The biggest mistake that people make when it comes to writing a resume is, first of all, writing a resume.

人們犯的最大錯誤是：每次在寫履歷時，就只是單純地在「寫履歷」。

Oftentimes they will write a resume like a list of technical achievements, and so the resume will actually look like a technical manual.

通常他們會把履歷寫得像能力與成就的清單，因此那些履歷會看起來會很像一本說明書。

Instead, they should be writing their resume like a marketing brochure.

反之，他們應該製作一個像是宣傳小冊子的履歷。

A list of benefits to the buyer.

列出「購買者」能得到的益處。

Think about the greatest value-creating experiences, the experiences they might have had working on a team. And to use not only action words, but use success-action words; active words.

思考看看那些在團隊中，最棒的「價值創造經驗」，並且不只使用一般「行動字」，而是用「正向行動字」。

For example, "driving", "growing" and "leading" are very positive, affirmative action words.

例如「促使」、「成長」和「領導」是很正面與肯定的行動字。

The best advice on cover letters is have them be short and to the point.

而關於求職信，最好的忠告是：把求職信寫得簡潔扼要。

Understand what the buyer is looking for.

要了解購買者想要的是什麼。

Have your cover letter be specifically targeted to the individual reader, and speak to them in their language.

並且把求職信的內容特別針對某位讀者，使用他們所熟悉的說話方式來表達自己。

Use their words, use their values.

使用他們熟悉的語言及他們的價值。

And what are you doing here?

那你在這裡做什麼？

I think I could do a good job as your assistant.

我想我可以當你的好助理。

As an interviewee, it's very important to make sure that you do research in advance so that you truly understand what are the core values of the organization.

作為一個被面試者，很重要的是確保你有事先做研究，真正理解公司的核心價值。

What is the culture, what are the things that they celebrate and promote.

他們的文化，和他們所提倡的事情。

And really do the best that you can to understand and communicate the overlap between your own personal values, and the values of the organization.

並且盡力去思考和連結，找出你自身價值與公司價值的共通點。

One of the best things that you can do in preparing for your interview, is making sure that you not only research the core values of the organization, but also research the growth of the organization.

在準備面試時，不僅要事先研究公司的核心價值，也要了解這間公司的成長。

And where they're headed, where the puck is going in the marketplace, in the industry, for that business.

公司的經營方向，以及該產業的市場未來走向。

Be able to communicate the decisions that you've made in your career, the values that you bring to the organization, and how certain experiences might make you uniquely qualified to help the organization grow and move into a direction that it's looking to go into.

另外被面試者也要能夠把在職涯中做過的決定，以及其附加價值，傳遞給面試官，以及那些經驗如何讓你獨一無二，能幫助公司往想要的方向發展。

Oftentimes, we spend too much time in the English language focused on the transactional exchange of words, when, rather, we should be communicating at a deeper level, the core values and the beliefs that we have.

通常人們會花太多時間在英語上，專注於字詞之間的轉換與翻譯，他們反而應該透過核心價值和所深信的信念，來進行更深層面的溝通。

Technical chops are only responsible for about 20% of the reason why someone will succeed or fail at any given company.

一個人在領域上的專業，只佔了在任何公司失敗或成功之原因的五分之一。

More than 60% of the reason why anyone will succeed or fail at any company has everything to do with whether their personal DNA matches the cultural DNA of the organization.

一個人在公司成敗的理由，有超過百分之六十在於，他們自身個性與公司文化的契合程度有關。