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  • Hello. Welcome to 6 Minute English.


  • I'm Rob.


  • And hello, I'm Neil.


  • Now Neil, what do you feel about surf and turf?


  • Surf and turf? I love it. What's not to love? Some lobster, a juicy steakfries on the side. Mmm, delicious.

    海陸大餐?我很愛啊!為什麼不愛?有龍蝦、美味多汁的牛排,還有薯條當配菜,嗯 ... 好美味阿!

  • Ah, you know what you've done there?


  • No, do tell.


  • You've got completely the wrong end of the stick.


  • I said steak, not stick – a juicy steak.

    我說的是 「牛排」,不是 「棒子」 – 美味多汁的牛排

  • No! Wrong end of the stick.


  • You misunderstood me. I'm not talking about the surf and turf meal, but the online shopping habit of surfing and turfing.

    你誤會我的意思了,我不是說「海陸大餐」,而是 「線上購物,只看不買」

  • Oh, my badbut to be fair this is quite a new use of this expression, isn't it?

    喔,我錯了 – 但憑良心說這個說法是新的用法吧?

  • Yes, it is. Now, you probably know that 'surfing' is a verb we use for looking at things on the internet.

    沒錯,你現在應該知道surfing 這個動詞用於上網找尋某物,

  • Surf and turf refers to when we go to an online store, select lots of things for our virtual shopping basket,

    surf and turf 指的是當我們前往網路商店,選了許多東西到虛擬的購物車

  • but when we get to the checkout, which is the place where we pay for our shopping,


  • we don't actually complete the purchase. We turf out the basket. We abandon it.


  • To turf something out is a phrasal verb for throwing something out.

    to turf something out 是一個片語的動詞,意思是「丟掉某物」

  • Although it's normally used about peoplefor example, someone who is behaving badly might be turfed out of a club.


  • Indeed. Well, I'm sure I'll get turfed out of the presenter's union if I don't get to today's quiz question.


  • According to recent research, which items are the most likely to be surfed and turfed?


  • Is it a) Books b) Watches, or c) Women's knitwear?

    a) 書籍 b) 手錶 或是c) 女性的針織品?

  • What do you think Neil?


  • Right, I think... I'm also certain it's a) books

    嗯 ... 我覺得是 a)書籍

  • Well, we'll find out if you're right later in the program.


  • Now, this research also revealed that approximately 40% of people have abandoned an online shopping basket in the last year.

    研究顯示,去年大約有 40% 的人會放棄網路購物車裡的商品

  • And it was calculated that this meant there was approximately 18 billion pounds worth of lost sales.

    也就是說大約失去價值 180 億英鎊的銷售額

  • I have to say I'm a bit skeptical about that figure. I don't trust it.


  • We don't always intend to buy everything we put in our baskets.


  • It's a bit like window shopping -

    這有點像是純粹的逛街 (無意購買)

  • We just browse and find it convenient to put things in our basket to think about later.

    我們只是瀏覽, 然後發現把東西放進購物車中,之後再考慮購買,這樣很方便。

  • Have you ever done that?


  • Sure. It's a bit like browsing in a shop, isn't it

    當然,就有點像是逛商店 (無意購買),不是嗎?

  • except you can save items you are interested in to look at later.


  • You might also make a basket in one online store then go to another to see if you can get the same or similar items cheaper there.


  • So I agree, I don't think that the figure of 18 billion represents a total.

    所以我同意,我不認為這個數字價值 180 億英鎊代表全部

  • Some of that was never intended to be spent and some would have gone to other stores.


  • But there are other reasons we don't complete our purchases.


  • For some, it's finding out at the end that there will be a high delivery cost or that paying is very complicated.


  • Yes, I agree with that. That's so annoying.


  • You spend time collecting all the things in the basket then find you have to create an account


  • or can't use your favorite payment method or you have to pay more to use a credit card and you have to fill out so many details.


  • Sometimes you get so frustrated that you just give up.


  • Exactly, and this is a subject that retail expert Clare Bailey discussed in the BBC program You and Yours.

    沒錯,零售專家 Clare Bailey 曾在《BBC You and Yours》節目上討論過這個主題

  • She talks about retailers, which are the businesses that sell things.


  • What does she say 70% of retailers hadn't done?

    她說 70% 的零售商還沒有做到什麼?

  • We found that something over 70% of the retailers hadn't invested in the payment process in the last two years

    我們發現這兩年有超過 70% 的零售商沒有投資在支付流程上

  • so the technology is really out of date -


  • whereas they have potentially invested in getting us to that page and then they fell foul.


  • 70% of retailers hadn't invested in the payment process.

    70% 的零售商沒有投資支付流程

  • They hadn't changed the way people pay online for at least two years.


  • Because online technology develops so quickly, that means that their systems are out of date.


  • Something that is out of date is too old, it's no longer suitable.

    某事物 out of date 意思是太老舊以至於不再適用

  • She says that companies invest in the shopping experience of their sites but have ignored the checkout process.


  • This is where they fall foul. This is where they make a mistake and get into troubleand where they can lose customers.

    這就是他們 fall foul,也就是他們做錯或遇到的麻煩,造成他們失去客戶

  • Right, before we fall foul of the listeners, let's have the answer to the quiz.


  • I asked you which items were the most commonly abandoned at the virtual checkout.


  • Was it books, watches, or women's knitwear? So Neil, what did you say?


  • I am pretty certain it's books.


  • The answer was actually women's knitwear.


  • Not books, as you thought.


  • Ah well, I can't be right all the time.


  • Some of the time would be nice.


  • Anyway, let's have a look at today's vocabulary.


  • First surf and turf is an expression for online shopping without (the) actual shopping.

    第一個 surf and turf 意思是線上購物,只看不買

  • You put items in your basket but never actually buy them.


  • It's also a delicious meal of seafood and red meat.


  • Not if you're a vegetarian, Neil.


  • Ah, good point, good point.


  • The verb to turf out means 'to remove someone from a place or organization,

    動詞 turf out 的意思是把某人從一個地方或是組織剔除

  • possibly because they've broken the rules or behaved badly'.


  • For example, if we don't finish the program on time we might be turfed out of this studio.


  • The place where you pay for your shopping, either in a real shop or online is the checkout.

    不論是在實體商店或是線上虛擬商店,你購物付費的地方就是 checkout(收銀台)

  • That can be a verb as well as a noun, you check out at the checkout.


  • The businesses that sell you things are retailers.


  • And with hope, they don't sell you things that are out of date because that would mean they are past their best,


  • too old to be suitable.


  • And finally, there was to fall foul of something or someone,

    然後最後一個是 fall foul某事或某人

  • which is to make a mistake and get into trouble with someone.


  • And as we don't want to fall foul of the next team who need to use this studio,


  • it's just time for us to say goodbye and to remind you to join us again for 6 Minute English next time.


  • and if you can't wait you can always catch us on Facebook, Twitter, Instagram,

    如果你迫不及待想要看更多關於我們的資訊,可以上 Facebook、Twitter、Instagram、YouTube

  • YouTube and our website


  • where you can find lots of useful audio and video programs to help you improve your English.


  • That's all for now. Bye bye!


  • Goodbye!


Hello. Welcome to 6 Minute English.



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