Name: Nike鞋的靈感來自於巴黎的一棟建築 (The Nike Shoe Inspired by a Building in Paris)
Uploaded: 2021-03-12T21:01:10.000Z
Duration: 1 min 58 s

The design of this shoe starts in Oregon in 1981 and with a man called Tinker Hatfield.

這雙鞋是 1981 年，由俄勒岡州一個叫做 Tinker Hatfield 的人所設計的。

He was an architect for Nike, hired to draw up offices and showrooms on the company's campus.

他曾是 Nike 的建築師，負責設計公司園區內的辦公室和展場。

基礎被動語態

After making a statement on the outside of the buildings, he was asked to join the designers on the inside.

在發表完對建築物外觀的設計後，他被邀請加入內裝的設計。

In a race to develop sneakers, a former NASA engineer had recently introduced the idea of sealing air bubbles in the soles for extra comfort and performance.

在一次運動鞋設計比賽中，一位前美國太空總署工程師，引進了在密封鞋底注入氣泡的想法，以獲得更佳的性能和舒適性。

But competition was fierce and Nike still needed an edge.

但競爭激烈，Nike 仍需要優勢。

Hatfield headed to Paris in search of inspiration.

於是 Hatfield 前往巴黎尋找靈感。

While he was there he visited the Pompidou Centre, a radical building famous for its inside out design,

當他到達那裡時，他參觀了龐畢度藝術中心，這是一個以其內部外露設計而聞名的前衛建築，

which exposed the building's components like escalators and heating pipes for everyone to see.

它的內部裝置像是自動扶梯和暖氣管線是直接暴露在外，讓大家一目了然。

Hatfield decided to apply the same principle to his own design, revealing the inner workings of his shoe by making the air cushioning system visible.

Hatfield 決定採用相同的理念來設計鞋子，使大家從外觀就可以看到鞋內的空氣緩衝系統如何運作。

The marketing team thought the air bubble would seem like a weakness, but the Nike Air Max 1 was an instant hit when it launched in 1987.

營銷團隊認為可以看到內部氣泡是設計上的缺點，但是當 Nike Air Max 1 這款鞋子於 1987 年推出時，立刻一炮而紅。

Originally pairs sold for $75, now they go for double that.

最初每雙售價 75 美元，現在它們的價格則翻了一倍。

Today Tinker Hatfield is one of the most successful shoe designers in the world.

今天，Tinker Hatfield 是世界上最成功的鞋子設計師之一。

He even created those legendary self-lacing sneakers of Back to the Future fame.

他甚至將電影「回到未來」裡傳奇的自動綁帶運動鞋真正的創造問世。

Stylish and innovative, this is the design that stayed one step ahead, simply by being turned inside out.

時尚而富有創意，僅僅將內部顯露出來，就成了一個領先的設計。