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  • - "If we encounter a man of rare intellect,

  • "we should ask him what books he reads."

  • Ralph Waldo Emerson.

  • Hi, I'm Evan Carmichael,

  • and today I'm going to share

  • the seven books every entrepreneur must read.

  • These are seven books that have had

  • a tremendous impact on my life,

  • how I think about business,

  • and I hope they have the same impact on you.

  • Now, I used to have a ton of books.

  • I used to have walls and walls of books,

  • and when I saw something interesting,

  • I would pick it up and buy it.

  • Somebody told me they'd get it.

  • I would buy.

  • And I found I had all of these books

  • just sitting on the shelves, collecting dust,

  • and I was accumulating more books than I could read.

  • And I had great intentions to read them,

  • but I never got around to them

  • and it created stress.

  • It created stress looking at all these books

  • and knowing I got to read all of these things.

  • So, I decided one day I would get rid of them all,

  • and I donated them to a local library

  • and I pared it down.

  • I got to my core list of books

  • that I read and I reread

  • and have given me so much value.

  • And today, I wanted to share them with you,

  • and hopefully it transforms the way you think

  • and transforms your business as well.

  • Okay, well, that was awkward.

  • (clears throat) Test, one, two, one, two.

  • At number seven is The Fred Factor by Mark Sanborne,

  • and this is a book about delighting your customers.

  • It tells the story about a postman named Fred,

  • who goes over and above to always delight his customers,

  • so the people on his route,

  • and you think about being a postman,

  • it could be a boring job.

  • You're doing the same thing over and over

  • and over and over again, every single day,

  • but Fred finds a way to get to know his customers,

  • to watch over their houses when he knows they're not home

  • or on vacation,

  • to always look for ways to delight and surprise them.

  • And so, if you have a business where you personally are

  • involved in dealing with customers,

  • which will be most people,

  • or if you have people on your team

  • who are responsible for dealing with customers,

  • give them this book.

  • It's a short read.

  • Look at that.

  • Look how thin that is.

  • It's like not even 100 pages.

  • How many pages?

  • 100 pages.

  • Just over 100 pages.

  • Super fast read.

  • It'll change your mindset on how to work with customers.

  • Pick it up.

  • At number six is The Go-Giver by Bob Burg

  • and John David Mann.

  • This is an awesome book, another quick read.

  • It is, what, 125 pages.

  • Pretty easy to sift through.

  • You could probably get through in one sitting as well,

  • and this book is all about giving

  • and helps change your mindset from being a taker

  • and saying here are my goals

  • and I got to go out and take what I can

  • to realizing that to accomplish your goals,

  • you have to give to other people,

  • help others do what they're trying to do,

  • help others accomplish their goals.

  • And in turn, they're going to come back and help you,

  • and often the path to reaching your goal

  • is totally unexpected.

  • And it's going to come as a result of helping other people.

  • So, it totally changed my mindset

  • of what I needed to do in business

  • and not just go and try to reach

  • and take my goals,

  • but to help others along the path.

  • It's an inspiring story.

  • You can't help but feel great after reading it.

  • You can't help but feel changed after reading it.

  • You want to go out and make the world a better place.

  • It's an uplifting, positive, awesome story.

  • Coming in at number six, go check it out, The Go-Giver.

  • Coming in at number five is Donald Trump,

  • The Art of the Deal.

  • This is one of my favorite books

  • because it helps you think big.

  • One of the biggest problems with a lot of entrepreneurs

  • is you're stuck in your current bubble.

  • The environment that you create for yourself

  • is holding you back where you are.

  • How do you bust through?

  • How do you think bigger?

  • How do you go out and do something

  • that's going to change the world,

  • where nobody in your family has ever done that before,

  • when none of your friends have that kind of ambition?

  • So, how do you surround yourself with those kind of people?

  • You read books like this.

  • Now, this is one of the first,

  • I think it's the first non-fiction book that I ever read.

  • I remember I was driving to New York with my family.

  • I don't know how old I was at the time,

  • maybe teenager,

  • driving to New York City, crossing the bridge,

  • and I was reading Donald Trump, Art of the Deal,

  • and it just inspired me to want to do more,

  • to think outside my comfort zone.

  • And this is something that you need to do

  • as an entrepreneur.

  • If you want to accomplish big things,

  • if you want to achieve big goals,

  • you have to believe,

  • you got to believe that you can do it.

  • And so, how do you get that confidence

  • when you've never done it,

  • nobody in your family's done it,

  • nobody in your social networks have done it?

  • You can surround yourself with people like Donald Trump.

  • Read this book.

  • You will be inspired.

  • You will be ready to take action.

  • You'll be ready to go out and conquer big dreams.

  • It'll give you that extra motivational boost,

  • and you can apply it to your business.

  • Check it out, number five,

  • Donald Trump, Art of the Deal.

  • Coming in at number four is Think and Grow Rich

  • by Napoleon Hill.

  • This book is awesome.

  • It says at the top,

  • "This book could be worth a million dollars to you."

  • It's super helpful,

  • and the main thought behind this is

  • that thoughts are things.

  • There's a lot of believe in this book,

  • that whatever you have in your mind,

  • whatever impact you want to create in the world,

  • whatever business you want to start,

  • it's all possible.

  • It's all possible if you believe in yourself,

  • and it gives you the steps to do it.

  • And it outlines the story of Andrew Carnegie,

  • who was, at the time, the richest person in America,

  • and his lessons for success for people who are coming up,

  • how he did it himself, his advice for other people.

  • It'll help build your confidence.

  • It'll help you believe in yourself.

  • It'll help you make you ready to go out

  • and do something positive in the world.

  • It'll give you the confidence and courage

  • to start or to continue,

  • the faith, the motivation, the inspiration to keep going

  • when you may be up against the wall,

  • you're not seeing any progress.

  • It's beautifully written,

  • great advice in here.

  • As I was opening the book before doing this video,

  • I had the old book smell coming out at me

  • and giving me a little bit of a headache.

  • So, I got to brush out the book a little,

  • air it out.

  • It's an old book but awesome.

  • Definitely recommend reading it.

  • I know entrepreneurs who read this every year

  • as an annual ritual,

  • and every year they take something new from it.

  • So, definitely go check it out.

  • Coming in at number four, Think and Grow Rich,

  • Napoleon Hill.

  • Coming in at number three, Keep Any Promise by Karim Ismail.

  • This is an awesome book, and it's divided into two sections.

  • Now, Karim, he came from a successful business,

  • but he was overworked.

  • It was causing problems in his family life.

  • It was causing problems in his health,

  • and he totally changed around everything that he did

  • and replanned his life.

  • And he gives you the blueprint for how to do it.

  • Now, it's divided into two sections.

  • The first are stories of people

  • and how they've changed their life.

  • And the second are exercises that you can do

  • to start changing your business and your life.

  • I got to be honest.

  • I'm going to be honest, this is real talk.

  • Coming straight from Evan Carmichael

  • is what this channel's all about.

  • The real talk is the stories in the book,

  • I found just okay.

  • I didn't find that inspiring.

  • I found the problems that they were overcoming

  • weren't that huge,

  • and I felt like I wasn't on the same level

  • with the people who were in the book.

  • And I want to be inspired by people who are doing more,

  • looking at Donald Trump and looking at Andrew Carnegie,

  • people who are doing a lot more.

  • That's who I want to be inspired by.

  • So, the stories were just okay for me.

  • But the exercises,

  • the exercises are life-changing.

  • That's why it's coming in at number three.

  • If you sit down and you do the exercises

  • and you follow them,

  • the ones that Karim have laid out,

  • it will change your life.

  • The huge value here, they show the exercises in the book,

  • but the big value is here in the workbook.

  • And I hope Karim still offers this as part of the deal.

  • If you look here, it says download

  • the life blueprint workbook, $149 value for free.

  • That's the money.

  • That, if you go through that,

  • do those exercises, follow through on them,

  • I guarantee you it'll change your business life.

  • It'll change your personal life.

  • It had a massive impact on me,

  • and that's why I recommend it as the number three book.

  • Even if you've never heard of it,

  • it's the secret gem for entrepreneurs.

  • So, go check it out.

  • Keep Any Promise by Karim Ismail.

  • Coming in at number two is Radicals and Visionaries

  • by Thaddeus Wawro,

  • and the subtitle is Entrepreneurs Who Revolutionized

  • the 20th Century.

  • This is such an awesome book.

  • What it does is basically, he tells you the stories

  • of a whole bunch of different entrepreneurs,

  • and each story is only, what, four pages long,

  • five pages long.

  • So, I can open it up and, so here,

  • the story of Jeff Bezos.

  • There's a picture.

  • There's a quick quote of him.

  • There's his story.

  • There's this little tidbits that come out,

  • more tidbits, story, and then you're done.

  • So, in like four pages, you have the history of Jeff Bezos

  • and how he got started.

  • And it does that over and over and over again

  • for lots of famous entrepreneurs that you would recognize.

  • What I found it useful for is that

  • it was a motivational boost for me.

  • One, I believe in my own success.

  • You've seen a lot of the videos that I do.

  • It's all about modeling success,

  • and that saved my business.

  • And so, this is a quick hit

  • of tons of different entrepreneurs

  • that you can model.

  • I used it as inspiration in the mornings for me.

  • This used to be my routine.

  • When you wake up and you're by yourself

  • and you're trying to challenge yourself to think bigger

  • and do more and stay motivated to run your business,

  • my daily routine used to consist of

  • opening up Radicals and Visionaries and reading one story.

  • And I'd get an idea from them,

  • and I'd get inspiration and motivated

  • and get some energy from them.

  • And you can do it in a couple minutes.

  • It's such an easy, quick read,

  • so you'll get lots of ideas from it.

  • You'll get lots of energy from it.

  • Definitely worth checking out, my number two book,

  • Radicals and Visionaries, Thaddeus Wawro.

  • And coming in at number one,

  • the number one book all entrepreneurs must read,

  • drum roll.

  • How do I do a drum roll?

  • Drum roll.

  • The 4-Hour Workweek by Tim Ferriss.

  • This is my favorite book of all time.

  • If I had to pick one book to keep,

  • this would be it.

  • And at the core, this book is a productivity book.

  • It'll teach you how to automate, how to delegate,

  • how to eliminate, how to outsource,

  • how to apply the 80-20 rule to your business,

  • how to be more efficient, get more stuff done

  • so that then you can go live the life of your dreams.

  • It teaches you a lot about productivity,

  • and since reading this book,

  • I've become a productivity nut

  • and have applied a lot of the strategies

  • that Tim suggests in this book

  • to my life, to my business.

  • And it's had dramatic impact.

  • The other thing though that you learn from it is

  • Tim thinks way outside the box,

  • and even now, a lot of the strategies here

  • are still way, way, way, way outside the box.

  • And you don't even realize

  • that some of these things are possible.

  • That was what I was so excited and interested

  • in reading from him,

  • and this is the extended and updated version.

  • So, I got the original,

  • and then, I bought the updated version.

  • And if he puts another one out,

  • I'm going to buy that one too 'cause it's awesome.

  • But it challenges you to think differently.

  • It challenges you to step outside your comfort zone.

  • It challenges you to look for other ways

  • to accomplish a goal

  • that you may not have ever thought possible.

  • So, on top of all the great productivity advice

  • that you get, that I get from it

  • and taken notes and read through it,

  • it also makes you think more creatively,

  • makes you look for other options.

  • And as an entrepreneur,

  • that's what you're going to have to do to be successful

  • because chances are it's not just going to be

  • this straight path to success.

  • It's going to be a crazy, wild, bumpy ride,

  • and you can't just do the things

  • that everybody else does.

  • You got to be creative.

  • You got to step outside the box.

  • That's what this book helps you do.

  • Tim Ferriss, The 4-Hour Workweek,

  • the number one book for all entrepreneurs.

  • You must read it.

  • Now, before signing off,

  • I got to give you my bonus book.

  • It's the only fiction book in my collection,

  • and I had to share it with you.

  • Now, when people look at my bookshelf,

  • you see the Steve Jobs quote at the top, makes sense.

  • You see the books.

  • I don't have a lot of them.

  • And when they look at it,

  • they look at the top and they see,

  • what the heck is that Three Kingdoms book?

  • What is it all about?

  • And then, they look below

  • and they see this statue,

  • and they're wondering what he's all about

  • and those little characters underneath

  • and what they're all about.

  • So, I have to tell you the story.

  • So, Three Kingdoms, also known as

  • Romance of the Three Kingdoms,

  • is one of the most popular books in China,

  • in all of Chinese history

  • that has then been translated to English.

  • And it'll teach you about leadership.

  • It'll teach you about motivating people.

  • It'll teach you about having a purpose.

  • It teaches you about honesty and trust and loyalty.

  • And it's a story about three warring kingdoms

  • at the end of the Han Dynasty

  • who are fighting for control of China.

  • One of them is led by a man named Cao Cao

  • who is evil and lies and cheats and steals

  • and does whatever it takes to win.

  • And the people hate him and he's very oppressive

  • and has tons of rules

  • and is the dictator and his way has to go.

  • And he's evil and cruel.

  • And the other side is run by a guy named Liu Bei,

  • who is fair and honest and just

  • and treats people with respect

  • and people love him and they follow him.

  • And he'll never screw people over.

  • And these two guys are constantly fighting.

  • And at the start, Liu Bei is losing all the time.

  • He doesn't have the military.

  • He doesn't have the money.

  • He doesn't have the team.

  • And he's always just retreating and running away.

  • And eventually, he builds up his team,

  • and the people believe in him.

  • And they continue to follow him

  • and they love what he's all about.

  • And he starts to win.

  • And so, it's all about this fight that continues to happen

  • between those two kingdoms

  • and another one that's in the third

  • that's not as talked about.

  • But I love this story.

  • It always gives me ideas about strategy,

  • about loyalty, about teamwork,

  • and I like to pick it up.

  • I like to play the video games.

  • I like to buy the statues and decorate the stuff.

  • I like to name my products after them.

  • The Zhu Ge that I sell come from this book.

  • Other companies that I've started have come from this book.

  • And so, it has a lot of deep personal meaning to me,

  • and if you're looking for kind of an off the wall

  • fiction book that challenges you,

  • that will make you think,

  • that will be kind of outside

  • the zone of usual entrepreneur how-to books,

  • then check it out, Three Kingdoms.

  • Thank you guys so much for watching.

  • Those are the top seven books that I recommend

  • every entrepreneur must read,

  • plus the bonus book at the end.

  • Let me know what you guys think.

  • Leave a comment below.

  • Tell me what your favorite books are.

  • And if you like the channel and you want to see more,

  • you can subscribe.

  • Thank you so much for watching.

  • I'll see you soon.

  • And believe.

  • Coming in at number four is Think and Grow Wich.

  • Think and Grow Rich.

  • Think and Grow Rich.

  • Coming in at number four is Think and Grow Wich.

  • Grow Wich.

  • Grow Wich, why can't I say Grow Rich?

  • Grow Rich.

  • Grow Rich.

  • Okay. (clears throat)

  • Again.

  • Coming in at number four (laughs).

  • Okay, mi-mi-mi-mi-mi-mi-mi.

  • Psst, make sure to check out my newsletter.

  • You're going to love it.

- "If we encounter a man of rare intellect,

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A2 初級 美國腔

每個創業者都必須要讀的7本書! (The 7 books every entrepreneur MUST read!)

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    Amy.Lin 發佈於 2021 年 01 月 14 日
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