view that filtered out internal traffic based on IP address.

就可以設定資料檢視 根據 IP 位址篩除內部流量

The view level also lets you set Google Analytics “Goals”.

您還可以在資料檢視層級 設定 Google Analytics (分析) 中的「目標」

Goals are a valuable way to track conversions, or business objectives,

設定目標很實用 可以讓您輕鬆追蹤網站的轉換情況

from your website.

或是業務目標

A goal could be how many users signed up for

目標可以是電子報訂閱人數

an email newsletter, or how many users purchased a product.

或者是產品購買人數

We'll discuss Goals and Conversions in a later lesson.

我們會在之後的課程中進一步介紹目標和轉換

Be thoughtful when setting up your accounts, properties,

務必先規劃好 再開始設定帳戶、資源和資料檢視

and views, because you can't change data once it's been collected and

因為定案後就無法更改 資料一經 Google Analytics (分析) 收集

processed.

處理完畢

by Google Analytics.

就不能再變更了

Before we move on to user access permissions, there are a couple important

說明使用者存取權限之前 有幾個關於資料檢視的重點

things to note about views.

請您特別注意

New views only include data from the date the view was created and

新建的資料檢視所包含的資料是從

onwards.

建立當天算起

When you create a new view, it will not include past data.

新建的資料檢視不會包含過往的資料

If you delete a view, only administrators can

一旦將資料檢視刪除，就只有管理員可以還原

recover that view within a limited amount of time.

而且必須在時效內完成

Otherwise, the view will be permanently deleted.

否則資料檢視將會永久刪除

You can assign permissions to other users at the account, property, or

您可以指派權限給其他使用者 不限於帳戶、資源或資料檢視層級

view level.

您可以指派權限給其他使用者 不限於帳戶、資源或資料檢視層級

Each level inherits permissions from the level above it.

每個層級都會沿用來自上一層的權限

For example, if you have access to an account,

舉例來說 如果您有帳戶存取權限

then you have the same access permissions to the properties and views underneath

這個帳戶下所包含的資源和資料檢視

that account.

您都可以存取

But if you only have access permissions for a view,

但假設您只有資料檢視的存取權限

then you won't have permission to modify the property or account

則無法修改這個資料檢視 所屬的資源或帳戶

associated with that view.

則無法修改這個資料檢視 所屬的資源或帳戶

By clicking “Admin”, Google Analytics lets you set user permissions for:

按一下 [管理] 就可以設定 Google Analytics (分析) 使用者權限

“managing users,” “edit,” “collaborate,” or “read and analyze.”

共有「管理使用者」、「編輯」 「協同合作」或「檢視及分析」四種可設定

“Managing users” lets users add or remove user access to the account,

「管理使用者」可讓使用者 新增或移除帳戶、資源或資料檢視的

property, or view.

使用者存取權限

“Edit” lets users make changes to the configuration

「編輯」可以讓使用者

settings.

變更配置設定

“Collaborate” allows users to share things like dashboards or

「協同合作」則可讓使用者共用資訊主頁

certain measurement settings.

或特定評估設定等項目

And finally, “Read and Analyze” lets users view data, analyze reports, and create dashboards,

最後，「檢視及分析」可讓使用者 查看資料、分析報表並建立資訊主頁

but restricts them from making changes to the settings or adding

但不允許使用者變更設定

new users.

或新增使用者

How you configure your organizations, accounts, properties,

您設定機構組織、帳戶 資源以及資料檢視的方式

and views can affect how your data gets collected.

可能會影響系統收集資料的行為

Be thoughtful when setting up your Google Analytics implementation, and make sure you

因此，設定 Google Analytics (分析) 時 請務必審慎考量

align your properties and views of the data you collect with your overall

確定您為資料建立的資源與資料檢視 適合您的整體業務結構

business structure.

確定您為資料建立的資源與資料檢視 適合您的整體業務結構