my channel name is MKBHD, and the theme is tech videos

我是 Marques Brownlee

anything from smartphones to cars to TVs

我的頻道「MKBHD」 主要是介紹科技產品

anything with an 'on' button.

包括智慧型手機、汽車、電視等

I think the main point of a collaboration is

只要有電源按鈕的東西 我大概都會介紹

to make the video better

透過協同合作觸及更廣大的觀眾群

to bring something into the content that couldn't otherwise have been there

我想 合作的重點在於

and hopefully share their work with my audience

提升影片品質

and my work with their audience.

為內容注入新穎、豐富的元素

Like, if you made a Venn diagram of my channel

讓我的觀眾接觸 其他創作者的作品

and the channel of someone I'm looking to collaborate with

並讓新觀眾接觸我的作品

I don't want it to be too much of an overlap

如果把我的頻道內容

or one circle inside the other

與我想合作的頻道內容比較

because the audience would probably have already gotten that perspective

我會希望兩者沒有太多重疊的部分

if they already watch this channel.

或是兩者性質不完全相同

But you don't want it to be completely separate

如果觀眾已觀賞了這個頻道

because then you're sort of losing the connection to that topic.

他們可能就已經有了既定的觀點

So having a slight overlap

但我也不希望觀眾 完全不熟悉我合作的頻道

that's the perfect opportunity to see if you can collaborate with that person.

否則就會失去對主題的共鳴

I think it often first helps

如果合作頻道的內容與你的頻道稍微重疊

to pick a video topic and then chose the collaborator.

你就可以利用這個機會 瞭解是否適合與對方合作

So, I did a video about a new electric truck.

我覺得可以先

I have a friend who's really into trucks already

選擇影片主題 然後再選擇合作對象

and makes his own videos and does a DIY-style channel

我製作過一部關於新電動卡車的影片

so I had him talk about it because that's something I couldn't speak to.

我有個對卡車很有研究的朋友

They can say things that I wouldn't have known to say

他也是創作者 主要製作 DIY 類型的影片

and that helps the video.

於是我請他在我的影片中 提供專業講評

And, a recent video where I had a bunch of different YouTubers

因為我沒有那方面的專業知識

in the video

這對影片很有幫助

was really entertaining and exciting and it made that video better

在我最近推出的影片中 我跟一群背景迥異的 YouTube 創作者合作

and also each one of them had their own voice and style and perspective

內容好玩又有趣

that would make you want to go watch the rest of what they do

影片也因此變得更精彩

so it was kind of a win-win.

每位創作者都提供自己的 想法、風格和觀點

The audience got a better video

這會吸引觀眾觀賞他們的其他內容

and each of those creators who participated

因此能夠創造雙贏局面

got some people also going to watch the rest of what they did.

觀眾有精彩的影片可看

The style of the collab changes based on who's involved.

每一位參與合作的創作者

I've interviewed Elon Musk, I've interviewed Kobe Bryant

都吸引新觀眾觀賞 他們的其他作品

and you often think like

合作影片的風格會 因合作對象的不同而變化

"What could those people possibly get out of me interviewing them?"

我訪問過 Elon Musk 和 Kobe Bryant

But they often get to tell their story

我常會想

in a way that they haven't been asked about before

「受訪對象可能從訪談中 得到什麼收穫？」

or haven't had the opportunity to share before.

在訪談中

The other side of it is when I'm just talking with a creator

他們能夠以沒有人提問過 或之前沒機會分享的方式

that's the easiest type of video

講述他們的故事

because they can riff on something forever

換個角度來說 當我訪問創作者時

they're good on camera

這種影片其實最簡單

they can ask me questions

因為受訪者可以重複談論某些事情

I can ask them stuff.

他們在鏡頭前侃侃而談

I've only had maybe One or two creators in the area

他們可以問我問題

to collaborate with.

我也可以問他們問題

So almost all the rest of them are people in different regions

我在這裡只跟 1 或 2 位創作者

where I'll either travel to them or have them submit a clip.

一起拍過影片

So, I guess if you're a newer channel

其餘合作對象 多半都住在不同地區

looking to reach out to other, more established channels

我必須前往當地與對方碰面 或是請對方寄影片給我

"Look, I have this expertise here, I would really love to help you

如果你剛成立頻道

"or to give you this bit of content here

想要與經營有成的頻道合作影片

"but also, maybe check out my previous videos

你可以跟對方說 「我有某方面的專業知識

"maybe you like something you see here

我想幫忙您或協助您製作特定內容

and you want to bring something I haven't mentioned into the picture."

請先觀賞我的其他影片

So, make your own videos as good as you can

也許會有您喜歡的內容

and then ideally, it speaks for itself

您也可以將我沒提到的構想 加入我們的合作主題中。」

as far as people wanting to collaborate with you.

因此 請儘量製作最優質的影片

A practical suggestion

日後如果有人想要找你合作

as a small creator to reach out to big channels for a collab

你的影片就會 吸引合作對象青睞

is, obviously there's email, but also social media works really well.

我有個非常實際的建議

I think just tweeting at someone or getting in touch via social

如果剛起步的創作者 想要跟知名頻道合作

looks very different, especially if your audience backs you up

不妨透過電子郵件和社交媒體 這些管道都能發揮不錯的效果

or they say "Hey yeah, I'd also like to see that."

在 Twitter 上向想合作的對象發推文 或透過社交媒體跟對方聯絡也是滿好的辦法

That looks very different in someone's radar than an email does.

特別是如果你的觀眾支持你

That's actually how I got Elon to agree to an interview.

或他們說 「我希望你們能夠合作」

I tweeted at him

這種方法的效果比寄電子郵件更好

there were obviously people seeing that tweet and replying

我當初就是這樣讓 Elon 願意受訪

and they got into that, and he agreed.

我向他發推文

So that's definitely something that works.

網友看到推文並回覆

You can look at a collab two ways after the fact.

他們贊成這個做法 於是 Elon 同意受訪

You can look at it on paper, and the numbers

可見這是可行的做法

and you can look at the final product

事後你可以透過兩種方式 審視合作影片

the actual video.

其一是統計資料和數據

Obviously on paper you want to see that the audience enjoyed the video

其二是最終成品

that they got to see it

也就是影片

and that maybe people from your channel went

在數據資料方面 最好的情況是

and viewed their video and subscribed to their channel

觀眾喜愛影片 覺得非看不可

and vice versa.

例如你的部分觀眾觀賞了 你合作頻道的影片

You also kind of just want the video to end up

並且訂閱了對方的頻道

better than it would've been if they weren't involved.

對方的觀眾也是如此

So that's more a sentimental idea of a collab

另外 你也會希望合作影片的成效

but I want to look back and say, "I'm glad I brought them in"

勝過你一人單打獨鬥所拍攝的影片

or "I'm glad I went to his studio," or "I'm glad I had them in a Q&A."

這比較像是對協同合作 進行情感層面的評估