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  • Disney, like many companies, will sometimes test the waters when it comes to ideas they have in the form of customer surveys.


  • Did you know that in 1996, they surveyed guests about a potential annual pass that would have been the Disney pass to end all Disney passes?

    您知道他們在 1996 年對客戶進行了一次全年通用迪士尼通行證的調查?

  • You see 1996 was the year Disney was celebrating Walt Disney World's 25th anniversary.

    1996 年是迪士尼慶祝華特迪士尼成立 25 週年的一年

  • The parks got a new parade, some new merchandise, and a castle makeover that lookeduhunique?

    迪士尼樂園有新的遊行、一些新的商品、一個改造的城堡,那看起來......呃......獨特 ?

  • One other potential perk that Disney was testing the waters for, according to the Orlando Sentinel, was a special 25th Anniversary Annual Pass.

    根據 Orlando Sentinel 報刊的說法,25 週年特別通行證是另一個迪士尼在測試的潛在回饋

  • It would have cost $2,500 and get this, it would have granted the pass-holder access to all current and future Disney theme parks in Florida for the following 25 years!

    這張通行證需要花費 2,500 美元,但這可以讓通行證持有者在接下來的 25 年裡,得以進入目前以及未來在佛羅里達的所有迪士尼主題樂園

  • That's not all though.


  • The proposed pass would have also included a limited edition lithograph,


  • a signed letter from Disney CEO Michael Eisner and Walt's nephew Roy E. Disney and a customized etched brick with the guest's name on it near Cinderella's castle.

    一封來自迪士尼首席執行長 Michael Eisner 以及侄子 Roy E. Disney 的簽名信,並在灰姑娘城堡的附近放一個刻有客戶名字的客製化地磚

  • Talk about an ultimate anniversary package.


  • A quarter of a century of park access and a way to immortalize yourself into the park itself.


  • Now, at the time an adult platinum annual pass cost guests $329.

    現在一張成人鉑金年度通行證的費用為 329 美元

  • Even if you assumed the price would never change, which it would, 25 years of annual passes would cost $8,225.

    即使通行證的價格永遠不會變,但其實可能會,25 年的年度通行證要價 8,225 美元

  • So needless to say in the long run this would have been a potential financial loss for Disney.


  • I say potential because we could never really know if the guests who bought this anniversary pass would otherwise have bought 25 years' worth of normal annual passes.


  • In fact, they probably wouldn't.


  • When you combine that with the fact that space would have obviously been limited when it came to these custom bricks,


  • assuming they'd be around the same size as the Walk Around The World bricks,

    想像他們差不多與 Walk Around The World 地磚差不多大小

  • it seems likely that this ultimate anniversary pass would have been an exclusive and limited product.


  • Now given Disney's penchant for sticking to the anniversary number, I suspect it would have been limited to either 250 or 2,500 guests.

    基於迪士尼有週年紀念數字的喜好,我推測那只限量發行給 250 或 2,500 個客戶

  • Now is about the time I would ask you all if you'd be willing to buy a pass like this, but it wouldn't be a fair question.


  • After all, while $2,500 is still nothing to scoff at, today it's only about three times the price of a platinum pass, which is about $850.

    畢竟,2,500 美元沒什好值得說嘴的,現今850 美元的鉑金通行證也只是它三分之一的價格而已

  • Back then the $2,500 price point against a normal $329 pass meant that the anniversary pass was 7.5 times more expensive than the normal price.

    拿 2,500 美元的週年紀念通行證與過去一般的年度通行證只要 329 美元相比,週年紀念通行證要比一般的年度通行證貴約 7.5 倍

  • So applying that to today's prices, would you pay $6,400 for such an annual pass?

    所以將這個套用到現在的價格,你會花 6,400 美元來買年度通行證嗎 ?

  • I'm sure plenty would, especially when you remember that we're talking about 25 years worth of Disney access.

    我相信很多人都會,特別是我們在講這張有 25 年的迪士尼入園權限的通行證

  • So then what happened to the idea?

    所以這個想法到底出了什麼問題 ?

  • Well, there aren't really any specifics, but it ultimately never manifested beyond that survey.


  • Perhaps the value of the promotion just wasn't worth the potential long term costs of the program.


  • Maybe they felt they didn't need a promotion that drastic when they were already pulling a stunt as large as transforming the castle into a cake.


  • Maybe it was never intended to be a real product to begin with and it was just a question that they used to learn more about how much or little guests value access to the parks.


  • In any case, the ultimate Disney pass to end all Disney passes, the 25th-anniversary annual pass, would join the ranks as yet anotherwhat ifproject that never came to be.

    無論如何,這個25 週年特別通行證來取代所有的迪士尼通行證的假設從未實現過

  • I want to thank Ye Olde Proppe Shoppe for sponsoring this week's video.

    我想要感謝 Ye Olde Proppe Shoppe 贊助我這週的影片

  • As much as we would all love to steal our favorite Disney signs and bring them home with us, we shouldn't.


  • Disney doesn't like that.


  • So instead, check out some of the sign replicas over at Ye Olde Proppe Shoppe.

    相反,請瀏覽 Ye Olde Proppe Shoppe 的一些迪士尼標示牌的複製品

  • They have everything from Haunted Mansion signs to Tower of Terror signs.


  • They even have coasters if you're looking for something smaller.


  • I personally picked up their Club 33 sign a little while back for my office,

    我個人挑選了他們的 33 號俱樂部標示牌放在我的辦公室

  • and the best part is I didn't even have to get on a decade long waiting list like the real Club 33!

    最棒的是,我不需要像去真正的 33 號俱樂部一樣,列在那長達十年的等待名單中 !

  • If you want to check out everything they've got and learn more, there's a link in the description below.


  • Thank you all for watching, and I'll see you next time!

    感謝收看,下次見 !

Disney, like many companies, will sometimes test the waters when it comes to ideas they have in the form of customer surveys.


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終極迪士尼通行證 (The Ultimate Disney Pass (That Never Happened))

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    Evangeline 發佈於 2021 年 02 月 26 日