字幕列表 影片播放
Hey Siri, what time is Westworld on?
嘿 Siri,Westworld 什麼時候上映
Here are matches for Westworld.
以下有幾個 Westworld 搜尋結果
Westworld, Westworld, Beyond Westworld,
西部世界 (一) 、西部世界 (二) 、西部世界 (三)
Westworld on a Budget.
西部世界 (四)
Siri has been around for almost seven years,
Siri 問世已經有7年了
but it still kinda sucks.
但還是依然的糟糕
Google Assistant and Amazon's Alexa
Google Assistant 和亞馬遜的 Alexa
keep getting updated with cool new features,
都有一直不斷地添增新的功能
but Siri feels outdated and stuck in 2013.
但 Siri 沒有,最後更新時間停留在 2013 年
Here's what went wrong with Siri
接著說明 Siri 哪裡出了問題
and what Apple can do to fix some of the problems right now.
以及蘋果公司現階段可以做些什麼來改善這些問題
Siri felt revolutionary when it first came out
iPhone 4S 在 2011 年誕生時
in 2011 on the iPhone 4S.
Siri 是一個革命性的創新
While it wasn't the first digital assistant ever created,
但它並不是有史以來第一個數位助理
it felt almost magical to be able to talk to your iPhone
在當時能夠跟你的手機講話、還能夠回應你
and have it respond.
是一件很神奇的事
But the magic didn't last very long.
但這種神奇並不長久
Within a year,
在一年內,
Google had a similar answer called Google Now.
Google 也有類似的東西,叫做 Google Now
Google Now tapped into Google's vast knowledge
Google Now 有連到 Google 的大數據網路
of the internet to get you exactly what you asked for.
能夠準確回答你的問題
You could ask things like, "How old is Tom Cruise,"
你可以問一些,像是 Tom Cruise 幾歲了
or, "show me cute pictures of corgi puppies,"
或者跟它說,我要看可愛柯基的圖片
and you'd get exactly that.
然後它就會給你你要的
Siri started to look pretty dumb by comparison
相較之下 Siri 顯的比較笨拙
and it never caught up.
永遠慢半拍
Now we have three major digital assistants
現在這裡有 3 種主要的數位助理
fighting for your attention.
來比較一下
There's Apple's Siri, Google's Assistant,
這裡有蘋果的 Siri,Google 的 Assistant
and Amazon's Alexa.
還有亞馬遜的 Alexa 助理
And Apple could actually look to those rivals
蘋果可以實際看著競爭對手
for inspiration to fix Siri now.
找尋些靈感來改善 Siri
The biggest problem with Siri today
SIiri 目前最大的問題是
is that it doesn't integrate
在整合方面
with third-party services very well.
與第3方服務平台做得不好
There are a few categories it does work with,
有幾個方面確實有協調好
like messaging or ride-hailing,
像是訊息發送或是叫車服務
but for the most part it's a closed-off ecosystem.
但問題最大的是它是一個封閉式的生態體系
This turns out to be Alexa's greatest strength.
然而,這剛好是 Alexa 最強的優勢
There are thousands of third-party skills
第 3 方服務平台功能有上千種
and apps that work with Alexa,
這些都有與 Alexa 合作
meaning it's a wide-open ecosystem
意謂著它是個開放性的生態體系
where anything's possible.
走到哪用到哪
You can check your bank balance,
你可以查看戶頭結餘
you can order a coffee from Starbucks
可以點星巴克的咖啡
and have it waiting for you when you arrive,
當你走到店裡時就可以直接領取
and it works with a lot more
不僅如此,Alexa 合作的
smart home appliances than Siri does.
家電產品還多過於 Siri
And it's the same story with Google's Assistant.
這些 Google's Assistant 也都可以辦的到
Think of it like this.
想想看
How terrible would your iPhone be
你的 iPhone 會有多爛
if you couldn't download any third-party apps
如果你不能從蘋果商店
from the App Store?
下載第 3 方的 APP
That's the state we're in with Siri today.
這就是 Siri 目前的狀況
Another huge problem with Siri
還有另一個嚴重的問題是
is that there's so many fragmented versions of the service.
Siri 有多種不同版本的服務
Siri on the HomePod is mostly
像是 HomePod 的 Siri
just to ask for songs from Apple Music.
多半只能請它從音樂庫播放音樂
It can't even do basic stuff
沒辦法做些基本的事情
like checking your calendar appointments.
像是查看你的行事曆
Siri on the iPhone is different than Siri on the Mac,
那在 iPhone 的 Siri 又跟在 Mac 的不太一樣
and that's different than Siri on the Apple TV
也跟在 Apple TV 與 Apple Watch
and the Apple Watch.
不太一樣
Apple has failed to give you one consistent version of Siri,
蘋果都沒辦法給你一致性版本的 Siri
no matter which Apple device you're using.
不管你是在用什麼蘋果的產品
If a digital assistant's going to be successful,
如果數位助理要做得成功
it needs to be the same, no matter where you are,
必須都要一致,無論是在哪個場所
in the home, in the car, in the office,
在家裡、在車裡、在辦公室
and no matter what gadget you're using.
無論你用的 3C 產品是什麼
This is another area Amazon's Alexa
這又是另一個
and Google Assistant excel.
亞馬遜的 Alexa 與 Google Assistant 出色的地方
Today, Siri is a fragmented mess
現今,大家需要一樣的時候
when it should be the same everywhere.
Siri 卻處於版本不一的狀況
Apple should unify it so there's one version
蘋果應該要將Siri統一,如此一來
across all of its devices.
所有裝置上的 Siri 才會一樣
The final major problem with Siri is updates.
最後嚴重的問題是 Siri 的更新裝況
While Google Assistant and Alexa
Google Assistant 和 Alexa
constantly get better over time,
都有在與時俱進
Siri only gets significant updates
Siri 重大的更新
once a year with new versions of iOS on the iPhone.
只有在一年一次蘋果手機 iOS 升級的時候
Apple should really start looking at
蘋果真的需要好好向
Amazon and Google's strategy here
Amazon and Google 學習
and update Siri throughout the year
往後,一旦新的項目準備好時
as soon as the updates are ready.
就直接幫 Siri 更新
The bottom line: Siri has a long road ahead of it,
最後,Siri 還有一段很長的路要走
and Amazon and Google aren't going to quit.
Amazon 和 Google 也沒有要放棄
But there are a lotta simple things Apple could do right now
但蘋果目前有些簡單的事情可以做
that'd make the experience a whole lot better.
可以大幅度提升使用者的體驗感
It's not too late, but Apple needs to act fast.
還並不遲,但蘋果須加快腳步
Here are shows available on iTunes.
以下有一些 iTunes 上可以看的節目
Vanderpump Rules, The Last Ship, Turn, Washing--
《溫達普規則》、《末日孤艦》、《逆轉奇兵》
Shut up.
閉嘴