The Real Madrid soccer player is worth more than 450 million dollars.

皇家馬德里的球員身價高達 4.5 億美元

Here's a look at how Christiano Ronaldo built his multi-million dollar empire.

一起來看看 C 羅是如何建立起他的數億美元帝國

Ronaldo sign with Manchester United the massive English Football Club at 18 years old. 

羅納多在 18 歲時就與曼聯簽約

Ronaldo took the soccer world by storm soon after that with 654 career goals on the books.

隨即以 654 個生涯目標的達成席捲全球足球界

He became one of the most recognizable faces in all of the sports.

他成為了辨識度極高的球員

His work on the field is valued so much that his legs are insured for 144 million dollars.

因為在場上傑出的表現，他的腳投保了 1.44 億美元的保險

And as of June of 2018, the soccer star has already made an estimated 108 million dollars.

2018 年的六月，C 羅賺進約 1.08 億美元

61 million came from his salary bonuses and winnings.

其中， 6100 萬是他的薪水和獎金

And his endorsement deals brought in an additional 47 million dollars.

他的代言更為他賺進 4700 萬美元

Ronaldo may not be the highest-paid player in soccer.

C 羅可能不是薪水最高的足球員

But what separates him from other soccer players is how he leverages his brand on social media.

不過和其他足球員不同的是，他在社群網路上的影響力

Ronaldo is a prolific user of social media and has the biggest social media following of any athlete.

C 羅在各個社群網站上的粉絲遠遠超過其他的運動員

He outranked Messi and Neymar by tens of millions of followers across Facebook Instagram and Twitter. 

他在臉書、IG、推特上的粉絲比梅西和內馬爾都多出了好幾百萬

According to the sponsorship analytics firm Hook It, Ronaldo has a total following of about 323.4 million followers across these platforms. 

根據分析公司 Hook It 的調查，C 羅的追蹤粉絲總人數達 3 億 2340 萬人

He has about 142.2 million more followers than Messi.

整整比梅西多了 1 億 4220 萬人

And about 129.2 million more followers than Neymar.

IG 粉絲比內馬爾多了 1 億 2920 萬人

On Instagram, he is the third largest following on the planet with 129 million followers. 

他擁有 1.29 億追蹤人數，是全世界第三多

That's why his sponsors pay a hefty sum for just a single sponsored post on his social media pages.

這就是為什麼他的贊助商願意付出鉅額，只為了在他的社群頁面貼一張贊助的照片

Ronaldo has more than 2.3 million social media interactions per post which generated 1.8 million dollars in value. 

C 羅每則貼文都超過 230 萬人互動，這代表著有 180 萬美元的價值

for brands like Nike, for each of their sponsored posts

尤其針對像是 Nike 這類的品牌

That captured as a promoted post for Nike and then we put a dollar value on how much that post is for, based on how many people engage with it.

我們根據每則貼文的互動人數來決定這則貼文價值多少

So how many people like it, comment on it, share it on YouTube, and how many people views videos

所以有多少人按讚、留言、分享和觀看影片就會決定價值

When all that makes close to $400,000 on each of his sponsored posts on Instagram in 2018.

2018 年，他在 IG 上每則贊助的貼文約賺進 40 萬美元

Global brands also want to make him the face of their companies. 

全球性的品牌也想要 C 羅為他代言

His endorsements range from watch companies to cable providers.

他的代言從手錶到電信公司都有

 He even backs an Egyptian steel company. 

他甚是還替埃及的鋼鐵公司代言

Ronaldo has something that no other rival soccer player has－a lifetime contract with Nike.

羅納多有其他足球員沒有的－Nike 的終身合約

has worth an estimated 1 billion dollars.

價值約 10 億美元

That deal was made back in 2016.

這份合約是在 2016 年所簽的

And has the potential to go on for decades after he's retired from soccer.

這份合約在他退休後可能還會維持好幾十年

Michael Jordan has a similar deal with Nike that has paid him every year since retiring back in 2003.

麥可喬丹也有和 Nike 類似的合約，從他 2003 年退休後，Nike 會每年支付代言費給他

So what does Ronaldo like to spend his money on?

那羅納多的錢都花到哪裡呢？

He invests a lot of his money into his own businesses.

他投資很多錢在他自己的事業上

Ronaldo owns a luxury underwear line, footwear, blankets,

羅納多擁有奢侈的內衣品牌、鞋子、毯子

a fragrance line, mobile apps and creative agency, restaurants and even hotels.

香水品牌、手機程式、創意公司、餐廳，甚至還有飯店

Back in 2015, Ronaldo invested 40 million dollars in Pestana  hotel group.

在 2015 年，羅納多投資佩斯塔納飯店集團 400 萬美元

Ronaldo's lifestyles larger than life.

羅納多的生活方式是一班人無法想像的

From expensive clothes to lavish residences. 

從名貴的衣服到坐擁奢華的豪宅

He lives in the 7.1 million dollar villa in Spain and an 18.5 million dollar apartment in Trump Tower in New York City.

他在西班牙有棟價值 710 萬美元的別墅，在紐約的川普大樓裡有層 1850 萬美元的公寓

The soccer star also owns a bunch of expensive cars.

這位球星還有很多台名貴的車

From Lamborghinis to Ferraris

從藍寶堅尼到法拉利都有

but most recently Ronaldo drives a custom Bugatti Chiron with his custom CR7 logo.

但最近他開了一台客製的，也印有他專屬的 CR7 的布加堤凱龍

That's worth about three million dollars.

這台車要價 300 萬美元

He even owns a private jet which costs an estimated 17 million dollars.

他甚至有一台私人專屬飛機，要價 1700 萬美元

That jet also has a CR7 logo branded on the side of it.

他的私人飛機也有印他 CR7 的專屬 logo

Even though he just paid a 21.7 million dollar fine over tax fraud to avoid jail time in Spain.

即使最近他被罰了 2170 萬美元的逃漏稅，才能免除牢獄之災

His soccer legacy and his money-making empire is set to continue beyond his retirement.

他的足球傳奇和他的超賺錢王國依然會在他退休後持續著

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嗨大家！謝謝你們在 YouTube 上收看 CNBC

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To stay up-to-date on all of the day's biggest stories.

也記得要來收看我們最新的影片

You can also click on any of the videos around me to watch the latest from CNBC.

你也可以點閱我們其他 CNBC 最近的影片

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