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  • By the end of this year Jony Ive will no longer be an Apple employee.

    在今年底 Jony Ive 將不再是蘋果的員工。

  • The world's most famous designer has been at the centre

    世上最著名的設計師已待在

  • of Apple's innovations for more than 20 years.

    蘋果的創新核心超過 20 年。

  • His candy coloured iMacs helped to rescue Apple from the brink

    他的糖果繽紛色彩 iMacs 系列

  • of bankruptcy in the late 1990s.

    在 1990 年代使蘋果從破產邊緣起死回生。

  • Then, the iPod and the iPhone changed our relationship

    接著, iPod 和 iPhone 改變了

  • with technology.

    我們與科技的關係。

  • So, the clear goal was how we can

    目標很明確,就是要如何

  • make the product accessible, not intimidating;

    使產品更平易近人,而不是讓人懼怕;

  • how we can make it just so simple to use?

    我們要怎麼讓產品好上手?

  • But now, Jony is changing his relationship with Apple.

    但現在, Jony 正在改變與蘋果的關係。

  • Just don't call it a break-up.

    但別說這是分手就是了。

  • When I spoke to Jony this week, he

    這週我找 Jony 談時,

  • told me that he would be starting

    他告訴我,他正在開啟

  • a new venture of his own called LoveFrom,

    一場屬於他自己的冒險叫做 LoveFrom,

  • with Apple as his first client.

    而蘋果會是他第一個客戶。

  • Jony told me he hopes to stay very

    Jony 和我說,他希望依然能

  • involved in Apple's product development

    參與蘋果產品的開發,

  • for many, many years to come.

    在接下來的好幾年希望都能維持這種關係。

  • Still, his departure later this year

    但依然,年底他的離去

  • will mark the end of an era for Apple.

    會為他的蘋果時代劃上句號。

  • To create something that's genuinely new,

    要創造一個真正的新產品,

  • you have to start again, and I think with great intent,

    你需要再重新開始,我認為這需要用強大的意志,

  • you disconnect from the past.

    來斷開和過去的連繫。

  • Jony was Steve Jobs's closest ally

    Jony 過去曾是賈伯斯關係最密切的盟友

  • in dreaming up everything, from breakthrough

    一同天馬行空發想新玩意兒,

  • new products to its new headquarters at Apple Park.

    從創造新產品,到在蘋果園區建立新總部。

  • The incredible run of hits that they produced together

    他們共同開發出的一件件熱賣商品

  • is unmatched in Silicon Valley and beyond,

    是矽谷和其他公司所無法匹敵的,

  • turning Apple at one point into the world's

    使蘋果一度成為世上

  • most profitable and valuable company.

    最賺錢也最有價值的公司。

  • But despite the continued success

    但即使在賈柏斯的逝世後 iPhone 仍持續成功熱銷,

  • of the iPhone after Jobs's death and the popularity

    穿帶式裝置

  • of wearable devices, such as Apple Watch and AirPods

    像是 Apple Watch 和 AirPods 也越來越受歡迎,

  • in the last couple of years, Apple

    在近幾年,蘋果

  • is no longer the world's most valuable company.

    已不再是世上最有價值的公司了。

  • Today, it is Microsoft, not Apple,

    目前,最有價值的公司是微軟而不是蘋果,

  • that is valued at more than a trillion dollars,

    微軟現在的市值高過蘋果一兆多美元,

  • as investors fret about a sudden drop in iPhone sales

    這是因為投資人擔憂 iPhone 銷量的暴跌

  • and the impact of the US-China trade war.

    和中美貿易戰的影響所致。

  • Jony insists that none of that is why he is leaving right now.

    Jony 否認這些是他選擇現在離開蘋果的原因。

  • Instead, I got a sense from him that, even

    他反而讓我覺得

  • with all the resources at his disposal inside Apple,

    即使需放棄蘋果的資源,

  • he wanted to make his mark outside the tech industry.

    他也要在科技業之外也闖出名號。

  • That expansion had already begun with his work

    其版圖的延伸已隨著他的布局展開

  • on Apple Park, where his tight knit design

    在蘋果園區裡,他組織縝密的設計團隊

  • team has a new studio designed to foster

    有一個新的工作室要用來建構

  • greater collaboration.

    更堅強的合作關係。

  • But it is perhaps telling that despite an expanded design

    但這似乎也表示,

  • role for Jeff Williams, Apple's chief operating

    即使首席執行長 Jeff Williams 在設計方面的角色已更為吃重,

  • officer, and an experienced team of designers under him,

    再加上旗下的資深設計團隊,

  • nobody else at Apple will be taking Jony's title

    仍然沒有人能繼承

  • of chief design officer.

    Jony 首席設計長的頭銜。

  • At Apple, it seems, Jony Ive is irreplaceable,

    在蘋果,似乎 Jony Ive 是無可取代的,

  • even when he no longer works there.

    即使他離職後也是如此。

By the end of this year Jony Ive will no longer be an Apple employee.

在今年底 Jony Ive 將不再是蘋果的員工。

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蘋果公司的Jony Ive:首席設計官為何選擇離開? (Apple's Jony Ive: why the chief design officer chose to leave)

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    Jessieeee 發佈於 2021 年 01 月 14 日
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