Placeholder Image

字幕列表 影片播放

自動翻譯
  • This video is sponsored by Brilliant.

    本視頻由Brilliant贊助。

  • The first 200 to use the link in the description get 20% off their annual premium subscription.

    前200名使用描述中的鏈接。 獲得其年度高級訂閱20%的折扣。

  • You've probably seen them around. Electric scooters dumped just about anywhere.

    你可能已經看到他們周圍。電動滑板車傾倒在任何地方。

  • Litter bikes. Litter bikes. They've been littering the streets lately. And by littering, I mean littering. The scooter invasion. Wheel-mageddon.

    扔垃圾的自行車。亂扔垃圾的自行車。他們最近一直在街上亂扔垃圾。亂扔垃圾,我的意思是亂扔垃圾。踏板車的入侵。輪子的噩夢。

  • They've got the green ones and the orange ones and it's basically litter.

    他們有綠色的,有橙色的,基本都是垃圾。

  • They are bringing out the worst in some people.

    他們把一些人最壞的一面展現出來。

  • Last September, the city of Santa Monica, California woke up to a surprise: sidewalks

    去年9月,聖莫尼卡市。 加利福尼亞州一覺醒來,發現了一個驚喜:人行道。

  • everywhere were filled with small, electric scooters you could rent by the minute.

    到處都是小的,電的 摩托車你可以按分鐘租。

  • It's not an entirely new idea, Scooters, in some form, have been around forever.

    這不是一個全新的想法,Scooters。 以某種形式,一直存在。

  • And you've long been able to rent them in cities like San Fransisco.

    而你早就可以在這裡租下它們 聖弗朗西斯科等城市。

  • But this company, called Bird, made it irresistibly cheap.

    但這家名為 "鳥 "的公司,讓它無法抗拒地 廉價。

  • And simple.

    而且簡單。

  • All you do is download their app, point your phone at the scooters' QR code, I guess

    你所要做的就是下載他們的應用,將你的 手機上的摩托車二維碼,我想

  • we finally found a use for those, and off you go at about 15 miles an hour.

    我們終於找到了這些東西的用武之地,並關閉了 你以每小時15英里的速度前進

  • They're fast, convenient, if I'm honest, a little bit ridiculous looking, and… a

    如果我說實話的話,他們又快又方便。 有點荒唐的樣子,而且... ...

  • lot of fun.

    很多的樂趣。

  • Unless you're an investor, In which case, scooters are no laughing matter.

    除非你是投資人,在這種情況下。 摩托車不是笑談。

  • Bird became a unicorn, a startup with a billion dollar valuation, faster than Uber, Airbnb,

    小鳥成了獨角獸,是一家擁有10億的創業公司。 美元估值,比Uber、Airbnb快。

  • or Facebook.

    或Facebook。

  • Actually, faster than any company in history.

    其實,比歷史上任何一家公司都要快。

  • And today, still just over a year since it was founded, it's valued at over two billion

    而今天,距離它的誕生還只是一年多的時間。 成立時,估值超過20億

  • dollars,

    美元。

  • about as much as Reddit or 23AndMe.

    大約和Reddit或23AndMe一樣多。

  • Remember, we're talking about scooters.

    記住,我們說的是摩托車。

  • and it's just one of many, including Spin, Lime, who is also a unicorn, JUMP, and about

    而這只是其中之一,包括旋。 青檸,她也是一隻獨角獸,JUMP,還有約。

  • a dozen others.

    十幾個人。

  • Meanwhile, Google, Uber, and Lyft have all invested millions of dollars.

    與此同時,谷歌、Uber和Lyft都已經。 投資數百萬美元。

  • Now, depending on who you ask, these are either:

    現在,取決於你問誰,這些都是要麼。

  • ridiculous numbers for barely 1-year-old startups in a fad industry,

    勉強成立1年的初創公司的可笑數字。 在一個時尚的行業裡。

  • or, smart investments in what's clearly the future of transportation.

    或,明智的投資在什麼是明顯的 運輸的未來。

  • So, which is it?

    那麼,是哪個呢?

  • Are scooters a useful means of mobility or an invasion of our sidewalks?

    滑板車是一種有用的代步工具,還是......? 侵佔我們的人行道?

  • Let's imagine you live in Seattle, say, an apartment here in the Queen Anne neighborhood.

    假設你住在西雅圖,比如說。 在安妮皇后區的一間公寓

  • And you work downtown, here at Amazon corporate headquarters.

    而你在市中心工作,在亞馬遜公司這裡 總部:

  • You could walk a couple of blocks and take the bus, but it'll cost two dollars and

    你可以走幾條街,然後拿 公車,但要花兩美元和

  • seventy-five cents, or five fifty a day.

    七十五分,也就是一天五塊五。

  • And it'll take at least 20 minutes, which is just as slow as walking.

    而且至少需要20分鐘,這... 是和走路一樣的慢。

  • Biking would be quick and cheap, but then you have to store, lock, and maintain it.

    騎車又快又便宜,但是呢? 你必須儲存、鎖定和維護它。

  • Plus, no-one wants to arrive at work or school sweaty.

    另外,沒有人願意在上班或上學的時候到場 滿頭大汗。

  • So, scooters are a nice alternative.

    所以,踏板車是一個不錯的選擇。

  • It's faster than walking, Cheaper than the bus, and more convenient than a bike.

    比走路快,比坐車便宜。 公車,而且比自行車更方便。

  • Maybe not revolutionary, but pretty handy.

    也許不是革命性的,但相當方便。

  • Now, let's say, you live here, near Lakewood.

    現在,讓我們說,你住在這裡,在湖木附近。

  • In this case, the bus can drop you off right at work.

    在這種情況下,公車可以讓你直接下車 在工作中。

  • And the beauty of public transportation is that it reduces redundancy.

    而公共交通的魅力在於 它減少了冗餘。

  • Even if nobody commutes the exact same route, there's always going to be a lot of overlap

    即使沒有人上下班的路線完全相同。 千篇一律

  • in the middle,

    在中間。

  • If we all share 90% of our journeys, it's weird that we take 100% of it inour own

    如果我們都能分享90%的旅程,那就是。 奇怪的是,我們把它100%的... 我們自己的。

  • separate cars.

    分車。

  • So, putting people together saves time, space, and money.

    所以,把人放在一起可以節省時間、空間。 和錢。

  • Here's the thing though: Transit is designed for the average person, but almost no-one

    不過問題是這樣的。Transit的設計 對於一般人來說,但幾乎沒有人

  • is exactly the average person.

    正是一般人。

  • In other words, it's mostly convenient for most people, but totally convenient only for

    換句話說,它主要是方便了 大多數人,但完全方便只有

  • a few.

    一些。

  • Because, if the bus stopped everywhere, it would alsostop being useful.

    因為,如果公車到處停,它 也會... 不再有用。

  • In this example, it's a 24-minute walk from home.

    在這個例子中,它是一個24分鐘的步行從 家。

  • This is The First and Last Mile problem,

    這就是 "第一英里 "和 "最後一英里 "的問題。

  • The hardest and least efficient part of a trip is the beginning and the end - getting

    的最難也是效率最低的部分。 旅行的開始和結束--得到

  • to a transit station, and then, to your final destination.

    到一箇中轉站,然後,到你的最終的 目的地:

  • In most cities, the obvious solution is to walk or bike.

    在大多數城市,顯而易見的解決方案是 步行或騎自行車。

  • But many people justdon't.

    但很多人只是... 不知道。

  • It's too far away, or too inconvenient, so, they drive instead.

    太遠了,或者太不方便了。 所以,他們開車代替。

  • That's probably what you'd end up doing here, even though transit is technically available.

    這可能是你最終會做的。 在這裡,即使技術上可以轉運。

  • Now, whether scooters are ultimately good or bad kinda depends on what exactly they're

    現在,滑板車最終是否好 或壞的有點取決於他們到底是什麼。

  • replacing.

    替換。

  • If people scoot instead of walking or biking, like in the first example, they've lost

    如果人們用滑板車代替步行或騎自行車。 像第一個例子一樣,他們已經失去了。

  • some exercise and gained some convenience.

    鍛鍊了身體,獲得了一些便利。

  • Not a huge win or loss.

    勝負不大。

  • But if scooters replace cars, that's a different story.

    但如果摩托車取代汽車,那就不一樣了。 故事。

  • That would mean less traffic congestion and fewer carbon emissions.

    這將意味著減少交通擁堵和 減少碳排放;

  • Of course, it sounds ridiculous, Even with their 20 or 30-mile range, they aren't really

    當然,這聽起來很荒唐,即使是與... 他們的20或30英里的範圍,他們是不是真的。

  • practical for long trips.

    對於長途旅行來說很實用。

  • But, they don't actually have to be.

    但是,他們其實不必如此。

  • Not directly.

    不直接。

  • If scooters make it easier to get to and from the bus station, you're more likely to take

    如果說滑板車能讓人們更方便地往返。 汽車站,你更有可能乘坐

  • it.

    它。

  • All they need to do is make transit a more desirable option.

    他們所需要做的就是讓公車成為一個更多的 理想的選擇。

  • The effect is fewer cars on the road.

    效果是路上的車少了。

  • That's especially useful in underserved and far away neighborhoods.

    這在服務不足的地區特別有用 和遠處的小區。

  • Here, scooters aren't just a novelty, they're a means to greater mobility.

    在這裡,滑板車不僅僅是一個新奇的東西,他們是。 一種提高流動性的手段。

  • Lime showed this in 2017, when it reported that 40% of riders started or ended their

    青檸在2017年的報告中就表現出了這一點。 40%的騎行者開始或結束他們的

  • bike rides at public transit stations.

    在公交車站騎自行車;

  • All of this is possible because there's always a scooter nearby.

    所有這些都是可能的,因為有 附近總有一輛摩托車。

  • Instead of docks or stations, you pick them up and leave them wherever.

    而不是碼頭或車站,你選擇他們 了,並把它們留在任何地方。

  • Problem is... well, people pick them up and leave them wherever.

    問題是... ... 好了,人們拿起他們,並。 把他們留在任何地方。

  • Technically, you're required to wear a helmet, park out of people's way, and not drive

    從技術上講,你必須戴上頭盔。 停車不礙事,開車不礙事

  • on the sidewalk.

    在人行道上。

  • In practice, ehh, not so much.

    在實踐中,嗯,不是那麼回事。

  • I've yet to see anyone wear a helmet, and many streets justdon't have bike lanes.

    我還沒看到有人戴頭盔,而且。 很多街道... 都沒有自行車道。

  • Companies can explain the rules, but they can't enforce them.

    公司可以解釋規則,但他們 不能執行它們。

  • Sooocities aren't the biggest fans.

    城市並不是最大的粉絲。

  • It doesn't help that many of these companies move in to an area before getting permission,

    這也無濟於事,這些公司中的許多人 在未獲得許可前進入一個地區;

  • hoping that by the time they notice, people will have already gotten used to them.

    希望到時候人們 會已經習慣了他們。

  • If this sounds familiar, it's no coincidence.

    如果這聽起來很熟悉,那就不是巧合了。

  • Bird's founder previously worked for Lyft and Uber, who famously used the same strategy.

    Bird的創始人此前曾在Lyft工作 和Uber,他們著名的使用了同樣的策略。

  • This time, cities were ready.

    這一次,各城市都做好了準備。

  • They've already been banned in San Francisco, Beverly Hills, Cambridge, and Columbus.

    他們在舊金山已經被禁止了。 比佛利山莊、劍橋和哥倫布。

  • And, like Uber, there isn't much to set companies apart.

    而且,和Uber一樣,並沒有太多的設定。 公司分開。

  • They all cost the same dollar to start plus 15 cents a minute,

    他們的成本都是一樣的美元開始加 每分鐘15美分。

  • They even have similar sounding 4-letter names.

    它們甚至有相似的4個字母的名字。

  • So, which scooter do people choose?

    那麼,大家選擇哪款踏板車呢?

  • Well, the one that's in front of them.

    嗯,就是眼前的這個。

  • The first app you download will also likely be your last.

    你下載的第一個應用程序也可能會 是你最後一次。

  • Why bother with several?

    何必多此一舉呢?

  • That's why everything is happening so quickly: they saw what happened with Uber.

    這就是為什麼一切都發生得如此之快。 他們看到了Uber發生的事情

  • This is their second chance, and nobody wants to be left out.

    這是他們的第二次機會,沒有人願意 要被排除在外。

  • In China, it happened with bikes.

    在中國,這種情況發生在自行車上。

  • Companies dumped them on every street and corner until there was more bike than sidewalk.

    公司把它們傾倒在每個街道和 直到自行車比人行道多。

  • Demand just couldn't keep up with supply, and now they sit in trash piles so big they'd

    需求就是跟不上供給。 現在他們坐在垃圾堆裡,如此之大,他們會。

  • impress Wall-E.

    討好Wall-E。

  • But with enough market share, the economics are good:

    但只要有足夠的市場份額,經濟 是好的。

  • Most companies use the Xiaomi M365, which, let's assume they buy in bulk for about

    大多數公司都使用小米M365,這。 假設他們大量購買,價格大約是多少?

  • $250.

    $250.

  • Lime says they're used an average of 8 to 12 times a day, so let's say, 10 rides,

    Lime說,它們平均使用8到10年。 一天12次,所以說,10次騎行。

  • at an average of about $3 each.

    平均每個3元左右。

  • Of course, there's also charging.

    當然,還有充電。

  • Anyone can sign up to become a charger, or as Lime calls them, juicers.

    任何人都可以註冊成為充電器,或者是... 正如Lime所說的,榨汁機。

  • At night, they pick them up off the streets, take them home, and plug them in for about

    晚上,他們在街上撿到他們。 帶回家去,插上電源,大約

  • $5-10 a scooter.

    5-10元一輛摩托車。

  • So, we'll subtract seven fifty.

    所以,我們要減去七點五。

  • That means the average scooter makes something like twenty-two fifty a day.

    這意味著一般的踏板車使東西 像一天二十二個五。

  • And pays for itself in under two weeks.

    兩週內就能收回成本

  • Even accounting for things like maintenance and theft, which Lime says affects less than

    即使考慮到維護等問題 和盜竊,Lime說這影響不到

  • 1% of its scooters, there's money to be made.

    1%的滑板車,就有錢可賺了。 做出的。

  • But what's most interesting about The Scooter Wars, may have nothing to do with the scooters

    但是,最有趣的是關於 "滑板車 "的故事。 戰爭,可能與摩托車無關。

  • themselves.

    自己。

  • Companies aren't just competing for space on the sidewalk, they're also competing

    企業不僅僅是在爭奪空間 在人行道上,他們也在爭奪

  • for this space - a slot on your home screen.

    為這個空間--主螢幕上的一個槽。

  • This is where Uber starts salivating.

    這是Uber開始垂涎的地方。

  • Anyone with their app can already ride their scooters.

    任何人都可以用他們的應用程序騎他們的 摩托車。

  • It's a built-in advantage.

    這是一個內在的優勢。

  • And if you're already on people's phones, why stop there?

    而如果你已經在人家的手機上。 何必呢

  • There's no reason to be the taxi company or the scooter company when you can be, as

    沒理由做計程車公司啊 或滑板車公司的時候,你可以,作為。

  • Uber's new CEO said, “the Amazon of transportation”.

    Uber新任CEO表示,"交通領域的亞馬遜"。

  • Because a smart business sees itself from the perspective of a customer.

    因為一個聰明的企業是從 從客戶的角度出發。

  • People think about outcomes, not business models.

    人們考慮的是結果,而不是業務 模型。

  • If you want to watch something, you automatically go to YouTube.

    如果你想看什麼,你會自動 去YouTube。

  • If you want to buy something, you go to Amazon.

    如果你想買東西,你就去亞馬遜。

  • And soon, if you want to go somewhere, you open Uber.

    很快,如果你想去某個地方,你就會... 開Uber。

  • Everything else is unnecessary complexity companies convince themselves we care about.

    其他都是不必要的複雜 公司說服自己,我們關心的。

  • We're still in the early days of The Scooter Wars, but there is good reason to get excited.

    我們還在 "滑板車 "的早期階段。 戰爭,但有充分的理由讓人興奮。

  • And the big picture is really about platforms, the relationship between government and private

    而大環境其實就是平臺。 官民關係

  • corporations, and, increasingly, battery technology.

    公司,以及越來越多的電池技術。

  • The future of everything from cars, to scooters, and phones depends on how efficiently we can

    未來,從汽車,到摩托車,一切的一切。 和手機,取決於我們如何有效地

  • store energy.

    儲存能量。

  • And the best way to learn the science behind batteries and energy storage, among other

    而瞭解科學背後的最佳途徑是 電池和儲能,以及其他

  • things, is with today's sponsor, Brilliant.org.

    事情,是與今天的贊助商Brilliant.org。

  • What's great about Brilliant is you actually apply the knowledge as you learn it, rather

    輝煌的偉大之處在於,你實際上是 學以致用

  • than just memorizing formulas.

    而不僅僅是記憶公式。

  • You solve puzzles, analyze graphs, and answer questions to understand the topic on a deeper

    你可以解開謎題,分析圖形,回答問題。 問題,以更深層次地理解主題

  • level.

    級別。

  • I especially like how there are lessons at all different difficulties,

    我特別喜歡有課程在 各種不同的困難。

  • You can start from the very beginning - what an atom looks like, and work your way up to

    你可以從最開始--什麼 原子的模樣,然後再往上走。

  • the science of nuclear energy.

    核能科學;

  • To get started or dive deeper into the world of science, math, and technology, go to brilliant.org/Polymatter

    要開始或深入瞭解這個世界 科學、數學和技術,請訪問 brilliant.org/Polymatter。

  • and sign up for free.

    並免費註冊。

  • The first 200 people to use that link will also get 20% off the annual Premium subscription.

    前200名使用該鏈接的人將 還可獲得年度高級訂閱的20%折扣。

This video is sponsored by Brilliant.

本視頻由Brilliant贊助。

字幕與單字
自動翻譯

影片操作 你可以在這邊進行「影片」的調整,以及「字幕」的顯示

B1 中級 中文 美國腔 滑板車 摩托車 自行車 公司 方便 人行道

為何這間滑板車初創企業會價值數十億?(Why Scooter Startups Are Worth Billions)

  • 1197 43
    Samuel 發佈於 2018 年 10 月 22 日
影片單字