Name: 為何這間滑板車初創企業會價值數十億？(Why Scooter Startups Are Worth Billions)
Uploaded: 2018-10-22T09:06:08.000Z
Duration: 10 min 6 s

基礎被動語態

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程度副詞

You've probably seen them around. Electric scooters dumped just about anywhere.

你可能已經看到他們周圍。電動滑板車傾倒在任何地方。

Litter bikes. Litter bikes. They've been littering the streets lately. And by littering, I mean littering. The scooter invasion. Wheel-mageddon.

扔垃圾的自行車。亂扔垃圾的自行車。他們最近一直在街上亂扔垃圾。亂扔垃圾，我的意思是亂扔垃圾。踏板車的入侵。輪子的噩夢。

They've got the green ones and the orange ones and it's basically litter.

他們有綠色的，有橙色的，基本都是垃圾。

They are bringing out the worst in some people.

他們把一些人最壞的一面展現出來。

Last September, the city of Santa Monica,
California woke up to a surprise: sidewalks

去年9月，聖莫尼卡市。
加利福尼亞州一覺醒來，發現了一個驚喜：人行道。

everywhere were filled with small, electric
scooters you could rent by the minute.

到處都是小的，電的
摩托車你可以按分鐘租。

It's not an entirely new idea, Scooters,
in some form, have been around forever.

這不是一個全新的想法，Scooters。
以某種形式，一直存在。

And you've long been able to rent them in
cities like San Fransisco.

而你早就可以在這裡租下它們
聖弗朗西斯科等城市。

But this company, called Bird, made it irresistibly
cheap.

但這家名為 "鳥 "的公司，讓它無法抗拒地
廉價。

All you do is download their app, point your
phone at the scooters' QR code, I guess

你所要做的就是下載他們的應用，將你的
手機上的摩托車二維碼，我想

we finally found a use for those, and off
you go at about 15 miles an hour.

我們終於找到了這些東西的用武之地，並關閉了
你以每小時15英里的速度前進

They're fast, convenient, if I'm honest,
a little bit ridiculous looking, and… a

如果我說實話的話，他們又快又方便。
有點荒唐的樣子，而且... ...

Unless you're an investor, In which case,
scooters are no laughing matter.

除非你是投資人，在這種情況下。
摩托車不是笑談。

Bird became a unicorn, a startup with a billion
dollar valuation, faster than Uber, Airbnb,

小鳥成了獨角獸，是一家擁有10億的創業公司。
美元估值，比Uber、Airbnb快。

Actually, faster than any company in history.

其實，比歷史上任何一家公司都要快。

And today, still just over a year since it
was founded, it's valued at over two billion

而今天，距離它的誕生還只是一年多的時間。
成立時，估值超過20億

and it's just one of many, including Spin,
Lime, who is also a unicorn, JUMP, and about

而這只是其中之一，包括旋。
青檸，她也是一隻獨角獸，JUMP，還有約。

Meanwhile, Google, Uber, and Lyft have all
invested millions of dollars.

與此同時，谷歌、Uber和Lyft都已經。
投資數百萬美元。

Now, depending on who you ask, these are either:

現在，取決於你問誰，這些都是要麼。

ridiculous numbers for barely 1-year-old startups
in a fad industry,

勉強成立1年的初創公司的可笑數字。
在一個時尚的行業裡。

or, smart investments in what's clearly
the future of transportation.

或，明智的投資在什麼是明顯的
運輸的未來。

Are scooters a useful means of mobility or
an invasion of our sidewalks?

滑板車是一種有用的代步工具，還是......？
侵佔我們的人行道？

Let's imagine you live in Seattle, say,
an apartment here in the Queen Anne neighborhood.

假設你住在西雅圖，比如說。
在安妮皇后區的一間公寓

And you work downtown, here at Amazon corporate
headquarters.

而你在市中心工作，在亞馬遜公司這裡
總部：

You could walk a couple of blocks and take
the bus, but it'll cost two dollars and

你可以走幾條街，然後拿
公車，但要花兩美元和

七十五分，也就是一天五塊五。

And it'll take at least 20 minutes, which
is just as slow as walking.

而且至少需要20分鐘，這...
是和走路一樣的慢。

Biking would be quick and cheap, but then
you have to store, lock, and maintain it.

騎車又快又便宜，但是呢？
你必須儲存、鎖定和維護它。

Plus, no-one wants to arrive at work or school
sweaty.

另外，沒有人願意在上班或上學的時候到場
滿頭大汗。

所以，踏板車是一個不錯的選擇。

It's faster than walking, Cheaper than the
bus, and more convenient than a bike.

比走路快，比坐車便宜。
公車，而且比自行車更方便。

Maybe not revolutionary, but pretty handy.

也許不是革命性的，但相當方便。

Now, let's say, you live here, near Lakewood.

現在，讓我們說，你住在這裡，在湖木附近。

In this case, the bus can drop you off right
at work.

在這種情況下，公車可以讓你直接下車
在工作中。

And the beauty of public transportation is
that it reduces redundancy.

而公共交通的魅力在於
它減少了冗餘。

Even if nobody commutes the exact same route,
there's always going to be a lot of overlap

即使沒有人上下班的路線完全相同。
千篇一律

If we all share 90% of our journeys, it's
weird that we take 100% of it in… our own

如果我們都能分享90%的旅程，那就是。
奇怪的是，我們把它100％的... 我們自己的。

So, putting people together saves time, space,
and money.

所以，把人放在一起可以節省時間、空間。
和錢。

Here's the thing though: Transit is designed
for the average person, but almost no-one

不過問題是這樣的。Transit的設計
對於一般人來說，但幾乎沒有人

In other words, it's mostly convenient for
most people, but totally convenient only for

換句話說，它主要是方便了
大多數人，但完全方便只有

Because, if the bus stopped everywhere, it
would also… stop being useful.

因為，如果公車到處停，它
也會... 不再有用。

In this example, it's a 24-minute walk from
home.

在這個例子中，它是一個24分鐘的步行從
家。

這就是 "第一英里 "和 "最後一英里 "的問題。

The hardest and least efficient part of a
trip is the beginning and the end - getting

的最難也是效率最低的部分。
旅行的開始和結束--得到

to a transit station, and then, to your final
destination.

到一箇中轉站，然後，到你的最終的
目的地：

In most cities, the obvious solution is to
walk or bike.

在大多數城市，顯而易見的解決方案是
步行或騎自行車。

It's too far away, or too inconvenient,
so, they drive instead.

太遠了，或者太不方便了。
所以，他們開車代替。

That's probably what you'd end up doing
here, even though transit is technically available.

這可能是你最終會做的。
在這裡，即使技術上可以轉運。

Now, whether scooters are ultimately good
or bad kinda depends on what exactly they're

現在，滑板車最終是否好
或壞的有點取決於他們到底是什麼。

If people scoot instead of walking or biking,
like in the first example, they've lost

如果人們用滑板車代替步行或騎自行車。
像第一個例子一樣，他們已經失去了。

some exercise and gained some convenience.

鍛鍊了身體，獲得了一些便利。

But if scooters replace cars, that's a different
story.

但如果摩托車取代汽車，那就不一樣了。
故事。

That would mean less traffic congestion and
fewer carbon emissions.

這將意味著減少交通擁堵和
減少碳排放；

Of course, it sounds ridiculous, Even with
their 20 or 30-mile range, they aren't really

當然，這聽起來很荒唐，即使是與...
他們的20或30英里的範圍，他們是不是真的。

If scooters make it easier to get to and from
the bus station, you're more likely to take

如果說滑板車能讓人們更方便地往返。
汽車站，你更有可能乘坐

All they need to do is make transit a more
desirable option.

他們所需要做的就是讓公車成為一個更多的
理想的選擇。

That's especially useful in underserved
and far away neighborhoods.

這在服務不足的地區特別有用
和遠處的小區。

Here, scooters aren't just a novelty, they're
a means to greater mobility.

在這裡，滑板車不僅僅是一個新奇的東西，他們是。
一種提高流動性的手段。

Lime showed this in 2017, when it reported
that 40% of riders started or ended their

青檸在2017年的報告中就表現出了這一點。
40%的騎行者開始或結束他們的

All of this is possible because there's
always a scooter nearby.

所有這些都是可能的，因為有
附近總有一輛摩托車。

Instead of docks or stations, you pick them
up and leave them wherever.

而不是碼頭或車站，你選擇他們
了，並把它們留在任何地方。

Problem is... well, people pick them up and
leave them wherever.

問題是... ... 好了，人們拿起他們，並。
把他們留在任何地方。

Technically, you're required to wear a helmet,
park out of people's way, and not drive

從技術上講，你必須戴上頭盔。
停車不礙事，開車不礙事

在實踐中，嗯，不是那麼回事。

I've yet to see anyone wear a helmet, and
many streets just… don't have bike lanes.

我還沒看到有人戴頭盔，而且。
很多街道... 都沒有自行車道。

Companies can explain the rules, but they
can't enforce them.

公司可以解釋規則，但他們
不能執行它們。

It doesn't help that many of these companies
move in to an area before getting permission,

這也無濟於事，這些公司中的許多人
在未獲得許可前進入一個地區；

hoping that by the time they notice, people
will have already gotten used to them.

希望到時候人們
會已經習慣了他們。

If this sounds familiar, it's no coincidence.

如果這聽起來很熟悉，那就不是巧合了。

Bird's founder previously worked for Lyft
and Uber, who famously used the same strategy.

Bird的創始人此前曾在Lyft工作
和Uber，他們著名的使用了同樣的策略。

這一次，各城市都做好了準備。

They've already been banned in San Francisco,
Beverly Hills, Cambridge, and Columbus.

他們在舊金山已經被禁止了。
比佛利山莊、劍橋和哥倫布。

And, like Uber, there isn't much to set
companies apart.

而且，和Uber一樣，並沒有太多的設定。
公司分開。

They all cost the same dollar to start plus
15 cents a minute,

他們的成本都是一樣的美元開始加
每分鐘15美分。

They even have similar sounding 4-letter names.

它們甚至有相似的4個字母的名字。

字幕列表影片播放

為何這間滑板車初創企業會價值數十億？(Why Scooter Startups Are Worth Billions)

ridiculous

average

coincidence

brilliant