Name: 奢侈品的未來：行業領導者的聲音 (The future of luxury : industry leaders speak out)
Uploaded: 2021-01-14T07:51:41.000Z
Duration: 2 min 52 s

how are you using your voice to promote sustainability?

妳如何運用業界地位來宣揚永續性？

否定副詞倒裝句型

Most importantly is not only to "talk about-ing," it's the "do-ing."

最重要的一點就是：坐而言不如起而行

Or what I think is one of the most disruptive concepts

is actually that sustainability, sustainable practises,

can we disrupt the luxury industry with hedonistic sustainability?

我們是否有機會用「享樂永續主義」撼動精品業？

Sustainability doesn't need to be a constraint.

追求永續性不一定代表有所侷限，

It can be both disruptive and the new normal.

它象徵衝擊性的同時，也能是一種新標準

Have you seen an increase in investment for technologies that drive sustainability?

你是否有發現近年來，致力於永續發展的科技類投資不斷增加？

that are building product businesses within the apparel space

尤其是時裝界裡從事產品事業發展者，

have a real focus on the sustainability of the goods that they ultimately sell to their consumers.

對於最後消費者將到手的貨品，他們愈來愈重視其永續性

我想請教的問題是，你是否認為

brands should cater themselves to the millennial consumer?

各大品牌應該為迎合千禧世代而做出調整？

Because I find that it's very dangerous for brands to target one specific demographic,

我認為當品牌只瞄準特定客群是非常危險的，

you kind of alienate the rest of the consumer demographic

你可能會漠視了其他消費客群，

being the Generation X or the Generation Z

So in my opinion, it's very dangerous for brands to really stamp millennial, millennial, millennial everywhere.

因此我認為品牌一味著重千禧世代是非常危險的

what do you think the future will look like for influencers?

妳怎麼看意見領袖的未來發展？

So like anything in fashion, the market is saturated

就像時尚界的一切，市場已呈現飽和狀態，

以一個品牌來說，你們非常具有衝擊性

We keep moving forward simply because moving forward

我們不斷地向前邁進，因為創新發展

at the forefront of fashion, being innovative,

How does an established luxury brand still

如何讓一個創建許久的奢侈品牌仍然

像 Salvatore Ferragamo 這樣的品牌，

我們要的不是史無前例的衝擊效果，而是

about an evolution of the certain codes that still feel valid today.

在現今仍然必要的規則中推動轉變，

It's just about reworking them in a different concoction.

也就是藉由不同的手法來善用這些規則

Katharine, you have been disrupting for so many decades.

Katharine，數十年來你們持續撼動業界，

扭轉英國脫歐的決定，天哪拜託！

91% for the British clothing industry is opposed to Brexit.

英國服裝業有 91% 都反對英國脫歐，

So can you give me one good economic reason

你能不能給我一個經濟上的理由，說服我

為什麼我們要放任脫歐程序繼續進行？