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  • [Woman] Social media has become part of our nature.

    [女子] 社群媒體已經成為了我們的一部分

  • We post, we share, we like,

    我們貼文,我們分享,我們按讃

  • we follow, we unfollow, we subscribe.

    我們追蹤,我們解除追蹤,我們訂閱

  • But how is social media affecting us?

    但社群媒體是如何在影響我們?

  • A small study of 20 college students found

    一項 20 名大學生的小型研究發現

  • a correlation between students who demonstrated higher levels of Facebook addiction

    對於臉書上癮程度較高的學生

  • in activity of the amygdala striatal system while they interacted with Facebook signals.

    在和臉書訊息互動時,杏仁核紋狀體系統會有活躍反應

  • This activation was the same scene in those with substance addiction.

    這個活躍反應就和那些物質上癮的情況一樣

  • In a 2016 UCLA study, teens were split into two groups.

    在加州大學洛杉磯分校於 2016 年的一項研究中,青少年被分為兩組

  • One were shown a photo with a high number of likes,

    一組看的照片有較多的讃數

  • and the other group was shown the same photo but with fewer likes.

    另一組看的照片一樣,但是讃數較少

  • Those who viewed the photo with more likes,

    那些看讃數較多的照片的人

  • were more likely to like the photo themselves than the group who saw the photo with fewer likes.

    相較於那些看讃數較少的照片的人,較有可能喜歡那張照片

  • Again, it was the same picture.

    重申一次,照片是同一張

  • This experiment found activity in multiple parts of the brain when teens saw photos they took receive a lot of likes.

    當青少年看到他們拍的照片獲得較多讃數時,這項實驗發現他們腦中的多區塊活躍

  • In particular, this study found significant activity in part of the brain's reward circuitry

    這項研究尤其在腦中報償迴路的區塊發現了顯著的活躍

  • known as the nucleus accumbens.

    該區塊亦稱為伏隔核

  • Dopamine is released in the brain after positive social stimuli,

    多巴胺在正面的社交刺激後於大腦中釋放

  • such as likes and positive comments on social media.

    像是社群媒體上的讃數以及正面評論

  • That photo she just posted, she got a bunch of likes,

    那張她剛剛發佈的影片,為她得來了許多的讃數

  • releasing dopamine into her brain

    釋放了多巴胺進她大腦

  • and causing a feeling of satisfaction.

    並且帶來一種滿足感

  • (loud applause)

    (大聲鼓掌)

  • (loud upbeat music)

    (大聲的正向音樂)

  • Psychologist B.F. Skinner found that

    心理學家 B.F. Skinner 發現

  • mice would respond to certain stimuli they knew resulted in a reward more often when the reward came at variable times.

    當給獎勵的時機不固定時,老鼠更常會對可能帶來獎勵的刺激有反應

  • This theory can also be applied to social media,

    這項理論同樣可以套用到社群媒體

  • and the times we check it looking for a reward in terms of a like, comment, or message.

    還有我們查看社群網站、尋找如讃數、留言和訊息等等獎勵的次數

  • We habitually check our accounts,

    我們習慣性查看我們的帳號

  • but we are not always rewarded.

    但我們並不是總能得到獎賞

  • Maybe this photo didn't get the amount of likes you wanted.

    或許這張照片得到的讃數不如你預期

  • So you will try again and again and again,

    所以你會一二再、再而三地嘗試

  • looking for that reward.

    尋求獎勵

  • But wait, something else.

    不過等等,不止如此

  • Have you ever felt your phone vibrate when it really didn't?

    你是否曾經誤以為手機在震動?

  • According to Robert Rosenberger of the Georgia Institute of Technology,

    根據來自喬治亞科技機構的 Robert Rosenberger

  • we've become so connected to our phones that they've sort of become part of our bodies.

    我們和手機聯結太過緊密,手機已經變得像是我們身體的一部分

  • Any time something stimulates and triggers sensation in any area where you keep your phone,

    每當某件事刺激到或是觸發到你放置手機的區域的感官

  • you might believe it's your phone.

    你就會以為那是你的手機在震

  • This is called phantom vibration syndrome.

    這稱為幻覺震動症候群

  • Studies show that nearly 90% of people report experiencing these phantom vibrations.

    研究顯示,有將近 90% 的人表示經歷過這類的幻覺震動

  • (machine hums)

    (機器嗡嗡聲)

  • (playful instrumental music)

    (俏皮的樂聲)

[Woman] Social media has become part of our nature.

[女子] 社群媒體已經成為了我們的一部分

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社群網站如何影響你的大腦? (How Social Media Affects Your Brain)

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    April Lu 發佈於 2018 年 11 月 04 日
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