the Shakespeare of beers, St. Louis’ own, Rob Grimm. Today, we’re bringing you an

exclusive Phlearn tutorial on just how we did it.

Rob Grimm: Hey, gang. Welcome. We’re going to be doing a new shot today. It’s a portfolio

shoot with beer. We’re going to be concentrating on a really cool product from Boulevard Beer

Brewing out of Kansas City, and that is their Tank 7 Farmhouse Ale.

They’ve got a couple different bottles, and we’re going to use the small one, which

is just your regular size bottle. We’re going to be using a large bottle, which looks

more like a champagne bottle, cork and all, with the twisty. We’re going to be putting

an actual beer pour in a snifter glass. This is kind of a different beer. It’s a

higher percent alcohol, and is tending to be served in a little smaller glass, in a

little smaller bottle rather, and then poured into a small snifter glass. That’s what

we’re going to do. Since it’s their farmhouse ale, we’re

going to do it in kind of a rustic setting. You can see the background behind me. That

is some barn wood that we snagged from an old saw mill in Middle Missouri, brought it

back here, we put it together for our background, and we’ve got a surface made out of old

barn wood as well. We’re really going to give it that kind of rustic, barn wood feel.

Let’s get to it. All right, gang. Let’s talk a little bit

about this set and how it came together. Again, I’m using the Hasselblad with the 120-macro.

My set is over here. I brought the camera angle up a little bit from what I had originally

intended to do. I was going to try to make it pretty heroic and give those bottles a

good, big, rich heroic feel. I wanted to see more of the surface. Plus, I actually wanted

to catch a little bit of this front edge and really give this wood that farmhouse feel,

because this is Tank 7 Farmhouse Ale. I want to bring my camera up a little bit, and I’m

looking almost dead in the neck of the bottle, so right there is my camera perspective.

Once again, I’ve always got a few lights on set. One of my main lights, right here,

is this pan head. One of the things to note about this particular pan head is that I’ve

got a layer of polarizing gel on the light itself. I’ve got a polarizer on the lens.

I set the polarizer on the lens to be perfect for the scene. It killed the glare coming

around from the bottles that I didn’t want. The polarizer is set for the scene. Then I

rotate the polarizer on the light to get rid of the highlight that would appear on the

front of the bottle. If I didn’t rotate that polarizer, I’d

have a big, oblong-shaped highlight right on the front of these bottles, and it would

be gross. By spinning that, in tandem with the polarizer that’s on the lens, I completely

get rid of it. I’ve got this little guy. This is a Visatec.

It’s a Monobloc with an Infraspot attachment on the front of it. This is one of my all-time

favorite little lights. I use these things with great regularity in shooting beverage

because I need to get light just on the label. I want to really sculpt the light around the

bottle, and coming through the bottle, and in doing that, that often makes the label

really dark. If I go with an Infraspot like this, I can concentrate it just on that label,

and give it the kick that it needs so that it pops out without overpowering or over-lighting

the rest of the bottle. Back here, we’ve got a diffusion panel,

and behind it is a reflector. We’ve used this in a couple of different ways. We’re

using it now, with the diffusion panel, so that the light is coming across. It’s hitting

that gold card that you saw us hold in, and it’s giving a good, even reflection going

across the entire piece. When we had this removed, we also had a grid insert on the

inside of that reflector head, and that was coming through and in the final image. You’ll

see light that’s raking through at the base, and it’s giving those bottles real depth

as it looks like the light is coming forward. We modified that light two different ways

in order to get the two different looks. You can see an Impaspot back there as well.

We wound up killing that, but our initial intent was to try to get some light into the

bottom of these bottles. The bottles tend to go dark and one of the reasons why is because

they’re cupped. They’re made like wine bottles so the base is really curved. When

you’re looking at it, that tends to throw the light and make it really dark, so we were

trying to get a little light in there. It’s kind of a difficult thing to do, so we’re

going to wind up imposed, making some adjustments to get that cup to come up a little bit.
I

have got one other light in the background. That’s a pan head with a grid inside of

that. It’s a big 20-inch grid. I’ve used that to give a light washing across my background,

but I gridded it down so it’s giving just a little more of a concentrated feel to the

light. There’s a light behind this diffusion panel.

It’s the Broncolor strip light. That light is giving me a nice highlight on the outside

edge of these two bottles. There’s going to be a really clean, white line that’s

coming down. It’s diffused so it’s not super, super sharp, but it’s still very,

very defined. It really makes that edge jump out. That’s our lighting schematic.

A couple of tricks that I’m going to focus on. One, visually, the height of the liquid

that I’m bringing up is going to be different from how it looks when the head is actually

stirred up. The way to make a beer look good is to stir it. You do it with a chopstick

because there’s an enzyme in wood that brings out the carbonation and makes it explode,

but it makes it explode in a very controlled way. This is something I’ve been doing for

a lot of years. It’s all just trial and error.

I want to get a really good heroic glass of beer. The way to do that is to actually pour

beer, stir it, and let the head rise. Once the beer is dead, I suck it all out and do

it again. Repeat. Repeat. Repeat. Repeat until I know I’ve got the perfect beer.

This is a beer pump. It’s going to pull the beer out of the glass for me without moving

the glass, so I can keep it in the same spot and keep rolling.

All right, gang. Thanks for joining us. We just wrapped up two great days of shooting

portfolio pieces. It wouldn’t have been possible without all of our Broncolor gear.

It gives that light that extra bit of pop, as well as our Hasselblad camera which sees

every detail in the world. Thanks for joining us. We look forward to

next time. Don’t forget to check out our website which is www.robgrimmphoto.com.