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字幕列表 影片播放

  • If you want to take your business to the next level, you have a few standard options.

    想要把公司擴展到另一個境界,你有幾項選擇

  • You could get a loan.

    你可以申請貸款、

  • Find a professional investor.

    找一位專業投資人、

  • Or you could go public.

    或是讓公司股票上市

  • But now, there's a newer player in town and it's getting serious attention: the ICO.

    但現在有另一項備受矚目的新選擇:ICO 融資

  • An initial coin offering, or ICO, is a new way for companies

    虛擬幣首次公開發售,簡稱 ICO,是一種新方法讓公司

  • to raise capital through cryptocurrency.

    透過加密貨幣進行資金募集

  • Companies create a digital token or a coin, and sell it to investors in exchange for cash

    公司會打造一個數位代碼或數位貨幣,賣給投資人以換取現金

  • or more likely cryptocurrencies, usually ether or bitcoin.

    更可能採用加密貨幣,通常是以太幣或比特幣

  • Let's say I want to set up a business that makes money from my videos.

    假設我現在要開創一樁生意,用我的影片賺錢

  • Instead of issuing shares to investors, I'll be creating my own digital token.

    我不發行股份給投資者,而是打造專屬的數位代碼

  • Let's call it XECoin.

    就叫它 XE 幣吧

  • That's what investors will be buying during my highly-anticipated ICO.

    在大家引頸期盼的募資過程裡,投資人買到的就會是 XE 幣

  • People who buy my digital token can either trade them for other types of crypto

    購買者可以用來換取其他種類的加密貨幣,

  • or use them on my platform once it's up and running.

    或者等到我的平台運作後再使用

  • With XECoins, you gain exclusive access to my videos.

    有了 XE 幣,你可以透過獨家管道觀賞我的影片

  • XECoins, like most tokens, do not come with any ownership stakes.

    就像絕大多數的數位代碼,XE 幣不會包含所有權份額,

  • That allows founders to keep control of their companies.

    因此創辦人能夠掌控他們的公司

  • So how do I convince investors to come on board?

    那我要怎麼說服投資人加入呢?

  • The first step is to release a white paper that details my business model.

    第一步就是發行一份白皮書,詳細解釋我的商業模式

  • That way, investors can decide if they want to get involved.

    這樣一來,投資人就能依此決定是否要投注資金

  • Simply putting together a white paper isn't enough though.

    單單寫好白皮書是不夠的,

  • Hundreds of ICOs are launched each month, but you only hear of a few.

    每個月有數百樁 ICO 融資案,你聽過的卻寥寥可數

  • So if I want my ICO to be a success, I have to go on a marketing blitz to convince people

    如果我想要融資案進展順利,就必須展開強勢的行銷攻勢來說服大家

  • my business is the real deal.

    我的案子不容小覷

  • Some ICOs have even had celebrity support, including Jamie Foxx and Paris Hilton.

    有些 ICO 融資案甚至找來名人加持,像是 Jamie Foxx 還有 Paris Hilton

  • The number of ICOs has skyrocketed over the past two years.

    過去兩年來,ICO 融資案的數目大幅增加

  • In the first quarter of this year, $6.6 billion was raised through 217 ICO sales,

    今年第一季中,217 件 ICO 專案共募得 66 億美元的資金

  • an increase of more than 65% from the last quarter of 2017,

    比起 2017 年最後一季增加了 65%

  • and just under the $7 billion raised for all of last year.

    且比起去年整年度的 70 億美元只差了一點

  • The Ethereum project is one of the most successful ICOs of all time,

    其中以太幣專案是最為成功的案例,

  • and is now the world's second- largest cryptocurrency.

    且現在以太幣是全球第二廣泛使用的加密貨幣

  • In 2014, it sold 60 million ether coins and raised capital of 31,000 bitcoin,

    在 2014 年,該專案賣掉六千萬的以太幣,募集到 31000 比特幣的資金,

  • or $18 million in fiat currency.

    就法定貨幣衡量則是 1800 百萬美元

  • Cryptocurrencies are underpinned by blockchain technology,

    區塊鏈技術是加密貨幣的基礎,

  • which is why ICOs were primarily used by blockchain startups.

    這也是為什麼曾經 ICO 融資多為區塊鏈專業的初創企業所運用

  • But now other types of companies are flocking to ICOs,

    不過現在其他種類的公司也搭上了 ICO 熱潮,

  • even if they do not have, or require the use, of blockchain.

    即使他們不在區塊鏈領域,或是未使用該技術

  • For instance, the owners of a real banana plantation in Laos issued Bananacoins

    例如在寮國,一位香蕉栽種場的主人發行了香蕉貨幣

  • and if you bought one, you would be investing in the production of organic bananas.

    購買香蕉貨幣就等於投資有機香蕉的種植

  • ICOs aren't just for startups anymore either.

    ICO 融資也不再專屬初創企業

  • One of the most highly anticipated ICOs was that of messaging platform Telegram,

    其中一個最受期待的融資案是通訊平台 Telegram,

  • which has 200 million users.

    它擁有兩億名使用者

  • It has reportedly raised $1.7 billion for its yet-to-be-built blockchain-based platform.

    根據報導,雖然它的區塊鏈平台還沒開始建構,已經籌到了 17 億美元

  • While Telegram tokens were planned for public sale, tokens sold through the initial private sale

    雖然一開始的規劃是要公開販售代碼,但由於初始的非公開販售期間

  • were in such huge demand that a secondary market emerged.

    代碼非常受歡迎,只好另外開闢一塊次要市場

  • However, as there are no regulations, these sales cannot be controlled.

    可是也是因為缺乏管制,當局難以控制這些代碼販售

  • ICOs have made headlines for being banned in China and South Korea,

    在中國與南韓,ICO 籌資案都曾因為被禁止而躍上頭條,

  • but they're still technically legal in many countries.

    在許多國家,技術上仍然是合法的

  • One country that has emerged as a top ICO hub is Singapore.

    新加坡是其中一個新興的 ICO 籌資樞紐,

  • More than $260 million was raised in Singapore last year, behind the United States and Russia.

    去年在新加坡有超過 2.6 億美元的資金是透過 ICO 募集,排名在美國和俄羅斯之後

  • ICOs are unregulated in most parts of the world, which means that founders don't have to go

    在多數國家 ICO 沒有受到管制,這也代表創辦人無須

  • through the expensive processes and middlemen that public companies have to.

    像上市公司那樣經歷昂貴的手續和中介人

  • Without regulation, it also means that fraud is incredibly common,

    但也是因為沒有管制,詐騙情形非常普遍,

  • with several reports of founders disappearing with millions

    報導曾揭露數位發起人拿走數百萬後不見蹤影

  • and one recent study finding that 80% of ICOs are scams.

    最近一項調查也指出 80% 的 ICO 融資不過是場騙局

  • The regulatory environment in the United States is mixed.

    談到美國的管制情形則是褒貶不一,

  • The Securities and Exchange Commission shut down a $15 million ICO by Munchee

    美國證券交易委員會強行終止了 Munchee 1500 萬美元的融資案,

  • and even launched a fake ICO website to educate investors.

    還創建了一個假網站來向投資人宣導

  • There are a lot of question marks surrounding ICOs.

    ICO 融資仍舊疑點重重,

  • Why would any investor want to buy in?

    究竟為什麼有那麼多位投資人願意參與?

  • ICOs offer really high returns.

    ICO 能帶來高報酬,

  • The average return on the S&P is about 10%.

    以標準普爾指數來看,平均報酬率是 10%

  • In contrast, one venture capital firm analyzed that

    此外一位創投公司的分析指出

  • if an investor had blindly invested in every ICO, including a significant number which failed,

    如果一名投資者盲目地往每一項 ICO 融資案撒錢,包含多數失敗的專案

  • the return would have been 13.2 times your initial investment.

    回收的獲益也會是投注資金的 13.2 倍

  • It's returns like that which have sparked the ICO fever, which we see today.

    就是這樣的高報酬點燃我們今日所見的 ICO 熱潮

  • But don't forget, big rewards also mean big risks.

    但千萬別忘了,高報酬就意味著高風險

  • Hi I'm Xin En. Thanks for watching.

    你好,我是 Xin En,謝謝觀賞

  • If you want to check out more CNBC videos, click here and here.

    如果想看我們的其他影片,請點這裡跟這裡

  • We love getting your suggestions for future videos, so feel free to leave them in the comments section below.

    我們很期待聽到關於之後的影片的建議,歡迎寫在留言區

  • Don't forget to subscribe and see you next time!

    別忘了訂閱頻道,我們下次見!

If you want to take your business to the next level, you have a few standard options.

想要把公司擴展到另一個境界,你有幾項選擇

字幕與單字

影片操作 你可以在這邊進行「影片」的調整,以及「字幕」的顯示

B1 中級 中文 美國腔 投資人 代碼 資金 香蕉 公司 區塊鏈

什麼是ICO?| CNBC解釋 (What is an ICO? | CNBC Explains)

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    Samuel 發佈於 2021 年 01 月 14 日
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