(audience laughs)

You excited?

(audience laughs)

That makes so much sense.

(electronic music)

Morning everyone.

As I'm like just trying to spend more time

and create context,

I've been running in parallel one-on-ones

and these smaller groups.

This is the biggest group I've done this with.

Mainly I just want to kind of

take more opportunities in 2018 to like download you guys

on things on my mind, things that I'm seeing

and create opportunities for you guys to

just ask me questions and things of that nature.

That's the spirit of this morning.

I just walked through the renovations.

So crazy.

I'm so excited.

It's gonna look so amazing.

So obviously a couple weeks from now,

I'm sure the vibes are gonna be pretty extraordinary.

2018's off to a really interesting and exciting start.

For me, my dream when I started this company

was create the greatest communications machine.

Hence why we have every capability,

media-buying, creative studio, publishing,

and be very comfortable in doing for good, for profit,

altruistic, world domination, honey empire, right?

We haven't even started

with how intense this is all gonna be.

We're gonna be at the forefront of it,

as a communications machine.

We started as a community management shop.

(audience laughs)

You excited?

(audience laughs)

That makes so much sense.

(audience laughs)

This company did one thing eight years ago.

It paid us and we replied to people on Twitter.

There's a lot of things

that I want to be better at this company.

I can probably spend the rest of my day

putting them on a list, but at a macro we're so right.

And so to offset it, I want to be able to be

your muse on you micro, right?

I want to fix your micro, 'cause on a macro we're gonna win.

I'm so thankful

'cause so many of you have been here for a while.

I just want you to win in that environment.

My success is that I prefer change.

I'm comfortable in change

and I realize that change is the only thing

that allows you to win in the long term.

The 98% of the human race and maybe higher doesn't like it.

We're having a macro change.

We're having a societal change.

You know, like, I'll be honest with you.

I'm like ambitious and realistic.

One of the biggest reasons I kinda went even harder core

at my personal brand 15 months ago,

back to what's worked for us,

which is like, "Hey, here's my example."

At least it's something to hold.

I was like, "Fuck it.

I'm gonna make myself the most famous person in America

on this theory, and then it will be undeniable."

And, by the way, it's working.

I'm really good at under-priced attention and culture.

I really am.

You know it's so funny, you start realizing your life.

It's why I was good at baseball cards.

I decided Frank Thomas and Kenny Lofton were gonna be better

than most people thought,

so I just bought a lot of rookie cards

for under-priced costs and I was right.

But what I'm really great at

is I understand consumer behavior and attention

just fast enough and earlier than most people.

I've got an uncanny ability of that.

Let me build a machine around that.

So for the last nine years,

I've built a company called VaynerMedia.

We're a $200 million company in revenue with no funding

that does agency work

and we own a female publishing company like Refinery 29.

My ambition is to build out the communication Death Star

to deploy it against my personal brand,

the non-profits I care about,

but ultimately my goal is to buy the New York Jets,

and the way I think I'm gonna do that

is I'm gonna buy iconic brands

and things that mattered in the world

that are gonna get fucked over the next decade

and then I'm gonna re-brand them and run them

through my machine.

I'm building this huge agency media company

that is really just a front and a proxy

for my long-term ambitions.

It trades under-priced attention and culture

more efficiently than I think any other machine out there

right now and that's why cool things are happening for me.

- [Speaker On Phone] I love how you wanna buy the Jets.

They could use your help.

- Preach it brother.

I've been a long suffering fan since '82

and somewhere along the line I realized

the only way I'm gonna get fuckin' Super Bowl

is if I do it myself.

(inspiration music)