I'm not talking about libraries, or used bookstores, or art bookstores, or museum bookstores.

我說的不是圖書館，也不是二手書店，也不是藝術書店，也不是博物館書店。

I'm talking about book stores that sell new books.

我說的是賣新書的書店。

Crisp, unworn, unwrinkled books.

清新，沒有磨損，沒有皺紋的書。

Books with no past. No stains.

沒有過去的書籍。沒有汙點。

No previous owners.

沒有前車之鑑。

But why? Why do they drive me so crazy?

但為什麼呢？為什麼他們讓我如此瘋狂？

Well, I think it has something to do with the cover art or the colorful and coordinated patterns of their spines.

好吧，我想這與封面藝術或其脊柱的色彩和協調圖案有關。

Bookstores are basically like art galleries with stories attached.

書店基本上就像藝術館一樣，附帶著故事。

Another thing that blows my mind about bookstores is how powerful the merchandise is.

書店另一個讓我大跌眼鏡的地方就是商品的功能強大。

This book started a war, this book invoked a fatwa,

這本書引發了一場戰爭，這本書招致了一場法特瓦。

this book was passed down orally for hundreds of years and here they all sit before you and I barely read any of them. and

這本書是幾百年來口口相傳的，在這裡，它們都坐在你面前，而我幾乎沒有讀過其中的任何一本。

This is really what drives me insane.

這真是讓我發瘋的原因。

There's so many books, but not enough time. Between Netflix, podcasts,

有這麼多的書，但沒有足夠的時間。在Netflix、播客之間。

Social media, binge worthy cable shows, The New Yorker, and the 24-hour news cycle.

社交媒體、值得狂歡的有線電視節目、《紐約客》和24小時新聞週期。

How the fuck am I supposed to find time to pick up a book?

我他媽怎麼會有時間去拿書？

I guess if I had to describe this feeling it would be like the reading version of FOMO.

我想如果非要形容這種感覺的話，那就像是閱讀版的FOMO。

Which is just exacerbated by the staff picks section or those little award stickers.

這只是加重了員工選秀欄目或那些小獎貼的影響。

I can never leave the bookstore without buying at least three books and we all know what happens to them.

我離開書店的時候，至少要買三本書，我們都知道它們的下場。

So my quest is twofold. First, I'm gonna search for the most beautiful

所以我的追求有兩個方面。首先，我要尋找最美的...

bookstore in the world.

世界上的書店。

Well, not really the whole world, mostly just Western Europe and South America. And second,

嗯，其實也不是整個世界，主要是西歐和南美。第二，

I'm gonna ask a bunch of incredibly smart people to help me figure out how to read more books.

我要請一幫聰明絕頂的人幫我想辦法多看書。

Because right now my whole content diet is out of whack and if I continue at this pace, I'm gonna know jack-shit before I die.

因為現在我的整個內容飲食都失調了... ...如果我繼續這樣下去，在我死之前，我就會知道千斤頂。

I want to first...

我想先...

show you what you're currently doing because that will actually stress you out in a way that I think will be helpful.

給你看你目前正在做的事情，因為這其實會給你帶來壓力，我覺得會有幫助。

This is Tim Urban

我是Tim Urban

He's an entrepreneur,

他是一個企業家。

A TED speaker and has a pretty influential blog called Wait But Why,

TED演講者，有一個相當有影響力的博客叫《Wait But Why》。

which influences the likes of well Elon Musk.

這影響了好埃隆-馬斯克等人。

I Figured if anyone could help me get perspective on my book store anxiety, it would be him. Okay. So how much do you read?

我想如果有誰能幫我解決我的書店焦慮症 那一定是他了好吧，你讀了多少書？

I probably read, look if I'm being honest, like a book a year. Okay. I need to qualify this, when I say one book a year,

我可能會讀，如果我說實話，一年讀一本書。好吧，當我說一年一本書的時候，我需要限定一下。

I'm just meaning one book for pleasure. Simply not for work or skimming self-help books

我的意思是一本書只是為了消遣。根本不是為了工作或瀏覽自助書。

How [stumbles] How long are you gonna live? My oldest grandparents lived till about like 90. So you have 55 years left.

你還能活多久？ How [stumbles] How long are you gonna live?我最年長的祖父母活到90歲左右。所以，你有55年左。

So, let's just look at this here

所以，我們就在這裡看一下吧

All right.

好吧，我知道了

Okay, it's a book

好吧，這是一本書

So this is the book that you're gonna read this year, okay, and this is the book you're gonna read next year and

所以，這是你今年要讀的書，好吧，這是你明年要讀的書，而且... ...

this is the book that you might not finish because you're gonna die while reading this book here.

這本書你可能讀不完，因為你讀這本書的時候會死。

Okay, this shelf here, up here, is

好吧，這個架子在這裡，在這裡，是。

about 55 books

約55本

This is all the books you're ever gonna read again, this is it.

這是所有的書 你永遠不會再讀，這是它。

I wish I had read more books.

我希望自己能多讀一些書。

Let's just figure out how fast you're reading. I want you to read from here to that dot.

讓我們來看看你讀得有多快。我要你從這裡讀到那個點。

Lolita, light of my life, fire of my loins, my sin, my soul.

洛麗塔，我的生命之光，我的腰部之火，我的罪惡，我的靈魂。

Lolita

洛麗塔

For tip of the tongue taking a trip of three steps down the palate to tap at three on the teeth

舌尖沿著上顎走三步，在牙齒上敲三下。

Lo-Li-Ta

羅利塔

Okay

好吧，我知道了

Okay, six minutes and 27 seconds. -

好吧，6分27秒。-

It felt like eternity. Okay so, you read

這感覺就像永恆。好吧，你讀

about 1550 words in 6 minutes 27 seconds 397 this worked out really nicely. You read a book in about ten hours.

約1550字，用時6分27秒397這效果真的很好。你讀一本書大約需要十個小時。

Somehow I feel like you don't, but I'll give it to you. You were racing there. You were timing but look I mean

不知怎的，我覺得你不喜歡，但我會給你的。你在那裡比賽。你是在計時，但你看我的意思是

let's just give you the benefit of the doubt.

讓我們只是給你懷疑的好處。

Sleep is good, but books are better

睡眠是好的，但書是更好的

George R. R. Martin

喬治-R-R-馬丁

Okay, you're awake about sixteen hours a day. That's thirty two half hours a day it's kind of allowing

好吧，你每天醒著的時間大約是十六個小時。這就是每天32個半小時，它是一種允許的

you thirty two half hours, right currently at one point six four minutes a day

你三十二個半小時，就在目前的一點六四分鐘的一天

this is this is what Max allots to reading now, but if you allotted

這是這是麥克斯分配給閱讀現在，但如果你分配給

one of these of every day to reading, you will become a major reader who'll read a thousand books instead of fifty-five.

其中的每一天的閱讀，你將成為一個主要的讀者誰將閱讀一千本書，而不是五十五。

Wait a minute. To read nine hundred and forty five more books before I die

等一下在我死之前再讀九百四十五本書。

all I need to do is read 30 minutes a day. Someone will be like, "Oh my grandfather. He's this great reader

我需要做的是每天讀30分鐘。有人會說："哦，我的爺爺。他是這個偉大的讀者

He's read everything." That's you versus being like,

他什麼都看了。"這就是你與被喜歡。

"Yeah, my grandfather literally has not read anything ever." The secret of the people who were like, "Yeah,

"是啊，我爺爺真的是什麼都沒讀過。"祕密的人誰是喜歡，"是啊。

here are my 10 favorite books of 2016." and you're just like how do they...

這裡是我2016年最喜歡的10本書。"你就像他們怎麼... ...

It's... They just do this and you don't. Tim was giving me new

這是...他們只是做這個，而你沒有。蒂姆給了我新的

hope. Maybe there was a way to overcome my book anxiety after all.

希望。也許終究有辦法克服我的讀書焦慮症。

You wake up in the morning and you flip on an audio book while you're brushing your teeth and making breakfast.

早上醒來，你一邊刷牙做早餐，一邊翻開一本有聲讀物。

Done. That's it. You've done your thirty minutes

好了就這樣，你已經完成了你的三十分鐘。你已經完成了你的30分鐘

If you read for two hours every Saturday, you like to wake up in the morning and you have a Saturday session in a coffee

如果你每週六讀兩個小時的書，你喜歡早上起床後，你在咖啡裡開一個週六會

shop reading. You've just done four sevenths of your week.

商店閱讀。你剛做了一週七分之四的工作。

It's very inspiring when you realize how easy you can read a thousand, and this is at your slow ass reading rate.

當你意識到自己讀千篇一律是多麼的容易，這是以你那慢吞吞的屁股閱讀速度，是非常鼓舞人心的。

This also just speaks to the power of habits, because if you have the right habit,

這也正說明了習慣的力量，因為如果你有正確的習慣。

that's a breeze.

這是一個輕而易舉的。

If you don't have the right habit, you'll do it four days in a row, and then you'll take 40 days off.

習慣不對，就連著做四天，然後休息四十天。

At 30 minutes a day. Only.

以每天30分鐘。只有。

you can read this,

你可以看這個。

and War and Peace,

以及《戰爭與和平》。

and Moby Dick,

和《白鯨》。

and three other books.

和其他三本書。

Okay

好吧，我知道了

We are now heading to Europe, to Brussels first actually, to see one of the most amazing bookstores in the world.

我們現在要去歐洲，其實是先去布魯塞爾，去看看世界上最神奇的一家書店。

First stop: Brussels.

第一站：布魯塞爾。

A city famous for beer, chocolate, Tintin, the EU and now a bookstore on the city's outskirts called

一個以啤酒、巧克力、丁丁、歐盟而聞名的城市，現在在市郊有一家書店，叫作

Cook & Book.

廚與書。

Okay, so I am here at Cook & Book

好吧，所以我在這裡的廚師和書。

It doesn't look like much from the outside, but look at the size of this place.

從外面看不怎麼像，但看這裡的規模。

It's spread out across one, two, three, four, five six, seven eight buildings

分佈在一二三四五六七八棟樓中

Cook & Books' nine different libraries include the literature room,

Cook & Books的九個不同的圖書館包括文學室。

The English bookstore,

英語書店。

Travel,

旅行。

Fine Arts,

美術；

comics and graphic novels,

漫畫和圖形小說。

Music,

音樂：

Oh and then there's the home and garden room, the cookbook room and the children's bookstore.

哦，還有家政園地室、烹飪室和兒童書店。

It's like Willy Wonka's chocolate factory but the bookstore version

就像威利旺卡的巧克力工廠，但書店版的巧克力

Okay, well today has gotten off to somewhat of a rough start

好吧，今天的開局有點不順啊。

I had wanted to leave

我曾想離開

Brussels at 11 but I woke up at around 11:30

布魯塞爾11點，但我11點半左右就醒了。

It's now one

現在是一個

The book store closes at 6:00

書店6點關門

And I'm renting a car to drive to Maastricht, which should only be about an hour and a half, we've got the rental car

我租了一輛車開到馬斯特裡赫特，應該只需要一個半小時，我們已經租好了車。

Okay, here we go the great European driving experiment.

好了，我們開始了偉大的歐洲駕駛實驗。

I think I got it. I'm on the wrong side of the road already.

我想我明白了。我已經走錯路了。

It's a church. Dominican church and it's empty for almost 200 years.

那是一座教堂多明尼加教堂，空了快200年了。

We celebrate carnival in it, it has Christmas markets in it, Napoleon's stored his horse and carriages over here

我們在這裡慶祝狂歡節，這裡有聖誕市場，拿破崙在這裡存放他的馬和馬車。

Different things.

不同的東西。

My favorite story about the church is that it housed the local guillotine in the 19th century.

我最喜歡的教堂故事是它在19世紀時是當地斷頭臺的所在地。

Indiana Jones.

印第安納瓊斯。

I like these books.

我喜歡這些書。

Do you read a lot of books? Yes. 50 to 60 books in a year. 50 to 60 books a year?

你讀過很多書嗎？是的，一年看50到60本書。一年看50到60本書？

Yes. That's a lot of books. That's a lot of books, yeah. A lot of reading. Do you watch TV?

是的，那是很多書。這是一個很多的書，是的。大量的閱讀。你看電視嗎？

Little, just little yeah, not much. Yes

一點點，只是一點點 是的，不多。是的，不多

I hope I will be able to confide everything to you as I have never been able to confide in anyone

我希望我可以向你傾訴一切，因為我從來沒有向任何人傾訴過。

And I hope you will be a great source of comfort and support

我希望你能成為我安慰和支持的重要來源

How do you make time for all those books?

你怎麼會有時間看這麼多書？

I go to bed to bed early and make time to read. Yes. How many... how many hours a day would you say you read?

我早早上床睡覺，抽空看書。是的，你說你每天看多少...你說你一天看多少個小時的書？

One to two hours. Yes. Depends how tired I am.

一到兩個小時是的，要看我有多累取決於我有多累。

Thank you so much.You're welcome. I really appreciate it

非常感謝你，不客氣。我真的很感激

Bye.

掰掰

I like big books and I cannot lie.

我喜歡大書，我不能撒謊。

I think that I'm over doing it with news. I gorge myself on news.

我覺得我對新聞做得太多了。我大吃大喝地看新聞。

So you said you read the news

你說你看了新聞

about 20 minutes a day and you're on social media another 30

每天大約20分鐘，你在社交媒體上另外30分鐘。

50 minutes a day of those things adds up to three hundred and four hours a year

每天50分鐘的這些事情，加起來一年就有三百四小時了

Which would be, at your rate, over 30 books. So you're saying there's a 30 bookshelf that is filled...

按照你的速度，超過30本書。你是說有一個30本書的書架，裡面裝滿了... ...

With news and social media.

與新聞和社交媒體。

Right now what we're doing is we're taking a 30 book shelf that you are reading every year and we're taking 17 of the News and

現在我們要做的是，我們把你們每年都在看的30本書架子，我們把17本新聞和。

social media books out and

社會化媒體的書籍和

We're putting in 17 new books

我們要推出17本新書

There's a blog called Barking Up the Wrong Tree by a guy named Eric Barker

有一個博客叫 "叫錯樹"，是一個叫Eric Barker的人寫的。

and

和

His blog is super popular, it's great and

他的博客人氣超旺，很不錯，而且。

It's about, you know, for his... in order to write he needs to read one or two

這是關於，你知道，為了他的... 為了寫作，他需要讀一兩個。

Even three things just to write one post. He doesn't post every week. So he must read fifty maybe a hundred books a year

哪怕是三件事，也只是為了寫一篇文章。他不是每週都發帖的。所以他一年一定要讀五十本也許一百本書

He has some magical secret. I don't know what it is, but

他有一些神奇的祕密。我不知道是什麼，但是...

You're trying to go to 18 if he's reading 50 or 100. That's a whole different thing

如果他的讀數是50或100，你就想去18。那是完全不同的事情

and again, you know he has he does other things with his time, so I didn't know what

再一次，你知道他有 他做其他的事情與他的時間， 所以我不知道是什麼

His secret is but you should talk to him

他的祕密是，但你應該和他談談

My name is Eric Barker and I'm an addict.

我叫埃裡克-巴克，我是個癮君子。

This is Eric Barker. Over the last 10 years

這是埃裡克-巴克。在過去的10年裡

he's become one of the most popular writers on the internet with his blog "Barking up the Wrong Tree" now available in best-selling book form.

他已經成為互聯網上最受歡迎的作家之一，他的博客 "Barking up the Wrong Tree "現在以暢銷書的形式出現。

His posts like "Six Hostage Negotiation Techniques That Will Get You What You Want"

他的文章如 "六種人質談判技巧，能讓你得到你想要的東西"

and "how to make your life better by sending five simple emails"

和 "如何通過發送五封簡單的電子郵件讓你的生活更美好"

Draw from cutting-edge findings in science and human behavior to distill clear and simple life hacks

從科學和人類行為的前沿發現中，提煉出清晰而簡單的生活小竅門。

Like talking to yourself using the word you "you can do it", "you're the best" is actually more effective than using the word I.

就像用 "你能行 "這個詞和自己說話一樣，"你是最棒的 "其實比用 "我 "更有效。

I can't. I suck.

我做不到我很爛。

For each post he does a ton of research including reading multiple books and journals and conducting long interviews

對於每一篇文章，他都做了大量的研究，包括閱讀多本書籍和期刊，並進行長時間的採訪。

And he's posting one a week. So how do you do it? What's your process?

而且他一週發一篇。那你是怎麼做的？你的流程是什麼？

How do you get through so much material? On my phone. I don't have Facebook. I don't have Twitter. I don't have email

你怎麼能看完這麼多資料？在我的手機上。我沒有Facebook。我沒有Twitter。我沒有電子郵件

My instinct to check social media, I've redirected towards the Kindle app

我檢查社交媒體的本能，我已經重新定向到Kindle應用程序。

I give myself three checks a day unless there's an explicit reason when I know an important emails coming in

我每天給自己檢查三次，除非有明確的理由，當我知道有重要的郵件要來的時候。

So it's like, you can check everything now. Facebook, Twitter, Email. Get it all done

所以，這就像，你可以 檢查一切，現在，Facebook，Twitter，電子郵件。Facebook, Twitter, Email.得到這一切完成

but anytime I have that urge to check, you know, I pause for a second and I'm like

但無論何時，我都有檢查的衝動，你知道，我暫停一秒鐘，我就像

Is there a good reason for this? And if not, I redirect that towards towards reading a blog

有什麼好的理由嗎？如果沒有，我就把它轉到閱讀博客的方向上

Yet habit strange thing what cannot have it accomplished?

然而習慣了奇怪的事情，有什麼不能完成的呢？

Do you read on your iPhone? Most of my reading takes place on my iPad where it's it's really

你用iPhone閱讀嗎？我的大部分閱讀都是在我的iPad上進行的，在那裡，它真的是...

Is it iPad or Kindle?

是iPad還是Kindle？

It's the Kindle app on the iPad

這是iPad上的Kindle應用。

Interesting.

有意思

This also just speaks to the power of habits because changing a habit is like

這也正說明了習慣的力量，因為改變習慣就像

Overriding your current software and if you do it enough times

覆蓋你當前的軟件，如果你做的次數夠多的話

What's cool about your brain, is it rewrites it to accommodate the new behavior you're saying?

你的大腦有什麼酷的，是它改寫了它來適應你說的新行為？

Oh

呵

I guess we're doing this everyday now. In his book, The Power of Habit

我想我們現在每天都在這樣做。在他的《習慣的力量》一書中

Charles Duhigg says habits emerge because the brain is constantly looking for ways to save effort. When an action becomes a habit

查爾斯-杜希格說，習慣的出現是因為大腦在不斷尋找省力的方法。當一個動作變成一種習慣

It actually moves to a different part of the brain. You see decision making and willpower take place in the prefrontal cortex

它實際上轉移到了大腦的不同部位。你看決策和意志力發生在前額葉皮層上

That's prime real estate when we turn an action into a habit

當我們把一個行動變成一種習慣時，那就是最重要的不動產了

It migrates to the basal ganglia and therefore frees up space in the prefrontal cortex

它遷移到基底神經節，是以騰出了前額葉皮層的空間。

for other more important decisions

為其他更重要的決定

There's one expert in terms of habit formation BJ Fogg at Stanford and I love this one principle

在習慣養成方面，有一位斯坦福大學的專家BJ Fogg，我很喜歡這一個原則。

He uses it's called minimum viable effort

他用的是所謂的最小可行的努力

When you're trying to build a habit, he says the key thing is consistency, because if it's not consistent, it's not a habit

當你想建立一個習慣時，他說關鍵的是一致性，因為如果它不一致，它就不是一個習慣。

So minimum viable effort you want to start flossing more? Okay, floss one tooth

所以，最小可行的努力，你想開始更多的牙線？好吧，用牙線剔一顆牙

Just floss one tooth. Make it so simple that you can't not do it

只要用牙線剔一顆牙就可以了。簡單到不能不做的程度

I'm gonna read one page. It's so simple. I can't not do it. I'd feel like an idiot

我要讀一頁。它是如此簡單。我不能不做。我會覺得自己像個白痴

once you can do that for like two weeks straight great two pages.

一旦你能做到這一點 像兩個星期直 偉大的兩頁。

As opposed to setting this crazy high goal, failing, feeling bad, not wanting to do it

相對於設定這個瘋狂的高目標，失敗了，感覺不好，不想去做

Now you've got a Pavlovian association where it's like, oh, I tried that it didn't work

現在，你已經得到了一個巴甫洛夫式的聯想 它就像，哦，我試過了，它沒有工作。

I don't feel good. In discussing helpful ways to build a habit, Duhigg talks a lot about

我感覺不好。在討論建立習慣的有用方法時，杜希格談了很多關於

rewards like giving yourself a piece of chocolate,

獎勵就像給自己一塊巧克力。

or in my case a mini Cinnabon, every time you perform a desired habit

或在我的情況下，迷你Cinnabon，每當你執行一個所需的習慣。

The difference between the thousand book reader and the 55 book reader in their lifetimes isn't really much

千歲讀書人和55歲讀書人一生的差別其實不大

It's one has the right habit and the other one doesn't have the right habit

是一個有正確的習慣，另一個沒有正確的習慣。

Rigid the skeleton of habits alone upholds the human frame

僵硬的習慣骨架獨自支撐著人的身軀。

Do you read one book at a time?

你一次只看一本書嗎？

Or do you read like five books at once?

還是說你一次看五本書？

I read multiple books at once and especially, you know, when you're when you're starting out, you know, try and build that habit

我一次讀多本書，尤其是，你知道，當你當你開始的時候，你知道，試著建立這種習慣。

totally read multiple books because once again you you kind of want that you want that you wanna be excited and

完全閱讀多本書，因為再次你 你你那種想要 你想要你想要的興奮和

At least at first, you know, it's like if it if you're excited about something and then it doesn't pan out