there will be so many people approaching you,

開始會有許多人接近你，

wanting to join your team,

渴望加入你的團隊，

wanting to work with you or work for you.

希望和你工作或是為你工作。

Now one of the things that I do

此時身為領導人的我

when it comes to leadership is this.

會採取一個措施，

That how do you differentiate

這個措施可以區分

which one is good and which one is bad?

好隊員與壞隊員的方式。

How do you differentiate what opportunity

當看到機會時，你如何辨別這是應該去追求

to pursue, what opportunity you should avoid?

或是應該躲避的機會？

'Cause there's always an opportunity cost.

因為總是有機會成本的問題。

Also, how do you know which is

另外，你如何知道此人

actually a superstar, which is just a talker?

是超級巨星或只是嘴砲王？

Now one of the things that I do when it comes

當有新隊員進入我的團隊時，

to bringing new people on board,

我會立即採取一個措施，

and that could be an employee, could be a contractor,

不管新成員是員工、約聘人員，

it could be a salesperson,

甚至是銷售員，

it could be any of the roles that you might have.

任何職業皆有效。

What I like to do is imagine that that person's a jockey.

我會把新成員想像是騎馬師。

How do you know if the jockey will perform well in a race?

你如何能得知騎馬師可以在賽馬比賽勝出？

What I do is I will always give them a lame horse first.

我的作法是給他一個瘸馬，

That's right, a lame horse.

你沒聽錯，就是一匹瘸馬，

I'll give you a perfect example.

我舉一個貼切的例子，

So one of the key team members that we have now,

我現在的團隊有一個主要戰力名叫 Blake，

Blake, who's my director, first he comes in the company,

職位是主任，當他來到我的公司時，

he want to help me to boost my Instagram following.

他想要幫我的 IG 增加追蹤者流量，

At that time I only had a

我當時 IG 的追蹤者

few thousand followers on Instagram.

僅有幾千名而已，

So I wasn't paying a lot of attention to it,

所以我並沒有分太多心思在這裡，

I'm like, I was a little bit skeptical.

我甚至有些懷疑

Would this work?

這樣能成功嗎？

Would this not work?

這樣應該不可行吧？

And Blake came up with this amazing proposal and plan.

Blake 卻給我一個超棒的提案，

I said okay, run with it.

我便說好，要他開始執行計畫，

Now in the beginning I didn't give him a lot of resources.

一開始，我沒有給他很多資源，

I didn't give him any manpower.

我甚至沒有配給他一個員工，

I said do what you could.

我只跟他說自由發揮，

I gave him very, very little.

我當時真的給他很少資源，

He was asking me to even get some new photos for Instagram.

他曾詢問我是否能給他一些新照片，讓他可以放在 IG 上，

I said no, take whatever I have, see what you can do.

我說沒有新照片，只有這些現成的，看你想怎麼做都可以。

And he was able to do so much with so little,

然而他卻可以利用極少的資源去做出豐碩的成果，

be able to grow the Instagram following

有足夠能力增加 IG 上的追蹤流量，

as well as generate revenue for the company

甚至僅用極少的資源，

with very, very little resources.

幫公司生產收入。

Now that' a lame horse, right?

這就是我說的瘸馬。

I gave a good jockey a lame horse.

我給一名優秀的騎馬師一匹瘸馬，

See how far he could go, right?

藉此觀察他如何展現能力。

And afterwards I say okay, this is pretty good.

接著對他說這計畫的成效還不錯，

Let me give you some more resources,

我現在多給你一些資源，

let me give you some more capital,

多給你一些經費，

let me give you more support.

多給你一些支援，

Then I bring on different people,

然後將不同的成員加入團隊，

some of the smartest people when it comes to Instagram

把一些聰明的人加進 IG 團隊，

to help us with our account, to help us with our strategy.

讓他們強化公司的 IG 帳號，強化現有的策略，

I gave him a lot of that kind of support,

我給他許多諸如此類的協助。

plus money, plus giving him money to do shout outs

甚至給他經費去做媒體宣傳，

and collaboration with other Instagrammers,

以及和其他的 IG 網紅合作，

And from there we grew thousands and tens of thousands,

公司的 IG 追蹤數因此成長至上萬千，

and soon a million followers on Instagram.

很快地激增至一百萬。

That's what I do.

這就是我採取的策略，

See when you give someone a lame horse,

當你給一個人一匹瘸馬，

a good jockey, they can make it work.

如果是一名優秀的騎馬師，他便能化腐朽為神奇。

They will find a way because it's never a lack of resources,

他便能竭盡所能實現要求，因為從來不是欠缺資源的問題，

it's always a lack of resourcefulness.

欠缺的是人的想像力。

Then when you give them a winning horse, a good horse,

接著你再給一匹駿馬，一匹可以打勝仗的馬，

the jockey will take it and then win championships for you.

這位騎馬師便會帶著它把勝利贏回來給你。