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  • If you want to take your business to the next level, you have a few standard options.


  • You could get a loan.


  • Find a professional investor.


  • Or you could go public.


  • But now, there's a newer player in town and it's getting serious attention: the ICO.

    但現在有另一項備受矚目的新選擇:ICO 融資

  • An initial coin offering, or ICO, is a new way for companies

    虛擬幣首次公開發售,簡稱 ICO,是一種新方法讓公司

  • to raise capital through cryptocurrency.


  • Companies create a digital token or a coin, and sell it to investors in exchange for cash


  • or more likely cryptocurrencies, usually ether or bitcoin.


  • Let's say I want to set up a business that makes money from my videos.


  • Instead of issuing shares to investors, I'll be creating my own digital token.


  • Let's call it XECoin.

    就叫它 XE 幣吧

  • That's what investors will be buying during my highly-anticipated ICO.

    在大家引頸期盼的募資過程裡,投資人買到的就會是 XE 幣

  • People who buy my digital token can either trade them for other types of crypto


  • or use them on my platform once it's up and running.


  • With XECoins, you gain exclusive access to my videos.

    有了 XE 幣,你可以透過獨家管道觀賞我的影片

  • XECoins, like most tokens, do not come with any ownership stakes.

    就像絕大多數的數位代碼,XE 幣不會包含所有權份額,

  • That allows founders to keep control of their companies.


  • So how do I convince investors to come on board?


  • The first step is to release a white paper that details my business model.


  • That way, investors can decide if they want to get involved.


  • Simply putting together a white paper isn't enough though.


  • Hundreds of ICOs are launched each month, but you only hear of a few.

    每個月有數百樁 ICO 融資案,你聽過的卻寥寥可數

  • So if I want my ICO to be a success, I have to go on a marketing blitz to convince people


  • my business is the real deal.


  • Some ICOs have even had celebrity support, including Jamie Foxx and Paris Hilton.

    有些 ICO 融資案甚至找來名人加持,像是 Jamie Foxx 還有 Paris Hilton

  • The number of ICOs has skyrocketed over the past two years.

    過去兩年來,ICO 融資案的數目大幅增加

  • In the first quarter of this year, $6.6 billion was raised through 217 ICO sales,

    今年第一季中,217 件 ICO 專案共募得 66 億美元的資金

  • an increase of more than 65% from the last quarter of 2017,

    比起 2017 年最後一季增加了 65%

  • and just under the $7 billion raised for all of last year.

    且比起去年整年度的 70 億美元只差了一點

  • The Ethereum project is one of the most successful ICOs of all time,


  • and is now the world's second- largest cryptocurrency.


  • In 2014, it sold 60 million ether coins and raised capital of 31,000 bitcoin,

    在 2014 年,該專案賣掉六千萬的以太幣,募集到 31000 比特幣的資金,

  • or $18 million in fiat currency.

    就法定貨幣衡量則是 1800 百萬美元

  • Cryptocurrencies are underpinned by blockchain technology,


  • which is why ICOs were primarily used by blockchain startups.

    這也是為什麼曾經 ICO 融資多為區塊鏈專業的初創企業所運用

  • But now other types of companies are flocking to ICOs,

    不過現在其他種類的公司也搭上了 ICO 熱潮,

  • even if they do not have, or require the use, of blockchain.


  • For instance, the owners of a real banana plantation in Laos issued Bananacoins


  • and if you bought one, you would be investing in the production of organic bananas.


  • ICOs aren't just for startups anymore either.

    ICO 融資也不再專屬初創企業

  • One of the most highly anticipated ICOs was that of messaging platform Telegram,

    其中一個最受期待的融資案是通訊平台 Telegram,

  • which has 200 million users.


  • It has reportedly raised $1.7 billion for its yet-to-be-built blockchain-based platform.

    根據報導,雖然它的區塊鏈平台還沒開始建構,已經籌到了 17 億美元

  • While Telegram tokens were planned for public sale, tokens sold through the initial private sale


  • were in such huge demand that a secondary market emerged.


  • However, as there are no regulations, these sales cannot be controlled.


  • ICOs have made headlines for being banned in China and South Korea,

    在中國與南韓,ICO 籌資案都曾因為被禁止而躍上頭條,

  • but they're still technically legal in many countries.


  • One country that has emerged as a top ICO hub is Singapore.

    新加坡是其中一個新興的 ICO 籌資樞紐,

  • More than $260 million was raised in Singapore last year, behind the United States and Russia.

    去年在新加坡有超過 2.6 億美元的資金是透過 ICO 募集,排名在美國和俄羅斯之後

  • ICOs are unregulated in most parts of the world, which means that founders don't have to go

    在多數國家 ICO 沒有受到管制,這也代表創辦人無須

  • through the expensive processes and middlemen that public companies have to.


  • Without regulation, it also means that fraud is incredibly common,


  • with several reports of founders disappearing with millions


  • and one recent study finding that 80% of ICOs are scams.

    最近一項調查也指出 80% 的 ICO 融資不過是場騙局

  • The regulatory environment in the United States is mixed.


  • The Securities and Exchange Commission shut down a $15 million ICO by Munchee

    美國證券交易委員會強行終止了 Munchee 1500 萬美元的融資案,

  • and even launched a fake ICO website to educate investors.


  • There are a lot of question marks surrounding ICOs.

    ICO 融資仍舊疑點重重,

  • Why would any investor want to buy in?


  • ICOs offer really high returns.

    ICO 能帶來高報酬,

  • The average return on the S&P is about 10%.

    以標準普爾指數來看,平均報酬率是 10%

  • In contrast, one venture capital firm analyzed that


  • if an investor had blindly invested in every ICO, including a significant number which failed,

    如果一名投資者盲目地往每一項 ICO 融資案撒錢,包含多數失敗的專案

  • the return would have been 13.2 times your initial investment.

    回收的獲益也會是投注資金的 13.2 倍

  • It's returns like that which have sparked the ICO fever, which we see today.

    就是這樣的高報酬點燃我們今日所見的 ICO 熱潮

  • But don't forget, big rewards also mean big risks.


  • Hi I'm Xin En. Thanks for watching.

    你好,我是 Xin En,謝謝觀賞

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If you want to take your business to the next level, you have a few standard options.



影片操作 你可以在這邊進行「影片」的調整,以及「字幕」的顯示

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什麼是ICO?| CNBC解釋 (What is an ICO? | CNBC Explains)

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    Samuel 發佈於 2021 年 01 月 14 日