and try out a range of options to see what feels as if it might have the best fit for us.
But unfortunately, schools and universities, as well as society at large, doesn't place much emphasis on this stage of education,
on helping people to understand their authentic working identities.
There's far more emphasis on simply getting ready for any job than a job that would particularly well-suited to us, which is a pity not just for individuals but for the economy as a whole, because people would always work better, harder and more fruitfully when their deep selves are engaged.
Secondly, many jobs are relatively meaningless because it's very possible, in the current economy,
to generate profits from selling people things that aren't really helping them in any way,
but are more hoodwinking them, or preying on their lack of self-command.
Most of us have a dangerously loose hold on what really brings us satisfaction long-term,
which gives room to entrepreneurs to build huge and profitable businesses
selling stuff which no one's particularly proud of at the end an average day.
Those working in these businesses know in their hearts that they haven't really helped anyone have a better life.
The job pays. That's why they keep doing it, but there's sadly very little meaning.
Thirdly, a job may have real meaning may genuinely be helping others, but it may not feel like this day to day, because many organizations are so large, so slow-moving, so split up over so many continents
that the purpose of everyone's workday gets lost amidst endless meetings, memos, conference calls and admin.
If you're one of the 10,000 people on four continents working towards a product that will help humanity in 2022,
you may well lose the thread of what the real purpose of it all is.
No wonder people who work in large organizations often fantasize about throwing it all in
and working in a job with more tangible sense of the end result.
For example, running a small B&B or landscape gardening firm.
The very scale of modern enterprise has sapped a lot of work of a sense of meaning.
This diagnosis helps to point the way to what we might begin to do to make work more meaningful for people.
Firstly, pay a lot more attention to helping people find their vocation, their real working authentic selves
through moves like career psychotherapy, extended work placements and changes to school and university curricula,
so as to allow students to start to analyze their identities and aptitudes from a much younger age.
Secondly, the more we as customers can support businesses engaged in meaningful work, the more meaningful jobs there will be.
Consumers have an enormous power over what kind of lives we can have as producers.
By raising the quality of our demand, we raise the number of jobs there are which can answer to mankind's deeper needs.
Thirdly, in businesses which should do meaningful work but on too large a scale over too long a period for it to feel meaningful day to day,
we need to get better at telling stories of what the business is up to.
We need to give work some of the intimacy of a small B&B even if it's a giant multinational.
Ensuring that work is meaningful is vital. It's not a luxury.
It determines the greatest issue of all in modern economics and politics:
how hard and well people will work,
and therefore, how successful and wealthy our societies can be.