how are you using your voice to promote sustainability?

妳如何運用業界地位來宣揚永續性？

Most importantly is not only to "talk about-ing," it's the "do-ing."

最重要的一點就是：坐而言不如起而行

Or what I think is one of the most disruptive concepts

最令我吃驚的業界觀念

is actually that sustainability, sustainable practises,

是永續性的概念及其實踐

is a good business choice.

是可行的商業選項

Hi, Marie-Claire,

嗨 Marie-Claire，

can we disrupt the luxury industry with hedonistic sustainability?

我們是否有機會用「享樂永續主義」撼動精品業？

Sustainability doesn't need to be a constraint.

追求永續性不一定代表有所侷限，

It can be both disruptive and the new normal.

它象徵衝擊性的同時，也能是一種新標準

Hi, Nick.

嗨 Nick，

Have you seen an increase in investment for technologies that drive sustainability?

你是否有發現近年來，致力於永續發展的科技類投資不斷增加？

Yes.

是的，

In particular, we've seen entrepreneurs

我們看見某些創業家

that are building product businesses within the apparel space

尤其是時裝界裡從事產品事業發展者，

have a real focus on the sustainability of the goods that they ultimately sell to their consumers.

對於最後消費者將到手的貨品，他們愈來愈重視其永續性

Hi, Alex.

嗨 Alex，

my question for you is, do you think

我想請教的問題是，你是否認為

brands should cater themselves to the millennial consumer?

各大品牌應該為迎合千禧世代而做出調整？

Actually, no.

事實上，我不認同

Because I find that it's very dangerous for brands to target one specific demographic,

我認為當品牌只瞄準特定客群是非常危險的，

as if you do that,

如果這麼做，

you kind of alienate the rest of the consumer demographic

你可能會漠視了其他消費客群，

being the Generation X or the Generation Z

像是 X 世代、Z 世代，

or the ones coming after.

或是其他之後的世代

So in my opinion, it's very dangerous for brands to really stamp millennial, millennial, millennial everywhere.

因此我認為品牌一味著重千禧世代是非常危險的

Hi, Giovanna,

嗨 Giovanna，

what do you think the future will look like for influencers?

妳怎麼看意見領袖的未來發展？

So like anything in fashion, the market is saturated

就像時尚界的一切，市場已呈現飽和狀態，

and only the strongest will survive.

只有菁英者能夠存活下來

Hi, Cedric,

嗨 Cedric，

as a brand, you're really disruptive.

以一個品牌來說，你們非常具有衝擊性

How will you keep moving forward?

未來你們會如何繼續前進？

We keep moving forward simply because moving forward

我們不斷地向前邁進，因為創新發展

is part of our DNA.

就是我們的天性、

It's part of our mission.

我們的宗旨

Balenciaga as a brand has always been

Balenciaga 這個品牌一直處於

at the forefront of fashion, being innovative,

時尚業的前線，以創新聞名，

being directional,

並具有指標性，

and this is simply what we are about.

這就是我們所追求的樣貌

Paul, I have a question for you:

Paul，我有個問題想請教，

How does an established luxury brand still

如何讓一個創建許久的奢侈品牌仍然

disrupt in the market today?

有能力撼動今日的市場？

With a brand like Salvatore Ferragamo,

像 Salvatore Ferragamo 這樣的品牌，

it's less about mega disruption and more

我們要的不是史無前例的衝擊效果，而是

about an evolution of the certain codes that still feel valid today.

在現今仍然必要的規則中推動轉變，

It's just about reworking them in a different concoction.

也就是藉由不同的手法來善用這些規則

Katharine, you have been disrupting for so many decades.

Katharine，數十年來你們持續撼動業界，

I'm just really interested to know what

我真的很想知道

you're disrupting right now.

你們現在的目標是什麼？

Cancel Brexit, for Christ's sake.

扭轉英國脫歐的決定，天哪拜託！

91% for the British clothing industry is opposed to Brexit.

英國服裝業有 91% 都反對英國脫歐，

So can you give me one good economic reason

你能不能給我一個經濟上的理由，說服我

why we should go ahead with it?

為什麼我們要放任脫歐程序繼續進行？