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- [Male] Gary Vaynerchuk, come on, G.
We're gonna give you a round of applause.
(group applauds)
- Hey, I sent you those videos.
- Casey, slide over a little bit.
We're gonna make this nice
and intimate for you guys.

The biggest thing, like
everything we've ever done here,

everything I've been a
part of with these guys

is a two way conversation.
So if you've got
questions, raise your hand.

We'll dedicate a portion at
the end to take your questions

but I think you're gonna be
stimulated in a lot of ways.

Now for Gary,
I'm gonna give him a brief intro
but you're gonna do it as well.
First and foremost, self-made.
Just like a lot of you guys as athletes,
that lonely work when it's
just you in the backyard

busting your ass,
this is what he's done his whole life.
Guy from former Soviet
Union, an immigrant,

came to the east coast
and he's been busting

his tail ever since.
He took a family business
from 3 million to 60 million

like that.
Busted his tail,
then created his own
entrepreneurship company around media

which is what everyone
of you do every time

you turn your phone on and
it is a global company.

He's doing multiple things
in the sports world,

entertainment world, storytelling world,
but most importantly the thing
I love most about you, bro,

is that you wanna give and
that's what tonight is.

It's about giving you guys
every tool that we possibly

can think of over the next hour.
So, first and foremost, Gary,
I wanna know your mindset at a youngster.
When you were a teenager,
when you were 17, 18, 19,

like some of these young kids
here before they got to campus

when you were like, okay,
I'm gonna go compete and
I'm gonna create something

I'm gonna own.
- Mine goes back, first of
all, thank you for having me.

Mine goes back a little bit further.
So I was born in Russia.
I came to the US.
I couldn't speak English,
went outside one day when we
moved to Edison, New Jersey,

bunch of kids throwing
around a Nerf football

and literally I learned
how to speak English

by watching the New
York Jets play football.

So like it's fun for me to
be here and like somewhere

around third or fourth grade,
after falling in love with the sport,
Unlike everybody in this room,
somewhere around third or
fourth grade I realized

that I was more likely to buy
the Jets than to play for them

and so really by the time I was in,
like if you go open up
my fifth grade yearbook,

everybody's like occupation and
I don't know why in the 80's

everybody wanted to be a fuckin' architect
but everyone's like architect,
architect, architect

and mine just says owner
of the New York Jets.

(group laughs)
So 17 and 18 like,
unlike a lot of people
in this room as well

'cause you wouldn't have
gotten here no matter how good

you are but I was a straight
D and F student, right?

So education was the way
out for us immigrants.

So it was crazy that
I was so bad at school

but by fifth grade,
I was making two, $3,000 a
weekend selling baseball cards.

I knew I was an entrepreneur from the get,
before it was popular
and cool like it is now

and so at 17, 18, I was like,
I didn't give a fuck about girls,
I didn't give a fuck about school,
I didn't give a fuck about anything.
I was like, I'm gonna go fuckin' work,
I'm gonna put my head down
for fuckin' five decades

and I'm gonna buy the Jets
and win seven Superbowls

and call it a fuckin' day.
(group laughs)
- Not a bad life plan, right?
- But you know like,
you know what's fun to talk to athletes,
like I feel like you guys,
it might be different but it's the same
like I just didn't care about anything.
It was like this narrow.
- Well, it's interesting you
say that because how many of us

think we're gonna play forever?
Right, like the hardest part,
at least for me as an
athlete and Casey I wanna get

your point on it is you're
so focused to be great,

to even get a seat in this
room that you have to be

that dialed in on your craft.
Sometimes you can mix --
- Basically, it's tunnel vision.
You gotta have a certain
amount of tunnel vision

like we all do.
When I was in high school,
I wrote down I wanted to go to the NFL,
literally in a class wrote it down,
kept it in my back pocket, in my wallet,
all these different places.
That was my tunnel vision.
That's all I focused on
and that was the mindset,

you know what I mean,
but to his point earlier,

it's like you don't,
it's not about just writing
it down and just kind of

waiting for it to happen
like, you know what I mean,

there's was a lot of
hard work to go get it

but it kind of set me up everyday.
I had a mindset, I had a focus.
Like he said, I wasn't focused
on other things other than

what I wrote down on that piece of paper.
So I think that's the key to remember.
It's like you gotta have a
certain amount of tunnel vision

but at the same time you wanna
understand the big picture

at the end of the day too.
The big picture at the end
of the day in our sport

is we can't play forever
and Thomas talked about it

a week ago about we all
have an expiration date

when it comes to playing
football but while we're in it,

we're locked in.
So that's the only difference
between being an athlete

and kind of different
occupations is that literally

you cannot play this forever
but while you're in it,

you're in it.
So you gotta grind like
there is no tomorrow.

- The other thing you guys
have is it's the religion

of our society.
Like when you're in it, you
have unlimited leverage,

unlimited and when you're
out of it, it goes away.

I mean, it's unbelievable.
Like I have no time,
I can't meet anybody but I'll
give you a quick little story.

Dexter McDougle, third round
pick of the Jets from Maryland,

he like hit me up,
DM'd me on Instagram
or Twitter or something

and I said to him,
I was like, look,
you better take this meeting
soon because when you get cut,

because he wasn't playing well (laughs),
I'm not taking this meeting.
So like what's amazing about football,
and sports in general,
but football more than
anything in America,

it's not only, it's crazy,
when I got older I was like,

wait a minute, it's better
to be a business man

than an athlete because I
started meeting like 30 year olds

who were done, right?
And it's like, wow, that's crazy.
Your whole life you've just been like this
and then you're so young
and you've gotta reset

and think about it different.
What's crazy and you can
probably speak to this better

than I can,
it's crazy how smart this
generation of athlete is.

They think about entrepreneurship,
they think about the platform,
they think about building their brand,
they think about investing.
It's crazy what's happen, I mean,
you two have a better perspective than I
and I've reverse engineered it backwards
but the advantage,
back to these three letters
as you were framing it,

like the leverage of
this brand is bonkers.

- Yeah, well think about it.
When I was in college,
the best advice I got from
our fifth year quarterback

was get three business cards
everyday after practice.

Right, you guys have alums
that want to get to know you

that are doing amazing
things in the universe

but those three business cards
now are as many as you want

because it's the internet.
You guys don't know this about Gary
but he was one of the first
investors on all the things

that are on your phone -
we're talking Twitter,
we're talking SnapChat,

Tumblr and on and on and on,
his list of businesses are
insane that he saw early.

So the goal for today
when you walk outta here

is you think about okay,
how could I cultivate opportunities
while I'm a student athlete
with those three letters

when I walk outta here unlike,
unfortunately for Casey,
he scores a great
touchdown in the Rose Bowl

to win the National
Championship against Michigan,

Twitter and Instagram don't exist!
His platform is way different
than what it coulda been
if he's, where's Deonte,

last year scoring a touchdown
in the Rose Bowl, right?

You've noticed, obviously,
your platform has altered

and that is a beautiful
opportunity for you guys.

So I'd be curious if you could
give them some thoughts on --

- It's real simple.
The same way you're slipping
into the DM to get something up

there to accomplish,
you need to be doing for business.
It's the same thing!
Right, you're just reverse
engineering what you want.

You just have unlimited tools.
Unlimited.
And so like everybody here is
going through their screens,

creeping on what they wanna do,
do that same practice for
business because you're right.

It's crazy what I'll do for the Jet,
if Tanner, if Tanun Perder,
fucking DM'd me right now,

the long snapper of the New York Jets,
I'd meet him tomorrow.
If the CO of a $500 million
company emailed me tomorrow,

it'd take four months
for me to meet with him.

That's what you have and that's crazy
and you can mad bank.
- [Male] (inaudible) But what
can you tell us in this room

as athletes, current athletes,
about our social capital

and being able to leverage that?
Like you're saying,
(inaudible) so like tomorrow
when we walk outside

on this campus we're doing
that because we have a year

and we have four years --
- Yeah, I mean, look,
I think first of all,

the NCAA shit is so fucking
bullshit but you gotta navigate

through that, right?
So you've gotta be careful
and like coming from Communist Russia,
fucking NCAA's scarier than that.
(group laughs)
So but the reality is
that's your reality, right?

Like you know that that's the
reality but to your point,

there's nothing against
collecting business cards.

Like it's only about relationships.
You need to dap it up with
as many people as possible.

Life is only about the people.
I made tens of millions of dollars
because I became friendly,
I thought Twitter was gonna be important
and I made those relationships
with those founders

and that's what opened up everything.
Everybody you talk to
ever, ever that's made it,

that really made it,
it's just relationships.

You miss some, right?
You go find my first
book somewhere, Crush It,

I thank my entire family
and one random person.

One.
Travis Kalanick, founder of Uber.
My boy!
And I passed on Uber twice.
If I put in my normal 50,000
that I put into companies,

I would've made $400 million.
I fucked up!
Right?
I missed it but having the relationship,
playing checkers with
him at some conference

was the reason I even had that at bat.
I fucked up but I got the at bat.
You right now in Los Angeles
with these three letters

and for a lot of you,
you don't go to the league
and get another one of those at bats.
This is one of the
closest things to having

that kind of leverage.
This is religion for a lot of people,
a lot of people that run shit and you're,
so my advice is real simple.
That was incredible advice by
the fifth year quarterback.

I would meet every single
person, siphon and learn.

They wanna see you 'cause
they wanna take a selfie

and show their 14 year
old son they know you.

You wanna see them because
you wanna win life.

- I think it's,
you gotta have a balance to it too though
because let's all be honest in here.
You have to be able to balance
the two because you guys

wanna do one thing
which is the NFL, right?

Most guys' goal in here
is to wanna go to the NFL

but like we talked about,
the other side of it is the business side,
the relationship side, the
networking side, alright?

So how do you balance the two?
Well, you workout,
you only can work out so
many hours in the day, right?

So it's like what are you
doing on those other times?

Are you chilling at the house,
are you just on your
phone looking at stuff

or are you out meeting people,
shaking hands or are you just,
do you want to see what everybody else
is doing in the world?
I'm victim of it too 'cause
I watch a lot of his stuff

and especially in the morning
and some of y'all know,

I send you all stuff in the morning time,
I like to have something
that's gonna get me goin'

through the day that's gonna motivate me
and that's gonna set me on that right path
but at some point I
gotta put it down, right?

Like I can't just be a
slave to this phone all day.

Like I gotta actually go out
and shake somebody's hand,

go out and talk to Yogi,
maybe he can introduce
me to somebody or go out

and have lunch with this person.
So the other thing is is
like balancing the two

because like I said, we
workout at six o'clock,

six to eight maybe six
to 10, if you got class,

maybe you come back and throw,
maybe you got a study hall.

So you got a bunch,
24 hours in the day just
like everybody else.

Y'alls might be occupied
a lot different than his

but at the end of the day,
there is a window of opportunity
like Baxter always talks about, right?
You got a window of opportunity
at some point in there

to go do something other than
watch SportsCenter or TV,

maybe it's having that
dinner, maybe it's say, hey,

I'm free at 8 P.M. tonight.
Can we get together for dinner?
So I think you guys
live in a generation now

where it's a challenge almost
to kind of balance the two.

Like Yogi was saying, I ain't had,
I didn't have that problem
when I was in college

because we didn't have
cell phones and Twitter

and all the distraction --
- It's not a problem.
It's straight opportunity.
You wish you had it.
- Right.
- You have it so good.
Listen, your balance needs
to map your ambition.

You don't have to do anything
we're talking about here.

You don't.
The thing that I'm most fascinated about
is people run their mouth and
then they don't back it up

with their actions, you know?
Your balance needs to be
predicated on your hunger.

- I think it's a good point.
You guys are all such hustlers, right?
I mean, you think about the way you work
with Ivan downstairs
and the strength staff,

the way you study, the way your prepare,
here's a self-proclaimed hustler.
You love that word in your
world 'cause you do, right?

So I think it's the idea
of I have all these tools

as a student athlete, as a football player
'cause we see them play
out every Saturday.

We see them play out everyday in practice.
How do they play out in the
other side of your hustle?

How do they plan out what
you're interested in?

I mean, Sam, we just talked earlier
about you love Christopher
Nolan, the director.

There's an element of that of okay, cool,
you can build your story that
we all have around elements

that you're interested in.
I'm curious, Gary, of your
thoughts on how these guys

can shape their interests
into their daily reality

which is the voice that they
have on this simple phone.

- I mean if Sam texts or DM's
anybody, they're replying.

Like it's just the opportunity.
I don't know, like for
me it's real simple.

Like I think about things at a macro.
There's 7.7 billion people.
When I look at these
men's faces right now.

I'm like they're fucking
way up there in the ranking.

I wish there was a world
ranking of every person

and I wish you could see where
you sit right this second.

It would blow your fucking face off.
It would!
It would blow your fucking
face off on how good

your life actually is.
It would be humbling.
You'd get real hungry.
You'd realize how real lucky
you are and so, I don't know,

I just can't imagine Sam not
having any single person reply,

whoever.
Like just, that's just
unbelievable, that's special.

Now, everybody's got
their own personalities.

I don't Sam, I don't know anybody here.
You might be introverted,
you might be quiet,

you might be focused on this.
You might be having family issues.
You don't have that energy for that.
There's a million things
going on in everybody's dome

right now but it doesn't
take away the fact

that this is actually what's happening
to your life right now
and you can speak to this,

you both can speak to this.
That window closes real quick.
That's it.
That's just the truth.
- You guys both dive into the idea
of self-awareness a lot, right?
We know how we feel when we wake up.
You guys check in with
your strength trainer.

Okay, this is what I'm feeling.
This is what my body's saying.
I think the same thing can
be said for your social

and how you craft the message
that you want to be shared

'cause it gets picked up by guys like me
when I'm gonna call your game,
it gets picked up by people like him.
Obviously it gets checked by your coaches.
Curious when you've seen
messages kind of bounce

all over the place or ones
that have stayed consistent

because it's not as though
you become a rockstar over night, right?
Sometimes people think that happened.
People think that
happened with his career.

Clearly not the truth when you
busted your ass for so long.

Same thing with Casey.
All of a sudden you make
a catch in the Rose Bowl

and the whole country knows you.
- Yeah, remember that night?
- But you've been doing it for four years
when you're on campus.
Curious your guys' point of
view on shaping their story

on their respective social media platforms
versus doing what people want them to do
on their social media platforms.
- I mean, I think the key is is to --
- You're trying to think
about being a coach right now.

- I know, right?
(speakers laugh)
- I always think it goes back
to being the truest form of you.
The first thought you have
is your truest thought.

- I should, listen,
everybody sees everything.

Like everything that's going
on is happening, right?

Like as you know,
probably both of you know,

like two years ago I
bought a sports agency

and we recruited a class
last year so I've gotten

into this game that you guys now know.
So the first year it was like,
started recruiting, right?

Like just looking people's names up.
It's crazy what kids do
like leaving comments,

the way they treat girls on Instagram.
Everybody sees everything.
People are acting like
it's not real and so,

and you can also tell when somebody,
like everybody knows,
everybody's social is
like the PR'd version

of themselves, right?
Like we even have people now make pretend
they're taking private flights, right?
Like there's all sorts of shit going on
so there's cynicism on
is it real, is it not,

what's it up to?
What I would say is a couple things.
It's not about overthinking
like I'm a media company.

How do I do this right?
I think once you start overthinking shit,
it's probably like the way
you think about sports, right?

Like when you start
overthinking, you get slow,

and then you're in trouble, right?
So overthinking is
disastrous too in the way

you build your image and stuff like that.
You just need to,
basically what worked for me
was 10 years ago I saw Twitter,

I'm like, fuck, this is
gonna be the next thing

and it started the kind of transformation
to the mobile device and social media
and I remembered thinking,
10 years ago, I'm like fuck,
everything I do is on the record.
Like there's no hiding anymore, right?
Forget about you posting shit.
What about when you're out,
everybody's got a fucking,

this is 24/7 so I think
the best thing is to just

let it go.
Be you but also, at the same
time, know all eyes are on it.

- Yeah, so I think it's like
there's no private moment anymore
and really with that being said is like
just understanding that,
having that mentality and not
saying that you gotta be quiet

as a church mouse and walking around
with your button all
the way up and whatever

but at the end of the day,
you are being watched and followed
and when we're talking about branding,
we're talking about the USC brand,
we're talking about Nike as a brand,
we're talking about you as a brand.
It is gonna be scrutinized
to a certain extent

by others good or bad and you
wanna be in control of it.

So when you press send and
when you put something out,

it's having that mentality that, okay,
what is the person on the other side,
and although you might not mean for it
to mean a certain thing,
perception is not always
reality so that's the good

and the bad side of it.
- I think most people, Case,
take the defense on this

or the flip side.
Anybody here love fishing?
Great.
Fucking post that shit 'cause
the day you become eligible,

somebody's gonna,
you're gonna be in a position
to get 50K from fucking,

I don't know,
some fucking fishing line
fucking company, right?

So like to me it's like
you gotta speak your truth.

Like you love Cheerios?
Post that shit.
Doesn't mean dick now but
when you go to the league,

it might and so like painting your truth,
you know everyone's like oh,
don't post something
like that's gonna get you

put on blast, fine.
You don't wanna be LaBar
Bell like getting blown up

like that I get it like all
that but there's the flip side

which is the offense of it and so like,
you should be thinking about that.
You don't have to.
If you don't wanna do
what I just said, cool.

Like if you love every precious
picture on your Instagram

and it's, that's fine, but
you're leaving opportunity

on the table.
- I think it's (inaudible),
like every Friday night
when I'm broadcasting

one of your games, I take
five guys on both sides

of the ball and I just take a
deep dive on your social media

and I can usually
predict your performance.

Like if it's a random
one word about a girl,

I'm like oh man, curious
how focused this guy is.

What happened on Thursday night on campus?
If it's totally dialed in, I mean,
you can kind of start to
tell and even if I'm wrong,

it shapes a story that
I'm gonna tell on Saturday

when we go on air and I've
always found it really fun

because I'll go through and I'll be like,
I can't believe he just wrote that.
Like are you serious?
I'll send that to a
couple of my co-workers.

I can't believe he just wrote that.
What I want you to dive in, Gary,
next is you talk about
how your dad taught you

about the power of your word.
I think it's a radical story
because you all have that power

and I think you'll be able
to assimilate his story

to your own lives.
- I didn't see my dad until I was 14
'cause we came to America and he got a job
as a stock boy in a liquor store.
We had to make it.
So he'd leave at 7 A.M. and
come home at midnight or 10

and I just never saw him.
Like straight up never saw
him and then he saved up

enough money to buy his own liquor store.
I was, like I said earlier,
a real hustler kid,

lemonade, baseball cards, car washin',
like I'd rip your fucking
flowers out of your yard

and sell it back to you.
I was really like interesting.
Anyway, I came to the
liquor store when I was 14

and I was straight full of shit.
I would say anything to sell something.
Anything.
My dad's old school Russian
dude like he's all about like

(spits), you know?
And he's scary as fuck and
he kinda like looked me

in the face and said, like
he saw me do something,

and he like changed my life.
Like I really believe I will achieve,
I feel like I'm the
cliche kind of that guy

that's like slick, like pure
DNA, I feel like I'm that guy.

The one that like seems fun
at first but is kinda like

a fuck face and will do
whatever it is for him?

I actually believe that but
I think I got lucky enough

that I had such a hardcore
dad that he remolded me

when I was just young enough
where it became my truth

and that's why I think so
much good has happened for me,

that contradiction of
like selfish and selfless,

like just honorable but like storyteller.
Like it just worked out, it
just worked out and so yeah,

it was the transcending moment of my life
that he told me word is
bond and like fucking yeah,

that's where I'm at.
- I want you both to answer
this - the idea of the hustler.

You reference the founder of Uber.
Clearly you have to know people high up
if you're gonna invest
in other social platforms

whether it's Snap and it's a young CEO,
guy that's not much older than some of you
fifth year seniors in the room.
Is there commonality
between some of those and,

Casey, for you,
you've seen at the highest
level of coaching and playing

and if you could boil it down
into one of those two categories.
- Just the hustler mentality?
- Yeah.
- I think, when I think about hustling,
you think about sports, right?
You think about hey, hustle to the ball.
We talkin' about hustle.
What does that mean?
That's like, that means
we're getting there.

We're doing that last little
bit, that extra, right?

So you think about hustle mentality,
it's like he's gonna do what he has to do
to get to where he needs to be
but having that hustle
mentality is saying like

if I wanna get, my focus
is getting to the league,

like I'm gonna hustle my
ass to get to the league

like how am I gonna do that?
If I'm gonna get a 3.5,
if I wanna meet such and
such and LA Live or whatever

and work for this firm or whatever,
how am I gonna hustle to do that?
Because it's not like I think
and it's just gonna happen like,
you have to navigate to it
and hustle in my opinion,

when I think about hustle, I
didn't have Gary V. growing up.

The one I had was Diddy.
When I thought about
Diddy back in the day,

he was the ultimate hustler to me.
Puff Daddy, Diddy, all you
know what I'm saying, right?

So when I was coming in college,
he was always talking
about hustle and grind

and this and that and in
my mind, it was like okay,

I'm not in the music
world but I'm in football.

How can I take that mentality
and put it over here?

So I'm gonna workout here at 6 A.M.
I'm gonna go workout later on
over here with this person.

I'm gonna study film on this.
I'm gonna get myself to
the best of my ability

and study and do all the things I gotta do
and that's what I think about
when I think about hustle.

- The common thing about all
the winners I've seen in life

and this is interesting
'cause this is probably not

the best advice for a complete athlete
but I'd like you guys to hear it.
I think it's interesting.
I think they're the people
that under strengths

and didn't dwell on their weaknesses.
I think about myself
and all the other people

that I think have won.
They zoned in our their
strength and they maintained

their weaknesses and I've
always thought about that

with athletes too 'cause I think
about business like sports.

I'm always wondering, the
guys in this room are,

you know obviously if
you have a fatal flaw

that can't allow you to be
at this level or next level,

you gotta close the gap, right?
Fix that but I've always
wondered if the ones

that really have excelled,
did they have the three or
four things that they zoned in

that naturally came to them
and then they tripled down

on that instead of looked around the room
and be like oh, that
dude's better at this.

Let me try to get better
when, as you guys know,

so many things in life are natural,
I think we fight DNA a lot
and so I've just been very
curious at a macro level

what's the difference in life
when you go triple all in

on your strengths instead
of dwelling on weaknesses.

- And to piggyback off of
that, me as a football player,

my strengths compared to some
of the dudes I played with,

my strengths might've been blocking
and we've talked about this,
I talked about this a couple
of weeks ago to somebody,

I don't know who I was talking to
but I was gonna block my ass off, right?
I was gonna be the best blocker.
Every team I've been on,
I've been the best blocker.

I wasn't always the tallest,
the fastest, or whatever

but I was the best
blocker, most consistent,

my routes were this way.
I had the most consistent routes.
Those are my strengths.
So those kept me in a role all the time.
On any team I've been
on, that was my role.

- Were you triple downing
on or were you like, fuck,

I need to get a little fast,
'cause it feels like you're more scared
about what you don't
have 'cause that could be

the one data point 'cause
the league's crazy, right?

The Combine's, it's
ludicrous, like the decisions

that are made on some
shit that doesn't even map

to what's going on.
- To his point, that's another point.
Combine, right?
And I'm not advocating this,
I'm just telling you my
story and what I did.

At the Combine, I didn't do
everything at the Combine --

- You didn't, huh?
- Because I only did my strengths.
Why?
Because I knew I was gonna
be in front of every team,

every GM, every scout.
Why am I gonna go out
there and do, get on,

stand on the box where they
wanna see how flexible you are

and I know I'm not flexible.
So I don't want them
to look at me and say,

oh, he's not flexible.
- That's interesting.
- I don't want to give
them anything negative

to say about me, right?
- It's interesting.
- So I didn't do everything at the Combine
and I had an agent who was
savvy enough to tell me, like,

okay, this is what you should do.
This is what you shouldn't
do and basically I did,

I double downed on my
strengths at the Combine.

All I did at the Combine was run routes.
I didn't the 40.
I ran my 40 right out here
because there, like I said,

I'm not advocating this for everyone.
I'm just telling you my story.
I didn't like the timing of it.
They shuttle you in to
Indie, you're in there,

you gotta get warmed up
on their time when as,

when you're working out
of here for Pro Day,

you're working out on your own time.
You kinda got your own routine.
There it doesn't feel the
same so all I said was,

you know what?
I'm just gonna run routes.
I'm gonna stretch.
I'm gonna stretch.
I'm gonna do my height and weight.
They were like, you don't
wanna get on the box?

They make you sit on the
ground and they wanna see

how flexible, I was like,
I don't wanna do that.

They said, you don't wanna stretch?
I'm like, no, I'm good.
I said I literally came
there to run routes.

Why?
'Cause I just wanted to show my strengths.
- By a show of hands,
how many of you guys hang out with people
outside of the athletic department
and would you say that
population is more than 30%?

Anybody?
30% of the people you
hang out with, or more,

are outside of the athletic department.
Not a lot when you look around, right?
For a guy who went to grad school here,
Casey, obviously, went to school here,
Gary, you've got a really diverse group.
I'd love to talk about the
opportunity you guys have

on this campus 'cause you're around,
those three business people
don't have to be three people

that have crazy Fortune
500 companies right now.

They could be people
that you partner with.

You said something smart
on one of your podcasts

it's get to know your roommate
when you get to college

that maybe isn't a football player.
I think there's so much
collaboration and magic

on this campus that when
you lean into someone

maybe 180 degrees away from you,
you might have the next Uber
and this dude might
invest the next 50K in it.

- I think the way my mind works
is I reverse engineer regret.
Regret scares the fuck out of me.
I'll give you a real weird thing to do.
If you wanna do something
kind of off the beaten path

that will make you feel good
and you'll get even more in return,
go spend one day in a retirement home.
Go talk to five 90 year olds.
If you really listen, all
you're gonna hear is regret.

They're gonna talk about a lot
of stuff they wish they did

and so for me, when
I'm thinking about you,

you gotta keep up your
grades to do your thing.

You clearly gotta, like
you're busy, right?

'Cause you're an athlete and a student.
There's just still a lot of
time that's put into Madden.

There's still a lot of time
put into other dumb shit

and how it plays out,
99% of the time is you're
29 and you're like,

fuck, I wish I.
That's it, that's all,
that's what I trade on
and not because I'm smart,

just 'cause I talk to a lot of people
and I just listen, right?
- Yeah, I mean --
- Like I wish I, you're right.
The amount of people that are
gonna go on to do things here,

but listen it's not for everybody.
I don't wanna be the guy sittin' up here,
the 40 year old talking to you
and be like say hello to people,
all this dorky shit like I get it.
It's still gonna play out that way though.
- I'll say this, the one thing,
I don't regret anything about
my football experience here.

Fortunately, I was like, I was on it,
committed and I was around
a group of guys that were.

The one thing I do regret
though is that I didn't network

with people in my class
as much as I should have.

I knew people on campus but
just like what Yogi is saying

is that how many of your classmates
are you really cool with?
You guys come into class,
you sit in certain seats.

- And they wanna say hello.
- Yeah, no doubt.
They'll talk to you --
- Like everybody else on
campus has the problem

of having no leverage.
You've got nothing but leverage.
You just gotta be like, yeah.
- All you gotta do,
if you introduce yourself
to anybody in your class --

- You ain't gotta do shit.
- And that's what I didn't,
that's the one thing I will
say I do regret somewhat

is that I didn't use the network.
Now as I've gotten older, that's
the thing about USC though,

and this is not an excuse,
I'm not telling you to put it
off until you're 35 years old

but with the brand,
I am a Trojan for life, right?
So I can still tap into
this network to this day

if I choose to.
Now a lot of guys, former players,
they don't choose to as much or they don't
but now I do it a lot more.
It might be older guys that graduated
or even some of the newer generation,
tapping into the network,
but while you guys are in
it though like he's saying,

you could be chillin' with
the next Uber person in class

or whatever and that could be your boy
and you do go make it to the league
and you have a little piece of change
and you can invest into that company.
- But the thing that kills me is look,
if you're an introvert and
you're shy, that's one thing

but if you're rollin' in
there with your Beats on

because you think you're fucking cool,
you're a fucking idiot.
Because most of those
people are gonna beat you.

It's math
and that's just stupid.
Like when you think about
it, when you break it down,

it's fascinating.
Like just 'cause you're winning 14 nothing
in the first quarter doesn't
mean you're gonna win.

- I was just at the opening
that a lot of you guys participated in
and you've talked to Eric
Thomas before, right?

You've had him on your show.
- Yeah, he's fucking crazy.
- I don't know if you guys
are familiar with him.

His videos go viral.
He's pretty rad and he talked about
how all the other athletes
that weren't invited

to the opening,
their chip just keeps growing
and all the other athletes

that didn't sign at USC,
their chip keeps growing
and all the students

that don't get to get their classes first,
their chip keeps growing and yours,
will always grow in football we hope,
but doesn't keep growing in other ways.
So a challenge may be for
the rest of the summer,

take three students randomly
in three of your classes

and ask 'em if you were
gonna partner with me

on any idea or partner with anybody,
what would it be and go have
a 20 minute conversation.

See where your mind
goes 'cause it might go

to what's next in the future.
- And this is where I think
technology's an advantage

because like I trade on real,
the reason I invested
in all those companies

is I trade on human behavior.
Like I know that you're gonna
be interacting with Alexa

and like your car and like I already know
what you're gonna do before you do it.
That's why I make so much money, right?
So I also know that not
everybody here is gonna roll up

on people and be like yo
but this is where
technology comes through.

Like saying what's up to three people,
if you're not gonna do it face-to-face,