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  • California is pouring on the charm as wine producers from the US state

  • open up opportunities in Asia.

  • One of the busiest wineries is the Russian River-based DuMol

  • -- home to a label served at a Washington state dinner US President Barack Obama

  • hosted for visiting Chinese president Hu Jintao.

  • That state dinner was a really big deal.

  • Every aspect of it

  • was covered in the media,

  • not only in the States but also here. And the media picked up on this wine

  • and our phone started ringing immediately

  • We think there¡¦s just a lot of potential here

  • and an enthusiastic group of

  • not only consumers

  • but also the sommeliers and everything else

  • That kind of enthusiasm was reflected at at the Wines of California pavilion

  • at the 2012 HKTDC Hong Kong International Wine and Spirits Fair

  • Doubling in size for its third year ¡V the group exhibit still couldn¡¦t

  • accommodate all companies casting their eyes across the Pacific ¡V

  • ¡V and especially toward an eager Chinese mainland market. 20 00:01:13,820 --> 00:01:16,650 They¡¦re more sophisticated ¡V they¡¦re seeking out specific

  • appalachians - for example Napa, or a specific kind of wine like Zinfandel

  • ¡V so they¡¦re becoming more educated about California wines and they¡¦re also becoming I think

  • a little bit more daring, wanting to try different types of wine ¡V and California¡¦s

  • perfect for that because we grow more different wines than any other place in the world.

  • The Chinese consumer is very thirsty for knowledge - pardon the pun ¡V

  • and they want to find out not only what¡¦s in the wine,

  • and how it¡¦s made, but how to serve it.

  • And I think what they¡¦re moving forward from is a culture of toasting and

  • ganbei and grain alcohol, and they¡¦re finding that doesn¡¦t go all that well with food.

  • Wines

  • go well with food.

  • At the same time ¡V US producers are realizing that wine goes well

  • in Hong Kong.

  • The city is California¡¦s third-largest export market ¡V

  • up 39 per cent in value and helping push up overall US wine exports.

  • American entrepreneur Toby Marion has been based in Hong Kong for nearly nine years ¡V

  • and now has a steady business with some 65 brands

  • and 350 wines ¡V

  • including some famous names from the States.

  • Hong Kong is a sophisticated place

  • has been for a long time. It has all the infrastructure whether

  • it¡¦s physical

  • or economic or social

  • -by that I mean banking and logistics and rule of law and so forth

  • and in addition it has a large wine-drinking population that¡¦s growing ¡V it¡¦s still

  • a minority but large population that¡¦s growing.

  • Banking is quick,

  • legal procedures are quick,

  • people are hardworking, people are loyal, and great place to do business.

  • We have a natural advantage

  • and disadvantage when it comes to American wine.

  • The advantage is that it¡¦s recognized as being high quality,

  • and we¡¦re the fourth largest, so France Italy, Spain and the US are really the big four.

  • But what we¡¦ve traditionally consumed most of our wine,

  • so we¡¦ve not been a big exporters.

  • That's changing-

  • along with tastes in Asia¡¦s fast-growing markets.

  • You find the Chinese now going for things like Zinfandel which

  • a few years ago

  • they would¡¦ve been like, ¡¥What¡¦s that?¡¦

  • Now they see you¡¦re a California wine company and the first questions they might ask you

  • ¡¥What do you have? Do you have Zinfandel?¡¦ What do you have that¡¦s different?¡¦

  • Hong Kong is the gateway to Asian wine markets, I believe.

  • Hong Kong itself is an important wine hub 65 00:03:44,499 --> 00:03:48,439 but also in terms of being

  • finding wine variety and things like that.

  • I mean, there are more mainland Chinese here than any other segment of

  • a buyer, so it¡¦s really the place to be I think.

  • If you¡¦re looking at wine as an industry sector,

  • for us it¡¦s a US$600 million a year throughput through our port.

  • But what it also does is create jobs, because those grapes aren¡¦t going anywhere.

  • They¡¦re being

  • and fermented and bottled in California.

  • And so we will keep jobs there and we will grow jobs

  • as we export more wine.

  • I think if you¡¦re going to do it, you have to commit to

  • being over here

  • on a regular basis and develop relationships, because very much like in the United States, it¡¦s a people business.

  • we need to stay in

  • contact with your distributor, partner ¡V

  • do events for consumers. We got a little bit of catch-up to do ¡V the French

  • have got a couple hundred years on us in the market,

  • but I¡¦m willing to take that ¡V I¡¦ll spot them a couple hundred years

  • and it¡¦s a marathon not a sprint.

California is pouring on the charm as wine producers from the US state

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Pouring it On: 美國葡萄酒生產商通過香港瞄準亞洲市場 (Pouring it On: US Wine Producers Target Asia via Hong Kong)

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    江東潣 發佈於 2021 年 01 月 14 日
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