Placeholder Image

字幕列表 影片播放

  • My name's Evan Gregory, I'm one of the Gregory Brothers

    YouTube 創作者學院

  • and we have a YouTube channel called schmoyoho.

    我是 Gregory 兄弟的 Evan Gregory

  • I think our channel has worked because

    我們的 YouTube 頻道 名稱是「schmoyoho」

  • people love the music, they love our sense of humour


  • and there's something novel about what we make

    觀眾喜愛音樂 我們的幽默感

  • and if we made each other laugh, our audience is gonna like it.


  • I think it's important for creators to evolve their content.

    如果我們彼此能讓對方笑 相信觀眾就會喜歡影片內容

  • I think you can have a very successful year, two years, even three on YouTube

    YouTube 頻道長久發展之計

  • doing one thing and doing it well.


  • Eventually, either you will tire of it or your fans will tire of it.

    如果你在 YouTube 上把一件事情做到很好 或許你可以成功個

  • You should always be thinking about what the next thing is.


  • Even if you don't choose to do that next thing

    但是最後,你或你的粉絲 其中一方一定會感到厭倦

  • be thinking about what it might be.


  • So, when is the right time to make a change?

    即使你不履行「下一步」 也得想想

  • We've done it based on many different variables over the years.


  • We definitely look at metrics to a degree.


  • Generally, we aren't in our metrics every day or every week

    多年來我們都是根據許多 不同的因素來做決定

  • like I think some channels are.


  • And I think at times, that can make a channel too repetitive

    但一般來說 不會像某些頻道緊盯著

  • it's like, "OK, we know our fans like this


  • "so we're gonna make it again and again."

    而且有時候,這可能 會讓頻道內容的重複性過高

  • We watch those end screen numbers pretty closely.


  • And we saw that people were much more likely to click


  • and then go watch another video


  • if we presented the catchiest part of that new video

    我們發現 如果播放新影片的精彩片段

  • rather than dwelling in the happiness of the video they had just watched.


  • And we've been really focused in the last year on CTR

    他們會更願意點擊並 觀賞另一部影片

  • which is click-through rate

    去年我們把重點放在 CTR 上

  • for certainly individual videos, but also series of videos.


  • But I think it's important to, at times, just sit back and say


  • "Why should I care that this got 100,000 views instead of 300,000 views?"

    但我想有時候 你還是需要退一步想

  • You have to be able to get some satisfaction from your own creative fulfilment

    「我何必在意這部影片的觀看次數 是 10 萬次,而不是 30 萬次」

  • and not just from external likes, from external comments.

    你必須從自己的創作作品中 得到某種成就感

  • But also, just look at your comments

    而非只看喜歡人數 或觀眾留言等表面要素

  • as a whole, as a list, as a data set, almost like your analytics.


  • That can tell you if a new video is working or not.

    來看影片獲得的整體留言 就像一整份清單和資料集一樣

  • And for us, it's always been that balance of

    你可以根據整體留言 判斷影片的成效

  • "What is our audience asking for or suggesting?" versus


  • "What do we wanna try? Is it a new medium? Is it a new type of video?"

    我們總是需要在 觀眾想看或提議的內容

  • And striking that balance, trying to do both

    和我們想要嘗試的新媒體和新影片類型之間 取得平衡點

  • has really contributed to our longevity over the years.


  • About once a year, we all get together


  • and just talk about what we wanna focus on in the next year.


  • And it's a creative discussion and a business discussion.


  • The success can't come if you don't have the creative right.

    我們談論創意 以及經營頻道的想法

  • You want to find something that you love doing

    如果創意沒到位 成功也不可能隨之而來

  • and won't hate yourself for doing week-in and week-out


  • and something that feels signature to you so that when people come back to it

    就算日復一日地做同樣的事 也不會感到厭倦

  • they're not surprised that you've chased the next thing

    最好是你擅長的事 這樣當觀眾回到你的頻道時

  • but that you've delivered something that feels familiar and fun to them

    他們對於你選擇的下一步 不會感到太過驚訝

  • and it is what they expect on your channel.

    他們對你的新內容也仍然 有熟悉感,同時又覺得有趣

  • There are billions of videos to choose from.


  • Millions of other wonderful creators that people can go watch.


  • But you need to understand that ups and downs are totally natural.


  • You're gonna have fans that stick with you

    你必須瞭解 頻道數據起伏是自然現象

  • and if you can go back to what they love about you


  • then you'll find another 'up' cycle again.

    只要找出粉絲喜愛你的原因 並製作相關內容

  • You'll get back there.


My name's Evan Gregory, I'm one of the Gregory Brothers

YouTube 創作者學院


影片操作 你可以在這邊進行「影片」的調整,以及「字幕」的顯示

A2 初級 中文 美國腔 頻道 影片 內容 觀眾 創作 粉絲

維持一個YouTube頻道ft.schmoyoho。 (Sustaining a YouTube Channel ft. schmoyoho)

  • 156 12
    Amy.Lin 發佈於 2021 年 01 月 14 日