Name: 【TED】雷-安德森:可持續發展的商業邏輯（Ray Anderson：The Business logic of sustainability）。 (【TED】Ray Anderson: The business logic of sustainability (Ray Anderson: The business logic of sustainability))
Uploaded: 2021-01-14T07:25:50.000Z
Duration: 16 min 40 s

Believe me or not, I come offering a solution

譯者: Pei-Jan Hung 審譯者: Shelley Krishna Tsang

程度副詞

to a very important part of this larger problem,

信不信由你，我是來分享一個解決辦法

in this massive mistreatment of the earth

and the resulting decline of the biosphere.

which happens to be where I have spent the last 52 years

since my graduation from Georgia Tech in 1956.

自從我1956年從喬治亞理工學院畢業以後

52年來就一直持續存在著的問題

cum aspiring and then successful entrepreneur.

After founding my company, Interface, from scratch

白手起家建立了我的公司Interface

for the business and institution markets,

and shepherding it through start-up and survival

to prosperity and global dominance in its field,

我帶領我的公司從草創初期到站穩腳步

In his book, Paul charges business and industry

保羅在他的書中指責工商業活動

and, two, the only institution that is large enough,

and pervasive enough, and powerful enough,

to really lead humankind out of this mess.

And I then challenged the people of Interface, my company,

to lead our company and the entire industrial world to sustainability,

之後我開始給我公司的夥伴一個挑戰

帶領我們公司，及整個工業界往永續發展的目標前進

our petroleum-intensive company in such a way

最後我們將自己這個石油密集產業

only what can be renewed by the earth, naturally and rapidly --

快速地被自然更新的地球資源當作原料

我簡單地說道，如果霍肯是對的

除非有人挺身而出，否則將群龍無首

這是無庸置疑的，為什麼我們不跳出來登高一呼?

that someday people like me would go to jail.

我曾告訴過一位《財富》雜誌的編輯說

And that became the headline of a Fortune article.

They went on to describe me as America's greenest CEO.

這則新聞成為該期《財富》報導的頭條

他們接著稱我為「美國最環保的公司總裁」

to America's greenest CEO in five years --

that, frankly, was a pretty sad commentary

到美國最環保的公司總裁,只花了五年的時間

老實而言，對1999當年的美國總裁們

Asked later in the Canadian documentary, "The Corporation,"

而後我被加拿大紀錄片公司The Corporation問道

And theft of our children's future would someday be a crime.

而竊取我們孩子的未來在將來也必定成為一種罪名

for theft of our children's future to be a crime --

there must be a clear, demonstrable alternative

今日必需要有一個明瞭的解決之道

對於我們這個"取得資源，做成商品，再被拋棄"的工業制度

and is the major culprit, stealing our children's future,

該制度同時支配著我們的現代社會

是偷竊我們幼苗未來的最大元兇

and converting it to products that quickly become waste

並將其轉變為一下子就被丟進垃圾場

in short, digging up the earth and converting it to pollution.

簡而言之，剝削地球資源並將其轉成污染源

and a well-known environmental impact equation,

和一個舉世皆知的環境影響方程式

is the product of population, affluence and technology.

負面的影響，這是我們所不想要的

也就是說，負面影響是人為造成的

And though the equation is largely subjective,

you can perhaps quantify people, and perhaps quantify affluence,

but technology is abusive in too many ways to quantify.

但也許你可以將人口量化、甚至將財富量化

但科技被大量地濫用以至於無法以數值呈現

Still it works to help us understand the problem.

所以我們Interface在1994年開始著手

a petroleum-intensive product for materials as well as energy,

一個不論是材料或能源消耗來說皆大量依靠石油的產品

Paul and Anne Ehrlich's environmental impact equation:

保羅和安‧赫里克的環境影響方程式:

I wanted Interface to rewrite that equation so that it read

我希望Interface公司改寫它為別種形式:

Now, the mathematically-minded will see immediately

that T in the numerator increases impact -- a bad thing --

現在，這個方程式在數學意義上可告訴我們

but T in the denominator decreases impact.

T在分子的話將會造成負面影響擴大

So I ask, "What would move T, technology,

但T在分母的話反倒可以減少負面影響

所以我便問道"什麼東西可以把T，科技

【TED】雷-安德森:可持續發展的商業邏輯（Ray Anderson：The Business logic of sustainability）。 (【TED】Ray Anderson: The business logic of sustainability (Ray Anderson: The business logic of sustainability))

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【TED】雷-安德森:可持續發展的商業邏輯（Ray Anderson：The Business logic of sustainability）。 (【TED】Ray Anderson: The business logic of sustainability (Ray Anderson: The business logic of sustainability))

impact

sustainable

applause

culprit