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  • - Matt D'Avella is the award-winning

  • director of the documentary Minimalism.

  • It's on Netflix.

  • It features some guests we've had on the podcast in the past

  • like Colin Wright and we had Matt on the podcast,

  • so that's what this video is about.

  • So, in today's video I wanna run

  • through the best of that podcast episode.

  • Here is my conversation with Matt D'Avella.

  • First we talked about how Matt created Minimalism.

  • - [Matt] Yeah, it just started out with, you know

  • let's just start filming as much as we can,

  • let's explore this idea of minimalism and simple living,

  • and let's see how far we can take this thing.

  • And then, we went through many many iterations

  • and many versions of the film before we were

  • finally, you know had something we thought we were confident

  • that would be received well and that we were proud of.

  • - Then I wanted to talk about marketing,

  • so we talked about how to create

  • an initial sales bump in iTunes.

  • - [Matt] I would say the one big thing

  • and the one big takeaway I have from a distribution

  • was having an audience going

  • into distribution is incredibly helpful.

  • And so, two of the producers who are also in

  • the film are Josh and Ryan from a website

  • called The Minimalists.com

  • And they have built up that website

  • at the point of the release of the film

  • to probably a few million people a year

  • that would go to their website.

  • - We talked about how to create a watchable film.

  • - [Matt] I mean that is really like at its core

  • a big part of making a good film.

  • Is it watchable?

  • Is it engaging?

  • Does it pull you through?

  • And I, you know that now everybody

  • can make a documentary, and people

  • that don't have a ton of experience with it

  • are getting into it, which I think is great.

  • Like yeah sure, I encourage people

  • to try to pursue this if it's something

  • that they're really passionate about.

  • But, I also come into it with like 10 to 15 years

  • of experience as a filmmaker,

  • so I kinda knew news story telling,

  • not on a large scale like a feature like film,

  • but I kind of had a pretty good intuition about how

  • to carry somebody through a story, which is that's key.

  • - What to look for in the first cut.

  • - [Matt] Yeah, so I know for a lot of filmmakers,

  • a lot of editors, and I edited the the film myself.

  • The beginning, the first cut, the very first

  • rough cut is usually so rough that it's like

  • embarrassing and like you wouldn't want anybody

  • else to see it, and I've worked with some editors

  • before and I've talked with others who've done well.

  • It's usually how it is; is like

  • because when you're working on a feature film,

  • when you're working on something that

  • either has funding or producers or partners,

  • you need to get everybody's input and feedback,

  • and you need to make sure the vision is cohesive

  • and everybody's onboard with where the film is being taken.

  • - How not to lose your story in the process

  • - [Matt] The best advice I ever got was if your story

  • doesn't change along the way, you're not listening.

  • And I think that's mainly true for a documentary

  • but I'm sure that's true for narrative films as well,

  • where you may have to change things in the moment

  • you know you may have a whole idea of how this shoot

  • is gonna play out,

  • the entire script, and then when you get

  • to the location you realize oh,

  • the lighting's not working, this isn't working,

  • the actor isn't feeling it.

  • And you have to make changes on the fly.

  • It's very much true for a documentary.

  • - Then we talked funding.

  • How did he get the money to create the movie Minimalism?

  • - [Matt] We funded it ourselves.

  • So, we didn't...

  • Going into this film they had a decent audience,

  • but we weren't proven filmmakers.

  • And to get a budget for a film

  • it's little bit more challenging

  • that obviously takes a lot of groundwork.

  • But honestly I didn't think we needed it

  • because going into it I had the filmmaking skills

  • to actually produce and make it

  • and I was confident that I could do that.

  • And Josh and Ryan had connections within this community.

  • They were able to setup interviews,

  • and down the road they were the ones

  • that helped with the major push at the distribution.

  • So, we were like all right let's just kind

  • of pull our money together and go bit by bit.

  • - We talked from a marketing point of view

  • the release strategy for the movie Minimalism.

  • - [Matt] Yeah, so the first thing was actually

  • we did a month long release on Vimeo,

  • which for no real reason but to make it

  • very simple and have one place to go.

  • We'd never done this before.

  • We didn't know about how to even

  • put it on iTunes or go about any of that,

  • and Vimeo just seemed like the easiest way to do it.

  • And in hindsight, I think we would have attempted

  • to try to get connections first and then like

  • contact Vimeo and say, hey, we're planning on

  • doing a limited release.

  • This is our audience size.

  • We expect it to be pretty good.

  • Can you give us any kind of additional promotion?

  • Like could you like put us on the homepage banner?

  • Or give us a cut in terms of how much

  • you'll be taking away.

  • In turn giving them exclusive rights

  • for a month for streaming.

  • So, that's one thing I would've done differently.

  • It ended up working out fine.

  • - Then we talked about how he got an intro to Netflix.

  • - [Matt] So it was Gather was the third-party company

  • So we had like, they then found

  • another company that was working with Netflix.

  • So that's how it worked out,

  • And very far removed from me who made it.

  • So it was like three or four steps of connection.

  • - If you want that full episode, and you wanna hear

  • the whole conversation with Matt D'Avella

  • that is down in the description below.

  • If you want the proposal that we used at Lorelia

  • to sell documentaries, let's say you're in video production,

  • and you wanna sell video production too.

  • That is over at experiment27.com/proposal

  • and you can have that for free.

  • Subscribe for more videos like this.

  • And if you can think of anyone

  • that would get value from this,

  • I would love if you would share the video with them.

  • I'm Alex Berman, thanks for watching.

- Matt D'Avella is the award-winning

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如何創建一個獲獎的Netflix紀錄片/馬特D'Avella。 (How To Create An Award-Winning Netflix Documentary w/ Matt D'Avella)

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