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  • If you've ever seen a shopping haul or unboxing video, you know that America loves to shop.

    如果你有看過戰利品分享或開箱影片,你就知道美國人有多愛購物。

  • I did some shopping.

    我會購物。

  • You know, I haven't really uploaded a haul on this channel in a really long time, but to be honest, the shopping never stopped.

    雖然我有很長一段時間沒有在頻道上傳戰利品分享影片,但說實話,我還是一直在購物。

  • Shopping has never been easier.

    購物從未如此便利過。

  • We no longer have to go to a store during limited hours, stalk the aisles looking for a product, and then wait in check-out lines.

    我們不需要再用有限的時間去商店,在一排排貨架前尋找商品,然後排隊等待結帳。

  • Now with the click of a button, we have the freedom to shop for anything, anywhere, and at any time.

    現在只需點下按鈕,就可以在任何地方、任何時間,購買任何東西。

  • Every day is Christmas if you buy yourself stuff online.

    如果你會線上購物的話,每一天就像在過聖誕節。

  • Products are cheaper than ever, despite having to travel across the world to get to us, which means we often buy things without a second thought.

    就算商品要跨過大半個地球才能送到我們手中,它的價格卻是史無前例的便宜,但這也代表我們常常想都不想就下訂單。

  • These are three dollars. Uno, dos, tres.

    居然只要 3 美元。1、2、3。(西班牙語)

  • I will buy one, because why the hell not.

    我要買一件,因為,幹嘛不買?

  • What's the last thing you bought online?

    你最近上網買的是什麼?

  • The last thing I bought online was a milk frother for my Nespresso coffee machine.

    一個奶泡器,可以搭配我的雀巢咖啡機。

  • I think I bought five pairs of jeans, leggings and sweatpants.

    我買了五條牛仔褲、緊身褲、和運動褲。

  • Shoes, a pair of shoes.

    鞋子,一雙鞋子。

  • So, you get a dopamine hit when you buy something; it's kind of this pleasure of "oh i'm buying something, that's fun,"

    當你買東西時,你會受到大腦分泌出的多巴胺的刺激;這是一種「我正在享受買東西」所產生的愉悅感,

  • but with online shopping you get that dopamine hit when it arrives too, and when you open it, so it's kind of this double benefit.

    但是若是網路購物,無論是收到貨以及開箱時,大腦都會分泌多巴胺,可以說是種雙重享受。

  • And so it's actually more fun, in some ways, biologically than buying things in the store.

    因此,從生物學的角度而言,上網購物比實體店面購物有更多樂趣。

  • This biological compulsion to shop is partly due to the way humans are wired.

    這種生物上的強迫性購買慾,部分是由於人類的天性。

  • So, there is an evolutionary aspect to this.

    這方面的進化是這樣的 :

  • The people that had the most stuff were most likely to survive,

    擁有最多資源才有可能生存,

  • so you gather a lot of food for the winter, you gather a lot of wood for your shelter, and we still have that innate desire to get enough stuff, to make sure that we're gonna survive.

    所以你會存一堆食物過冬,搜集一堆木柴放在家,我們現在仍然這種天生的慾望,就是要得到足夠的東西以確保能夠生存下去。

  • Today, despite being surrounded by abundance, Americans are still collecting ever more stuff.

    在今日,儘管已經有一大堆東西了,美國人還是在繼續買更多。

  • In 2017, we spent 240 billion on goods like jewelry, watches, luggage, books and phones, twice as much as in 2002, even though our population only grew by 13% during that time.

    2017 年,我們在珠寶、手錶、行李箱、書籍和手機等商品上的支出為 2400 億美元,是 2002 年的兩倍,儘管這段期間我們的人口僅增長了 13%。

  • Our spending on personal care items like lotions and makeup also doubled over that time.

    同樣在此時,在個人護理用品上,像是乳液和化妝品上的支出也翻了一倍。

  • So we're spending 20% more on clothes than we were in 2000.

    我們花在買衣服的錢比 2000 年多了 20%。

  • The average American buys 66 garments a year, which is insane.

    美國人平均一年要買 66 件衣服,這簡直是瘋了。

  • And we're even spending more on electronics, which is really interesting, because electronics are actually cheaper than they used to be.

    我們甚至在電子產品上花更多,這很有意思,因為電子產品實際上比以前更便宜。

  • So the dollar amount that we're spending is going up, even though the cost of things is going down.

    因此,儘管商品的成本在下降,我們的支出卻在增加。

  • And now that we do a lot of our shopping online, returning things has become more of a hassle.

    現在網購發達,退貨就變得很麻煩。

  • One survey found that nine out of ten shoppers said they never or rarely return online purchases.

    一項調查發現,十位購物者中有九位表示他們從未、或很少網購退貨。

  • And part of this is because things are so cheap, you think, is it really worth 5 dollars of my time to print out the label and go to the post office and send it back when I'm really not gonna get that much money back?

    部分原因是因為東西都已經這麼便宜了,你就會想說,花時間把標籤印出來,然後跑到郵局,辦理退運,做這些事真的值那5塊嗎,而且還不一定可以拿回那麼多錢。

  • Why not just keep this and maybe I'll use it eventually.

    所以何不留著,也許有一天用得到。

  • Have you ever bought anything you didn't end up using?

    你有沒有買來然後沒用過的東西?

  • Most things that I buy online I feel like I don't wind up using.

    大多數我上網買的東西,最後都閒置在那裡。

  • A waffle maker, yeah, for college. And I never used it. It's probably still in the box in my basement at home.

    一個鬆餅機,為了唸大學而買的。但我從未用過。現在可能還在我家的地下室的盒子裡。

  • Yeah, I mean, like lipsticks.

    有,像是口紅。

  • I buy clothes a lot, and a lot of times I'm too lazy to return them.

    我經常買衣服,而且常常我都懶得退貨。

  • So where does all this stuff go?

    那麼這些東西跑去哪了?

  • Well, a lot of it just becomes clutter in our ever-expanding homes.

    多數都是亂丟在我們越蓋越大的家中。

  • The average square footage of houses in the U.S. rose by 23% in the last two decades, while the number of storage facilities doubled.

    在過去二十年中,美國房屋的平均面積增加了 23%,而儲藏空間卻增加了一倍。

  • It's become very easy to donate our unwanted goods to thrift stores, which makes us feel better about getting rid of our stuff.

    將不需要的東西捐贈給二手店很容易,所以在清雜物時心情會好一點。

  • But it's estimated that most of the clothes we donate actually end up in landfills.

    但據估計,實際上我們捐贈的衣服很多到最後都是送進垃圾場。

  • The average American throws away an estimated 81 pounds of clothes and textiles each year, nearly five times more than in 1980.

    美國人平均每年扔掉 81 磅的衣服和紡織品,比 1980 年增加近 5 倍。

  • We collectively threw away 26 million tons of plastics in 2015, and only 9% got recycled.

    2015 年,我們總共丟棄了 2600 萬噸塑料,但只有 9% 被回收利用。

  • Consumers continue to want cheaper goods.

    而消費者還想要更便宜的商品。

  • This means that manufacturers have to cut costs and create lower quality products.

    這意味著製造商必須降低成本,因此製造出低品質的產品。

  • So you know, you'll buy cheap clothes from H&M and they'll lose their shape after a wash or two, or you'll even buy appliances and where they used to last for 10 years, they last for 3 years.

    所以你會去 H&M 買便宜的衣服,但是洗一兩次就變形了,或你買的電器產品,過去可以用到 10 年,現在用 3 年就掛了。

  • This can't continue.

    不能讓這種情形繼續下去。

  • In 20 years, the global middle class is expected to grow by 3 billion people.

    20 年後,全球中產階級人口預計將成長 30 億。

  • And we're on track to double the material resources we use by 2060.

    我們使用的物資將在 2060 年增加一倍。

  • We're running out of places to put all this trash.

    我們已經沒有地方放這些垃圾了。

  • By the middle of this century, the amount of plastic items in our oceans will be greater than the number of fish.

    到本世紀中葉,海洋中塑料的數量將超過魚類的數量。

  • And this is actually becoming a problem because China is starting to say "we're not gonna take your junk anymore."

    這已演變成一個問題,因為中國說:「我們不會再收你們的垃圾了」。

  • So all these landfills across America are gonna have to figure out what they're going to do with all this stuff that people are throwing away.

    因此,美國所有的垃圾場都得做好打算,他們將來要如何處理人們扔掉的垃圾。

  • Where does that leave us?

    而那又會給我們留下什麼?

  • The movie "Wall-E" predicted a bleak future where humans filled their planet with so much trash that they had to abandon it for another one.

    電影《 瓦力》預測了一個黯淡的未來,人類在他們的星球上製造出滿山滿谷的垃圾,以至於他們不得不放棄地球,移民至其他星球。

  • Some consumers are trying to reverse this trend, taking part in growing movements like zero-waste households.

    許多消費者試圖藉由參與一些像是「零浪費家庭」這種正受到推廣的活動來扭轉這個趨勢。

  • To me, living zero-waste means that I don't make any trash.

    對我而言,「零浪費」意味著我不會製造任何垃圾。

  • Or capsule wardrobes.

    或是「膠囊衣櫥」。(只用少量的基本款衣服,搭配成多種組合)

  • The rule of thumb is to go down to about 36 items in your closet.

    一般來說是將衣櫥裡的衣物減量,只保留約 36 件左右。

  • Or doing a "year-of-no-shopping."

    或推一個「ㄧ年零購物」計畫。

  • It was just about not buying things, unless I absolutely needed it.

    除非絕對需要,否則就不買。

  • Or minimalism.

    或奉行「極簡主義」。

  • Some consumers are using their buying power to encourage companies to create more sustainable products.

    一些消費者正在運用他們的購買力,來鼓勵企業製造更環保的產品。

  • I should pay people a fair wage, and support companies that I Iike.

    我應該付給人們公平的工資,並支持我喜歡的企業。

  • But beyond individual choices we could look for a more encompassing solution.

    但除了個人做的決定外,我們還可以尋求一個更全面性的解决方案。

  • Right now we make, use and then trash all of our materials, which can take a thousand years to biodegrade.

    今天,我們製造、使用,然後丟棄所有用過的物品,而這些物品需經過上千年的時間才能完成生物分解。

  • Companies could design all of our goods for re-use and to have multiple life-cycles before finally composting back into the earth.

    公司可以將所有的產品設計成可回收重製的,讓每種產品都能物盡其用,最後才回歸大地當堆肥。

  • We could start with clothing: nearly 100% of our fabrics could be recycled into pulp and turned into new textiles.

    我們可以從服裝開始:幾乎 100% 的布料都可以回收做成紙漿,再製成新的紡織品。

  • Otherwise, if nothing changes, let's hope we can make it to Mars in time.

    否則,如果還是這樣下去的話,就祈禱我們能來得及移民到火星吧。

If you've ever seen a shopping haul or unboxing video, you know that America loves to shop.

如果你有看過戰利品分享或開箱影片,你就知道美國人有多愛購物。

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