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  • Come Thanksgiving, cranberries hit tables across the US.

    隨著感恩節將近,蔓越莓又要席捲全美了。

  • Usually in sauce form.

    它們通常會以蔓越莓醬的形式出現。

  • But these pink super fruits have a long journey before they ever make it to your holiday plate.

    但在抵達你的餐桌之前,這些粉紅色的超級水果還有一段好長的路要走。

  • Odds are your cranberries started here in New England, on an Ocean Spray farm.

    你吃的蔓越莓很有可能是從新英格蘭的優鮮沛農場來的。

  • Hi, I'm Alison Carr and I am a 6th generation cranberry farmer here in Massachusetts, and you are on my family farm.

    嗨!我叫 Alison Carr,我是麻薩諸塞州蔓越莓農場的第六代經營人,你現在就在我們家的農場。

  • Headquartered in Lakeville, Massachusetts, Ocean Spray harvests 220 billion cranberries a year.

    優鮮沛的總部坐落於麻薩諸塞州的萊克維爾,每年都會收成 2200 億顆蔓越莓。

  • Cranberries are primarily harvested in the water.

    蔓越莓主要是在水裡採收的 (水收法)。

  • Despite what people think, they don't grow in water all year.

    許多人認為蔓越莓是生長在水中,但其實並非如此。

  • Cranberries begin as vines in wetland fields called a bog.

    蔓越莓生長在潮濕的沼澤地。

  • In June, small pink flowers bloom.

    六月時會開粉紅色的小花。

  • It's said the flowers look like a crane, giving the berry its name.

    有一說是因為它的花長得像鶴 (crane),所以才將它取做 cranberry。

  • Around late June the flowers fall off, and the actual cranberry starts to grow.

    大約在六月底時,花朵就會凋謝,此時莓果才會開始生長。

  • Harvesting happens between September and October, when the bogs are filled with a couple inches of water.

    採收期大約會在九月到十月,在這時沼澤會被注入幾吋高的水。

  • A berry-picking machine drives into the bog, and churns up the vines to knock the berries off.

    採收機駛過沼澤,攪動那些藤蔓並將莓果從藤蔓上扯下來。

  • Because cranberries have four air pockets inside, they float to the surface of the water.

    因為蔓越莓裡面有四個氣囊,所以它們才可以漂浮在水面上。

  • We try to use Mother Nature as much as we can, and the wind.

    我們盡可能借助大自然的力量,像是風。

  • And in a lot of cases, the cranberries will be pushed to one area of the bog and that's the area that we use to take the cranberries off.

    大多情況下,風會把蔓越莓推往沼澤的某一處,讓它們聚集起來,接著我們就會在那一區把蔓越莓撈上來。

  • A couple more inches of water are added to the bog.

    在沼澤注入一些水。

  • And this is where you've probably seen images of farmers thigh-deep in cranberry water.

    這水深及大腿的蔓越莓池大概就是你對採收蔓越莓的印象了。

  • Dressed in waders, farmers maneuver what's called a boom to corral the berries into one corner of the bog.

    穿著防水靴,農夫們正拿著畚箕把蔓越莓圍攏到沼澤的角落。

  • They then rake all the berries into vacuums that suck them up into the backs of trucks.

    接著用耙子把莓果推到吸引機,然後吸至卡車上。

  • The trucks are sent off to the Ocean Spray processing plants where they're unloaded.

    卡車會將它們運送至優鮮沛加工廠。

  • Those berries can become one of 1,000 different products.

    這些蔓越莓可以製成 1000 種不同的產品。

  • Ranging from juices, to dried cranberries, to of course, cranberry sauce.

    從蔓越莓汁、蔓越莓果乾、到蔓越莓醬。

  • Each year, Ocean Spray facilities produce about 88 million cans of cranberry sauce, and 223 million bottles of juice!

    每一年,優鮮沛可以產出 8800 萬罐蔓越莓果醬和 2.23 億瓶果汁。

  • Their products are sold in stores across a hundred different countries.

    優鮮沛的產品在好幾百個國家都有販售。

  • But how do small, family-owned farms in Massachusetts help produce almost 65% of all cranberries sold?

    但這一個在麻薩諸塞州的小小家族農場又是如何生產出全世界 65% 的蔓越莓產品的呢?

  • That's because they're a part of the Ocean Spray agricultural cooperative.

    這是因為優鮮沛是農業合作社模式的其中一員。

  • Started in 1933, today 700 family farms across the US, Canada and Chile, collectively own the Ocean Spray brand.

    優鮮沛成立於 1933 年,迄今在美國、加拿大和智利已有 700 多個家農場擁有它們的註冊商標。

  • The average farm in the cooperative is just 18 acres.

    這些聯合農場的平均土地面積只有 18 英畝。

  • These are small family farms, typically multi-generations.

    這些農場都是小型的家族經營農場,大多都是跨世代經營。

  • In fact more than a quarter of our farms are in their fourth generation or greater.

    其實大約有超過四分之一的農場都已經傳承到第四代甚至是更多代了。

  • Under the cooperative, the family farms see 100% of the profits from Ocean Spray product sales.

    在這種合作關係下,家族經營農場可以得到優鮮沛銷售所得的所有利潤。

  • Cooperatives support farmers because ultimately farmers are able to capture a lot more value for their crops.

    合作社會支持這些農民,因為如此一來,果農才能從他們的作物中得到更多。

  • So the value we add through manufacturing and marketing and that blue Ocean Spray brand,

    我們透過加工、行銷以及藍海策略來經營優鮮沛這個品牌,讓這些作物更具價值。

  • all of that went back to the farm rather than going to a middle-man or a CPG (Consumer Packaged Goods) company.

    所有的利潤都會轉到農民的手中,而非落入經銷商、中盤商或消費性包裝商品公司的手裡。

  • So you can go back to your cranberry-sauce-turkey-dunking, knowing you've supported a co-op six generations in the making.

    再回到餐桌看看你的烤雞佐蔓越莓醬,你會發現原來你一直支持著成長中的第六代農業合作社。

Come Thanksgiving, cranberries hit tables across the US.

隨著感恩節將近,蔓越莓又要席捲全美了。

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浩瀚蔓越莓海!跟著優鮮沛採收 2200 億顆蔓越莓 (How Ocean Spray Harvests 220 Billion Cranberries A Year)

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    Samuel 發佈於 2019 年 01 月 03 日
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