so I thought I'd make my life more complex, as a serious play.

其實我已經講膩了簡約主義

So, I'm going to, like, go through some slides

所以我認真的想讓生活變得複雜一點

from way back when,

等一下我會秀些投影片

and walk through them to give you a sense of how I end up here.

從古至今遊覽一遍

So, basically it all began with

好讓各位了解我是如何一路走來的

this whole idea of a computer.

基本上一切都源自於

Who has a computer? Yeah.

"電腦"這個概念

O.K., so, everyone has a computer.

在座的各位誰有電腦?

Even a mobile phone, it's a computer.

好 大家都有

And -- anyone remember this workbook,

甚至連手機都可以稱為電腦

"Instant Activities for Your Apple" --

有誰記得"快速上手你的蘋果電腦"這本工具書

free poster in each book?

有誰記得"快速上手你的蘋果電腦"這本工具書

This was how computing began.

每本還隨書附贈海報

Don't forget: a computer came out; it had no software.

這就是運算的起點

You'd buy that thing, you'd bring it home, you'd plug it in,

可別忘了 電腦剛問世的時候 裡面是沒有軟體的

and it would do absolutely nothing at all.

你可能把他買回家，你把它帶回家，然後插上電源，

So, you had to program it,

結果這傢伙什麼都做不成

and there were great programming, like, tutorials, like this.

所以你還得替他寫點程式

I mean, this was great.

然後當時有像這樣子超棒的計程教材 就像這本

It's, like, you know, Herbie the Apple II.

我說 這實在是棒透了

It's such a great way to --

"Herbie帶你學第二代Apple"

I mean, they should make Java books like this,

無可挑剔

and we've have no problem learning a program.

我的意思是說 Java的敎材都應該要跟這本多學學

But this was a great, grand time of the computer,

這樣我們學起寫程式就會輕鬆多了

when it was just a raw, raw, what is it? kind of an era.

當時對於電腦來說真是個美好的年代

And, you see,

非常原始 純粹 堪稱黃金時期

this era coincided with my own childhood.

你看

I grew up in a tofu factory in Seattle.

我的童年就恰巧跟這黃金時期重疊了

Who of you grew up in a family business,

我在西雅圖的一家豆腐廠長大

suffered the torture? Yes, yes.

在座各位有誰也是在自家經營的生意中

The torture was good. Wasn't it good torture?

吃過不少苦的? 沒錯沒錯

It was just life-changing, you know. And so, in my life, you know, I was in the tofu;

多點磨練總是好的

it was a family business.

天將將大任於斯人 必先苦其心志 正如你所知 人生總是充滿挑戰

And my mother was a kind of a designer, also.

我在豆腐廠長大，自家經營的小生意

She'd make this kind of, like, wall of tofu cooking,

我母親某種程度上也是個設計師

and it would confuse the customers,

他設計了這個豆腐料理看板

because they all thought it was a restaurant.

結果顧客們就疑惑了

A bad sort of branding thing, or whatever.

因為這使他們覺得這是一家餐廳

But, anyway, that's where I grew up,

品牌形象沒弄對 你說是吧

in this little tofu factory in Seattle,

但不管怎樣，這就是我長大的地方

and it was kind of like this:

在西雅圖的這間小豆腐廠裡

a small room where I kind of grew up. I'm big there in that picture.

當時大概是像這樣

That's my dad. My dad was kind of like MacGyver, really:

我在這樣的小房間裡長大 照片裡我顯得很大

he would invent, like, ways to make things heavy.

這是我父親 說真的他有點像MacGyver

Like back here, there's like, concrete block technology here,

他會發明些把東西變重的方法

and he would need the concrete blocks to press the tofu,

比方說這後面 有一塊水泥磚

because tofu is actually kind of a liquidy type of thing,

他需要用這些水泥磚來擠壓豆腐

and so you have to have heavy stuff

因為豆腐是接近液狀的東西

to push out the liquid and make it hard.

所以必須要用重物

Tofu comes out in these big batches,

將裡面的水分擠出，使其變硬

and my father would sort of cut them by hand.

豆腐成型時很大一塊

I can't tell you -- family business story: you'd understand this --

接著我父親就會用手將他們切開

my father was the most sincere man possible.

詳情我就不能透露了，家族機密 你懂的

He walked into a Safeway once on a rainy day,

我父親是世界上最老實的人了

slipped, broke his arm, rushed out:

有天他走進Safeway超市，外面下著大雨

he didn't want to inconvenience Safeway.

他跌倒了，摔斷了手臂，便立即衝出超市

So, instead, you know, my father's, like, arm's broken

他不想為Safeway超市帶來麻煩

for two weeks in the store, and that week --

所以可想而知，我父親的手臂斷了

now, those two weeks were when my older brother and I

整整兩週

had to do everything.

我跟我哥就必須在店裡

And that was torture, real torture.

打點所有事情

Because, you see, we'd seen my father

那實在是太痛苦了，超級痛苦

taking the big block of tofu and cutting it,

因為 你看 看我父親如何

like, knife in, zap, zap, zap. We thought, wow.

把這麼大一塊豆腐俐落的切開

So, the first time I did that, I went, like, whoa! Like this.

一刀劃下 切切切 我們都嘖嘖稱奇

Bad blocks. But anyways,

結果我第一次作 哇啊！像這樣

the tofu to me was kind of my origin, basically.

切壞了 總之

And because working in a store was so hard,

豆腐就像是我的根

I liked going to school; it was like heaven.

因為在店裡幫忙實在太辛苦了

And I was really good at school.

我喜歡去上學 那兒簡直是天堂

So, when I got to MIT, you know,

我在學校表現很好

as most of you who are creatives,

然後我進入了麻省理工學院(MIT)

your parents all told you not to be creative, right?

像在座大部分的創意人士一樣

So, same way, you know,

您們的父母都曾阻絕您的創意之路 對吧?

I was good at art and good at math, and my father says, he's --

我也是一樣 你知道的

John's good at math.

我美術跟數學都很好 結果我父親說

I went to MIT, did my math,

John的數學極強

but I had this wonderful opportunity,

我進了MIT，專攻數學

because computers had just become visual.

直到我遇上了這絕佳的機會

The Apple -- Macintosh just came out;

電腦開始普及

I had a Mac in hand when I went to MIT.

蘋果電腦 麥金塔也正好問世了

And it was a time when a guy who, kind of,

我去MIT的時候就擁有台蘋果電腦

could cross the two sides --

當時對於一個

it was a good time.

可以跨領域的人來說

And so, I remember that my first major piece of software

是個絕佳的機會

was on a direct copy of then-Aldus PageMaker.

結果 我記得我寫的第一個軟體

I made a desktop publishing system way back when,

就是直接模仿當時的Aldus PageMaker

and that was, kind of, my first step into figuring out how to --

當時我寫了一個桌面出版系統

oh, these two sides are kind of fun to mix.

然後這是我第一次瞭解

And the problem when you're younger --

哇 融合這兩者還挺有趣的

for all you students out there --

但是大家年輕時都會有個通病

is, your head gets kind of big really easy.

尤其實在座各位學生們

And when I was making icons, I was, like,

聽好了 年輕人非常容易自我膨脹

the icon master,

就像當時我在作icon時

and I was, like, yeah, I'm really good at this, you know.

覺得自己真是icon界第一把交椅

And then luckily, you know,

於是便宣稱自己在這方便超強

I had the fortune of going to something called a library,

然後很幸運的

and in the library I came upon this very book.

我有幸在圖書館裡

I found this book. It's called,

發現這本書

"Thoughts on Design," by a man named Paul Rand.

我找到了這本叫做

It's a little slim volume; I'm not sure if you've seen this.

"設計思維"的書 是位叫做 Paul Rand的人寫的

It's a very nice little book. It's about this guy, Paul Rand,

這本書有點薄 我不確定各位有沒有看過

who was one of the greatest graphic designers,

這本很棒的小書講的就是關於Paul Rand的事情

and also a great writer as well.

他是一個很有份量的平面設計者

And when I saw this man's work,

同時也是個優秀的作家

I realized how bad I was at design,

當我拜讀此人的大作時

or whatever I called it back then,

我發現我在設計上是多麼不足

and I suddenly had a kind of career goal,

也許根本稱不上設計

kind of in hot pursuit.

突然間我有了生涯目標

So I kind of switched. I went to MIT, finished.

熱烈的想追尋

I got my masters, and then went to art school after that.

這是個重大的轉變 我進了MIT 完成學業

And just began to design stuff,

我拿到了碩士學位 之後進了藝術學校

like chopstick wrappers, napkins, menus -- whatever I could get a handle on:

開始從事設計

sort of wheel-and-deal, move up in the design world, whatever.

像是筷子包裝、餐巾、菜單 或是任何我可以參與的機會

And isn't it that strange moment when you publish your design?

有點橫衝直撞 在設計的殿堂裡前進

Remember that moment -- publishing your designs?

發表自己的設計時你們有沒有種奇妙的感覺?

Remember that moment? It felt so good, didn't it?

還記得那一刻嗎?發表自己作品的那一刻

So, I was published, you know,

記得嗎?感覺很棒，對吧?

so, wow, my design's in a book, you know?

結果我的設計被出版了

After that, things kind of got strange,

哇!我的作品被收錄在書裡耶!你知道嗎?

and I got thinking about the computer,

在那之後，事情開始有點悉翹

because the computer to me always, kind of, bothered me.

我開始思考關於電腦的問題

I didn't quite get it. And Paul Rand

因為電腦總是讓我覺得很難用

was a kind of crusty designer,

我不知道是為什麼。然後Paul Rand

you know, a crusty designer, like a good -- kind of like a good French bread?

是個有點火爆的設計師

You know, he wrote in one of his books:

你知道的 "有個性"的設計師就像是塊不錯的法國麵包

"A Yale student once said,

他曾在書裡寫到

'I came here to learn how to design, not how to use a computer.'

有次一個耶魯的學生說

Design schools take heed."

我是來這裡學設計的，不是來學習使用電腦的

This is in the '80s,

設計學院醒醒吧"

in the great clash of computer/non-computer people.

當時是80年代

A very difficult time, actually.

支持和反對電腦的人吵得正激烈

And this to me was an important message from Rand.

當時實在很難熬

And so I began to sort of mess with the computer at the time.

而這對我來說是Rand給我的重要訊息

This is the first sort of play thing I did, my own serious play.

於是說開始一頭栽入電腦

I built a working version of an Adobe Illustrator-ish thing.

是我第一次嚴肅的看待自己在做的事情

It looks like Illustrator; it can, like, draw.

我寫了一個類似Adobe Illustrator的軟體

It was very hard to make this, actually.

看起來就像是Illustrator，可以在上面畫畫

It took a month to make this part.

實際上做起來很難的

And then I thought, what if I added this feature,

做這部份花了我一個月的時間

where I can say, this point,

然後我想，加入這功能會發生什麼呢?

you can fly like a bird. You're free, kind of thing.

比方說這個點

So I could, sort of, change the kind of stability

可以像鳥一樣自由飛行

with a little control there on the dial,

就像是改變穩定性

and I can sort of watch it flip around.

利用一個小小的控制按鈕

And this is in 1993.

就可以把他翻來翻去

And when my professors saw this, they were very upset at me.

當時是1993年

They were saying, Why's it moving?

當我教授看到這個，他們對我失望透頂

They were saying, Make it stop now.

他們問"為什麼這個東西在動?"

Now, I was saying, Well, that's the whole point: it's moving.

還說"快讓他立刻停下來"

And he says, Well, when's it going to stop?

然後我說 嗯 奧妙之處就在於:他會動

And I said, Never.

接著他說了 嗯 那他什麼時候會停下?

And he said, Even worse. Stop it now.

我回答 永無止境

I started studying this whole idea,

他說 這更糟 立刻停下它

of like, what is this computer? It's a strange medium.

於是我開始鑽研這個點子

It's not like print. It's not like video.

像是 電腦到底是什麼東西? 是個奇妙的素材

It lasts forever. It's a very strange medium.

不像印刷品 也不像影像

So, I went off with this,

(由電腦做出的東西)它可以永久存在 是個非常奇妙的媒材

and began to look for things even more.

所以我從這裡開始

And so in Japan, I began to experiment with people.

尋找更多媒材

This is actually bad: human experiments.

接著在日本，我開始進行"人體實驗"

I would do these things where I'd have students become pens:

這聽起來實在不妥"人體實驗"(此為講者的幽默)

there's blue pen, red pen, green pen, black pen.

我的作法是讓學生成為"筆"

And someone sits down and draws a picture.

有藍筆、紅筆、綠筆跟黑筆

They're laughing because he said,

其中一個人坐下 畫一幅畫

draw from the middle-right to the middle, and he kind of messed up.

大家都笑了 因為那人說

See, humans don't know how to take orders;

"從中右畫到中央" 結果"那支筆"畫得一蹋糊塗

the computer's so good at it.

你看 人類無法一個命令一個動作

This guy figured out how to get the computer to draw with two pens at once:

而電腦卻很在行

you know, you, pen, do this, and you, pen, do this.

這位同學很清楚如何讓電腦同時用兩支筆畫圖

And so began to have multiple pens on the page --

像這樣 你這支筆 做這個 然後你這支筆 做這個

again, hard to do with our hands.

接著紙上開始有很多支筆

And then someone discovered this "a-ha moment"

同樣的 很難由我們自己來做

where you could use coordinate systems.

接著有人突然恍然大悟

We thought, ah, this is when it's going to happen.

要使用座標系統

In the end, he drew a house. It was the most boring thing.

我們想 啊 問題迎刃而解啦

It became computerish; we began to think computerish --

最後她畫出了一棟房子 這實在無聊至極

the X, Y system -- and so that was kind of a revelation.

因為太電腦化了 我們開始像電腦般思考

And after this I wanted to build a computer out of people,

X, Y 座標系統 -- 有點革命性

called a human-powered computer.

這之後我又想用"人"建造一台計算機

So, this happened in 1993.

稱作"人力計算機"

Sound down, please.

這發生在1993年

It's a computer where the people are the parts.

請小聲點 拜託

I have behind this wall a disk drive, a CPU,

這是一台用人類組成的電腦

a graphics card, a memory system.

這牆壁後面有個硬碟 一個CPU

They're picking up a giant floppy disk made of cardboard.

一張顯示卡 還有記憶體

It's put inside the computer.

他們正拿著一個用厚紙板做的巨大軟碟機

And that little program's on that cardboard disk.

然後插入電腦中

So, she wears the disk,

在這個紙板(磁片)上有一個小程式

and reads the data off the sectors of the disk,

她穿著這磁片

and the computer starts up; it sort of boots up, really.

然後分段讀取磁片上的資料

And it's a sort of a working computer. And when I built this computer,

接著電腦開始運作 有點像是開機

I had a moment of -- what is it called? --

這就像是台運作中的電腦。然而當我做出這台電腦時

the epiphany where I realized that the computer's just so fast.

突然間---該怎麼說--

This computer appears to be fast - she's working pretty hard,

頓悟了 我意識到電腦實在是太迅速了

and people are running around, and we think, wow, this is happening at a fast rate.

這台(人力)電腦看起來很快 她運作的相當努力

And this computer's programmed to do only one thing, which is,

大夥跑來跑去 然後我們覺得 哇 它運作得很快

if you move your mouse, the mouse changes on the screen.

而這台電腦只被指示去做一件事 那就是

On the computer, when you move your mouse, that arrow moves around.

如果你移動滑鼠 這移動會反映在螢幕上

On this computer, if you move the mouse, it takes half an hour

在電腦上 當你移動滑鼠 游標會跟著動

for the mouse cursor to change.

在這台(人力)電腦上 當你移動滑鼠 會花上半小時

To give you a sense of the speed, the scale:

才能讓螢幕上的游標移動

the computer is just so amazingly fast, O.K.?

這讓你對速度改變的量級更有概念

And so, after this I began to do experiments for different companies.

電腦實在是太快了 對吧

This is something I did for Sony in 1996.

接著我開始替不同的公司作實驗

It was three Sony "H" devices

這是我在1996年替新力(Sony)做的

that responded to sound.

這是新力的H系列裝置

So, if you talk into the mike,

會對聲音有反應

you'll hear some music in your headphones;

所以當你對麥克風說話

if you talk in the phone, then video would happen.

你會從耳機裡聽到音樂

So, I began to experiment with industry in different ways

如果對電話說話 會有影像出現

with this kind of mixture of skills.

我開始替業界做了許多不同性質的研究

I did this ad. I don't believe in this kind of alcohol, but I do drink sometimes.

使用這些跨領域的技巧

And Chanel. So, getting to do different projects.

我做了這廣告。我不相信這酒的功效 但有時候會喝些

And also, one thing I realized is that

還有香奈兒 接了很多不同的案子

I like to make things.

還有我意識到一點

We like to make things. It's fun to make things.

我喜歡創造

And so I never developed the ability to have a staff.

我們都喜歡創造 創造東西很有趣

I have no staff; it's all kind of made by hand --

所以我培養出不請幫手的能力

these sort of broken hands.

我沒有助手 所有東西都是出自我手

And these hands were influenced

這雙歷經風霜的手

by this man, Mr. Inami Naomi.

而這雙手被啟蒙了

This guy was my kind of like mentor.

被這位名叫 Inami Neomi 的先生

He was the first digital media producer in Tokyo.

這是算是我的導師

He's the guy that kind of discovered me,

他是東京第一個數位媒體創作者

and kind of got me going in digital media.

他發覺了我

He was such an inspirational guy.

然後帶領我進入數位媒體的世界