Name: 為什麼要買只用一次的東西？進入訂閱經濟｜凱文-凱利 (Why Buy Things You Only Use Once? Enter the Subscription Economy | Kevin Kelly)
Uploaded: 2021-01-14T07:59:29.000Z
Duration: 4 min 25 s
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More and more of the things that we find valuable weigh less and less.

More and more of their value is in the things that don't have any weight or mass.

情態助動詞 A2

These intangibles are really what becomes the driver of our economy and if we can deliver

these intangibles anytime, anywhere to anybody that instant aspect of them means that we,

And increasingly that's going to be true for games and books.

And if it's true for all those things that we can make intangible very easily, it also

is true that the benefits of subscribing to something rather than owning them are moving

And we can see something like Uber as an example of that where if you can summon a car anytime,

anywhere you want to, why would you own it?

It's going to be as good and maybe even better than owning because ownership has a

lot of liabilities – storing, cleaning, maintaining, upgrading that we actually don't

If we can subscribe and not own a car but have all the benefits of using a car what

And we can kind of imagine pushing this to some far logical extreme where maybe some

individual in the future doesn't really own very much of anything.

They can access or subscribe to everything in their lives.

Maybe we can put all these together in kind of an extreme form and imagine a day in the

life of somebody who is going about without owning any of the things that we normally

So the way that would go is if you could have instant delivery to your box somewhere within

a few hours of anything that you need anywhere you were in the world maybe you subscribe

You wear them once, they're taken away, they're recycled and cleaned and they're

given to someone else who may only wear them once.

And with clothes this is already happening in the high end of tuxedos and things that

we know we only wear occasionally but can even go into daily wear as well if again it

was something that was being recycled and cleaned and sent on to someone else whose

body was scanned and digitized, and we knew from experience that these clothes were going

And you could have digital avatars where you could try clothes on.

If we could imagine clothes, why not furniture?

Toys are used for a short time by kids as they grow up and maybe they could be subscribed

What about tools or kitchen stuff that you only use occasionally?

The turkey roaster that you could summon on Thanksgiving, have delivered to your house

You use it, give it back, they clean it, they store it and they'll be ready to deliver

Camping equipment: Everybody wants the latest and the greatest high tech this year's most

Why would you buy camping equipment when you only use it occasionally and you could subscribe

So we can kind of multiply this again and again to this vision where we're moving

If you can get access to things, instant delivery, maybe even 3D printing.

Things given and manufactured and put in front of you on demand then that in many ways for

most people becomes better than owning it.

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為什麼要買只用一次的東西？進入訂閱經濟｜凱文-凱利 (Why Buy Things You Only Use Once? Enter the Subscription Economy | Kevin Kelly)

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