that said I was a design missionary.

網路上有我的傳記

That's a bit lofty; I'm really more

說我是個設計傳教士。

of something like a street walker.

那有點崇高，實際上

I spend a lot of time in urban areas

我更像是街頭漫步者

looking for design,

我花很多時間在城市裡

and studying design in the public sector.

尋找設計元素

I take about 5,000 photographs a year,

並研究公共場所的設計

and I thought that I would edit from these,

我一年裡拍攝約5000多張照片

and try to come up with some images

我想我可編輯一下這些照片

that might be appropriate and interesting to you.

從中找些可能適合

And I used three criteria:

而且感興趣的照片給大家看

the first was, I thought I'd talk about

我有三項標準

real design within reach,

第一我想談的是

design that's free, not design not quite within reach,

大家可以真正接觸到的設計

as we're fondly known by our competition and competitors,

是免費的設計 是大家都可以接觸到的

but stuff that you can find on the streets, stuff that was free,

不是我們的競爭者　天真地認為的那種設計

stuff that was available to all people,

但你可在大街上找到的東西

and stuff that probably contains some other important messages.

免費的 所有人都能用的

I'll use these sidewalks in Rio as an example.

可能包含一些重要訊息的東西

A very common public design done in the '50s.

給大家舉一個里約熱內盧人行道的例子

It's got a nice kind of flowing, organic form,

這是在50年代很普通的一個設計

very consistent with the Brazilian culture --

它的流動性很好 形式很自然

I think good design adds to culture.

與巴西的文化非常一致

Wholly inconsistent with San Francisco or New York.

我認為好的設計會豐富文化

But I think these are my sort of information highways:

完全與舊金山或紐約的風格不同

I live in much more of an analog world,

但我認為這些是我的資訊高速公路

where pedestrian traffic and

我生活的世界更像是個模擬世界

interaction and diversity exchange,

行人走動 互動

and where I think the simple things under our feet

多樣性交流

have a great amount of meaning to us.

我認為我們腳下那些簡單的東西

How did I get started in this business?

其實是具有非常重要的意義

I was a ceramic designer for about 10 years,

我是如何在這個行業上起步的呢？

and just loved utilitarian form --

我做了十年的陶瓷設計

simple things that we use every day,

很喜歡實用主義

little compositions of color and surface on form.

我們每日使用簡單的物品

This led me to starting a company called Design Within Reach,

單純的顏色和簡潔的外表

a company dealing with simple forms,

這使我開了一家名為「觸手可及」的設計公司

making good designers available to us,

公司處理簡單的形式

and also selling the personalities and character of the designers

吸引好的設計師

as well, and it seems to have worked.

並推銷設計師的個性和風格

A couple of years into the process,

這樣做效果還不錯

I spent a lot of time in Europe traveling around, looking for design.

進入這個行業幾年後

And I had a bit of a wake-up call in Amsterdam:

我花很多的時間在歐洲四處旅遊 尋找設計

I was there going into the design stores,

在阿姆斯特丹我彷佛猛然覺醒

and mixing with our crowd of designers,

我在那打算去些設計商店

and I recognized that a whole lot of stuff

加入到我們設計師群中

pretty much looked the same, and the effect of globalization

我發現許多東西

has had that in our community also.

看起來幾乎是一樣的　全球化的影響

We know a lot about what's going on with design around the world,

也已深入到我們設計界

and it's getting increasingly more difficult

我們知道全球設計的現況

to find design that reflects a unique culture.

但卻越來越難找到

I was walking around on the streets of Amsterdam

反映出獨特文化的設計

and I recognized, you know, the big story

我在阿姆斯特丹的街道上漫步

from Amsterdam isn't what's in the design stores,

而我發現阿姆斯特丹的故事

it's what's out on the streets,

並不是在設計商店裡

and maybe it's self-explanatory,

而是在街道上

but a city that hasn't been taken over by modernism,

或許它很明顯

that's preserved its kind of architecture and character,

但這座城市沒有被現代化所征服

and where the bicycle plays an important part of the way

它保留自己獨特的建築和風格

in which people get around and where pedestrian rights

自行車是人們主要的外出方式

are protected.

行人的權利

And I write a newsletter that goes out every week,

也受到保護

and I wrote an article about this, and it got such enormous response

每週我都會出一期時事通訊

that I realized that design, that common design,

我在上面寫一篇關於這件事的文章 獲得廣大的迴響

that's in the public area means a lot to people,

我意識到這些公共場所的普通設計

and establishes kind of a groundwork and a dialog.

對人們來說深具意義

I then kind of thought about the other cities

建立某種基礎與對話

in Europe where I spend a lot of time looking for design,

然後我想起了歐洲的另外一些城市

like Basel, where Vitra is located, or in northern Italy --

我在那些地方尋找設計

all cities where there are a whole lot of bicycles,

例如巴塞爾 　是Vitra所在的城市 　或義大利北部

and where pedestrian areas -- and I came to the conclusion that perhaps

這些城市都有很多的自行車

there was something about these important design centers

和行人專區　我得到以下結論　可能

that dealt with bicycles and foot traffic,

這些影響力較大的設計中心

and I'm sure the skeptic eye would say, no, the correlation there

處理自行車和步行交通相關的設計是必有其因

is that there are universities and schools

肯定有懷疑論者會說 不

where people can't afford cars,

那是因為大學和中小學裡人們

but it did seem that in many of these areas

買不起車

pedestrian traffic was protected.

但看起來很多這樣的地方

You wouldn't look at this and call this a designer bike:

行人交通是受到保護的

a designer bike is made of titanium or molybdenum.

你不會看看這個 就說是設計師設計的車吧

But I began looking at design in a place like Amsterdam

設計師自行車是由鈦和鉬製作的

and recognized, you know, the first job of design

但是我開始觀察像阿姆斯特丹這地方的設計

is to serve a social purpose.

結果發現 設計的首要目的

And so I look at this bike as not being a designer bike,

是為社會服務

but being a very good example of design.

這輛車雖然不像是設計師自行車

And since that time in Amsterdam, I spent an increasing amount of time

但卻是非常好的一個設計的例子

in the cities, looking at design

自從那次在阿姆斯特丹的經驗　我又用更多的時間

for common evidence of design

在城市裡尋找設計作品

that really isn't under so much of a designer's signature.

來證明很多設計

I was in Buenos Aires very recently,

是沒有設計者的鮮明特色

and I went to see this bridge by Santiago Calatrava.

看看一些　最近我去布宜諾斯艾利斯

He's a Spanish architect and designer.

去參觀卡洛特拉瓦設計的橋

And the tourist brochures pointed me in the direction of this bridge --

他是西班牙的建築家和設計師

I love bridges, metaphorically and symbolically and structurally --

旅行手冊指引我從這個方向看這座橋

and it was a bit of a disappointment,

我喜愛橋 喜歡它的寓意、象徵意義和它的結構

because of the sludge from the river was encrusted on it; it really wasn't in use.

但我對這座橋有點失望

And I recognized that oftentimes design,

因為河裡的淤泥都結在上面　這橋並未使用

when you're set up to see design,

我意識到很多時候

it can be a bit of a letdown.

當你刻意去看設計時

But there were lots of other things going on in this area:

會有點失望

it was a kind of construction zone;

但這個地方還有很多事情正在發生

a lot of buildings were going up.

這有點像個建築區

And, approaching a building from a distance, you don't see too much;

很多建築正在興建

you get a little closer, and you arrive at a nice little composition

從遠處看這個建築物 看不到多少東西

that might remind you of a Mondrian or a Diebenkorn or something.

當你靠近看 你會發現它是一些不錯元素的結合

But to me it was an example of

可能讓你想起蒙德里安的繪畫風格　或笛本卡爾或其他...

industrial materials with a little bit of colors and animation

但對我而言 這是一個工業原料的例子

and a nice little still life -- kind of unintended piece of design.

有一點點色彩 動畫

And going a little closer, you get a different perspective.

和可愛的小靜物 一種意想不到的設計

I find these little vignettes,

再靠近一點 你會有不同的觀點

these little accidental pieces of design,

我發現了這些小插曲

to be refreshing.

意外的小設計

They give me, I don't know,

讓我耳目一新

a sense of correctness in the world

他們給予我 我也不知

and some visual delight in the knowledge

一種正確的感覺

that the building will probably never look as good

和一些視覺上的享受

as this simple industrial scaffolding

這建築物以後可能還沒有

that is there to serve.

這簡單的鷹架好看

Down the road, there was another building, a nice visual structure:

鷹架還有很多用處

horizontal, vertical elements, little decorative lines

沿著路走下去 有另外一棟建築 很棒的視覺性結構

going across, these magenta squiggles,

水平的　垂直的元素　小的裝飾線橫跨

the workmen being reduced to decorative elements,

這些紫紅色的 彎彎曲曲的線條

just a nice, kind of, breakup

工人們也成為這些裝飾性的元素

of the urban place.

有一種不錯　看起來破碎的

And, you know, that no longer exists.

城市的角落

You've captured it for a moment, and finding this little still life's

你知道 它不再存在

like listening to little songs or something:

你在一瞬間捕捉了它 發現這個靜態

it gives me an enormous amount of pleasure.

就像聽著小曲之類的

Antoine Predock designed

它讓我無比快樂

a wonderful ball stadium in San Diego

皮達克在聖地亞哥

called Petco Park.

設計一個非常好的球場

A terrific use of local materials,

叫Petco球場

but inside you could find some interior compositions.

充分利用當地的建材

Some people go to baseball stadiums to look at games;

但在球場內部你會發現一些構成元素

I go and see design relationships.

有人去球場看球賽

Just a wonderful kind of breakup of architecture,

而我去看設計之間的關係

and the way that the trees form vertical elements.

這建築優美的分隔

Red is a color in the landscape

是用這些樹形成垂直的元素

that is often on stop signs.

紅色通常是在

It takes your attention; it has a great amount of emotion;

停止標誌上

it stares back at you the way that a figure might.

它能吸引你的注意力　給人們強烈的情感

Just a piece of barrier tape construction stuff in Italy.

它就像個人那樣盯著你

Construction site in New York:

這是在義大利看到的一個施工柵欄帶

red having this kind of emotional power

紐約的施工現場

that's almost an equivalent with the way in which --

紅色有情感上的影響力

cuteness of puppies and such.

這幾乎是可以媲美

Side street in Italy.

小狗的可愛

Red drew me into this little composition,

義大利的小巷中

optimistic to me in the sense that maybe

紅色吸引我看到這些小的物品

the public service's mailbox,

讓我樂觀的感受到

door service, plumbing.

也許公共服務的信箱

It looks as if these different public services

上門服務　水管

work together to create some nice little compositions.

看起來好像不同的公共服務

In Italy, you know, almost everything, kind of, looks good.

一起創造了美好的組合

Simple menus put on a board,

在義大利　你知道的　每樣物品看起來都不錯

achieving, kind of, the sort of balance.

貼在木板上的簡單菜單

But I'm convinced that it's because

達到一種排序的平衡

you're walking around the streets and seeing things.

我相信　是因為

Red can be comical: it can draw your attention

你在大街上會邊走邊看

to the poor little personality of the little fire hydrant

紅色是滑稽的 它能吸引你的注意力

suffering from bad civic planning in Havana.

讓你看到可憐的小消防栓

Color can animate simple blocks,

正在遭受哈瓦那市政規劃的摧殘

simple materials:

顏色能讓簡單的街區

walking in New York, I'll stop.

和材料變得有朝氣

I don't always know why I take photographs of things.

在紐約行走 有時我會停下來

A nice visual composition of symmetry.

我不知道為什麼會拍物品的照片

Curves against sharp things.

好看的視覺對稱組合

It's a comment on the way in which we deal with

圓弧和尖銳的對比

public seating in the city of New York.

這是一個我們處理

I've come across some other just,

紐約市公共座椅時　所看到的評論

kind of, curious relationships

我無意中發現了

of bollards on the street that have different interpretations,

另外一些有點奇特的關係

but -- these things amuse me.

這是大街上的護柱 它們之間的關係有很多種解釋

Sometimes a trash can -- this is just in the street in San Francisco --

這些東西逗人發笑

a trash can that's been left there for 18 months

有時一個垃圾桶　這是在舊金山的街道上

creates a nice 45-degree angle

一個留在那有18個月之久的垃圾桶

against these other relationships,

它構成一個45度的角

and turns a common parking spot into a nice little piece of sculpture.

和其他物品之間

So, there's this sort of silent hand of design at work

把一個很普通的停車位　變成一小塊好看的藝術品

that I see in places that I go.

這是一些無聲的手　從事的設計工作

Havana is a wonderful area.

都是我在去過的地方所看到的

It's quite free of commercial clutter:

哈瓦那是一個非常好的地區

you don't see our logos and brands and names,

它是一個遠離商業紛爭的地方

and therefore you're alert to things physically.

你看不到商品的商標 品牌和名字

And this is a great protection of a pedestrian zone,

因此你必須自己切身體驗所有的東西

and the repurposing of some colonial cannons to do that.

這個東西對步行區有很好的保護作用

And Cuba needs to be far more resourceful,

這是殖民地大砲再利用的好地方

because of the blockades and things,

古巴由於封鎖

but a really wonderful playground.

所以需要有更多的資源

I've often wondered why Italy is really a leader in modern design.

但它確實是一個樂園

In our area, in furnishings,

我經常想為何義大利會引領現代的設計潮流

they're sort of way at the top.

在我們這個行業 家具業

The Dutch are good also, but the Italians are good.

義大利可以說是首屈一指

And I came across this little street in Venice,

荷蘭的也很好 但沒有義大利的好

where the communist headquarters

我在威尼斯偶然經過了這個小巷

were sharing a wall with this Catholic shrine.

發現共產黨的總部

And I realized that, you know, Italy is a place

和天主教的神殿　竟然共用一面牆

where they can accept these different ideologies

我意識到 義大利人

and deal with diversity and not have the problem,

能夠接受這些不同的意識形態

or they can choose to ignore them,

他們可以自然地處理這種多元性

but these -- you don't have warring factions,

或選擇忽略它們

and I think that maybe the tolerance of the absurdity

但這些 你沒有敵對的派別

which has made Italy so innovative

我想也許就是對這些荒誕事情的容忍

and so tolerant.

使得義大利如此富於創新性

The past and the present work quite well together in Italy also,

和包容性

and I think that it's recognizable there,

義大利過去和現在的作品融合得也很好

and has an important effect on culture,

我認為設計在那裡是公認的

because their public spaces are protected,

並對文化有重要影響的原因是

their sidewalks are protected,

他們的公共場所都受到了保護

and you're actually able to confront these things

他們的人行道也受到了保護

physically,

實際上　你可以切身體會這些東西

and I think this helps people get over

實體上

their fear of modernism and other such things.

我認為這使得人們

A change might be a typical street corner in San Francisco.

能戰勝對現代化的恐懼感

And I use this -- this is, sort of,

舊金山典型的街角與義大利完全不同

what I consider to be urban spam.

我用這種圖片向大家說明　這個 有點

I notice this stuff because I walk a lot,

是我認為的城市形象垃圾

but here, private industry is really kind of

因為我經常步行所以會注意到這些

making a mess of the public sector.

但在這裡　民間產業某種程度上

And as I look at it, I sort of say, you know,

確實讓公共場所變得一團糟

the publications that report on problems in the urban area

當我觀察它時 我必須說

also contribute to it,

報導城市問題的那些出版品　其實

and it's just my call to say to all of us,

也造成城市的問題

public policy won't change this at all;

我在此呼籲大家

private industry has to work to take things like this seriously.

公共政策根本不能改變這一點

The extreme might be in Italy where, again,

民間產業必須認真對待這類問題

there's kind of some type of control

另一種極端情況又出現在義大利

over what's happening in the environment is very evident,

有一種控制

even in the way that they sell and distribute periodicals.

這對環境上的影響非常明顯

I walk to work every day or ride my scooter,

這點從他們出售和分發期刊的方式就可看出來

and I come down and park in this little spot.

我每天都是步行或騎我的小摩托車去上班

And I came down one day,

在這個小停車位停車

and all the bikes were red.

有一天我過去的時候

Now, this is not going to impress you guys who Photoshop, and can do stuff,

所有的摩托車都是紅色的

but this was an actual moment

這不是用photoshop做出來的

when I got off my bike,