created SingjuPost.com

[Video clip: Why we build. We build because we see potential.

Because we see problems. Because we want to see what happens next. We build because we

are changing the world. And that can't be taken lightly. Because the opportunity to

change things for the better comes with the risk of making it worse. We build because

this last year was a hard� Facebook�. Facebook under fire� the FTC opening�

we saw what happens when things go wrong. Privacy, security, data ownership� and learn

how important it is to get it right. We build because the most difficult problems

require us to solve them together. Because together is where progress can happen. Where

support is found. Where we understand overthrow and fall in much. Because together is where

our world gets better. That's why we keep building. Because this journey is still one

percent finished. � - Video concludes.]

Mark Zuckerberg � CEO, Facebook Hi everyone. Welcome to F8!

This has been an intense year. I can't believe we're only four months in.

Before we get started, I just want to take a moment to say how much it means to us that

you're all here with us today. Now I know that it hasn't been easy being a developer

these last couple of months, and that's probably an understatement. But what I can assure you

is that we're hard at work making sure that people don't misuse this platform so you can

all keep building things that people love. And today I'm happy to share that we are reopening

our previews so you can all keep moving forward. Now I am looking out, and I see a lot of people

that we've worked with for a long time here, and a lot of people have traveled to be here

from around the world and a lot of you are building great tools that help people connect

in new ways. And I just want to take a moment upfront to thank each and every one of you

for all that you are doing to help bring the world closer together. Thank you so much.

Now we're all here because we're optimistic about the future. We have real challenges

to address, but we have to keep that sense of optimism too. And what I've learned this

year is that we need to take a broader view of our responsibility; it's not enough to

just build powerful tools. We need to make sure that they're used for good and we will.

And we're idealistic and we've always focused on all the good that connecting people can

bring and there's a lot of it. Just since the last F8, we've seen the me-too movement

on the march for our lives organized at least part on Facebook. We've seen people come together

after Hurricane Harvey to raise more than $20 million for relief, and we've seen more

than 80 million small businesses use these tools to grow and create jobs.

But we've also seen people try to use these tools for harm and that goes for Russia interfering

in elections for fake news, for hate speech, and for data privacy issues.

So we're investing a lot to address these issues and keep people safe, and I'm going

to go through all that head on in just a minute, because I think it's important that everyone

here knows exactly what we're doing to address them. But we also have a responsibility to

move forward on everything else that our community expects from us, too. To keep building services

that help us connect in meaningful new ways as well.

Safety and Security You know the hardest decision that I made

this year wasn't to invest so much in safety and security. That decision was easy, and

I just went to the people running those teams and asked them how much we could possibly

invest productively and then to transfer all those people to them. The hard part was figuring

out a way to move forward on everything else that we need to do, too.

You know, recently I was having a conversation about what Facebook stands for. What is that

basic idea that the world would lose if Facebook went away.

When I was getting started with Facebook back in 2004, what struck me was: you can go online

at that time and find almost anything, or you could look up any information; you could

fund new product; you could read news; you could download movies and music. You could

find almost anything except for the thing that matters to us most: people.

So I started building a service to do that: to put people first and at the center of our

experience with technology, because our relationships are what matters most to us. And that's how

we find meaning and how we make sense of our place in the world.

And we're not the only ones to build a communication service, but we are the ones who do it again

and again in all of the different ways that people want to interact online. This is our

DNA and we have built and grown service after service that put people and our connections

and our relationships at the center of the experience.

And we've come a long way. But when I look out today it still surprises me how little

of the technology that our industry produces is designed to put people first. Our phones

are still designed around apps and it's not what we think. And I believe that we need

to design technology to help bring people closer together, and I believe that that's

not going to happen on its own. And so to do that, part of the solution -- just part

of it -- is that one day more of our technology is going to need to focus on people and our

relationships. Now there's no guarantee that we get this

right. This is hard stuff. We will make mistakes and they will have consequences, and we will

need to fix them. But what I can guarantee is that if we don't work on this, the world

isn't moving in this direction by itself. So that is what we are all here to do. And

that's what I want to talk about today. I want to start by talking about keeping people

safe and then we're going to discuss all the things we're doing to keep building services

to help us connect in meaningful new ways. And I want to start today by talking about

protecting something that is really incredibly important to all of us and that is the integrity

of our elections. In 2016 we were slow to identify Russian interference.

We expected more traditional cyber-attacks like phishing and malware and hacking and

we identified those and notified the right people. But we didn't expect these coordinated

information operations and large networks of fake accounts that we�re now aware of.

So I sat down with our teams after this and we said we will never be unprepared for this

again. And since then there have been important elections like the French presidential election,

the German elections, the Alabama Senate special election last year and we've been more prepared.

We deployed new AI tools that successfully identified and took down tens of thousands

of fake accounts before they could do anything. We've traced the fake account network back

to Russia and taken down their network. We're doing more. We're requiring everyone running

political and issue ads or running large pages to be verified with a government ID. We're

making ads more transparent, so now you're going to see who is running a political ad,

who they're targeting, how much they're spending, and most importantly what other messages they're

sending to different people. That is a higher standard of transparency than TV ads and print

ads or anything else you will find on the Internet.

By the end of this year we will have 20,000 people working on security and content review

at Facebook. And we've created an independent election research commission, so independent

academics can give us ideas and hold us accountable to make sure that these systems work. And

this is an important election year, not only the big U.S. midterms that are coming up but

there are major elections around the world, in Mexico and Brazil. There are elections

coming up in India and Pakistan and more, and we are focused on this.

Beyond elections, we are focused on fighting fake news more broadly and there are really

three categories that we're focused on here. The first category is just spam. These are

people who aren�t ideological; they just want to make money; hocking the most sensational

junk that they can come up with to get you all to click on it. These are the people in

the �90s would have been sending your Viagra emails. And the playbook here is pretty simple,

right? It's to take down their ads on their site so they can�t make money, build tools

to detect and reduce the distribution to remove their economic incentive, and then eventually

they just go do something else to go make money, and you know we're starting to see

this. The second category is fake accounts. And

the idea here is less focused on looking at the content specifically and more focused

on trying to find bad actors and getting them off the network. So some of this is nation

states who are politically motivated like we talked about before. But all of this we're

fighting in the same way with AI tools with thousands of content reviewers and verifying

people who are running large pages and running sensitive ads.

Now the third category is people -- real people who are just sharing provably false hoaxes.

And the playbook here is building tools to get better at flagging content that is going

viral, so fact checkers can look at it so we can show it less. And for the people who

do see it to make sure that they see related articles that are more accurate that put this

in context that people can understand what's really going on.

So a lot of the work over the last year and a half has been bringing on more and more

fact-checking partners all around the world in different countries who speak all of the

different languages that we need to cover. So there's a lot more here to do, but these

are the three basic categories and we're making good progress on all of them.

Data Privacy I also want to talk about data privacy. And

what happened with Cambridge Analytica was a major breach of trust. An app developer

took data that people had shared with them and sold it. So we need to make sure that

this never happens again, so we're taking a number of steps here.

First, as you all know we�re restricting the data that developers will be able to request

from people. Now the good news here is that back in 2014, we already made a major change

to how the platform works to prevent people from sharing a lot of their friends� information.

So this specific situation could not happen again today. And since then we've taken a

lot more steps as well to restrict other data. But there are still more steps that we're

taking to do this even further with groups and events and the data available through

log-in to prevent future issues that might come up.

Second, we need to make sure that we find any other bad apps that are out there. So

we�re currently in the process of investigating every single app that had access to a large

amount of people's information before we made these big changes in 2014. And if we find

anything suspicious, we're going to bring in independent auditors to do a full audit

and if any data was misused, then we will ban that developer and we will tell anyone

whose data was affected. We've also started putting a tool in front

of everyone that shows them all of the apps that they are using and lets them easily remove

access to the ones that they no longer want to use. And with the GDPR coming up in Europe,

we're asking everyone around the world, not just in Europe, to review your privacy controls.

So to all the developers who are here, I know that the vast majority of you are focused

on building good things. We need to take these steps to make sure that everyone on our platform

is focused on building good things. And I believe that putting in these stronger protections

now will give you more ability to keep building for the long term.

Now I also want to share one new thing that we're working on with data privacy, and we

have a lot more updates like this coming. But this is an example of the kind of thing

that we are working on. In your web browser, you today have a simple way to clear cookies

and clear browsing history. And the idea is that a lot of sites need this data to work;

you need cookies, but you should have the ability to go in and clear your history at

any point you want. So we're working on a version of this for Facebook, too. It's a

simple control where you can clear your browsing history; what you've clicked on, the websites

you visited and so on. And we're going to call it clear history.

And we're starting with something that a lot of people have asked about recently and that's

the information that we get from websites and apps who are using Facebook's advertising

and analytics tools, so you can -- you're going to able to use this tool to see the

information about the apps and websites you've interacted with; you�ll be able to clear

all this information from your account and you'll even be able to turn it off having

this information stored with your account going forward.

Now to be clear, when you clear your cookies in a browser it can make parts of your experience

worse, or you may have to sign back into dozens of websites; you may have to reconfigure some

things and the same is going to be true here. Or your Facebook won't be quite as good while

it relearns your preferences. But after going through our systems this is the kind of control

that we think that people should have, so we're building this and we're going have a

lot more like this to talk about, too. So overall we're going to keep investing heavily

in security and privacy. But security isn't a problem that you ever fully solve. This

is an arms race and we're going to be working to stay ahead of our adversaries forever.

So while we're doing this, we also have a responsibility to keep building services that

bring people together in new ways. If you've been to F8 before, you've seen this.

This is our ten-year product roadmap and it sets out all the different areas that we're

working on and when we expect these ecosystems to be fully developed. And across all our