much thrill to be here this has we've been interacting for a very very very long time very long time

Gary Vaynerchuk for those of you that might not know started on Wine library TV has a youtuber help

build his family's business from 3 to 60 million as if that wasn't enough started

VeynerMedia which that's where we're at right now

and is a New York Times bestselling author just wrote his fourth book ask

Gary Vee go check it out and great speaker thank you so much thank for having me here you thank you you know do

you ever use that title youtuber I don't only because I mean a crucial mistake

everybody well you know it's tough because the people I did it with are

amazing but I started wine library tv in 2006 February 2006 almost 2005 as i started a

YouTube show wine show made me quite internet famous but I moved from YouTube

to viddler they're there was a lot of start up at the time and viddler made a very

lucrative opportunity for me where i owned a nice piece of the company and I made a

businessman decision I had a lot of other things going on for me on Twitter and

other places so I felt like I could give up the branding of what YouTube was

gonna bring but no question one of the bigger mistakes I mean when I think back

to starting the Ask Gary Vee show only you know 18 months ago and now we having 40,000

subscribers in a world where on viddler i had 400,000 viewers I left a wine library tv i left a lot

the table you know if I don't make that move no question in my Wikipedia in my

career I could have probably been considered one of the first ever youtubers

i was but I left too soon I left YouTube by 2007 oh yeah so I mean I do

think of myself that way YouTube and Twitter changed my life I'm so

pumped that so many people followed my book and became a huge YouTubers it's

mainly about YouTube and Twitter

but I don't take credit for because my actions moved away from it

well you know you should take credit for the hustle because you came back in your

your name is huge and maybe even more so in a specific I wanna say niche but

really in the industry

right digital marketing online media social media can you talk about that because

you one thing that people get hung up on are subscribers and views

don't get me wrong your subscribers are really amazing you got great fans but

when you're going and I'll get right to the punch line I don't first of all I'm not even sure how many subscribers on YouTube

by half of my intuition is it's under 200,000 I know that to be fact so I

built my brand as a thought leader as an executor as an investor in this

digital arena and even a 1.2 million followers on Twitter and I've some nice

size following and other places none of my following count is even remotely

close to the financial impact I have so I get paid millions of dollars in

advances to write books this company is a hundred million dollar a year business

it's helping my family wine businesses there's a bunch of wine here by by leaps and bounds

and so you're right and I know that a lot of you make ad revenue and lots

seven figures on ad revenue from YouTube other things of that nature but I've

gone down the path of having influence on the cover business magazines

television

it's truly 360 I've made my money not by the arbitrage of the ad revenue for some of the product

placement I've got about it by going out building businesses on the platform so

most of my behaivor for example if i was worry about subscribers im gonna get a little bit of time to do it if

I was worried about subscribers I would spend a year going and doing

collaborations like I have permission because my relationships and I have a

lot of them I can easily get to spend time with YouTube I spend time with Google

Facebook and I'm not worried about that though I don't say that you don't have

it's the path I choose

but I do think that when you think bigger and not just the next subscriber

or the or the next product placement or how much ad revenue you do open up your

opportunity to much bigger things if you've got the capabilities like I had

as a business person with some people what your capability is is being a

creative and I do think ecosystem YouTube another platform is great for those

people 'cause they're doing the business sense things that I do as a businessman

absolutely I think the one thing that my wife Judy and myself learned the most

from you is about engagement the community so can you talk about that

because regardless of all that it's how close your fans feel to you and tell us

about that and why Depth versus Width you know I sold 200,000 copies of my book the first week

there's a lot of people came out with bigger audiences bigger stars and they

didn't because people actually care about me as you know what I talked a lot about

in Crush it and I followed up a book two years later called the thank you economy I

don't think there's anything else besides the people on the other side

these cameras you know if they care about you then you win and I and I look

at things like the grateful dead or the rolling stones or fish like that on the

biggest bands but they have fans that travelers and care the most die hearts WWF

wrestling like if you look at economics and business my friends

you know you could have one subscriber that Oprah Winfrey and that impact of that

suscriber can make you so much more

bring you so much more whatever you were going for and so I think community

engagement and actually acknowledging people leaving comments and replying

I mean i was up with snapchat 'till 1 o'clock in the morning last night just replying using the new

features replying I think it's imperative I I would never take that for

granted I think if your digital influencer or someone that's

building a little bit of mojo the number one thing you can do is thank the people

that leave a comment I spent a lot of time in my Instagram comments right now

Judy after she read your book she literally was up till two or three in the morning

responding to comments that's why people like her twitting especially during a time when Twitter was like

the thing I i know i mean you're you're singing to the choir here

and I mean we just we feel this and we believe it so thank you so much for that and it works

and what I noticed from you guys from far as I paid attention I haven't gone away in a long time in this point and you guys havent gone away from

it and too many people get a little base and make stop because it becomes

overwhelming look there was a time when I responded to every single tweet in

2008 to 2011 not to me till two in the morning to see how many people I meet

that say they're like Oh yeah i've been DM or they reply to me and I was able to now because of

Instagram and snapchat and Twitter and Facebook comments and YouTube and the

podcast I can't get to them all I'm one human I don't want somebody else to do

it but I do think that I think it's achievable

thank you Mike nice health and fitness totally lean and mean do you want to take a

break no no and you know a lot of people want to build their influence right where

they are and it happened maybe they're a business person and what advice do you

have for people wanting to start utilizing online video to be able to build a

passion into a business or lifestyle first you have to understand and i've seen your guys

stuff you guys actually have she had the ability to do it it's ok if you're not good in front of

the camera believe or not im throwing you on a cripple you don't have to do video

you have to find your medium so for example voice is really interesting to me a lot of

you watching right now we're meant to be radio stars not television stars between

anchor and SoundCloud and smart technology to podcasts there's so much

for so many of you that are shy I see the camera and i want to a i wanna eat it I wanna be in it I love it but for so many this is the right place for

them to be and so I would say that before I give you advice on what to do

on video you decide if video is the right medium for you

for example some of your incredible writers and the blog and medium dot com

ironically and other things that could be the right thing for you but if video is

right if you feel comfortable or you wanna climb that mountain ship away get

better at it I don't think there's any bigger better medium absolutely for

people wanting to get into this they decide this is what they want to do or

current youtubers are online video influencers what what do you see happening as some

of the biggest opportunities both now and in the future

snapchat and musical.ly for everybody who's watching it was very important you

gotta start creating content gotta build a presence number two a lot of you are missing this and i talk to

alot of people on snapchat on vine on Instagram and on YouTube and a lot of

people I know a lot of you don't know who i am but for those that do just like you like you a lot people come to me for

advice because they know that I can 360 their business not just what they're

doing

there's a misunderstanding I'm really glad we get this moment on the show

thinking about who's probably watching this is the world

graduate Hollywood you graduate the television guys this is the television

the television is radio and its 1965 that's what makes you human human yes but it's

weird the world going where people are going to consume and so too many people

become big on YouTube and want to go to Hollywood without realizing they're

Hollywood and hollywood needs to come to them and so you need to take back to

leveraging realize you're on the right side of history if you plan on doing

this for the next 48 to 72 months for 4 to 6 years right then to stay in this device

but win in all the channels if you think the way I do this is the television it's nineteen sixties

and YouTube Instagram snapchat and Facebook

ABC NBC CBS and if you become a star on all those networks well then you will win

one of the things that you talk about specialy recently is self awareness which is a

perfect time to talk about finding your passion but being self-aware and how

important that is to find their passion

and making the decision on moving forward and how to do that look i mean I

wish that I could win on my looks but I don't right like we have to know we're gonna win on it

and too many people want to be a pop singer comedian or a pretty face model

and it's just not who they are and to many of you are leaving enormous upside

on the table by trying to force a narrative that's romantic in your mind

versus what you actually I have can do so many more things to build up my

following but it's not who I am I know that we used to get more followers to get

more people to know who I am

but I'm a businessman that happens to like understand content a little bit so I'm never going to be followed

by the most but I'm also that means not going to sell things I don't follow

all the other entrepreneurs on Instagram they're selling watches and cash on bed and

models and bottles and private planes and I don't sell that because I don't

want to get the cheap followers for cheap engagement and so when you really

are self-aware when you really know who you are what it allows you to do to

stay in your ways not do other things I can't produce the kind of videos that my

buddy Casey can like it's just not Who I am and so you stay in my daily vlog just

one exhausting episode of me hustling 24 hours a day but eventually that's gonna ge repetitive but i dont care thats my

reality my reality is i'm a workaholic who has some talents but want to show people

that if you work really hard if you want it then we should get the most out of

yourself

not that you are gonna make a billion if you work hard but the most of yourself so i think self awareness is imperative it's

why I put it in the new book

absolutely youtubers traditionally that means youtubers like myself or my wife have

always been like a one-man band which there's nothing wrong with that but one

thing that you've been able to do successfully is created team around you

to be even more successful arguably if you were by yourself can you talk about

how important is if you're trying to grow a business for you already are

business how to create a team to achieve your goals

way too many of you

actually have something going for yourselfs right now are taking the money and buying stuff

instead of hiring employees and building your business so if are knock on wood so you're so lucky

that you make over $100,000 a year which is amazing you could go hire somebody

for 35 young person who can afford another old cliche somebody that can

afford 35 that's amazing camera person

or an amazing editor and take your game up but what happens is young and just not

experienced business people are likely wait a minute i made 100 let me I take that home and I'm

gonna buy this new picture or this new watch or this new car and you're not investing

your business whereas if you took that thirty five 65 home and the other 35

next to are going to make 210 instead of 135 would get you a D rock right 100% right there is an

enormous amount of young talented video editing talent out there that is coming

out of school but instead of getting dumped some job they don't want would

love to go work and one man and one woman shop video editing production for

a youtuber that then helps scale the youtuber because when i was wine library tv it was me and my camera guy Moud

we just sat and people thought it was my Mom because i was like Moud let's edit and people were like your mom films you 'cause it sounds like mom but he was like an IT guy with a $200 Canon there was no