Name: 【TED】羅伯-福布斯。看到的方式（Rob Forbes：Ways of seeing）。 (【TED】Rob Forbes: Ways of seeing (Rob Forbes: Ways of seeing))
Uploaded: 2021-01-14T07:25:45.000Z
Duration: 17 min 5 s

基礎被動語態

譯者: Dxm Online大小媒體 審譯者: Lin Su-Wei(林書暐)

程度副詞

and studying design in the public sector.

and I thought that I would edit from these,

that might be appropriate and interesting to you.

design that's free, not design not quite within reach,

as we're fondly known by our competition and competitors,

是免費的設計 是大家都可以接觸到的

but stuff that you can find on the streets, stuff that was free,

不是我們的競爭者　天真地認為的那種設計

and stuff that probably contains some other important messages.

I'll use these sidewalks in Rio as an example.

A very common public design done in the '50s.

給大家舉一個里約熱內盧人行道的例子

It's got a nice kind of flowing, organic form,

這是在50年代很普通的一個設計

very consistent with the Brazilian culture --

Wholly inconsistent with San Francisco or New York.

But I think these are my sort of information highways:

完全與舊金山或紐約的風格不同

但我認為這些是我的資訊高速公路

我生活的世界更像是個模擬世界

and where I think the simple things under our feet

我認為我們腳下那些簡單的東西

I was a ceramic designer for about 10 years,

我是如何在這個行業上起步的呢？

little compositions of color and surface on form.

This led me to starting a company called Design Within Reach,

這使我開了一家名為「觸手可及」的設計公司

and also selling the personalities and character of the designers

I spent a lot of time in Europe traveling around, looking for design.

And I had a bit of a wake-up call in Amsterdam:

我花很多的時間在歐洲四處旅遊 尋找設計

I was there going into the design stores,

and I recognized that a whole lot of stuff

pretty much looked the same, and the effect of globalization

看起來幾乎是一樣的　全球化的影響

We know a lot about what's going on with design around the world,

and it's getting increasingly more difficult

to find design that reflects a unique culture.

I was walking around on the streets of Amsterdam

and I recognized, you know, the big story

from Amsterdam isn't what's in the design stores,

but a city that hasn't been taken over by modernism,

that's preserved its kind of architecture and character,

但這座城市沒有被現代化所征服

and where the bicycle plays an important part of the way

in which people get around and where pedestrian rights

And I write a newsletter that goes out every week,

and I wrote an article about this, and it got such enormous response

that I realized that design, that common design,

我在上面寫一篇關於這件事的文章 獲得廣大的迴響

that's in the public area means a lot to people,

我意識到這些公共場所的普通設計

and establishes kind of a groundwork and a dialog.

I then kind of thought about the other cities

in Europe where I spend a lot of time looking for design,

然後我想起了歐洲的另外一些城市

like Basel, where Vitra is located, or in northern Italy --

all cities where there are a whole lot of bicycles,

例如巴塞爾 　是Vitra所在的城市 　或義大利北部

and where pedestrian areas -- and I came to the conclusion that perhaps

there was something about these important design centers

和行人專區　我得到以下結論　可能

that dealt with bicycles and foot traffic,

and I'm sure the skeptic eye would say, no, the correlation there

處理自行車和步行交通相關的設計是必有其因

is that there are universities and schools

but it did seem that in many of these areas

You wouldn't look at this and call this a designer bike:

a designer bike is made of titanium or molybdenum.

你不會看看這個 就說是設計師設計的車吧

But I began looking at design in a place like Amsterdam

設計師自行車是由鈦和鉬製作的

and recognized, you know, the first job of design

但是我開始觀察像阿姆斯特丹這地方的設計

And so I look at this bike as not being a designer bike,

這輛車雖然不像是設計師自行車

And since that time in Amsterdam, I spent an increasing amount of time

但卻是非常好的一個設計的例子

自從那次在阿姆斯特丹的經驗　我又用更多的時間

that really isn't under so much of a designer's signature.

and I went to see this bridge by Santiago Calatrava.

看看一些　最近我去布宜諾斯艾利斯

And the tourist brochures pointed me in the direction of this bridge --

I love bridges, metaphorically and symbolically and structurally --

旅行手冊指引我從這個方向看這座橋

我喜愛橋 喜歡它的寓意、象徵意義和它的結構

because of the sludge from the river was encrusted on it; it really wasn't in use.

因為河裡的淤泥都結在上面　這橋並未使用

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【TED】羅伯-福布斯。看到的方式（Rob Forbes：Ways of seeing）。 (【TED】Rob Forbes: Ways of seeing (Rob Forbes: Ways of seeing))

stuff

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