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  • Hey, it's Marie Forleo, and you are watching MarieTV, the place to be, to create a business

  • and life you love.

  • You know, today we're talking about a tiny little tweak in your language that has the

  • power to double your conversions.

  • That's right!

  • Double.

  • Uh!

  • Double up.

  • Uh!

  • Uh!

  • Well, alrighty then.

  • Now, look.

  • Whether you run a business, a nonprofit, or you just want to be more effective in getting

  • people to say yes, I think you're going to find this fascinating.

  • Dr. Robert Cialdini, author of the classic book on persuasion called Influence, studied

  • the donations process at the American Cancer Society.

  • He found that the number one game-changer in gaining more donations was one tiny language

  • tweak.

  • Let's have a look.

  • Which one of these might make you more likely to donate.

  • "Would you be willing to help by giving a donation?"

  • Or, "Would you be willing to help by giving a donation?

  • Every penny will help."

  • Now, check this out.

  • Research showed that people who were asked the second version were almost twice as likely

  • to make a donation.

  • While only 28% gave money with the first call to action, 50% donated when the call to action

  • included that one extra sentence.

  • "Every penny will help."

  • So, let's break this down.

  • You see, when you give people a small, easy action to take, it can double their chances

  • of saying yes.

  • That's right, double.

  • Uh!

  • Double up.

  • Uh!

  • Uh!

  • By adding a simple sentence, you're creating what's known as a minimum viable action, the

  • smallest possible action someone could take to create the change you want.

  • Now, obviously, this doesn't just work for nonprofits.

  • In fact, you've probably been offered a minimum viable action at your favorite stores.

  • Here's an example.

  • So, a few weeks ago, I was at the Container Store because I KonMaried the crap out of

  • my closet.

  • #sparkjoy!

  • So, when I was checking out, they asked me if I was a member of POP, their Perfectly

  • Organized Perks program.

  • I said, "I am not."

  • They said, "Oh, it is so easy.

  • All we need is your phone number and you will get an extra 15% off."

  • I was like, "Oh!

  • Okay!

  • Saving money's like making money.

  • Here is my phone number.

  • I want to be a Popper, like yesterday!"

  • And look, this isn't just about business, either.

  • I mean, you can use this same strategy to double your chances of getting yes even in

  • your own head.

  • That's right, I said double.

  • Uh!

  • Double up.

  • Uh!

  • Uh!

  • Anyway.

  • For example, if you've made a commitment to exercise more, which of these internal scripts

  • is more likely to get you moving?

  • "I need to work out today," or, "I need to work out today.

  • A five minute dance break is better than nothing."

  • Now, I don't know about you, but I am way more likely to get moving with that 2nd option.

  • In fact, I'm probably double as likely.

  • You guys, I said double!

  • Uh!

  • Double up.

  • Uh!

  • Uh!

  • Okay.

  • That's the last one.

  • I swear.

  • I double swear.

  • Yeah!

  • Yeah!

  • Yeah!

  • Okay, enough, enough, enough.

  • Let's land the plane on this tweetable.

  • "If you want to inspire someone to act, suggest the smallest action possible."

  • Now, I would love to hear from you.

  • Is there something in your business that you'd like to get more people to say yes to?

  • Or a personal change that you'd like to make?

  • How can you use this idea of a minimum viable action to make it happen?

  • What's that small sentence that you can add to your request to make it simple and easy

  • and doable?

  • I want to see your exact wording in the comments below.

  • Now, as always, the best conversations happen over at MarieForleo.com, so head on over there

  • and leave a comment now.

  • Once you're there, be sure to subscribe to our email list, and become an MF Insider.

  • You'll get instant access to a powerful audio training called, "How to Get Anything You

  • Want."

  • And some exclusive content, special giveaways, and personal updates from me that I just don't

  • share anywhere else.

  • Stay on your game and keep going for your dreams because the world needs that very special

  • gift that only you have.

  • Thank you so much for watching, and I'll catch you next time on MarieTV.

  • B-School is coming up.

  • Want in?

  • For more info and free training, go to JoinBSchool.com.

  • I don't know how many times in my life I'll have a bunch of men in gold hot pants for

  • me, but I really want to take advantage of today.

  • Oh boy!

  • All right!

  • Wow, these have amazing bass.

  • I feel like I'm yelling at everybody.

Hey, it's Marie Forleo, and you are watching MarieTV, the place to be, to create a business

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B1 中級 美國腔

如何在3秒內說服兩倍的人。 (How to Persuade Twice As Many People in 3 Seconds)

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    Ken Song 發佈於 2021 年 01 月 14 日
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