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  • If you've ever seen a shopping haul or unboxing video, you know that America loves to shop.

    如果你曾經看過瘋狂購物或開箱的影片,那麼你就知道美國人實在喜歡購物。

  • I did some shopping.

    我也買過東西。

  • You know, I haven't really uploaded a haul on this channel in a really long time, but to be honest, the shopping never stopped.

    你知道,雖然我有很長一段時間沒有上傳購物的影片,但說實話,我從未停止過購物。

  • Shopping has never been easier.

    購物從來沒有像現在這麼簡單過。

  • We no longer have to go to a store during limited hours, stalk the aisles looking for a product, and then wait in check-out lines.

    我們不需要再用我們有限的時間去商店,駐足在一排排貨架尋找商品,然後排隊等候結賬。

  • Now with the click of a button, we have the freedom to shop for anything, anywhere, and at any time.

    現在只需按一下按鍵,我們就可以在任何地方、任何時間,自由地購物。

  • Every day is Christmas if you buy yourself stuff online.

    如果你上網買東西,每天都可以像過聖誕節一樣大肆採購。

  • Products are cheaper than ever, despite having to travel across the world to get to us.

    儘管商品必須從世界各地運到我們手中,但卻是有史以來的便宜。

  • Which means we often buy things without a second thought.

    也就是說,我們經常不經思考就買東西。

  • These are three dollars. Uno, dos, tres.

    這些賣 3 美元。(西班牙語 1,2,3)

  • I will buy one, because why the hell not.

    我要買一件,為什麼不買。

  • What's the last thing you bought online?

    你最近上網買的是什麼?

  • The last thing I bought online was a milk frother for my Nespresso coffee machine.

    我最近上網買的是一個奶泡器,可以搭配我的雀巢咖啡機來使用。

  • I think I bought five pairs of jeans, leggings and sweatpants.

    我買了五條牛仔褲、緊身褲、和運動褲。

  • Shoes, a pair of shoes.

    鞋子,一雙鞋子。

  • So, you get a dopamine hit when you buy something; it's kind of this pleasure of 'oh i'm buying something, that's fun',

    所以,當你買東西時,你會受到大腦分泌多巴胺的刺激;這是一種「我正在享受買東西」所產生的愉悅感

  • but with online shopping you get that dopamine hit when it arrives too, and when you open it, so it's kind of this double benefit.

    但是透過網路購物,當你收到貨品、以及開箱的時候,大腦都會分泌多巴胺,這可算是種雙重享受。

  • And so it's actually more fun, in some ways, biologically than buying things in the store.

    因此,從生物學的角度而言,上網購物比到商店購物有更多樂趣。

  • This biological compulsion to shop is partly due to the way humans are wired.

    這種生物上的強迫性購買慾,部分是由於人類天生的緊張心理所造成。

  • So, there is an evolutionary aspect to this

    有關這一方面的進化是這樣的 …

  • The people that had the most stuff were most likely to survive, so you gather a lot of food for the winter,

    擁有最多的人才最有可能存活下來,所以你會在冬天儲存大量食物

  • you gather a lot of wood for your shelter, and we still have that innate desire to get enough stuff, to make sure that we're going to survive.

    你為了取暖而在住所儲存的大量的木材,我們仍然有一種天生的慾望,就是要得到足夠的東西,以確保我們能夠生存下去。

  • Today, despite being surrounded by abundance, Americans are still collecting ever more stuff.

    今天,儘管已經豐富有餘,美國人還是在買更多東西。

  • In 2017, we spent 240 billion on goods like jewelry, watches, luggage, books and phones,

    2017 年,我們在珠寶、手錶、行李箱、書籍和手機等商品上的支出為 2400 億美元

  • twice as much as in 2002, even though our population only grew by 13% during that time.

    是 2002 年的兩倍,儘管這段期間我們的人口僅增長了 13%。

  • Our spending on personal care items like lotions and makeup also doubled over that time.

    在這段期間,我們在個人護理用品上,像是乳液和化妝品上的支出,也翻了一倍。

  • So we're spending 20% more on clothes than we were in 2000.

    我們花在買衣服的錢比 2000 年多了 20%。

  • The average American buys 66 garments a year, which is insane.

    美國人平均一年要買 66 件衣服,這簡直是瘋了。

  • And we're even spending more on electronics, which is really interesting, because electronics are actually cheaper than they used to be.

    我們甚至在電子產品上花費更多,這很有意思,因為電子產品實際上比以前更便宜。

  • So the dollar amount that we're spending is going up, even though the cost of things is going down.

    因此,儘管商品的成本在下降,我們的支出卻在增加。

  • And now that we do a lot of our shopping online, returning things has become more of a hassle.

    現在網路購物發達,退貨就成為一件麻煩事。

  • One survey found that nine out of ten shoppers said they never or rarely return online purchases.

    一項調查發現,十分之九的購物者表示,他們網上購物從未、或很少退貨。

  • And part of this is because things are so cheap, you think, is it really worth $5 of my time to print out the label and go to the post office

    部分原因,是因為東西是如此便宜,你會認為,花時間印出標籤然後跑到郵局辦理退運

  • and send it back when I'm really not gonna get that much money back?

    這些成本就可能高於退貨所得了?

  • Why not just keep this and maybe I'll use it eventually.

    何不留著,也許有一天就會用得到。

  • Most things that I buy online I feel like I don't wind up using.

    我覺得大多數我上網購買的東西,最後都閒置在那裡。

  • A waffle maker, yeah, for college. And I never used it. It's probably still in the box in my basement at home.

    一個鬆餅機,對,為了唸大學而買的。但我從未用過。現在可能還在我家的地下室的盒子裡。

  • Yeah, I mean, like lipsticks.

    對,我的意思是,像是口紅。

  • I buy clothes a lot, and a lot of times I'm too lazy to return them.

    我經常買衣服,而且大多數的時候我都懶得退貨。

  • So where does all this stuff go?

    那麼這些東西去哪兒了?

  • Well, a lot of it just becomes clutter in our ever-expanding homes.

    多數都是亂丟在家中而且愈積愈多。

  • The average square footage of houses in the U.S. rose by 23% in the last two decades, while the number of storage facilities doubled.

    在過去二十年中,美國房屋的平均面積增加了 23%,而倉儲的數量卻增加了一倍。

  • It's become very easy to donate our unwanted goods to thrift stores, which makes us feel better about getting rid of our stuff.

    我們將不需要的東西捐贈給二手店非常容易,這使得我們在清除不要的東西時,心情會好一點。

  • But it's estimated that most of the clothes we donate actually end up in landfills.

    但據估計,實際上我們捐贈的衣服,很多到最後都是送進垃圾掩埋場。

  • The average American throws away an estimated 81 pounds of clothes and textiles each year, nearly 5 times more than in 1980.

    美國人平均每年扔掉 81 磅衣服和紡織品,比 1980 年增加近 5 倍。

  • We collectively threw away 26 million tons of plastics in 2015, and only 9% got recycled.

    2015 年,我們總共丟棄了 2600 萬噸塑料,但只有 9% 被回收利用。

  • Consumers continue to want cheaper goods.

    消費者仍然想要更便宜的商品。

  • This means that manufacturers have to cut costs and create lower quality products

    這意味著製造商必須降低成本,來製造低品質的產品

  • So you know, you'll buy cheap clothes from H&M and they'll lose their shape after a wash or two,

    所以,你會去 H&M 買便宜的衣服,但是洗一兩次就變形了

  • or you'll even buy appliances and where they used to last for 10 years, they last for 3 years.

    甚或你買的電器產品,在過去可以用到 10 年,現在用 3 年就掛了。

  • This can't continue.

    不能讓這種情形繼續下去。

  • In 20 years, the global middle class is expected to grow by 3 billion people.

    20 年後,全球中產階級人口預計將成長 30 億。

  • And we're on track to double the material resources we use by 2060.

    我們使用的物資將在 2060 年增加一倍。

  • We're running out of places to put all this trash.

    我們已經沒有地方放置這些垃圾了。

  • By the middle of this century, the amount of plastic items in our oceans will be greater than the number of fish.

    到本世紀中葉,我們海洋中塑料的數量將超過魚類的數量。

  • And this is actually becoming a problem because China is starting to say 'we're not gonna take your junk anymore',

    這實際上正成為一個問題,因為中國開始說「我們不會再收你們的垃圾了」

  • So all these landfills across America are going to have to figure out what they're going to do with all this stuff that people are throwing away.

    因此,美國所有的垃圾掩埋場都必須搞清楚,他們將來要如何處理人們扔掉的垃圾。

  • Where does that leave us?

    那會給我們留下什麼?

  • The movie Wall-E predicted a bleak future where humans filled their planet with so much trash that they had to abandon it for another one.

    電影「瓦力」預測了一個黯淡的未來,人類在他們的星球上堆滿了如此多的垃圾,以至於他們不得不放棄地球,而移民至其他星球。

  • Some consumers are trying to reverse this trend, taking part in growing movements like zero-waste households.

    許多消費者正試圖藉著參與一些日益壯大的活動,像是「零浪費家庭」,來扭轉這一趨勢。

  • To me, living zero-waste means that I don't make any trash.

    對我而言,「零浪費」意味著我不會製造任何垃圾。

  • Or capsule wardrobes.

    或是「膠囊衣櫥」(只使用少量的基本款衣服,搭配成多種組合)

  • The rule of thumb is to go down to about 36 items in your closet.

    經驗法則是將你衣櫥裡的衣物減量,只保留約 36 件左右。

  • Or doing a 'year-of-no-shopping'.

    或推一個「ㄧ年零購物」計畫。

  • It was just about not buying things, unless I absolutely needed it.

    除非絕對需要,否則就不買。

  • Or minimalism.

    或奉行「極簡主義」。

  • Some consumers are using their buying power to encourage companies to create more sustainable products.

    一些消費者正在運用他們的購買力,來鼓勵公司製造更環保的產品。

  • I should pay people a fair wage, and support companies that Iike.

    我應該回饋給社會,並且應該支持那樣做的公司。

  • But beyond individual choices we could look for a more encompassing solution.

    但除了個人的抉擇外,我們還可以尋求一個更全面性的解决方案。

  • Right now we make, use and then trash all of our materials, which can take a thousand years to biodegrade.

    今日,我們製造、使用,然後丟棄所有用過的物品,而這些物品需經過上千年的時間才能完成生物分解。

  • Companies could design all of our goods for re-use and to have multiple life-cycles before finally composting back into the earth.

    公司可以將所有的產品設計成可回收重製再使用的,每種產品都可以物盡其用,最後才回歸大地當堆肥,。

  • We could start with clothing: nearly 100% of our fabrics could be recycled into pulp and turned into new textiles.

    我們可以從服裝開始:幾乎 100% 的布料都可以回收做成紙漿,再製成新的紡織品。

  • Otherwise, if nothing changes, let's hope we can make it to Mars in time.

    否則,如果還是照這樣下去,希望我們還來得及移民到火星。

If you've ever seen a shopping haul or unboxing video, you know that America loves to shop.

如果你曾經看過瘋狂購物或開箱的影片,那麼你就知道美國人實在喜歡購物。

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美國人的多巴胺引發的購物癮 (America's Dopamine-Fueled Shopping Addiction)

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    Jessieeee 發佈於 2021 年 01 月 14 日
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