where the way things work don't make much sense.

充斥著諸多不合理

Those in power tell stories to keep us blinded and distracted from this cruel reality.

掌權者企圖欺瞞、混淆大眾，包庇殘酷的真相

But those stories have become increasingly unconvincing, desperate and hollow.

但那些孤注一擲的謊言已逐漸失去說服力，顯得空洞

This is a short film about why those stories have stopped making sense,

本短片將說明這些謊言為何開始失序

and how this has led to a powerful and new global movement.

與勢不可擋的新全球運動又有何關連

It is told through the events of an epic and shapeshifting year.

接下來要回顧的事件，發生在這風雲變色的精彩年度

This is vegan 2016.

這部影片叫《純素 2016》

Following 2015,

接續著 2015 年

veganism could no longer be ignored.

純素主義已無法再被忽略

It caused the meat industry to react

肉品業因此做出反擊

There is a lot of resistance when you talk about vegan.

只要說到純素，就有許多反抗的聲音

But what if this response is a sign that times are changing.

也許他們的反擊，是局勢正在改變的跡象

Veganism is growing

純素主義日漸茁壯

while the animal agriculture industry is trying desperately to hold on to their profits.

畜牧業力挽狂瀾緊抓著利益不放

And to understand exactly how this is happening,

想徹底瞭解來龍去脈

you have to look firstly, to the events of early 2016.

首先要回顧 2016 年年初的事件

Early 2016 centred around Dr Michael Greger.

2016 年年初，焦點圍繞著 Michael Greger 博士

Please join me and welcoming Dr. Michael Greger.

讓我們歡迎 Michael Greger 博士

Dr Greger is an American physician and public health expert.

Michael Greger 博士是美國的醫師與公共衛生專家

For years, his views had been ignored by the mainstream,

多年來，他的觀點遭主流忽視

but in 2016, something very different happened.

但於 2016 年，情勢大變

His new book reached the new York times top 10 best sellers list

他的新書登上《紐約時報》前十大暢銷書

and all of a sudden, he was in the media spotlight.

一夕之間，他成了媒體焦點

Dr. Michael Greger.

Michael Greger 博士

We got Dr. Michael Greger here.

今天 Michael Greger 博士來到現場

There is only one diet ever been proven

唯一經實驗證明

to reverse heart disease in the majority patients is a planet-based diet.

能逆轉多數心臟病患者病情的飲食，就是植物性飲食

If that's the only thing a plant-based diet can do,

如果植物性飲食的唯一功能

reverse the number one killer, number two killer here in the UK,

是逆轉美國第一大、英國第二大死因

shouldn't that be the default diet until proven otherwise?

它不是應該成為標準飲食，直到被反證為止嗎？

And the fact that can also prevent, arrest or reverse other leading killers,

事實上它還能預防、治療、逆轉其他主要死因

type 2 diabetes, hypertension,

如第二型糖尿病或高血壓

would seem to make the case simply overwhelming

相關證據簡直鋪天蓋地

And Greger's assertion that this information is being distorted by our institutions

Greger 斷言相關資訊遭政府扭曲

appeared to hold true in 2016 when the US dietary guidelines came out.

由 2016 年美國新釋出的飲食指南可看出端倪

The government is out with new guidelines.

政府發表了最新的飲食指南

The new guidelines from the USDA and the Department of Health and Human Services

USDA (美國農業部) 與美國衛生及公共服務部的新飲食指南

are supposed to tell you what to eat,

本意是指導民眾該吃什麼

but critics say they're muddled and confusing and not by accident.

但遭批評在刻意胡搞瞎搞、混淆視聽

Critics say the guidelines don't go far enough.

飲食指南遭批內容不夠詳細

There is new controversy over the American diet.

美國飲食指南又有了新的爭議

The government is dropping its recommendation to limit egg consumption and foods high in cholesterol.

政府撤銷對雞蛋與高膽固醇食品的攝取限制建議

Instead of saying eat less meat,

他們不明說少吃肉

they say less than 10% of your diet should come from saturated fat.

而是說「應減少飲食中 10% 的飽和脂肪」

People don't know what saturated fat is.

民眾不知道飽和脂肪是什麼

Instead of eat less meat, eggs, dairy junk,

他們不明說少吃肉蛋奶

when they say eat less saturated and trans fatty acids

而是說「減少攝取飽和脂肪與反式脂肪酸」

things like that, Biochemical components, right?

這些生化物質，對吧？

Because they don't want to mention foods

他們不想提及食物

because that's too politically empowered.

因為那涉及敏感的政治

The meat, dairy and egg industry are huge investors in the government

肉蛋奶業者是政府的巨大出資者

as is the pharmaceutical industry.

如同製藥業

The meat industry does not want the American Government saying: “Eat less meat”.

肉品業者不希望美國政府說出「少吃肉」三個字

We are being manipulated by an industry

這個產業利用我們

that thinks that we are cash cows.

把大家當作冤大頭

These are multibillion-dollar industries

這個產值數兆的產業

that put a huge amount of effort, not just in advertising their products

費盡心思促銷他們的產品

but in the changing in the Federal policy.

還訴請修法

Doctor Neil Barnard is president of the non-profit Physicians Committee for Responsible Medicine,

Neil Barnard 醫師是非營利組織責任醫師協會的主席

which is suing the government,

該組織正與美國政府打官司

claiming the egg industry used its influence

指稱雞蛋業者運用勢力

to try to weaken warnings about cholesterol.

試圖弱化膽固醇警告

The egg industry was paying Universities

雞蛋業賄賂大學體系

where these people are then put on the committee

再滲透進委員會

to decide whether eggs are safe or not.

決議雞蛋的安全性

That's a conflict of interest.

這涉及利益衝突

And another industry, the mainstream media,

而另一個產業：主流媒體

has attempted to influence consumers' preferences.

則試圖左右消費者的選擇

Throughout 2016,

2016 年間

they have provided a vaudeville of anti vegan content,

抹黑純素的新聞炒得沸沸揚揚

bringing attention to veganism in a very biased way

以偏頗的報導，引起大眾對純素的關注

There is a story in the paper today, the headline, “Fashionable Veganism is harming health.”

今天報紙的頭條：純素風潮恐傷身

It's also Vegan!

又是吃純素的人！

You can't get all the nutrients you need.

無法攝取到所有的營養素

They can go and get some lamb!

他們可以滾去吃小羊肉！

Some can end up deficient in vitamin D, calcium and iron.

下場可能是缺乏鈣質、鐵質與維生素 D

But unfortunately,

遺憾的是

vegetarians and vegans haven't seen the funny side of it.

吃素的人不懂笑點在哪裡

Get a sense of humor, is what I would say.

我只能說「有點幽默感好嗎？」

Protein, Iron deficiencies are the common ones if you're not eating the right foods.

吃不對的食物會缺乏鐵質與蛋白質

It's a very treacherous group, the vegans.

吃裡扒外的人類叛徒，就是純素者

But maybe these media journalists aren't really journalists any longer.

也許這些媒體記者已失去初衷

Without realising it, they have become instead contrarians and puppets

他們不自覺地背離真相，成了傀儡

whose real job is to make us confused.

真正在做的，反而是混淆視聽

And when we are confused about what to eat,

當我們為該吃什麼而產生疑惑時

we stick to old habits.

則會沿襲舊習

And these old habits

而這些舊習

feed the power and wealth of the meat, dairy and egg industries.

則持續支撐著肉奶蛋業者的權力與財力

A CSRO survey has found

一項 CSRO 的調查發現

one in six Australians are

每六位澳洲人就有一位

ditching dairy without a medical diagnosis.

沒諮詢醫師就擅自摒棄乳品

It's leading to dangerous levels of health risks arising from a lack of Calcium.

然而，缺乏鈣質會有嚴重的健康風險

When you look at the plant sources

以植物的營養來看

like broccoli etc.,

比如青花椰

you need to literally consume 20 cups of broccoli

要吃 20 杯的分量

to get anywhere near the amount of Calcium in a cup of milk.

才能有 1 杯牛奶的鈣質

That's just not true.

那完全不是事實

We grow up believing we need to drink cow's milk for calcium,

我們從小以為必須喝牛奶來獲取鈣質

so we don't get osteoporosis.

才不會得骨質疏鬆症

That's not true.

絕非如此

We've been conditioned since school, we need calcium form cow's milk,

我們從小就被學校的教育給制約，灌輸我們非靠牛奶取鈣

we need protein from animal flesh.

非靠肉取得蛋白質不可

The public is being lied to,

人們一直被蒙在鼓裡

with the big money commercial interest

財力雄厚的金主

that are trying to twist the truth.

總是為了商業利益設法扭曲真相

And it became stranger

更奇怪的是

when the Washington Post ran an article

《華盛頓郵報》的報導

implicating Dr Greger's website, NutritionFacts.org,

詭異指稱 Greger 博士創辦的網站 NutritionFacts.org

which was bizarely accused of being part of a Russian propaganda campaign.

涉及煽動俄羅斯某宣傳活動

An indication once again, of the mainstream media's anti vegan rhetoric.

再次顯示主流媒體以不實言論抹黑純素飲食

You are not going to get this information from the powers that be

你無法從各大媒體取得真相

because those institutions are controlled.

因為它們已被控制

The media is controlled by the meat and dairy industry.

被肉奶業者所控制

Like with the tobacco industry in the 20th century,

就像 20 世紀的菸草業

the animal agriculture industry manipulates a constant state of confusion and misinformation.

肉奶業不斷操弄社會、混淆視聽

And whenever there is opposition, industry absorbs it,

他們吞噬所有反抗的聲音

for example by using the animal enterprise terrorism act.

例如動用《動物事業反恐法》

This act, which is still in force in 2016 and used against animal rights activists,

這條法案在 2016 年仍然有效，它專門用來對付動保人士

states that

條文明定

anyone disrupting the business of an animal enterprise, is committing an act of terrorism.

「凡妨礙動物事業者，即定罪為恐怖分子。」

If you just affect the profits of this industry, even by telling the truth,

一旦你檔到這個產業的財路——即便是揭露真相——

you can be considered doing something breaking the law at least in this country.

就會被定罪，起碼在這國家是如此

That is how powerful this industry is.

可見業者勢力之龐大

If you film inside the place where they sell food,

只要拍攝食品的內部製程

you go to jail.

就等著坐牢

- The Happy Vegan is the name of the book. - They bought your politician. They bought your government.

-《快樂純素者》……是那本書的名字 - 他們收買政客、收買政府

But at the dark heart of this corrupt force in 2016

但 2016 年這股邪惡勢力的深層黑暗面

is the way industry syphons off large quantities of government wealth.

是向政府吸取大量的金錢

For example in 2016,

例如在 2016 年

the meat and dairy industry insisted on taking over 30 billion dollars from the US government in the form of subsidies.

肉奶業向美國政府強制索取三百億美元，以補助作為名義

And this was especially strange,

更詭異的是

given that fruit and vegetables were only subsidised 0.04% compared to meat and dairy.

相較於肉品和乳品，蔬果的補助金僅佔 0.04%

Our government holds international conferences to address climate change and seek solutions

我們的政府雖舉辦國際研討會，以應對氣候變遷，尋求解決之道

all the while

但自始至終

the single most devastating force behind our planets, environmental collapse

造成全球環境惡化最致命的這股力量

remains not only unspoken but actually actively denied by the very organizations charged with saving our planet.

不但被政府這個號稱負責保衛地球的組織刻意忽視，甚至予以否認

Animal agriculture is responsible for 16% of greenhouse gas emissions

溫室氣體的總排放量，有 16% 來自畜牧業

compared to the 13% of all global transportation.

13% 才是來自全球的交通運輸

This was according to a 2016 report funded by the United Nations environment programme,

此數據來自聯合國環境署 2016 年公佈的報告

and backs up previous reports by the FAO and World watch.

這也支持 FAO (糧農組織) 與看守世界研究中心的研究結果

And there is now a general consensus that

如今社會已有共識

animal agriculture is the leading cause of not just global warming,

畜牧業不僅是造成全球暖化的主因

but also water depletion,

也是水資源枯竭

deforestation,

森林砍伐

species extinction,

物種滅絕

ocean deadzones,

海洋死區

antibiotic resistance

和抗生素抗藥性的罪魁禍首

and the inefficient feeding of a growing population.

並造成人口成長下的糧食分配不當

But given that 2015 was the hottest year on record,

2015 年已是史上最熱的一年

why does the issue of animal agriculture remain largely unspoken.

為何畜牧業的問題卻仍未被大量提及？

Why have the studies that have come out in 2016 been ignored.

為何 2016 年的研究報告就這麼被忽略了？

That's what the meat and the dairy industry have accomplished so far.

這是肉乳品業一手促成的

Why are ag gag laws sweeping the US, which aim to hide the practices of factory farming.

為何專門隱瞞工業化養殖作業的《農業封口法令》會席捲美國？

Is it because we are collectively revealing the truth about animal agriculture.

是因為我們正在共同揭發畜牧業的真相嗎？

Thanks to the Internet age,

多虧網路時代

we are now at this democratization of information,

現在我們的資訊民主化

now everyone has access.

大家都能查閱

Something just in the past couple of years,

這幾年來

you can just kind of feel it, like this transformation of information passes so fast,

可以隱約感覺到社會的轉變，資訊傳遞很快

you can't hide things from people.

什麼事都瞞不過大眾

Unlike before, the institutions and the meat and dairy industries do not have as much power.

公共單位與肉奶業的勢力已不如從前

No longer do they hold a monopoly as gatekeepers of knowledge.

再也無法充當壟斷知識的守門員

Increasingly, people know what's wrong with animal products.

有越來越多人，發現動物食品的問題

Today's generation is growing up with

這個世代成長的過程

considerable knowledge about the environment

能接觸到環境方面大量的知識

and how individual decisions can impact it.

及個人選擇所發揮的影響力

The single best thing that you can do to help the environment, and to help animals and your health,

你能為環境、動物跟自身健康所做的最大貢獻

is to adopt a plant-based diet.

就是採取植物性飲食

Due to the internet,

多虧網路

resources are now available online,

現在網路上有許多資訊

and information about the horrors and impact of animal agriculture

畜牧業的駭人真相與負面影響

are clear for the world to see.

都清楚呈現在全世界眼前

Thought provoking documentaries like Plant Pure Nation are now up, as well as others

諸多發人深省的紀錄片如「Plant Pure Nation」已推出

and more are due to come out,

還有更多紀錄片將上映

which all highlight the growing consensus that a plant based vegan diet is optimal for health.

皆強調社會逐漸出現「純素飲食最有益健康」的共識

The healthiest diet for the vast majority of people

對大眾而言，最健康的飲食

is an exclusively plant food diet.

就是純植物性的飲食

I've never seen anything come close to the breadth and depth of benefits that a plant-based diet provides.

我沒看過任何飲食，能比植物性飲食提供更廣泛且深厚的益處

Here are the 15 leading, um, uh, reasons Americans die,

這是美國的前 15 大死因

and a plant-based diet can help prevent nearly all of them.

而植物性飲食幾乎能預防上頭所有的疾病

Can help treat more than half of them.

還能治療一半以上的疾病

In some cases, even reverse the progression of disease.

甚至能逆轉某些疾病的發展

If we aren't eating animals for health,

如果我們不是為了健康而吃動物

and we don't need to kill and eat them to survive and be healthy,

不是為了生存與營養而把牠們殺來吃

what are we doing this to them for?

我們為什麼要這樣對待牠們？

Perhaps because of this increased awareness,

也許是隨著意識的攀升

veganism has broken growth and sales records in 2016.

純素運動的成長與產品銷量，在 2016 年打破記錄

For example, the vegan hashtag on Instagram has been used 25% more this year.

例如 Instagram 標記純素的數量增加 25%

Vegan festivals are attracting record numbers

純素節的參加人數刷新紀錄

and the vegan restaurant finding app HappyCow say they are growing exponentially,

搜尋純素餐廳的手機軟體 HappyCow，資料庫指數成長

with restaurant entries in 176 countries worldwide

目前已有 176 國的資訊

Even in places renound for their meat-centric culture

即便以肉食文化聞名的地區

there were signs indicating veganism is being embraced.

都有接納純素飲食的跡象

And in the US, while vegetarian menus were shown to be up 66%,

在美國，有素食選項的餐廳增加 66%

veganism has been on the march in the UK.

而英國的純素人口也穩定成長中

How many vegans do you know?

你認識多少吃純素的人？

This is the question. Well, the answer is probably more than you think

這個問題的答案可能比你想得還多

because there is a new survey printed today that we're going to talk about,

因為接著為您報導的是今天公布的新調查

that says the number of vegans in Britain has gone up by...

結果顯示英國的純素人口上升……

how much Sarah Jane?

上升多少 Sarah Jane？

A whopping 350%.

高達 350%

Whopping! Whopping!"

真是巨大的漲幅阿！

Welcome to the vegan movement, right?

歡迎來到純素運動的時代

There is a movement happening.

沒錯，這個運動真的在發展

As a result, more and more businesses are realising the increasing popularity of vegan foods,

也因此越來越多企業察覺到純素食品漸受歡迎

with many companies and restaurants releasing products this year.

許多商家與餐廳都在今年推出新產品

Pret a manger's veggie store experiment for example

如 Pret A Manger (快餐店) 設立蔬食門市試水溫

was a great success, so much so that the company have now decided to make it a permanent fix,

在飽受好評之下，則決定將它轉為長駐門市

and plan to roll out similar stores soon.

並計畫於近期擴展類似店面

As consumers start voting with our dollars

由於消費者開始用錢投票

and purchasing foods that are aligned with our values and aligned with our interests

選購食物時，會做出符合個人價值觀，並有益自身的選擇

and eating more plants, and fewer or no animal products,

吃更多蔬菜，少吃或不吃動物食品

the companies who have been selling animal foods and all kinds of other things to us are gonna adjust.

銷售動物食品的廠家，便會依此調整方向

And we saw that with Hellman's, starting now to sell a vegan mayonnaise,

於是我們看到 Hellman's 開始賣純素美乃滋

and I think others will follow soon

我認為其他廠家會很快跟進

Tyson, a huge meat company, recently invested in a vegan plant-based company

大肉廠泰森食品最近也投資純素食品製造商

called Beyond Meat,

叫超越肉類

um, and I think those trends will continue.

我相信這股趨勢將持續下去

If people ask for vegan meals, guess what?

如果大家都有純素餐點的需求，你猜會怎樣？