and a company called Cambridge Analytica.

和一家名為劍橋分析的公司。

Which I know sounds like a Harry Potter spell

我知道這聽起來像哈利波特的咒語。

that does your homework, but...

這做你的功課，但... ...

it's actually a data analytics company

其實是一家數據分析公司

dedicated to one thing:

專注於一件事。

figuring out how to manipulate you at all costs.

想方設法不惜一切代價操縱你。

NEWSMAN: Beginning in 2014, many Facebook users were paid

新民網：從2014年開始，許多Facebook用戶被付

to take a personality test funded by Cambridge Analytica,

以參加劍橋分析公司資助的人格測試。

agreeing to give up some personal data.

同意提供一些個人數據；

But what they didn't know--

但他們不知道的是...

at the same time, the company was scooping up

同時，該公司還在搶購

all of their friends' private information, too.

他們所有朋友的私人資訊，也。

So a survey that started with about 270,000 people

所以，一項調查，開始時約有27萬人參與其中

ultimately collected more than 50 million profiles.

最終收集了5000多萬份資料。

All right, I'm sorry, but that's some bullshit, right?

好吧，我很抱歉，但這是一些廢話，對不對？

Because your friend took this dumbass quiz,

因為你的朋友參加了這個愚蠢的測驗。

this company you've never heard of got access to your account?

這家你從未聽說過的公司進入了你的賬戶？

Yeah. It's like your friend boned someone,

是啊，就像你的朋友把人打成了骨幹一樣。

and then you get the STD.

然後你就得了性病。

It's like, "What the (bleep) man."

這就像，"什麼（嗶）的人。"

"It was totally worth it." "Not for me."

"這是完全值得的。""對我來說不值得"

(applause)

(掌聲)

Now...

現在...

Now, you might be saying,

現在，你可能會說，

"What do I care if Cambridge Analytica got my Facebook data?

"如果劍橋分析公司拿到了我的Facebook數據，我還在乎什麼？

"I don't mind that people know

"我不介意別人知道

"that I like Ben Affleck's back tattoo.

"我喜歡本-阿弗萊克的背部紋身，

I think it brings out his eyes."

我覺得這能凸顯他的眼睛。"

But the truth is, the truth is, in the wrong hands,

但事實是，真相是，在錯誤的手中。

our data can be used to do some pretty sinister things.

我們的數據可以被用來做一些非常邪惡的事情。

The level of what can be predicted about you,

可以預測到你的水準。

based on what you like on Facebook,

根據你在Facebook上喜歡的內容。

is higher than that your wife would say about you,

比你妻子對你的評價要高。

what your parents or friends can say about you.

你的父母或朋友對你的評價。

Cambridge Analytica will try to pick whatever mental weakness

劍橋分析公司會試圖挑選任何心理弱點。

or vulnerability that we think you have,

或我們認為你有的弱點。

and try to warp your perception of what's real around you.

並試圖扭曲你對周圍真實事物的認知。

Okay, now, that should scare you.

好了，現在，這應該嚇唬你。

Because if you've seen movies, you know that when the person

因為如果你看過電影，你就會知道，當一個人...

with crazy hair gets stressed out,

與瘋狂的頭髮得到壓力。

something really bad is going down.

一些非常糟糕的事情是怎麼回事。

It's like, "They hacked into the main frame.

這就像，"他們黑進了主框架。

I wouldn't believe you but you got purple dreadlocks."

我不會相信你，但你有紫色的小辮子。"

And this was really bad, because, sure,

這真的很糟糕，因為，肯定。

some people might say this is just like advertising.

有些人可能會說，這就像廣告一樣。

It sounds just like advertising, right?

聽起來就像廣告，對吧？

They try to get you to buy something

他們想讓你買東西

by tugging at your emotions.

通過牽動你的情緒。

But this is ten levels above that,

但這比這還要高出十個層次。

because traditional advertisers

因為傳統廣告商

don't know who you are, personally.

不知道你是誰，個人。

Like, imagine if Samsung knew from Facebook data

就像，想象一下，如果三星從Facebook的數據中知道

that you lost your dad last week,

你上週失去了你的父親。

so they put a message on your feed that their new phone

所以他們把一個消息在你的飼料，他們的新手機

could contact your dad on the other side.

可以聯繫你爸爸在另一邊。

You would be way more likely to buy that phone.

你會更有可能買下那部手機。

It would tug at your heartstrings. You'd be like,

它將撥動你的心絃。你會喜歡。

(crying): "Dad, is that you?

(哭)。"爸爸，是你嗎？

"Oh, my God, Dad, is that you?

"哦，我的天，爸爸，是你嗎？

"Can you tell me where you left the keys for the Camaro, please?

"請問你能告訴我你把Camaro的鑰匙放在哪裡嗎？

"I, um, yeah, I can't find them.

"我，嗯，是的，我找不到他們。

All right, bye. I love you."

好了，再見。我愛你。"

Like, they could get to you.

就像，他們可以得到你。

And we know, we know that Cambridge Analytica

我們知道，我們知道，劍橋分析公司。

got people's data from Facebook.

從Facebook獲得了人們的數據。

We know that they figured out how to use this data

我們知道，他們想出瞭如何使用這些數據

to manipulate people.

來操縱人們。

What you may not know is who they gave all that power to.

你可能不知道的是，他們把所有的權力都給了誰。

TV REPORTER: The data firm hired by Donald Trump's

電視記者：唐納德-特朗普聘請的數據公司。

presidential election campaign

總統競選

used secretly obtained information

神不知鬼不覺

from tens of millions of unsuspecting Facebook users

從數以千萬計毫無戒備的Facebook用戶那裡得到的資訊

to directly target potential American voters.

以直接針對潛在的美國選民。

The entire operation centered around deception,

整個行動圍繞著欺騙展開。

false grassroots support, and a strategy

偽草根、偽策略

that seems to border on electronic brainwashing.

這似乎接近於電子洗腦。

You see, using Cambridge Analytica's tools,

你看，用劍橋分析公司的工具。

Trump's campaign figured out a way to manipulate people,

特朗普的競選活動想出了一個操縱人的辦法。

or as they called it, "electronic brainwashing."

或者他們稱之為 "電子洗腦"。

Which also happens to be the name of my favorite

這也恰好是我最喜歡的名字。

Daft Punk album. Yeah.

Daft Punk的專輯。對啊

It's the one with that song that goes like,

就是那首歌的那首，是這樣的。

(electronic-like vocalizing)

(電聲)

No, no. It's the other one. The one that goes,

不，不，是另一個。這是另一個。一個去。

(electronic-like vocalizing)

(電聲)

Is that the-- No, no. It's the one where it's like,

是那個... 不，不是。這是一個在那裡它的喜歡。

(electronic-like vocalizing)

(電聲)

Yeah, that one. That one.

是的，那一個。那一個。

Here's an example, here's an example

這裡有一個例子，這裡有一個例子。

of how the Trump campaign used Cambridge Analytica's tools.

的特朗普競選活動如何利用劍橋分析公司的工具。

Cambridge Analytica figured out that the phrase

劍橋分析公司發現，這句話中的

"drain the swamp" made people angry

"激濁揚清

at career politicians, and this would make them want

在職業政治家，這將使他們想。

to vote for Donald Trump, and I'm not making this up.

投票給唐納德・特朗普， 我不是在編造這個。

Trump told us this himself.

特朗普親口告訴我們的。

It was a term that was actually given to me.

這其實是給我的一個名詞。

Usually, I like to think them up myself,

通常，我喜歡自己想辦法。

but this was given to me.

但這是給我的。

But they had this expression, "drain the swamp."

但他們有這樣的說法，"排幹沼澤"。

And I hated it.

我討厭它。

I thought it was so hokey.

我覺得這太胡鬧了。

I said that is the hokiest. Give me a break.

我說這是最搞笑的。饒了我吧

I'm embarrassed to say it.

我都不好意思說了。

And I was in Florida,

而我當時在佛羅里達州。

where 25,000 people going wild.

在那裡，25000人瘋狂。

And I said, "And we will drain the swamp."

我說："我們要把沼澤排幹"

The place went crazy.

這個地方瘋了。

I couldn't believe it.

我簡直不敢相信。

Yeah, neither could we.

是啊，我們也不能。

You know, you always think it's unrealistic

你知道嗎，你總是認為這不現實。

when Bond villains reveal their entire scheme,

當邦德的反派暴露了他們的整個計劃。

and then you see this, and you're like, yeah.

然後你看到這個，你就會覺得，是的。

(mimics Trump): "And you see, Mr. Bond, unless someone finds

（模仿特朗普）。"你看，邦德先生，除非有人發現...

"the hidden switch under my castle,

"我城堡下的隱藏開關，

"no one will be able to stop the bomb.

"沒有人能夠阻止炸彈。

That's why-- Oh, he's gone. Oh, no."

這就是為什麼... 哦，他走了。哦，不。"

(normal voice): So thanks to Cambridge Analytica,

（正常聲音）：所以，感謝劍橋分析公司。

Trump knew "drain the swamp"

特朗普知道 "抽乾沼澤地"

would drum up anti-establishment votes.

會鼓動反建制的選票。

People who might have never voted before.

可能從來沒有投過票的人。

But here's the thing, don't get it twisted.

但事情是這樣的，不要把它扭曲了。

They might be able to use these tools

他們或許可以使用這些工具

to push you in a certain direction,

把你推向某個方向。

but they couldn't completely trick you

騙不了你

into voting for Donald Trump.

到投票給唐納德-特朗普。

And you know how we know this?

你知道我們怎麼知道的嗎？

Because of this:

正因為如此。

We haven't spoken about the fact that Ted Cruz,

我們還沒有談到特德-克魯茲的事實。

who was also a presidential candidate,

他也是總統候選人。

also used Cambridge Analytica.

還使用了劍橋分析公司。

His campaign was a disaster.

他的競選是一場災難。

Yeah.

是啊。

All the electric brainwashing in the world

世界上所有的電動洗腦

can't make people like Ted Cruz.

不能讓人們喜歡泰德-克魯茲。

All of it.

所有的一切。

-All of it. -(cheers and applause)

-全部-（歡呼聲和掌聲）

Like, you could hypnotize someone.

比如，你可以催眠一個人。

You could you be like, You're a dog. (barks)

你可以你是喜歡，你是一隻狗。（吠聲）

You're a chicken. (gobbles)

你是一隻雞。(咕嚕聲)

You like Ted Cruz. I'm not hypnotized.

你喜歡Ted Cruz我沒有被催眠

This is bull. Like, this...

這是胡說八道。就像，這...

Hypnosis doesn't even work, man.

催眠根本不起作用，夥計。

Basically, Trump didn't create new fears in people, right?

基本上，特朗普沒有給人們製造新的恐懼吧？

He found a way to appeal to fears and desires

他找到了一種方法來吸引恐懼和慾望。

that already existed, you know?

已經存在的，你知道嗎？

And they used Facebook,

而且他們用的是Facebook。

in the same way that Facebook will be like,

以同樣的方式，Facebook將像。

"Hey, remember your friend Steve from high school?"

"嘿，還記得你高中的朋友史蒂夫嗎？"

Except this time it was like, "Hey, remember

只不過這次是 "嘿，還記得嗎？

how you're scared of brown people? Yeah."

你怎麼會害怕棕色人種？是啊。"

And I'm gonna be honest with you.

我就實話實說吧。

The fact that Donald Trump used Cambridge Analytica's tools

唐納德-特朗普使用劍橋分析公司的工具的事實。

isn't the worst thing that happened here.

這不是最糟糕的事情，發生在這裡。

Every politician will use the tools

每個政治家都會使用的工具

at their disposal to get votes.

在他們的支配下，以獲得選票。

Obama did a similar thing himself.

奧巴馬自己也做過類似的事情。

My problem is with Facebook.

我的問題是與Facebook。

They need to be held accountable,

他們需要被追究責任。

because not only did they turn a blind eye

因為他們不僅視而不見

to Cambridge Analytica using this data,

向劍橋分析公司使用這些數據。

but they also didn't tell their users that this was happening.

但他們也沒有告訴他們的用戶有這種情況發生。

At the same time, though,

但與此同時，。

it's responsibility to be vigilant.

有責任提高警惕。

Like, in the year 2018,

比如，在2018年。

you just have to assume everything you click online,

你只需要假設你點擊在線的一切。

everything you watch, every website you visit,

你看的一切，你訪問的每一個網站。

will be collecting data on you,

將收集您的數據。

and that data will be used eventually

而這些數據最終將被用於

to try and sell you something.

試圖賣給你一些東西。

Even the people on the places you trust,

即使是你信任的地方的人。

they're all just trying to sell you something.

他們都只是想賣給你一些東西。

Never forget that.

永遠不要忘記這一點。

And now, a word from our sponsors.

現在，我們的贊助商說一句話。