Name: 坎城：這個城市如何靠舉辦國際盛事強大？ (Cannes: How one city is capitalizing on big festivals | CNBC Reports)
Uploaded: 2018-07-12T09:54:54.000Z
Duration: 2 min 35 s

情態副詞

If you think of Cannes, you probably think of glamorous beaches,

如果提到坎城，你可能會想到迷人的海灘

The city is home to star-studded events including

這個城市有很多明星雲集的活動，包括

the Cannes Film Festival and the Cannes Lions Festival.

坎城國際影展和坎城國際創意節

These events have put Cannes on the world stage and given a big boost to the local economy.

這些活動已經把坎城推上國際舞台，同時也讓大幅刺激經濟

The Palais is the motor of the econom(y) of the town.

節慶宮 (為坎城國際影展的主會場) 是這城市經濟的原動力

We have in the year more than 52 business events.

The Palais des Festivals, where the festivals take place,

節慶宮就是許多節慶舉辦的地方

says its events bring in €855 million in economic impact — that's nearly one billion dollars.

據說在那裡舉辦的活動帶來的經濟影響有 8 億 5500 萬歐元 - 將近十億元

And the events generate  nearly 14,000 jobs, too.

而且活動也創造將近 14,000 個工作機會

Local businesses in Cannes like this wine shop keep close tabs

坎城當地的商家，像是葡萄酒店，緊盯

on festival schedules to make sure they're stocked up.

節慶的行程，確保他們有足夠存貨

畢竟，沒有 rosé (著名葡萄酒品牌) 的坎城還算是坎城嗎？

Are there more rosé sales during this time for you?

那在節慶期間會有更多的 rosé 折扣活動嗎？

Yeah, and especially the big formats, the big bottles.

Yeah the magnums and even bigger. The jeroboams are a big seller as well.

有超大型，甚至有超級巨大型，大型酒瓶也是我們的熱銷商品

So for business, it's good to have everyone come visit?

所以對企業來說，有人來坎城玩是很好的？

Always good for business when there's people visiting Cannes.

當有人潮來到坎城遊玩永遠對企業是很好的

Meanwhile hotels here rely on events for a large share of their annual revenue.

這裡的飯店同時也仰賴大型活動，因為它們年收入的大部分都是來自於此

So you can see the price of this room triples during festival season.

所以你可以看到這個房間的價格在節慶期間漲了三倍

The economic benefits for Cannes, and costs for visitors, go beyond food and lodging.

坎城的經濟受益和觀光客的成本遠超於食物以及住宿

Companies that want to make an impression here have to be willing to shell out.

想在這裡取得一席之地的公司勢必要願意付出一些成本

The cost to dock a yacht all week here at Cannes Lions is around $30,000

在坎城國際創意節租遊艇一整個星期需要將近 30,000 美金

and that doesn't even include the price of the yacht itself.

Extravagant costs at festivals like Cannes have led to criticisms

坎城節慶奢侈的花費已經引來許多批評

這些活動是屬於優秀人才的，一般人完全不可及

This year Cannes Lions responded by teaming up with local restaurants

今年的坎城國際創意節改變作法，藉由結合當地餐廳

to offer festival-goers more affordable meals.

提供節慶的觀光客更多親民的食物

Here at Pizza Cresci, owner Ludovic Cresci says he doubles turnover during festival weeks

我們在 Pizza Cresci，老闆 Ludovic Cresci 說在節慶期間餐廳有兩倍的翻桌率

and he still insists on keeping prices low.

We always want that everybody feels the same.

我們永遠希望每個顧客的感受都一樣

Whether you're somebody really anonymous or a big star, you're treated the same way.

不管你是默默無名的一般人或是大明星，你都被平等地對待

You like the idea that everyone's welcome?

你喜歡「每個人都被歡迎」的想法嗎？

And do the prices reflect that do you think?

那你覺得價錢有反映這個想法嗎？

That's the main idea of the concept my dad started.

而那是我爸爸創業時的核心價值

The idea was having a dish that would not cost more than a ticket to go to the movies.

那就是吃一頓飯不會比去看一場電影還要貴

At the end of the day, packed pavements at restaurants like Pizza Cresci show Cannes

一天的最後，在像 Pizza Cresci 的餐廳前面人滿為患的人行道可以證明坎城

could be a model for other places looking to make a name from big industry events.

足以成為其他也想在大型活動成功之地方的楷模

Hey everyone, it's Elizabeth. Thanks so much for watching.

大家好，我是 Elizabeth，謝謝大家的收看

Want to know more about Cannes Lions? Check out our CNBC Explains over here.

想知道更多關於坎城國際創意節的事情嗎？請看 CNBC Explains

Let us know what you think in the comments section and be sure to subscribe.

請在留言區留言，讓我們知道你的想法，也要記得訂閱我們的頻道