Big changes are coming to how you manage your channel.

現在起 管理頻道的方式將大幅改變

I'm here to give you a rundown

今天我將為各位說明

on some of the new improvements to the YouTube Studio.

YouTube 工作室有什麼新的改善

You might be wondering, why are we making all these changes?

你可能會問 為什麼我們要做出這些調整

Well, the original YouTube Studio Classic has been around for over 10 years

傳統版 YouTube 工作室

and it became really hard for us to make improvements to your experience

推出至今已超過 10 年

so now, the new YouTube Studio will let us give you more features, faster.

我們發覺不論再怎麼調整改善 都很難增進各位的使用體驗

Many of you may have already been defaulted into the new YouTube Studio.

但有了新版 YouTube 工作室

If you haven't yet, you can get to it

我們就能快速發佈新功能

by clicking on the button on the top-left corner of Classic.

現在很多人預設使用的就是 新版的 YouTube 工作室

And I strongly encourage you to check it out

如果你還沒用過

because this will become the new, prominent, main platform

只要按一下傳統版工作室左上方的按鈕 就能開始使用

for Creators going forward.

我強烈建議大家試用看看

There's gonna be a transition period

因為這將成為 日後最主要的全新創作者平台

so in the next few months, you'll be able to go to both

在此之前會有一段過渡期

but in the long run

因此接下來的幾個月 各位可以同時使用這兩個版本的工作室

the new YouTube Studio will be the primary place

但長期來看

where we put all of our efforts

新版 YouTube 工作室 就會成為創作者的主要工具

and all of the new innovation.

我們會將所有心力和創意 全都投注到這個新版工作室中

The first thing you see in the new YouTube Studio is a dashboard.

打開新版 YouTube 工作室後 映入眼簾的就是資訊主頁

Here you can see a snapshot of what's going on with your latest video

在這裡你可以查看 最新上傳影片的數據匯報

the latest news from YouTube

YouTube 的最新消息

and your top-line analytics for the last 28 days.

以及你頻道過去 28 天的數據分析總覽

There's gonna be other new widgets coming.

我們日後還會推出新的小工具

One of them is 'known issues'

其中一項是「已知問題」

which will explain any kind of outages or any issues that are facing the platform

這項小工具將說明 YouTube 遭遇的各種停機狀況和問題

so if it's something that's affecting your channel or other channels

因此當你的頻道或其他頻道受到影響時

you'll know what the status is right there.

你就能透過這項工具立即瞭解狀況

The second thing is the 'ideas for you' widget.

另一項工具是「給您的靈感」

Now, this one's already in the dashboard.

這項工具已經在資訊主頁上了

As you can see here

就在這邊

it gives you very specific recommendations based on your channel's characteristics.

這項工具會根據你頻道的特質 向你推薦特定的功能

So maybe we noticed that you haven't used a feature

比方說系統注意到 你已很久沒用某項功能

that channels like you are using with great success.

但其他同性質的頻道 在使用這項功能後獲得很好的效果

We may recommend that you check out that feature.

系統可能就會建議你試試這項功能

Or it could recommend a Creator Academy lesson

系統也會根據頻道的成長歷程

based on where you are in your growth journey as a channel.

向你推薦合適的創作者學院課程

So those are some of the cool things in the dashboard.

以上就是資訊主頁所提供的一些實用工具

Do check it out, I think you'll really enjoy it.

歡迎多多試用 相信各位會喜歡這些功能

Let's jump into the Studio and look at how I manage a channel.

那麼現在就直接進入工作室 看我實際示範如何管理頻道吧

The first thing you need to keep in mind

首先要記住的是瀏覽方式

is the way to navigate.

新版工作室運用的是 「以物件為主」的瀏覽方式

It has what we call 'entity-based navigation'

這就表示

and all that means is

當你想要針對特定影片 修改數據分析、編輯影片或字幕

when you want to modify the analytics

或是進行其他操作時，必須先選取目標影片

or the video editing, or the captions or whatever

因為在左側選單的這些分頁標籤

for any specific video, what you need to do is select the video first

全都屬於頻道層級的項目

because all of these items on the left-hand side here

所以現在我要按一下影片標題 選取一部影片

they're really, right now, at the channel level.

你可以看到左側選單的項目全都變了

So I'm gonna select a video by just clicking on the video title

有「數據分析」、「編輯器」

and now you'll see the items on the left have changed.

「留言」、「字幕記錄」和「其他功能」

There's Analytics, Editor, Comments, transcriptions, additional features

所有可用於該影片的功能盡在此處

these are all related to that specific video.

如果你想回到上一個頁面 那就按一下這個小小的返回箭頭

Then when you want to go back, just click on this little back arrow

現在又回到頻道層級頁面了

and now you're back up at the channel level.

YouTube 工作室另一項實用特色是

Another cool thing about the YouTube Studio

你可以在這裡的影片清單直接修改影片資訊

is on the video list here, you can make in-line edits.

仔細看，我正在瀏覽我的影片清單

So notice here I'm looking at my list of videos

我只要按一下這個鉛筆小圖示

and I can quickly click on the little pencil

就能馬上變更影片的標題和說明

and now I can change the title and the description

完全不用離開這個頁面

without leaving the page.

此外我還能變更瀏覽權限和營利設定

I can also change the visibility settings

全部都能在影片清單這裡完成

and monetisation settings.

不須再打開一堆視窗

All from the video list, in-line, without having to load a bunch of screens.

那麼現在來瞧瞧 改良版的 YouTube 數據分析

OK, now let's take a look at the new and improved YouTube Analytics.

先按一下這裡

So I'm gonna click here and now I'm at the channel level

這些是頻道層級的資訊

and I'm seeing the channel Analytics for this account.

現在看到的是 這個帳戶的頻道數據分析

Some things that are really cool are the way we've organised the reports now

真正厲害的地方是

are kind of aligned with the goals of a Creator.

報表排列的方式 會與創作者的目標互相呼應

So you have

你可以看到

'reach viewers', 'interest viewers', 'build an audience', 'earn revenue'.

「觸及觀眾」、「引起觀眾的興趣」

And then within each of those

「建立觀眾群」和「賺取收益」等分頁標籤

we highlight the top metrics that are most important for each section.

而且每個分頁當中

The other thing that's really cool is

我們會將最重要的幾項指標標示出來

on this 'reach viewers' area is our impressions report

另一個特點是

which will explain how many impressions you got for your videos

「觸及觀眾」專區的曝光次數報表

what the click-through rate was

上面會顯示你的影片有多少曝光次數

for those impressions

這些曝光次數帶來多少點閱率

and then also how many unique viewers you got.

以及你的不重複觀眾人數

Another thing that you'll notice about the new YouTube Studio in Analytics

你可能還會注意到 新版 YouTube 工作室的數據分析中

is these insights.

有這些深入分析

These are smart headlines

這些智慧標題下方

human-language descriptions of what's going on.

系統會以易於理解的方式顯示頻道概況

So this has been based on feedback we got from Creators telling us

這些都是我們根據創作者的意見推出的功能

"Hey, these charts and tables are great

雖然他們覺得這些報表相當不錯 但還想要更直接了當的說明

"but just tell me what's going on."

而我們就做了這項功能

So now we do that.

這項功能目前僅提供英文版

Currently, this feature is in English only

但我們希望在不久後就能推出各種語言版本

but we hope to get it out in all languages soon.

在查看數據分析時

When looking at your Analytics

你可以透過日期挑選器來變更日期範圍

you can also change the date range

你也可以自行選取日期範圍

by clicking on the date picker.

如要瞭解詳情

You can also select a custom date range.

只要按一下任一資訊卡 就能開啟深入剖析的視窗

You can go deeper by clicking on one of the cards

你可以依據不同的指標 調整表格的分類方式

then a deep-dive window opens.

變更圖表

It allows you to sort the table by the different metrics

甚至還能建立影片群組 並進行批次變更

change the charts and even create and apply groups.

另一項重點是

The other thing to know is

按一下這個小型的播放按鈕圖示 就能查看影片數據分析

you can click on the small Play icons

這裡會顯示經過校正後的圖表

to see the video Analytics

讓你比較當前影片和其他影片的成效

where the charts are now normalised

並根據影片的推出時間做出準確的比較

and compare the video's performance to other videos

接著來看看全新的影片編輯器

adjusting their age for a fair comparison.

我先按一下這部影片

So next, let's look at the new video editor.

然後再按一下 [編輯器]

I'll click on a video here

你可以發現幾項變動

then I click 'Editor'

第一個就是全新的視覺設計

and you'll see a couple things.

非常有型的深色模式外觀

One is it's a completely new visual design

但最大的變動是

really nice Dark Mode kind of look.

在傳統版工作室中 處處都有編輯器

But the most important thing

例如結束畫面編輯器、字幕編輯器

is that the Classic Studio used to have editors all over the place.

模糊處理的編輯器 還有音訊切換工具等等

It used to have one editor for end screens

五花八門

another editor for captions

不同的編輯器容易混淆使用者

another editor for blurring, another editor for audio swapping

現在你可以在同一個地方專心編輯影片

and so on.

避免不同的修改之間彼此出現衝突

That was very confusing to use, they were all a little different.

你可能會不時注意到

Now you can do it all in one place and avoid any edits that collide with each other.

點選某些功能時

Now, one thing you'll notice is

畫面就會跳回傳統版 YouTube 工作室

from time to time

這是因為我們仍在努力 為新版 YouTube 工作室開發這些功能

there might be a couple of features that you click on

於此同時 我們也必須確保各位仍能使用那些功能

and it actually takes you to YouTube Studio Classic.

順利製作影片

Those are features that we're in the process of building

我們會逐漸汰除那些連結

in the new YouTube Studio, so in the meantime

並加入前往新版 YouTube 工作室 原生內建功能的連結

we had to make sure that you could still get your job done

在過渡期間，各位還是能 透過舊的連結使用相關功能

and access those features.

以上就是新版 YouTube 工作室的概略介紹

Over time, we'll replace those links

如果你有任何意見回饋 請在影片下方留言

with links to the native-built YouTube Studio version of it

你也可以使用 YouTube 上 的 [提供意見] 功能

but in the meantime, you'll have those links to get your job done.

或是在 Creator Insider 頻道 和我們分享你的想法

OK, so that's a quick summary of the new YouTube Studio.

只要你方便就好

If you have feedback, please give us comments below

希望你會喜歡這個新版工作室 下次見

or you can use the 'Send feedback' feature

in the product itself

or you can hit us up on Creator Insider.

Whatever works for you.

In the meantime, enjoy the new product and keep it real.