Name: 只有一家麥當勞有這種顏色的標誌。 (Only One McDonald's Has This Color Sign)
Uploaded: 2021-01-14T08:12:20.000Z
Duration: 3 min 28 s

When it comes to branding, you can't get much more recognizable than McDonald's golden arches.

提到商標，大家對於麥當勞金拱門再也熟悉不過了。

But there exists in the world one place where McDonald's arches are a different hue.

但世界上有一間麥當勞的金拱門不是金色的。

Need even more reason to love this anomaly?

需要更多愛上這例外的好理由嗎？

They're painted in the most fabulous of shades: turquoise.

這個拱門是華麗的顏色：青綠色。

If you want to visit this mysterious turquoise-arched McDonald's, it might require a road trip.

如果你想一訪這神秘的青綠色拱門需要一趟公路旅行。

Those who live in the west won't have too far to go, though.

但如果你住在西部的話，就不必長途跋涉。

Among the red rocks and big blue skies of Sedona, Arizona, you'll find one of the few

在紅石與藍天相映的亞利桑那州塞多納，能找到世上少數

McDonald's in the world with non-yellow arches.

This novelty location has become a major tourist attraction, as people from all over the world

這新奇的地方已成為主要觀光景點，人們從各地來到塞多納

travel to the state to snap a picture with Sedona's one-of-a-kind Mickey D's logo.

和獨一無二的麥當當拱門合照。

Ironically, that attention is antithetical to why the arches are a unique color in the

諷刺的是，把金拱門漆成其他顏色，起初並不是為了

In a 2014 interview with Fox News, Nicholas Gioello, development services manager for

2014 年，福斯新聞的訪談中，塞多納社區發展局經理  Nicholas Gioello

Sedona's Community Development Department, explained that the decision was driven by

解釋到，把金拱門漆成其他顏色是當地官員的要求

local officials' desire to avoid anything that might detract from the city's natural

When McDonald's came to the area in 1993, it was only a few years after Sedona had been

麥當勞於 1993 年登陸塞多納，這裡剛整合成為一座城市

So officials were still deciding what sort of restrictions they wanted to impose on the

所以，官方還在決定該怎麼限制麥當勞

aesthetics of exterior building and signage.

"We want everything to blend into the natural surroundings, which includes mostly earth tones.

「我們希望一切都能融入大地的自然色調

The view is really why people come to Sedona."

因為塞多納的美景就是大家來此的原因。」

So how did the color turquoise come into play?

所以，為什麼拱門要漆成青綠色的呢？

Taking a proactive approach, local franchise owner Greg Cook reached out directly to the

當地麥當勞店主 Greg Cook 採取了積極的行動

Community Development Department to determine an appropriate and aesthetically-pleasing

直接到社區發展局決定恰當，同時兼顧美觀的

The conversation reportedly started with a suggestion from the community development

據說，1990 年代中期社區發展局時任理事建議

director in the mid '90s: try to blend in with the teal and red signage of the shopping

center adjacent to where the new McDonald's would be situated.

So, after putting their heads together, Cook and the Community Development Department came

達成共識後，Cook 與社區發展局

Little could they have anticipated back then that such a seemingly subtle distinction would

當時的他們並未料到，這小小的差異

Thanks to the ubiquity of social media, the turquoise arches became an internet sensation

多虧了青綠色拱門在社群媒體的曝光度

In fact, a cursory scan of the Sedona McDonald's tag on Instagram reveals that the location

事實上，稍微掃過塞多納麥當勞在 IG 上的標籤就能發現

has become a pilgrimage point for everyone from young millennial tourists to international

此地已經成為了千禧年後年輕人與外國觀光客的

Arguably, this influx of visitors is more disruptive to the scenic city than a set of

值得議論的是，紛湧而至的觀光客比黃色拱門

You won't hear Gioello complaining, though, since the tourism these turquoise arches inspire

但你不會聽到 Gioello 抱怨，因為青綠色拱門的觀光潮，代表了

If you're a keen and devoted McDonald's patron, you might notice that the arch color isn't

如果你是麥當勞的死忠顧客，也許注意到了，塞多納餐廳的拱門顏色

the only thing amiss about the Sedona restaurant.

Because unlike other McDonald's where the arches sit atop a pole that towers over the

不像其他麥當勞的拱門都坐落在餐廳屋頂的竿子上

eatery, this location's arches are lower on the front of the building and on a sign near

塞多納麥當勞的拱門在餐廳前、下方位置

As you might've surmised, the Community Development Department also had a hand in this decision,

就如同你猜測的，這也是社區發展局的決定，禁止了塞多納麥當勞

as height restrictions in Sedona allegedly prohibited taller arches.

Still, thanks to their cool color, the arches of this particular McDonald's are a sight

這倒也無妨，多虧了其酷炫的顏色，這獨特的麥當勞商標仍

Just don't go rushing out the door for a weekend getaway with the wrong mindset.

但千萬別用錯誤的想法，興沖沖來個週末放鬆之旅。

You should know that there isn't necessarily anything inside of Sedona's restaurant that

你該知道的是，塞多納麥當勞內部並不是

When you visit, you're going to get the same greasy, but oh-so-glorious, burgers and fries.

這間餐廳一樣提供油膩，但又超美味的漢堡與薯條。

Then again, when all is said and done, you'll walk away with a hashtag-ready snapshot in

再來，吃飽喝足後，走出餐廳外拍張全球唯一的

front of the only turquoise McDonald's arches anywhere.

Even if McNuggets aren't involved, the Instagram post alone is worth the visit.

就算這間麥當勞沒有賣麥克雞塊，光看 IG 上的貼文就很值得前來拜訪了。

"That beautiful building flanked by those arches."

「兩側拱門襯托這絢麗建築。」

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未來我們將推出你最愛的速食影片。

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訂閱我們的頻道，並開啟小鈴鐺，以接收新影片通知。