字幕列表 影片播放 列印英文字幕 I think there is absolutely a big concern about free content. You know, movies cost a lot to make and a lot to market so I think determining how that distribution pattern works and what you pay when and how you get that content is something that that you know working is continuing to evolve right now that consolidation of electronics sell-through, pay-per-view, video-on-demand that is really that the the discussion at hand right now.What is the right pricing structure? Is there a subscription-based model? Is it a rental base model? And where that how that plays out is really what going you know affect us you know in the near term. Music, I think, tells us a lot about where where movies are going to go. So music, I think, is pretty much accepted the idea that music is now free. That the cost of producing an extra copy a file is 0 and that's what people are likely to pay for it. And I think they don't like it, but I think they've accepted it. And I think they've taken the point of view that they're going to make money other ways. It's going to be about the concerts, it's going to be about the merchandise, promotions, tie-ins, television shows yeah you name it and I think in the movie industry for example, I think wanna see more that. I think I think with increasing bandwidth storage is now essentially free I think I think content will be free. So I think where this is all gonna go is to try to embrace that idea and say, "we're gonna find other ways to make money". Whether it's through the theater experience, the associated merchandise through tours of stars, you name it there's gonna be a lot of new ways to make money. One thing I think is important to bear in mind do all this is that the amount of value being created in this in these industries right now is phenomenal. It used to cost it's not so much in in movies now be in music it used to be very expensive to make music and it no longer is. It used to be expensive to copy music it no longer is people are enjoying more music and more variety than they've ever enjoyed and when you think about the movie business we've got all these big blockbusters which is opened up all kinds a space for for Focus Features, Lionsgate, you name it to do things that are really interesting and of course, better technology is making those things cheaper for given quality so I think there's a tremendous creation of value going on in this industry but the tech technological issues are making it difficult to appropriate. So all the value is going to the customers right now, which is giving the company's a hard time and ultimately the artists too. So so I think we're in for some interesting times in that industry is moving so fast but but I think the answer can never be that there's no music no movies because people won't pay for it. That's not going to be the answer. I think the film industry will definitely come out victorious and and and figure out that how to continue to provide content through all the new revenue streams. I mean one of the exciting thing for with all this new content with all this new technology is films can be seen by more people in more ways. How we manage that process is is is yet to be determined, but more people in more areas can see films in different platforms, in different ways, in films that they might not have ever been able to see because either didn't get to their their thear their their their theater or might not have been carried by their video store. Especially its release to some of the really small independent films, documentaries, foreign-language films so there is this opportunity, now, I think in the in in the future where these films can be seen by by a much larger audience and that's exciting. I think that there are still opportunities in the business. I think there are you know to make you know as much as there is concern about certain consolidation and concern about the marketplace I also see a lot of opportunity. There are new revenue streams coming down. There are new technologies on making film and distributing film. So there is as much as they are issues confronting us I think they're a lot of opportunities for us moving forward. Students of business tend to think that they need to do a very kind of standard business, a kind of standard career path. And, you know as Andrew showed and I think others will too there are lots of other interesting things to do. So point, the part of the point of having something like an entertainment class is to say, "hey let's think about this a little bit differently. This is that this is an industry we can take our skills to marketing and finance and strategy in OB and whatnot and apply them in those in those industries".